• 한국의류학회지
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• 제38권4호
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• pp.528-539
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• 2014

This study analyzed the influence of self-construal on sociocultural attitude toward physical appearance, body satisfaction, and appearance management behavior through a structural equation model. The empirical study was based on the response of 369 adult females between the ages of 20 and 49 in Seoul. Self-construal was presented as an independent self-construal and interdependent self-construal, respectively. The sociocultural attitude toward physical appearance as an intermediate variable in the research model was composed of two sub-factors that included internalization and awareness. The other (body satisfaction) was measured by two factors (body and face). Appearance management behavior (as a final outcome variable) were composed of various factors that included clothing concern, skin care, hair care, and weight training. The findings of this study were: 1) the effect of independent self-construal on the sociocultural attitude toward physical appearance was not significantly meaningful; however, interdependent self-construal influenced it positively. 2) Sociocultural attitude toward physical appearance appeared to have a negative effect on body satisfaction. 3) The body satisfaction also had a negative effect on appearance management behavior in this study.

• 복식문화연구
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• 제15권6호
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• pp.917-928
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• 2007

The purposes of this study were to investigate the hairdo attitude and hairdo involvement importances and differences depending on age. For the experimental work, questionnaires for research are prepared and asked to people who are women living in Seoul and Kyoung-Ki Do. They are collected from September to October 2006. 406 questionnaires are used in the analysis. The collected data were 'analyzed by using SPSS 12.0 software with factor analysis, Cronbach's alpha, paired T-test, and T-test. The results of this study were as follows; To analyze differences in the hairdo attitude and the hair involvement depending on different age groups, two groups were identified: one group of women aged $20{\sim}35$, and the other group of those aged $45{\sim}60$. 1. When the hairdo attitude factors were prioritized, orientations toward 'constancy' and 'consciousness of others' were found to be most critical, followed by those toward 'leader's fashion conformity' and 'distinct individuality'. When the hairdo involvement factors were prioritized, 'interests and pleasure in hairdo' were found to be most important, followed by 'symbolic representation', 'risk awareness', 'coordination of hairdo', and 'fashionableness'. 2. When difference in the hairdo attitude was analyzed, a significant difference was shown in orientations toward 'leader's fashion conformity' and 'consciousness of others'. 3. As for the hairdo involvement of the groups, a significant difference was found only in 'coordination of hairdo', signalling that the younger women put more focus on the coordination.

• 한국의상디자인학회지
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• 제16권4호
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• pp.63-77
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• 2014

The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance and objectified body consciousness on male consumer' appearance management behavior. The subjects were 648 males aged from 20 to 59 years old, and the questionnaire consisted of sociocultural attitude toward appearance, objectified body consciousness, appearance management behavior, and subject' demographic characteristics. The data were analyzed by descriptive statistics, Cronbach's ${\alpha}$, factor analysis, and regression analysis. The results were as follows. Three dimensions(appearance importance awareness, slimness importance awareness, and internalization) were emerged on sociocultural attitude toward appearance. Three dimensions(body shame, body surveillance, and control belief) were emerged on objectified body consciousness. Five dimensions(skin, hair, body, fashion, and plastic surgery management) were emerged on appearance management behavior. In sociocultural attitude toward appearance dimensions, appearance importance awareness and internalization had important effects on appearance management behavior. In objectified body consciousness dimensions, body shame and control belief had important effects on appearance management behavior. This results concluded that sociocultural attitude toward appearance and objectified body consciousness are important variables to understand on male consumer' appearance management behavior.

• 한국의상디자인학회지
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• 제14권4호
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• pp.163-177
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• 2012

The purposes of this study were to investigate female adolescents' attitude toward the social instrumentality of appearance and to examine the effects of the attitude toward the social instrumentality of appearance on female adolescents' body satisfaction and appearance management behaviors. The subjects for this study were 435 female middle school and high school students in Daejeon and Chungnam province. The research method was a survey and the measuring instruments were a self-administrated questionnaire with 4 parts (social instrumentality of appearance, body satisfaction, appearance management behaviors, and subjects' demographics attributions). The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, t-test, using SPSS statistical program. The results were as follows. Three dimensions (the utility of interpersonal relationship, sexual partnership and social achievement) were emerged on social instrumentality of appearance, and female adolescents were divided into 2 groups(unreceptive group and receptive group) by social instrumentality of appearance. Social instrumentality of appearance had significant effects on female adolescents' body satisfaction and appearance management behaviors. The group who had receptive attitude toward the social instrumentality of appearance was showed the lower body satisfaction and more positive attitude to perform appearance management behaviors including clothing and accessories management, fitness, skin and hair care, and plastic surgery than unreceptive group.

• 한국가정과교육학회지
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• 제19권2호
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• pp.51-60
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• 2007

여교사의 옷차림에 대한 학생과 교사의 태도를 비교분석하여 바람직한 여교사의 옷차림을 모색함으로써 보다 나은 교육적 효과를 주기 위한 기초 자료를 제공하고자 하였다. 연구 자료는 설문지를 사용하여 서울과 수원지역의 초 중 고 학생과 초 중 고 교사를 대상으로 수집하여, 학생 622부, 교사 176부를 분석에 사용하였다. 조사 자료의 통계처리는 SPSS프로그램을 이용하여 분석하였다. 연구의 결과는 다음과 같다. 첫째, 여교사의 옷차림에 대한 학생과 교사의 태도를 살펴본 결과 옷차림과 헤어스타일의 단정성과 정숙성에 대해 보통보다 높게 인식하고 있었다. 특히, 옷차림의 정숙성은 교사가, 헤어스타일의 단정성은 학생이 더 높게 인식하였다. 옷차림과 수업의 연관성에 대해 교사는 높다고 생각하는 반면 학생은 옷차림과 수업의 연관성이 낮다고 하였다. 교사 옷차림에 대해서는 교사가 학생보다 더 중요하다고 인식하였다. 둘째, 학교 급별로 살펴본 결과 여교사 옷차림과 헤어스타일의 단정성은 초등학교에서는 학생이 교사보다 높게 인식했으나 고등학교에서는 교사가 학생보다 높게 인식하였다. 정숙성에 대해서는 중학교에서 고등학교로 갈수록 학생과 교사 간에 큰 차이가 나타났는데 교사가 학생보다 더 정숙성을 요구하는 것으로 나타났다. 옷차림과 수업과의 연관성과 옷차림의 중요성에 대한 태도에서는 초등, 중, 고등학교 모두에서 교사가 학생보다 더 긍정적 태도를 나타냈다.

• 한국응용과학기술학회지
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• 제38권6호
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• pp.1667-1677
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• 2021

본 연구는 헤어 미용 전공 대학생의 전공만족도가 미용전문직관에 미치는 영향을 분석함으로써 헤어 미용 전공 대학생들의 전공만족과 전문직관의 관계를 알아보고자 하였다. 연구결과 헤어 미용 전공 대학생의 전공만족도와 미용전문직관 간에 정(+)의 상관관계가 있는 것으로 나타났고(p<0.001), 전공만족은 '전문성' t=4.625(p=.000), '직업인식' t=3.152(p=.002)로, 전공가치는 '전문성' t=2.330(p=.021), '전문활동' t=2.438(p=.015), '직업인식' t=4.843(p=.000)으로, 대학생활적응은 미용전문직관의 하위요인인 '전문활동' t=2.746(p=.006), '직업인식' t=4.303(p=.000)으로 나타나 헤어 미용 전공 대학생의 전공만족도는 미용전문직관에 유의한 영향을 미치는 것으로 나타났다. 헤어 미용 전공 대학생에게 있어 전공만족은 대학 및 전공학과에 대한 만족뿐만 아니라 자기 자신에 대한 만족 및 헤어 미용 직무 자신감으로 이어져 긍정적인 영향으로 사회생활을 적응할 수 있게 해주며, 미용전문직관은 헤어 미용 직업에 대한 가치관과 태도로 미용 전공 대학생 때 전문직관이 생기게 된다. 연구결과를 통해 헤어 미용 전공 대학생들의 긍정적인 전문직관의 형성과 전공만족도를 높이고 올바른 이론과 실기교육을 통해 미용전문직관이 확립될 수 있도록 학생들의 자기계발과 더불어 교수 및 교육관계자들의 전문직업 윤리와 가치관에 관한 교육과 지속적인 지도가 필요하다고 사료된다.

• 한국패션뷰티학회지
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• 제6권1호
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• pp.48-52
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• 2008

The purpose of the study is to look at the middle and high school student's recognition of beauty Arts. The collected data were analyzed by frequency analysis, factor analysis, reliability test, t-test, correlations analysis, from which the result is as follows. Firstly, the lower levels of beauty art are comprehensive interest, personal interest professional interest, effort type, management type and consumption type. Secondly, Beauty art interest and attitude by gender and school levels showed meaningful difference. Thirdly, there is meaningful correlations between beauty art interest and beauty art attitude.

• 여성건강간호학회지
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• 제24권2호
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• pp.219-228
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• 2018

Purpose: The purpose of this study is to evaluate sexual maturation, attitudes toward sexual maturity, and body esteem in the sexual development of Korean elementary-school boys and girls. Methods: A descriptive cross-sectional study was conducted with 399 fifth and sixth graders (192 boys and 207 girls). The data were analysed with a $x^2$ test, t-test, and Pearson correlation coefficients. Results: Among the 207 girls, 70.5% had pubic hair growth, 68.1% had breast development, and 56.0% had a menstrual period. In boys, 59.4% of the 192 subjects experienced the development of external genitalia and 52.6% had pubic hair growth. Sexual maturation was related to grade (boys, t=7.07, p=.008; girls, t=12.76, p<.001), age (t=-2.20, p=.030; t=-4.11, p<.001), height (t=-5.16, p<.001; t=-7.52, p<.001), and weight (t=-2.89, p=.004; t=-5.19, p<.001) in both boys and girls. Girls were more likely to have sexual maturity than boys ($x^2=22.29$, p<.001). Boys showed more positive attitudes toward sexual maturity (t=2.10, p=.036) and higher body esteem (t=2.12, p=.035) than girls. Conclusion: This study shows that sexual maturation, attitude toward sexual maturity, and body esteem in sexual development differ between boys and girls. The findings indicate that it is necessary to develop a tailored sex-education program according to the sex of elementary-school children.

• 패션비즈니스
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• 제7권2호
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• pp.143-155
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• 2003

The purpose of this study were to investigate 1) Values placed upon born hereditary appearance and a made up appearance, 2)examined for points of body and clothing and 3)discrepancy in opinions about Coordination system of 3D Virtual Model This study chose qualitative research approach in-depth interviews were from December 12, 2002, to February 20, 2003. The subjects of the study were 12 women aged in twenties 12 women aged over forty. The results of this study were as follows. 1. Women aged in their twenties defined appearance as follows. there are important a made up appearance, Appearance is looking at point of view from body shape to face, makeup, hair style, body image, cosmetic surgery, clothing and is looking at the whole point of view from hair to tiptoe. This seems to include attitude, personality, behavior, images, and feeling. 2. Regarding body image Women aged in their twenties prefer a slender figure. Women aged in their twenties exerts all possible efforts to have an attractive body through dress well. 3. Regarding body image Women aged in their twenties prefer coordinate to system of 3D virtual model.

• 복식
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• 제61권6호
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• pp.60-73
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• 2011

Men's fashion has not much changed due to the pervasive patriarchy Because of the change of gender roll and attitude towards one's appearance and fashion, men began to express themselves with fashion in the late 90's. The purpose of this study is to categorize men's image and their fashion styles from Korean TV dramas to provide informations for predicting men's fashion trend in rapidly changing market. Through the analysis of three dramas with 30% or more of audience rating by all age groups from January to July, 2009, nine distinctive male images were selected and their styles were analyzed; silhouette, details, materials, color, accessories, and hair-style. The results are as follows: In the past holding neat and straight line silhouettes but today shows tight silhouette. In color and detail, the use of brilliant chromatic colors, use of hight saturation colors, big and brilliant pattern, ruffles, frills, beads, knitwear, mix matched new composed materials, and light materials are dominant. While short and simple shape of hair-styles were predominant in the past, now we see more varied hair length. Not only that, variety of perms and colors are showed on TV screens. Hence, the results show that a lot of radical change has happened in the men's fashion, and marketing propositions that reflects this change in men's fashion market are requested along with trendy emotional product development and coordination proposals, and finally calls for more multilateral study and market search of male consumers.