• Human Ecology Research
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• v.57 no.2
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• pp.185-199
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• 2019

This study examined the effects of considered attributes when purchase on consumption attitudes and consumption happiness as well as compared the effects for sensible consumption and sentimental consumption. Data was collected from 373 consumers in 20s and 30s from November 15th to 20th in 2017. IBM SPSS 25.0 was used for basic statistical analyses and for paired t-tests, and lavaan 0.6-3 package and semTools package in R 3.3.3(2017-03-06) was used for structural equation modeling. The results of this study are summarized as follows. First, there were almost no differences in product types between sentimental consumption and sensible consumption. Second, consumption attitudes toward sensible consumption were more positive than sensible consumption; however consumption happiness from sentimental consumption was higher than from sensible consumption. Third, considered attributes when making purchases were divided into subjective, objective, and symbolic with the effects of these attributes on consumption attitudes and consumption happiness analyzed by structural equation modeling. Regardless of sentimental or sensible consumption, objective selection attributes have a positive effect on consumption attitude, but subjective selection attributes have a positive effect on consumption happiness. This study implies that sentimental consumption has a positive value for contemporary consumers and that it should be counted as a feasible consumption activity to enhance consumption happiness.

• International Journal of Advanced Culture Technology
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• v.8 no.4
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• pp.249-254
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• 2020

This study are to show the relation between ethical consumption consciousness, life meaning and happiness of life. Specifically, this study aims to examine the mediation effects of the meaning of life in the relationship of the ethical consumption consciousness and happiness, a survey was conducted by collecting 265 valid questionnaires. SPSS and AMOS statistical package were used to examine the relationships between variables. The results showed that ethical consumption consciousness had a significantly positive effect on life meaning. It was also found that life meaning had a positive effect on happiness of life. This study is significant in the sense that it identifies ethical consumerism consciousness has a positive influence on life meaning and consumer happiness. In particular, the mediating effect of the meaning of life, which is drawing attention in various research fields, was confirmed in the relationship between ethical consumption consciousness and happiness. This study can be used as effective information for further ethical consumption education and suggested implications for enhancing ethical consumption consciousness and happiness in various ways.

• Korean Journal of Human Ecology
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• v.23 no.5
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• pp.825-842
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• 2014

This study is to analyze essays on the practices of consumption happiness which the students who took the class 'consumption and happiness' wrote. To do this, 108 essays which the students submitted in both semesters in 2013 were analyzed qualitatively. As a result, the 4 themes such as 'reflection on the life of consumption', 'practices', 'changes', 'recognized meanings of the class' were extracted. Firstly, some students were reflective on their acts of consumption in everyday life. They have consumed in an undisciplined, unthoughtful manner and have experienced various negative emotions in their consumption, and have the motive of change. Secondly, the study showed the consumption of clothes, eating, house, leisure, body, digital, wedding is variously included in their practices of consumption. In the category of common practices, 'sharing consumption giving a bigger happiness', 'sustainable consumption caring about the earth and the next generation', 'smart consumption through discipline', 'responsible consumption considering community and producer', 'field trips and consumption of experience as learning' are included, and 'meaningful feeling of happiness through practices' are extracted. Thirdly, they have experienced positive changes such as reduction in consumption desire and increased concern with mind, relationship and conscious consumption. Fourthly, students think of the class as a necessary, useful, practical subject, and have a precious opportunity to learn many aspects they don't think about before, and don't practice, and say that they persistently continue to practice. Therefore, to promote the happiness as a consumer and consumer citizen leader in the society, it's necessary to offer a related class in more universities.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.3
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• pp.377-388
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• 2022

The Personal sense of uniqueness (PSU) is positively associated with subjective well-being and has been recently shown its correlation with happiness, influencing consumer's experience behavior. However, the effects of hedonic and eudaimonic experience on conspicuous and inconspicuous (consumer's need for status and inner fulfillment) are unknown. The purpose of this research is to address a gap existing in the literature by testing the effects of PSU on hedonic and eudaimonic leisure experiences and how happiness leisure experiences effects conspicuous and inconspicuous consumption. The relationships hypothesized in the model are tested using partial least squares structural equation modeling (PLS-SEM) and bootstrapping procedure. Data was gathered using a self-administrated survey, answered by 200 consumers based on consumers' leisure experiences. The findings of this study suggest that (i) PSU positively and significantly influence hedonic and eudaimonic happiness; (ii) the effect of PSU on eudaimonic happiness is higher than in hedonic happiness; (iii) eudaimonic happiness positively and significantly influence conspicuous and inconspicuous consumption; and (iv) hedonic happiness negatively and significantly influence conspicuous and inconspicuous consumption. This study helps fill a gap in the literature by introducing and testing the effect of hedonic and eudaimonic leisure experiences and the relationship between these constructs and PSU and (in) conspicuous consumption.

• Journal of Families and Better Life
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• v.32 no.6
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• pp.139-154
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• 2014

This study aims to devise a tool which can identify the concept of 'consumption happiness' and to develop a standardized scale to measure consumption happiness. How can we measure consumption happiness? Based on it, the concept and perspective of consumption happiness was formed and then the scale for measuring it was developed. To develop the scale, questions were extracted through a literature survey, an FGI interview was conducted and validity was verified through experts' opinions. Then the scale was developed by conducting a questionnaire survey for consumers. For the analysis of the research, SPSS 20. 0 for Windows and AMOS 17.0 were used and 500 consumers responded to an online survey. In order to examine the general characteristics of the investigation object, the technical statistics of frequency, percentage, average and standard deviation were performed. To develop the research, test-retest correlation, item-to-total correlation, Cronbach's ${\alpha}$ reliability, exploratory factor analysis and confirmatory factor analysis were conducted. The final 20-item consumption happiness scale, which consisted of four factors, was constructed in the end.

• Culinary science and hospitality research
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• v.23 no.5
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• pp.12-24
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• 2017

The purpose of this study was to examine the effects of consumption experience on customer satisfaction and customer happiness for dessert cafe. The survey was conducted with those who have visited dessert cafes in Seoul and Kyonggi area, using a convenience sampling method. After a total of 200 responses was collected, 172 responses were included for the multiple regression analyses in order to test the hypotheses. The results are as follows. First, it was found that consumption experience did not have an effect on customer satisfaction for dessert cafes. Second, the consumption experience (diversity, symbolism, sociality, and playfulness) of dessert cafe significantly impacted customer happiness. As a conclusion, consumption experience at dessert cafes has increased customer happiness by improving the psychological gratification rather than cognitive satisfaction.

• Proceedings of the Safety Management and Science Conference
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• 2009.11a
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• pp.387-397
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• 2009

In these OECD countries, left-wingers Government focus on unemployment, but right-wingers Government cares more about inflation. It is that inflation and unemployment don't have differential effects across rich and poor and the happiness levels of these two groups are unaffected by identity of the Government in power. The poor people choose to left-wingers Government, but rich people prefer to right-wingers Government. I estimate whether above opinion is correct or not. Especially I check how my results change when I control for aggregate economy activity and government consumption, two variables that could be correlated with inflation and unemployment and affect each Government's happiness differentially. This paper, and I believe much of the happiness literature, can be understood as an application of experienced utility, a conception that emphasis the pleasures derived from private consumption and sentiment of it. In Granger Causality test, private consumption sentiment index related with industrial production interactively in Korea. The business cycles affect on private consumption sentiment index.

• Korean Educational Research Journal
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• v.40 no.1
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• pp.81-108
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• 2019

The purpose of this study is to investigate the relationship between self-control, value consumption, and subjective happiness of high school students. In this study, self-control is the students' ability to control their thoughts and emotions and value consumption is the psychological mechanism of their consumer behavior. To conduct this study, 400 high school students were surveyed. Independent sample t-tests showed statistical significance in the results that are discussed below. First, subjective happiness among the participants varied according to their self-control levels. We observed that the higher their level of self-control was, the higher their subjective happiness was also likely to be. Second, there was a significant difference in subjective happiness based on the value consumption level of high school students. We observed that the higher their value consumption level was, the higher their subjective happiness also was.

• Journal of the Korea Society of Computer and Information
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• v.28 no.1
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• pp.143-150
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• 2023

This paper aims to investigate the relationship between consumption value of sports products, upward consumption propensity, and post-purchase happiness among adolescents. The subjects of the study were extracted from adolescents in Chungcheong-do by convenience sampling method, and 257 people were used in the final analysis. Statistical methods were frequency analysis, correlation analysis, and regression analysis. The research results are as follows. First, social value and exploratory value, which are sub-factors of consumption value, were shown to have a significant effect on upward consumption propensity, but functional value and self-value were found to be statistically insignificant. Second, social value, self-value, and functional value, which are sub-factors of consumption value, had a significant effect on post-purchase happiness, but exploratory value was found to be statistically insignificant. Third, the upward comparison propensity was found to have a significant effect on post-purchase happiness.

• Proceedings of the Safety Management and Science Conference
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• 2009.04a
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• pp.109-121
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• 2009

In these OECD countries, left-wingers Government focus on unemployment, but right -wingers Government cares more about inflation. It is that inflation and unemployment don't have differential effects across rich and poor and the happiness levels of these two groups are unaffected by identity of the Government in power. The poor people choose to left-wingers Government, but rich people prefer to right -wingers Government. I estimate whether above opinion is correct or not. Especially I check how my results change when I control for aggregate economy activity and government consumption, two variables that could be correlated with inflation and unemployment and affect each Government's happiness differentially. This paper, and I believe much of the happiness literature, can be understood as an application of experienced utility, a conception that emphasis the pleasures derived from private consumption and sentiment of it. In Granger Causality test, private consumption sentiment index related with industrial production interactively in Korea. The business cycles affect on private consumption sentiment index.