• 제목/요약/키워드: green marketing

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도시개발사업의 투자가치 평가를 통한 전략적 도시관리 방안에 관한 연구 - 용인시 구갈 역세권 지역을 중심으로 - (A Study on Strategic Direction of Urban Management through Evaluation of Value-for-Money for Urban Development Projects - Focused on the Region of Gugal Station Area in Yongin City -)

  • 황의표;원제무
    • 한국방재학회 논문집
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    • 제10권3호
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    • pp.1-11
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    • 2010
  • 본 연구에서는 경기도 용인시 기흥구 구갈동(구갈역세권)과 보라구역, 중동구역 일대를 중심으로 개발계획, 개발잠재력, 입지여건과 아울러 녹색 및 재해예방 인프라에 대한 4가지 측면을 고려하여 대상지의 투자가치 평가를 통한 전략적 도시관리 방안을 연구하였다. 방법론 측면에서는 평가항목간의 상관관계를 고려할수 있는 네트워크 분석적 의사결정법을 통하여 판단해보고자 하였다. 분석 결과 개발계획에서는 개발용도, 키테넌트, 자금조달, 마케팅순으로, 개발잠재력에서는 시장성, 정체성, 역사성 순으로, 입지여건에서는 토지이용, 주변환경, 교통환경순으로, 마지막으로 녹색 및 재해예방인프라에서는 자연재해예방, 인적재해예방, 사회적 재해예방순으로 나타났다. 본 연구의 결과는 향후 도시개발사업 추진하는데 있어 합리적인 사전 평가방안으로 활용할 수 있을 것이라 본다.

환경경영 통합 리더 프로그램의 개발과 효과에 관한 연구 (A Study on the Development and Educational Effect of the Environmental Management Integrated Leader Program)

  • 정연돈
    • 한국환경교육학회지:환경교육
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    • 제10권2호
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    • pp.249-268
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    • 1997
  • This Study developed 'Environment Management Integrated Leader(EMIL)' program and evaluated the effect of the Program. The procedure of EMIL program development is as follows; 1) Identifying the training needs Through the interview and discussion with corporate environmental staff and research members, training need are collected. 2) Setting the training objectives 30 objectives are developed through specifying and organizing the training needs. 3) Determining the scopes of the program This program consists of the four scopes. First, the scope of Environmentally Acceptable Management is developed based on ISO 14000 and certification of environmentally friendly business. Second, the scope of Environmentally Acceptable Technology includes air pollution, water pollution, solid wasted management, and pollution prevention. Third, the scope of Integrated Environmental Management focuses on master plan, green marketing, green production, and green accounting. Finally, the scope of Integrated Environmental Concepts focuses on food pollution, environmental activities, and bio-diversity. 4) Selecting the training methods Various methods are used such as off-site visits, exercises, case study, workshop, discussion, role-playing as well as lecture. 5) Implementing the program 49 trainees participated the program for 6weeks. All trainees are working for D. Company Group. 6) Measuring training effects To evaluate the effects of the program, pre-post training evaluation method is used. The results are highly significant at all 4 scopes by the p<.01. This study has some implications in order to establish the environmental management climate. First, the development of new environmental education program for management is necessary. Second, Vast investment are required. Third, more systematic approaches are desired in environmental education. Lastly, more customized program development and implementation to fit in industries will accelerate the expansion of environmental concept.

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Analysis on Logistics Efficiency of China's Agricultural Products Cold Chain from the Green Perspective

  • Qi, Lu;Chung, Gi-Young;Kim, Hyung-Ho
    • International Journal of Advanced Culture Technology
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    • 제8권2호
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    • pp.192-203
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    • 2020
  • Although the market demand for cold-chain logistics of agricultural products in China is growing rapidly, the technology and scale of cold-chain logistics in China still lag behind the developed countries, resulting in large energy consumption. In our country, many authors have studied the efficiency of cold-chain logistics by using analytic hierarchy process and data envelopment method, but they haven't eliminated the influence of environmental factors and random error factors on the efficiency of cold-chain logistics, and most of them are limited to regional research. Therefore, in this paper, the three-stage DEA method is used. Based on the green logistics idea, firstly, the efficiency of 29 listed logistics enterprises in China is analyzed. Secondly, this paper uses SFA model to exclude the influence of environment and error factors on the analysis results, taking the enterprise's operating years, local GDP and the proportion of cold chain assets as environmental variables. Finally, this paper estimates the efficiency value again by adjusting the input value. The results are as follows: the main reason of high efficiency enterprises is to achieve scale efficiency. So the scale of assets should be maintained or appropriately expanded. At the same time, the economic development and the number of years of enterprise establishment will significantly affect the efficiency of cold-chain logistics. The influence of these environmental variables on the accuracy of the analysis conclusion should be fully considered.

소비가치가 친환경 화장품 구매행동에 미치는 영향 (The Effect of Consumption Value on Eco Friendly Cosmetics Purchasing Behavior)

  • 강현경;조혜경
    • 한국콘텐츠학회논문지
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    • 제21권2호
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    • pp.562-571
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    • 2021
  • 본 연구는 친환경 화장품에 대한 소비가치가 소비자 효과성과 시장 영향력, 그리고 친환경 화장품 구매행동과의 관계를 공분산 모델을 통해 검증하였다. 조사대상은 최근 6개월 이내 친환경 화장품을 구매한 적이 있는 20대 이상 여성 소비자로 2020년 5월 17일부터 5월 30일까지 온라인 전문조사기관의 패널을 통해 300부를 최종분석에 사용하였다. 분석결과, 친환경 화장품에 대한 소비가치로 기능적 가치, 사회적 가치, 녹색 소비가치가 도출되었다. 사회적 가치와 녹색소비가치는 소비자 효과성과 시장 영향력에 유의한 영향을 미치는 것으로 나타났으나 기능적 가치는 영향관계가 확인되지 않았다. 또한, 소비자 효과성과 시장 영향력은 친환경 화장품 구매행동을 증진 시키는 것으로 확인되었다. 본 연구를 통해 친환경 화장품 구매에 있어서 환경문제에 대한 지각수준(소비자 효과성, 시장 영향력)이 가지는 중요성을 규명하였고 소비자들에 대한 이해를 바탕으로 친환경 제품 개발과 마케팅전략 수립에 유용한 자료로 활용되기를 기대한다.

방사선 조사 및 녹차 폴리페놀을 첨가한 화장품의 항균효과 (Anti-microbial Effect of Irradiated Green Tea Polyphenol Addition into Cosmetic Composition)

  • 박태순;이진영;현석준;박근혜;조영제;김세기;안봉전
    • Applied Biological Chemistry
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    • 제50권3호
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    • pp.210-216
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    • 2007
  • 방사선 조사한 녹차 폴리페놀을 스킨과 에센스에 첨가하여 방부제를 첨가하지 않았을 때의 항균효과 및 방부효과를 검증하고 무방부제 화장품으로서의 가능성을 검토하였다. 항균력 측정 결과, C. albicans를 제외한 모든 균주에서 항균효과가 나타났으며, 피부상재균인 S. aureus에서 항균효과가 높게 나타났다. MIC 측정 결과, E. coli와 C. albicans의 경우 2,500 ppm에서, S. aureus의 경우 1,000 ppm에서 저해농도를 나타내었으며, MBC 측정 결과, C. albicans를 제외한 모든 균주에서 측정이 가능하였으며, E. coli의 경우 10,000 ppm, S. aureus의 경우 5,000 ppm에서 모든 균이 사멸하였다. 시간에 따른 생균수 측정 결과, 시간이 지남에 따라 균의 증식을 억제하여 항균력이 뛰어남을 알 수 있었다. 이와 같은 결과로 미루어 보아 녹차폴리페놀은 스킨과 에센스에 첨가 시 항균효과가 우수하여 화장품 첨가제로 이용이 가능할 것으로 사료된다.

Problems of Decarbonization of the Economy of Kazakhstan

  • Yessekina, Bakhyt K.
    • The Journal of Asian Finance, Economics and Business
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    • 제2권3호
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    • pp.37-39
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    • 2015
  • In this article we consider the modern trends of global warming, GHG pollutions and discussions of the obligations of developed and developing countries before the UN Global Climate Summit in Paris. The article considers decarbonization as a national strategy, including complex tools for the improvement of energy efficiency, reduction of CO2 and development of emissions trading systems. The author underlines that the Central Asian countries such as Kazakhstan and Turkmenistan, have the largest GHG potential in the region, and for this reason they should be within the framework of the UNFCCC and join the international process on development of the national decarbonization strategies.Thesemeasuresallowthese countries to join the global carbon trade marketing, international financial recourses, and significantly reduce CO2 pollutions in the region.

꽃차의 소비자 구매 행태 및 지불의사에 대한 연구 (A Study of the Consumer's Purchase Behavior and Willingness-to-Pay on Flower Tea)

  • 양성범;이석원
    • 한국식품영양학회지
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    • 제26권2호
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    • pp.295-300
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    • 2013
  • The objective of this study is to propose the motivation of the analysis on consumer's purchase behavior and willingness-to-pay for flower tea. Therefore, we survey the purchase behaviors on flower teas as compared with leaf teas such as green teas. We also analyze the willingness to purchase and pay for such teas. The reasons for consuming flower teas are 'flavor', 'beauty/diet', 'health', consecutively. Consumers prioritize 'safety', 'quality', 'price', and 'design' when purchasing flower teas. Nevertheless, it is also essential to consider 'flavor' as a quality factor. It is necessary to differentiate the process and marketing strategies for the development of flower teas.

농가형 농식품의 상품화 실태 분석 (Analyzing the Commercialization of Farm-food)

  • 양성범;이병훈;양승룡
    • 한국유기농업학회지
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    • 제21권2호
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    • pp.157-170
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    • 2013
  • The objective of this study is to investigate the commercializations and difficulties on the farm-food. For the activation of the farm-food, it is necessary to totally review the support of the government and prepare the supporting system like manual on the commercialization of farm-food that is helpful to the small farmers. It is also necessary to support small farms strategies customized for increase the sales and satisfaction on farm-food and build-up the promotion related to the green tour and/or farm experience. The results and finding of this study can be used to build-up the supporting system that reflects the rapid change of market and customer's preference. They can also be used to design rational policies that is helpful to the farm-food producers.

소비가치 관점에서의 친환경 수산물 제품 만족도의 선행요인 분석: 성별의 조절효과를 중심으로 (The Antecedents of satisfaction of eco-friendly seafood: The moderating effect of gender)

  • 강성호;허원무;박경도
    • 수산경영론집
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    • 제44권2호
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    • pp.51-68
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    • 2013
  • The objective of this study is to analyze how consumption value affects customer satisfaction toward eco-friendly seafood products. Moderating role of gender is also examined. For empirical validation of our model, data were collected from a cross-sectional survey of 307 consumers in the South Korea, who have bought a eco-friendly seafood, a representatives eco-friendly product. The results demonstrated several important findings. First, emotional consumption value, social consumption value and functional consumption value had significant positive effects on eco-friendly seafood product satisfaction, Second, interaction effect of social value and gender had a positive effect on satisfaction. Third, interaction effect of functional value and gender had a negative effect on satisfaction. Theoretical and managerial implications are suggested.

중국과의 비교를 통한 한국 차문화 산업의 현황과 발전 방안

  • 엄영욱;조원일;이식;신승식;김성순;전영의
    • 중국학논총
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    • 제72호
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    • pp.179-200
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    • 2021
  • This paper examines the current status of the Korean tea culture industry and explores ways to restore and develop Korean tea culture by referring to the responses of the neighboring countries of China. In order for the Korean tea industry and tea culture to expand, based on a strong tea industry, high-quality tea should be created to satisfy consumers' needs, health, convenience, and reasonable prices, and effective promotion and marketing should be carried out. In addition, it is necessary to reinterpret the traditional tea house and inherit the spirit of tea.