• International Journal of Costume and Fashion
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• v.4 no.2
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• pp.56-65
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• 2004

The purpose of this study was to investigate the effect of hairstyle, hair length, and hair color on women's professional image. The quasi-experimental method by a $2{\times}3{\times}3\;(hairstyle\;{\times}\;hair length\;{\times}\;hair color)$ factorial design was used. Subjects were 343 women in Seoul, Korea. The bright brown hair was perceived to be less professional than the black and the dark brown. The straight hair was evaluated to be more professional than the wavy hair in the short and the medium length hair, whereas the wavy conveyed a higher professionalism than the straight style in long hair. The shorter the hair was, the more professional the image was. Among 18 stimuli, the short straight hair in black was evaluated to have the highest in professional image, and the long straight hair in bright brown was the lowest. Perceivers in their 40's and 50's evaluated the bright brown hair to be more professional than those in their 10's to 30's did. The present findings provide that hairstyle, hair length, and hair color are significant cues when perceiving women's professional image.

• Journal of Fashion Business
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• v.8 no.3
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• pp.49-58
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• 2004

In the modern society, already a popular and public part of fashion, hair coloring has the effect of optical illusion on image. This study therefor aims to reveal the effects of varied and fashionable hair coloring on the body images. This is a combination of an actual examination and an experimental study. In order to know the effects of hair colors on body image, 230 female collegians residing in Busan were given a questionnaire on the reality of hair dyeing. Based on the actual research, one subject was selected and stimuli were manufactured. The analysis and examination of the effects of hair dyeing have produced the following conclusions. (1) As a result of dispersion analysis about the image effect according to hair colors, a meaningful difference is recognized in the item and indicates that hair color variation influences the image effect. (2) As a result, extracting the factors that hair colors can influence the image, 3 factors were extracted. The first factor is an intellectual image, the second factor is an active image, and the third factor is a comfortable image. (3) Image effect in hair colors are as same next. Red and Orange color clearly indicate the image of 'charismatic', 'lively', 'positive', 'active', 'light' and 'gorgeous'. Blue and Green color indicates the image of 'unfriendly', 'hard', 'cold' and 'uneasy'. White color indicates the image of 'unfriendly', 'charismatic', 'gorgeous' and 'impure' then Black color has images of 'friendly', 'intellectual', 'indignified' and 'pure'. In other words, the result indicates rather a different tendency comparison with the general color image.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.3 s.43
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• pp.243-250
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• 1992

The purposes of this research were to analyze factor structure and the face image to hairstyles which was made by Computer graphic simulation. To select ten hairstyle, a standard face selected between women of $20\~25$ years, and four factor (straight, curl, hair length, front hair, part hair) which were made of stand of hairstyle were applied. The results were as follows; 1 face image factor by hairstyle variation were found to five factor; negative and pogitive, indivisuality, youthfulness, unbanity, intelligence. 2. The result of analysis to face image by hairstyle factor were (1) In the hair state, straight hair was explained by the youthful, pure, decent image than curl. (2) In the hair length, the longer hair was explained by the more feminine, softness image. The shorter hair was explained by the more vigorous, youthful image. (3) In the presence of front hair, bang hair was explained by the commonness, moderate, classical image than all back hair (4) In the part hair, part hair was explained by the modern and unbanity image than no part hair.

• Journal of the Korean Society of Costume
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• v.61 no.6
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• pp.101-112
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• 2011

The purpose of this study was to investigate the relationships among clothing image, make-up image, and hair image. The Data were collected from 306 women living in Gyeongnam province in June, 2009. Statistical analysis used in this study were frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's ${\alpha}$, correlation coefficient, and multiple regression. The results of this study were as follows.: Three factors of clothing image were titled as elegance, youth, and visibility. Three factors of make-up image were titled as modern, romanticism, and mediocrity. Four factors of hair image were titled as attraction, individuality, gentleness, and cuteness. The clothing image, make-up image, and hair image according to the demographic characteristic of women showed significant difference. The clothing image resulted in correlation with the make-up image and hair image. The clothing image had a influence on the make-up image and hair image.

• The Research Journal of the Costume Culture
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• v.17 no.1
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• pp.90-104
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• 2009

If people want to project a successful personal style, hair style might play a big role as well as clothing. The purpose of this study was to observe hair behavior according to demographic variables, and to analyze correlation between desired hair image and clothing image sought. Questionnaires were distributed to 600 females aged $20s{\sim}40s$, using a convenient sampling method. Only 556 reliable questionnaires were selected for statistical analysis. Correlation r, ANOVA and Chi-square were used to analyze the data, using the SPSS program. There was a significant association between hair style and occupation. Career woman preferred roll straight perm treated hair, students preferred general perm treated hair and full time house wives preferred general wave perm treated. The medium layer cut was the most preferred cut style. People want to give different accents in hair styling with occupation and age variable. Certain desired clothing image had a high correlation with desired hair style image. Those who people want to express sexy, and bohemian image through clothing, they also want to create those image in hair styling with a high correlation(r=0.683, r=0.704).

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.3 s.3
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• pp.44-59
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• 2004

The purpose of this study was to find out proper evaluative words according to fashion image and to identify the correlation between clothing style and hair style related to fashion image. The questionnaire was used to collect data. 326 female aged between 23 to 40 were selected for the subjects of this study. The data were analyzed by frequency, factor analysis, pearsons correlation. The results of this study were as follows. 1. Evaluative words for each fashion image were selected by factor analysis. modern image intellectual, cold, urbane, simple, straight. elegance image : graceful, dignified, refined, decorous, luxurious. romantic image : cute, lovely, girlish, feminine, romantic. natural image : natural, comfortable, gentle, intimate, soft. casual image : energetic, active, free, cheerful, vivid. avant-garde image : experimental, strange, creative, avant-garde, irregular. 2. Correlation between clothing style image and hair style image ; clothing style and hair style was positively correlated. with the same image in case of modern, romantic, casual, elegance and avantgarde but natural image of clothing style was correlated with the natural, elegance, romantic, modern image of hair style. 3. The most suitable hair style for the clothing style according to fashion image : The clothing style of a particular image was matched best with the hair style of the same image.

• Journal of Fashion Business
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• v.8 no.4
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• pp.141-155
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• 2004

The purpose of this study was to arrange the korean women's hair styles of the beginning of 21st century and make hair style image making chart to use personal image making consulting data through analyze actress hair styles of broadcasting TV drama. To accomplish this purposes, picked up the two most popular dramas per each broadcasting stations, KBS1, KBS2, MBC, SBS, in february 2004. and analyzed and arranged hair styles of actress and at the last made the hair style image making chart. The results of the research are as belows. 1. Hair trends of february 2004. were Modern Sophisticated, Active and Romantic. 2. The results of three classifications of hair style trends, form, color, accessory, were as belows. 1) Form : Layer, left part, straight, low wave, long hair, no volme, bang were in vogue. Generally, Modern Sophisticated, Active, Romantic feeling were in vogue. 2) Color : Black, brown, two tone color were in vogue. Generally Modern Sophisticated, Romantic, Active feeling were in vogue. 3) Accessory : Hair bands & pins were in vogue. Generally these gave the Modern, Active feeling. 3. Hair style image making chart manufacturing depends on fashion feeling. 1) Classification of feeling, 2) Analysis of form, 3) Analysis of color, 4) Hair style image making chart manufacturing depends on fashion feeling This research will be a historical data of korean women's hair styles of the beginning of 21st century & can be used the basic data of personal hair style image making consulting.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1782-1791
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• 2008

The purpose of this study was to find out the hair style image about variations of hair design elements. The method of this study was quasi-experimentation. The twelve color photographs of manikins with various hair style were used as the stimulus. As measuring instrument, a likert scale composed of 35 items of five point adjectives was used. The sample consisted of 157 males and 140 females residing in the Busan area. The range of the age is from 20 to 55. The survey was conducted from August to September in 2007. The data were analyzed by factor analysis, frequency, crosstabs one-way analysis of variance, Duncan's test and t-test used SPSS Packages. The results of this study were as follows: 1. As a result of factor analysis, 8 factors - romantic, natural, elegant, simple, classic, casual, modem and mannish were found out as constructing factors of hairstyle image. 2. As a result of hair style image analysis about variations of hair-length, The short hair style was perceived in modern, mannish, casual, sophisticate, medurm-length style in classic and elegant, long hair style was perceived to be high in romantic and natural. 3. As a result of hair style image analysis about variations of hair design elements, The length of hair style was the most influential element in hair design and secondly important one was the wave of hair style. The color of hair style didn't critical effect on image of hair style.

• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.13-25
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• 1998

This study focuses on the visual effects of various neckline-haristyle combinations on the perception of face image and type. The study employed a model with oval face and examined 35 combinations made up of five necklines and seven hairstyles. Looking at various face images depending upon different necklines, in case of round, V, boat square, and high necklines, long wave hair and medium wave hair produced a feminine image of marked individuality; long straight hair that covers the forehead and medium straight hair gave an image of charm and purity as well as an image of neatness; and long straight hair short cut hair showed an intellectual image. Regarding the perceptual type of face depending upon the different necklines of round, V, square, and high, the long straight hair covering the forehead and medium wave hair had the effect of an optical illusion that made the face look short and round; and short cut hair made the face line look distinct and the face look oval and slender.

• Fashion & Textile Research Journal
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• v.7 no.6
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• pp.657-664
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• 2005

Man's search for beauty has been going on from prehistoric time until today, and the pursuit of beauty has been progressing, regardless of the times, as a human psychological desire. In the search for beauty, hair and make-up have been subjects of interest for a long time, but the development of designs for these two aspects are still behind compared to other areas. Therefore, this study aims to propose various new and creative hair and make-up designs and to suggest their possible development. Using existing literature, this paper studied the skin color and hair color of Koreans that had been studied in earlier papers. It also aimed to understand the hair color and hair color images that are suitable for each skin color, classify the modern hair and make-up trends into different images - natural, surrealistic, minimalist, and cyber look, and also analyze them. Actual hair and make-up were also designed based on these images. To depict the natural image, the make-up was made intentionally dark as the skin color; natural materials were used for hair decoration; brown and yellow were used for the eye shadow to express the natural and romantic image of autumn, in general. Second, in the work expressing the surrealistic image, the hair was creatively decorated with a collage of various objects; yellow, green, and red eye shadows and lip expression were used to visually achieve the surrealistic fantasy look. Thirdly, in the work expressing the minimalist image, hair style with bangs without any hair decoration was used; make-up colors were minimized as well, creating a generally simple image. Finally, for the work expressing the cyber image, metallic material decoration was used on a puff-up hair style; the cyber image was emphasized through the use of graphical elements in the make-up.