• Journal of Distribution Science
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• v.10 no.4
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• pp.21-28
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• 2012

While recent economic stagnation has left consumers dispirited, rapid growth has been seen in the domestic coffee industry recently. With the growth in coffee consumption, a tremendous increase in the number of specialty coffee shops has been seen in the domestic coffee market. The expectation that markets specializing in coffee will continue to grow for a long time will cause existing enterprises to expand their shops and increase the rate of entry of new shops. Intense competition in the domestic coffee market will force companies to create a competitive advantage through differentiated marketing strategies. This paper focuses on how the shopping value and repatronage intention of customers using coffee shops is affected by service quality. Moreover, this paper intends to examine the service quality that is critical for the successful management of relationships and the values that are important to consumers. For these purposes, the discriminative effect of service quality on shopping value was analyzed and the effect of utilitarian and hedonic value on repatronage intention was reviewed. The results of this study are detailed below. First, interaction and outcome quality can positively affect the hedonic value, whereas environment quality is not meaningful for utilitarian value. Considering the relative effect on utilitarian value outcome, the effect of outcome quality is greater than that of interaction. This result shows that the role of outcome quality is most important for improving utilitarian value. Second, outcome and environment quality positively affect hedonic value; however, interaction quality does not meaningfully increase hedonic value. These results indicate that customers recognize hedonic value on the basis of their evaluation of the service outcomes and the background to delivery service. In particular, it was revealed that the relative effect of outcome quality on hedonic value is greater than that of environment quality. Third, both utilitarian value and hedonic value had a positive effect on repatronage intention. The relative influence of the hedonic value is that the shopping value affects the repatronage intention more than the utilitarian value. These results mean that customers recognize coffee shops as spaces for satisfying utilitarian and hedonic values, and they place more importance on the benefits of the emotional experience than functional needs. Finally, this study suggests that output quality is more important than other service factors, and the results of this paper give some implications to the coffee shop industry that customers seek utilitarian needs based on economic value and place more weight on hedonic value, such as that offered by relationship media.

• Journal of Families and Better Life
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• v.25 no.2 s.86
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• pp.123-135
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• 2007

This study investigated the influence of values associated with internet auctions and risks associated with participating in internet auctions. The results of this study were as follows: First, the values associated with internet auctions consisted of hedonic value, information value, and practical value. Among these values, hedonic value was the highest, and information value was the lowest. Second, He risks consisted of functional risk, privacy risk, socio-psychological risk, md financial risk. Among these risks, functional risk was the highest, and socio-psychological risk was the lowest. Results of regression analysis using demographic elements to inspect risk factors revealed sex, age, and income were statistically significant finally, with respect to demographic characteristics and influences of the aforementioned values and risks, the factors influencing participation in internet auctions were sex, age, hedonic value, functional risk and financial risk.

• Journal of the Korea Institute of Building Construction
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• v.6 no.3 s.21
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• pp.67-73
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• 2006

This study aims to evaluate the feasibility of remodeling business by predicting the future price of apartment house after remodeling using Hedonic Price Model. The data concerning such 9 independent variables as location, unit size, unit plan, landscape, parking, the number of elapsed years after completion, number of units, mechanical performance, interior from 25 regions in Seoul metropolitan city were collected and evaluated by established evaluation criteria. The coefficients affecting the price of apartment unit were made by Ivay of linear multi-regression and put into Hedonic Price Model. The feasibility evaluation model for apartment was made and verified by data of remodelled apartment. The predicted results using suggested evaluation model coincide with actual apartment market situations.

• Journal of the Korea Society of Computer and Information
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• v.22 no.2
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• pp.75-80
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• 2017

In this study, we developed a Hedonic Model for Retargeting Advertising Based on Consumer-centerd IoT space for offering useful, interest, and interactive information to consumer. And most existing relative researches about Internet of Things but, this paper focusing on the Type of information, humor, and interactive and analyze the attitude and clicks intention to Retargeting Advertising Based on Consumer-centerd Internet of Things. According to the results, humor Advertising is positively related to attitude and click intention toward Internet of Things Advertising. But information Ad and interactive Ad affect positive to click intention. This is mean that click intention is more immediate reaction of consumers in the IoT space. Therefore Future research will be designed in a more interactive elements that can lead to positive reaction of consumers on the Internet of Things be more effective if you advertise advertising.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.26 no.2
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• pp.108-115
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• 2018

This study was undertaken to explore the determinants affecting behavioral intention to adopt airport self-service. Based on the theoretical model incorporating the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Acceptance Model (TAM), in this study, a revised and extended model was proposed in order to better explain Airport Self-service adoption. Moreover, the aim was to determine the mediating effect of hedonic motivation on Airport Self-service adoption. The proposed model was empirically tested using survey data provided by 323 respondents and was analyzed using a multiple regression analysis.

• Journal of Information Technology Applications and Management
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• v.23 no.2
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• pp.153-176
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• 2016

This study investigated factors affecting the use intention of podcast service users based on the unified theory of acceptance and use of technology (UTAUT). Performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, innovativeness, and media credibility were used as independent variables in the model. The survey data from the users of the podcast portal 'podbbang' were analyzed with Smart PLS 2.0 to test the structural equation model. The results revealed that the podcast service user's effort expectancy, facilitating condition, hedonic motivation, and media credibility have a significant influence on use intention. However, the relationship between the podcast service user's performance expectancy, social influence, innovativeness, and use intention were not identified as significant.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2002.11a
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• pp.373-387
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• 2002

무선인터넷 서비스에 대해 본 연구자는 사용자들이 휴대폰을 이용해 무선인터넷 서비스를 사용할 때 어떠한 동기를 가지고 사용을 하는지에 대해 실증연구를 하였다. 설문조사는 무선인터넷 사용자를 대상으로 온라인 설문조사를 실시하였으며, 요인분석과 회귀분석을 통해 결과를 분석하였다. 무선인터넷의 접속 시작 단계부터 과금이 되므로 접속을 위해 버튼을 누르는 행위 자체를 서비스의 소비(consumption)로 정의하였다. 사용동기는 내생적이며 즐거움을 추구하는 hedonic한 측면과 어떠한 과업을 수행하기 위한 실용적인 utilitarian한 측면으로 나누어 살펴보았다. 종전의 소비에 대한 hedonic/utilitarian 측면에 대한 연구는 유선인터넷 이용과 소비자 쇼핑행동에서 많이 이루어졌다. 이들 연구를 바탕으로 해서 무선인터넷 서비스 사용동기에 대한 모형을 추출하였다. 두 가지 동기요인에 의해 무선인터넷 고객집단을 네집단으로 세분화하여 이들의 휴대폰 보유실태, 무선인터넷 사용실태, 속성 중요도 평가 및 만족도, 인구통계적 특성을 비교해 본 결과 유의한 차이가 발견되었다. 본 연구는 무선인터넷 서비스에 대한 연구를 하는 연구자들과 서비스 제공업체에 무선인터넷 서비스 이용자들에 대한 이론적/실무적 시사점을 줄 것이다.

• Asian Journal of Business Environment
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• v.4 no.3
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• pp.5-12
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• 2014

Purpose - This study is aimed at examining Indian consumers' online shopping motivations, information search, and shopping intentions. The study intends to reveal the relationship between online shopping motivations, information search, and shopping intentions. Research design, data, and methodology - The study employs factor analysis to verify correct loading of items on corresponding factors, and to confirm the applicability of constructs in the Indian context. The model was verified using stepwise regression analysis. Results -The findings show that hedonic and utilitarian motivations significantly affect online information search and shopping intentions. The information search is a significant predictor of online purchase intention. Conclusions - Hedonic and utilitarian motivations are the salient factors affecting online information search and purchase intentions. Marketers are required to design websites that foster an enjoyable online experience. This will attract customers who will browse the website for a longer duration. More time devoted to information search will ensure brand building and loyalty.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.7
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• pp.1215-1226
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• 2001

The purpose of this study is to develop a model of adolescent's conspicuous consumption on clothes. For this study, questionnaires were administered to 400 adolescents in Kwang-Ju. Employing a sample of 283, data were analyzed by using the structural equation model of the Lisrel analysis, in addition to cronbach's alpha coefficient for reliability and confirmatory factor analysis for validity. The results of this study was found that a conceptual model for adolescent's conspicuous consumption on clothes was judged to provide acceptable goodness of fit. Specifically, materialism and clothing conformity had a direct effect on conspicuous consumption on clothes, and materialism, hedonic shopping orientation and clothing interests had a indirect effect on conspicuous consumption on clothes. The results indicated that clothing conformity had important influence on conspicuous consumption and its influence on adolescent's conspicuous consumption was mediated by materialism, hedonic shipping orientation and clothing interests.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2002.11a
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• pp.373-387
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• 2002

무선인터넷 서비스에 대해 본 연구자는 사용자들이 휴대폰을 이용해 무선인터넷 서비스를 사용할 때 어떠한 동기를 가지고 사용을 하는지에 대해 실증연구를 하였다. 설문조사는 무선인터넷 사용자를 대상으로 온라인 설문조사를 실시하였으며, 요인분석과 회귀분석을 통해 결과를 분석하였다. 무선인터넷의 접속 시작 단계부터 과금이 되므로 접속을 위해 버튼을 누르는 행위 자체를 서비스의 소비(consumption)로 정의하였다. 사용동기는 내생적이며 즐거움을 추구하는 hedonic한 측면과 어떠한 과업을 수행하기 위한 실용적인 utilitarian한 측면으로 나누어 살펴보았다. 종전의 소비에 대한 hedonic/utilitarian 측면에 대한 연구는 유선인터넷 이용과 소비자 쇼핑행동에서 많이 이루어졌다. 이들 연구를 바탕으로 해서 무선인터넷 서비스 사용동기에 대한 모형을 추출하였다. 두 가지 동기요인에 의해 무선인터넷 고객집단을 네 집단으로 세분화하여 이들의 휴대폰 보유실태, 무선인터넷 사용실태, 속성 중요도 평가 및 만족도, 인구 통계적 특성을 비교해 본 결과 유의한 차이가 발견되었다. 본 연구는 무선인터넷 서비스에 대한 연구를 하는 연구자들과 서비스 제공업체에 무선인터넷 서비스 이용자들에 대한 이론적/실무적 시사점을 줄 것이다.