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The Study of Factors Related to Internet Auctions Participation  

Lee, Eun-Hee (Dept. of Consumer and Child studies, Inha Univ.)
Nam, Su-Jung (Research Institute for Human Ecology, Inha Univ.)
Publication Information
Journal of Families and Better Life / v.25, no.2, 2007 , pp. 123-135 More about this Journal
Abstract
This study investigated the influence of values associated with internet auctions and risks associated with participating in internet auctions. The results of this study were as follows: First, the values associated with internet auctions consisted of hedonic value, information value, and practical value. Among these values, hedonic value was the highest, and information value was the lowest. Second, He risks consisted of functional risk, privacy risk, socio-psychological risk, md financial risk. Among these risks, functional risk was the highest, and socio-psychological risk was the lowest. Results of regression analysis using demographic elements to inspect risk factors revealed sex, age, and income were statistically significant finally, with respect to demographic characteristics and influences of the aforementioned values and risks, the factors influencing participation in internet auctions were sex, age, hedonic value, functional risk and financial risk.
Keywords
internet auction; values of internet auction; risks of internet auction; participation in internet acution;
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Times Cited By KSCI : 2  (Citation Analysis)
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