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http://dx.doi.org/10.17703/IJACT.2020.8.4.249

The Relationship between Consumer's Ethical Consumption Consciousness, Life Meaning and Consumer Happiness

Goo, Hye Kyoung (School of Business Administration, Seowon University)

Publication Information

International Journal of Advanced Culture Technology / v.8, no.4, 2020 , pp. 249-254 More about this Journal

Abstract

This study are to show the relation between ethical consumption consciousness, life meaning and happiness of life. Specifically, this study aims to examine the mediation effects of the meaning of life in the relationship of the ethical consumption consciousness and happiness, a survey was conducted by collecting 265 valid questionnaires. SPSS and AMOS statistical package were used to examine the relationships between variables. The results showed that ethical consumption consciousness had a significantly positive effect on life meaning. It was also found that life meaning had a positive effect on happiness of life. This study is significant in the sense that it identifies ethical consumerism consciousness has a positive influence on life meaning and consumer happiness. In particular, the mediating effect of the meaning of life, which is drawing attention in various research fields, was confirmed in the relationship between ethical consumption consciousness and happiness. This study can be used as effective information for further ethical consumption education and suggested implications for enhancing ethical consumption consciousness and happiness in various ways.

Keywords

Ethical Consumption Consciousness; Life Meaning; Consumer Happiness;

Citations & Related Records

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