Journal of Families and Better Life (가정과삶의질연구)

Korean Home Management Association (가정과삶의질학회)
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The Study of Factors Related to Internet Auctions Participation

인터넷 경매참여 관련변인에 관한 연구

  • Lee, Eun-Hee (Dept. of Consumer and Child studies, Inha Univ.) ;
  • Nam, Su-Jung (Research Institute for Human Ecology, Inha Univ.)
  • 이은희 (인하대학교 소비자아동학과) ;
  • 남수정 (인하대학교 생활과학연구소)
  • Published : 2007.04.30
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Abstract

This study investigated the influence of values associated with internet auctions and risks associated with participating in internet auctions. The results of this study were as follows: First, the values associated with internet auctions consisted of hedonic value, information value, and practical value. Among these values, hedonic value was the highest, and information value was the lowest. Second, He risks consisted of functional risk, privacy risk, socio-psychological risk, md financial risk. Among these risks, functional risk was the highest, and socio-psychological risk was the lowest. Results of regression analysis using demographic elements to inspect risk factors revealed sex, age, and income were statistically significant finally, with respect to demographic characteristics and influences of the aforementioned values and risks, the factors influencing participation in internet auctions were sex, age, hedonic value, functional risk and financial risk.

Keywords

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