• Journal of the Korean Home Economics Association
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• v.38 no.10
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• pp.85-95
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• 2000

The purpose of this study was to identify brand loyally of women's wear and construct brand positioning maps by using multidimensional scaling(MDS). There were significant differences between brand loyal and indifferent group in ages, income, occupation status and level of education. Significant differences were found between groups in the degree of importance of attributes (design/color, fashion, quality, store image, salesperson's attitude and brand reputation) when evaluating brands. The positioning maps upon the similarity and preference of brand image were composed by use of MDS.

• Journal of the Korean Home Economics Association
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• v.35 no.2
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• pp.137-145
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• 1997

The effect of accumulated residual soils in wear and wash tests on yellowing of white dress shirt was studied. The test samples after repeated home laundry at 20 households for six months were measured residual soils, $\Delta$b*.As well as, correlation between residual soils and yellowing was also examined. As a result, residual soils increased with number of wear and wash cycles, a little decreased in using with enzyme detergent. The b* value of test samples with fluorescent whitening agent were distributed -12.850~0.291. Correlation coefficient between sebum soils, protein soils and $\Delta$b* was 0.98, 0.58. Ultimately, residual sebum soils have more higher correlation than residual protein soils. Hence, residual sebum soils have more effect on yellowing than residual protein soils. therefore, effective a device as improvement of laundry condition and textile development needs for decrease of sebum soils.

• Proceedings of KHEA Conference
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• 1997.07a
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• pp.258-258
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• 1997

• Journal of the Korean Home Economics Association
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• v.40 no.8
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• pp.61-69
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• 2002

The research of the current situation of made-to-measure production by ready-made men's suit companies was done by interviewing and surveying the made-to-measure specialists. It was apparent that most frequently purchased items in Mass Customization were jackets of formal dress. The results of the research on the current situation of Mass Customization by ready-made clothes companies were as follows. The Mass Customization accounted for 3∼10%. The advantages of Mass Customization were more acceptable sizes, designs and details while the initial reasons for it were unusual physical figures and designs. The posture of a customer during measuring turned out to be critical enough to influence fitness after production. The companies in the research were found out to have materials for Mass Customization in storage and the sizes and other data of fixed circle of customers who would want Mass Customization saved in computer in most of the cases.

• Journal of the Korean Home Economics Association
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• v.47 no.3
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• pp.11-22
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• 2009

The purpose of this study was to identify the benefits in children’'s wear sought by mothers and to identify the influence of parental attitudes and clothing involvements. A survey was conducted and 350 responses collected from mothers who have elementary school-aged children were analyzed using SPSS 15.0 evaluation version. As a result, firstly, eight dimensions of benefits in children’'s wear were identified; individuality/expression, conformity, aesthetics/fashion, social status, functional value, standard, blame avoidance and economic value. Secondly, the influences of mothers’' parental attitudes on the clothing benefits and the moderating effects of clothing involvements were found. The effects of parental attitudes on the benefits were dependent on mothers’' clothing involvements.

• Journal of the Korean Home Economics Association
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• v.43 no.6 s.208
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• pp.27-35
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• 2005

The purpose of this study was to develop motorcycle wear with built-in airbag protection for enhanced comfort and fit. Based on the survey results, a motorcycle jacket was designed using. Aauto CAD. This study concentrated on the wearing comfort comparison of the motorcycle jacket developed from this research with that of and foreign goods. To evaluate the wearing comfort, 3 types of motorcycle jackets were used. The results of this study were as follows. : From an Analysis of the differences in wearing comfort, the motorcycle jacket developed proved to be more convenient than the 2 types of foreign motorcycle jackets in terms of the standing and handle grip posture. This effect was due to the curved pattern of the neckline part of the airbag. The air pressure of the airbag must be improved.

• Journal of the Korean Society of Costume
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• v.62 no.5
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• pp.88-95
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• 2012

These days, the lifestyle of staycation, a holiday in which an individual or family stays and relaxes at home, or possibly taking day trips to local parks and museums and so on, has increased. For this reason, the market of loungewear has expanded and the meaning of it has developed as a separate home-wear. According to the reflection of this trend, various kinds of loungewear are sold from the internal and external brands; however, most of these loungewears are home-wear and have a training look where esthetic designs are needed. This study is done to benefit those who prefer organic products, known as LOHAS trend. In addition, we developed the loungewear fashion design products, which reflect the LOHAS trend that uses organic cotton for the S/S collection of 2012. The formation of space between body and textile by pleats in these designs on pants, skirts, tops, sleeves, capes connote the meaning of loungewear that give the wearers comfort. As a result of this study, we have reached these final conclusions. First, loungewear is suitable for featuring the human body structure. Second, organic costumes can be preferable and become superior if it combines both functional and aesthetic appreciations. Third, eco-costumes can become more of a formal wear as eco-design achieves qualitative improvement.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.3
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• pp.504-515
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• 1995

This study was performed to investigate that wear training using thermal insulation with clothes has the effect on the human thermoregulatory response, especially on the heat tolerance. Twelve men and women in twenties wert divided into the control group, the training groups and each group except the control group had participated in wear training. The heat tolerance was assessed in all subjects who had participated in the experiment carried out in hot environment(40$\pm$1$^{\circ}C$, 50$\pm$5%RH) by such parameters as rectal temperature, skin temperature, systolic blood pressure, diastolic blond pressure, plume rate, total sweat volume, local sweat volume, subjective sensation, and the differences of heat tolerance in each group were compared. The results were as follows: In hot environment(4$0^{\circ}C$) the changing width of rectal temperature was decreased in the control and the heavy clothing group. Forehead and abdomen temperature in hot environment were significantly decreased after the training. Sweat rate was higher after the training than before. In all experimental groups, systolic and diastolic blood pries.;uses in hot environment(4$0^{\circ}C$) were significantly decreased after the training.

• Journal of the Korean Home Economics Association
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• v.44 no.5 s.219
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• pp.21-33
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• 2006

The purpose of this study were 1) to analyze customer relationship management(CRM) based on the online customer experiences by product types (i.e., men's, women's, casual, sports wear), 2) to analyze CRM based on the off-line customer experiences by product type, and 3) to examine customer purchase behavior of fashion products and internet usage behavior by product types. Survey and 1:1 interview were conducted from January 13th to May 16th, 2005. Six consumers from each brand (i.e., 3 loyal customers and 3 general customers) in a total of 24 customers were selected from each product type. For the data analysis, content analysis and descriptive statistics (i.e. frequency) were used. Among the key study findings first, as a result of the on-line CRM experience, the customers of men's wear preferred receiving customized information through e-mail or SMS service. The customers of sports wear preferred receiving a different level of information and participating in customized product service. Second, as a result of the off-line CRM experience, the customers of men's wear need to be encouraged to join a membership at a sales encounter and the customers of women's wear preferred receiving quick information of new products and participating in a design development planning of the merchandising process. Third, the purchasing behavior of the customers of women's wear are influenced mostly by the salesperson and the store atmosphere when they purchase clothes and the customers of men's wear are price-sensitive. The results of this study can be used when fashion brands perform strategic planning and decision making on CRM.

• The Research Journal of the Costume Culture
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• v.7 no.2
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• pp.304-314
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• 1999

The objective of this study was to investigate clothing of disability for using to base data for development of human design clothing of disability. Data were obtained from 138 disability in the occupation school at Illsan and the association of disability at Seoul. The results were as follows. 1) Factor of diability were 21.8% by natur, 78.2% by posteriori. 2) Unsatisfier on ready-made clothing were infantile paralysis 20.6%, spinal obst-ruction 16.7%, physically handicapped 15%. 3) Apparel wore ready-to wear 64%, repaired ready-to wear 27.8%, home-to wear 0.7%.