• 마케팅과학연구
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• 제14권
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• pp.81-100
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• 2004

Miles and Snow의 전략유형 및 Porter의 본원전략과 제품 수준의 마케팅 전략 간의 관계를 검증해 보고, 두 사업부 전략유형 간의 관계도 분석하였다 소비재와 산업재를 포함한 102개 전략사업단위에 대해 최고경영자와 마케팅 관리자를 방문 면접하여 조사자료를 수집하였다. 분석결과 Miles and Snow의 전략 유형은 제품시장의 환경관리에 대한 관리적 노력의 적극성 측면에서 전략유형 간에 유의한 차이를 보였으며, Porter의 본원전략과 제품 수준의 마케팅 전략 사이에 유의한 관련성이 있는 것으로 나타났다. 또한 두 전략유형 간에 관련성 검증을 통해 Miles and Snow의 조직내부의 관리적 관점과 Porter의 경쟁적 관점의 통합적 접근가능성을 보여 주었다. 본 연구결과 다양한 산업에 있어서 사업부 수준의 전략이 제품 수준의 마케팅 전략 활동에 일관성 있게 나타남으로써 사업부 수준의 전략유형이 제품 수준의 마케팅 전략에도 적용되고 있음을 시사해 주었다.

• 방사성폐기물학회지
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• 제21권1호
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• pp.149-164
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• 2023

As part of the safety case development for generic disposal sites in Korea, it is necessary to develop generic assessment models using various geosphere-biosphere interfaces (GBIs) and potentially exposed groups (PEGs) that reflect the natural environmental characteristics and the lifestyles of people in Korea. In this study, a unique modeling strategy was developed to systematically construct and select Korean generic biosphere assessment models. The strategy includes three process steps (combination, screening, and experts' scoring) for the biosphere system conditions. First, various conditions, such as climate, topography, GBIs, and PEGs, were combined in the biosphere system. Second, the combined calculation cases were configured into interrelation matrices to screen out some calculation cases that were highly unlikely or less significant in terms of the exposure dose. Finally, the selected calculation cases were prioritized based on expert judgment by scoring the knowledge, probability, and importance. The results of this study can be implemented in the development of biosphere assessment models for Korean generic sites. It is believed that this systematic methodology for selecting the candidate calculation cases can contribute to increasing the confidence of future site-specific biosphere assessment models.

• 품질경영학회지
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• 제26권4호
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• pp.1-28
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• 1998

TQM is a kind of generic strategy. Especially it is a competitive strategy which is concerned with the determination of competitive advantages. Strategic a, pp.oach is very important for the successful implementation of TQM. Unfitness between the company's strategy and the TQM program has been a major barrier preventing the effective implementation. In spite of its importance, little is known for TQM's strategic characteristics. TQM's strategic characteristics are different by its evolution stages. Therefore the generic strategic types that TQM seeks can be changed while TQM programs are progressing over its stages. This paper identifies the intended strategic type of TQM by its stages, which will greatly help to prepare the good implementation program of TQM.

• 보건행정학회지
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• 제23권3호
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• pp.210-223
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• 2013

Backgrounds: Escalating pharmaceutical expenditure has threatened the sustainability of National Health Insurance system in Korea. Generic medicines allow patients to access safe, effective, high-quality medicines at low cost, thus insurers could achieve significant financial savings by promotion of generics, if they are priced much lower than the originator. The purpose of this study was to review generic pricing as well as promotion policies in other countries and assess the implication of those policies. Methods: We reviewed the main measures adopted by the developed countries such as Austria, Belgium, Denmark, Finland, France, Germany, Italy, Japan, Netherlands, Norway, Sweden, United Kingdom, especially in countries where governments are the largest third-party payers or insurance finance resource is the national health insurance. Results: The foreign countries's experience with generic medicine policy shows that demand-side policies such as physician budgets, international nonproprietary name prescribing, generics substitution, patients co-payment as well as supply-side policies relating to pricing and reimbursement seems to play a critical role in developing the generic medicines market. Conclusion: Various strategy should be implemented to promote generic drug use.

• 한국경영과학회지
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• 제31권4호
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• pp.49-68
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• 2006

E-business strategy has interests in Issues of strategic positioning and its impact on firm performance. These studies address the environmental factors as antecedents to strategic decision makings and its consequences such like firm performance. However most studies has not considered the role of business models In explaining e-business firm performance. We adopt Porter's generic strategies to the e-business context. We Identify business models and e-business environmental factors as antecedents and then examine these factors Influence on firm performance. We find that uncertainty of environment has a negatively related to the strategic choices of e-Business firms; in contrast, market turbulence positively affects the level of adoption of all the strategies. Among the strategies, marketing differentiation only makes an Impact on firm performance.

• Journal of Information Technology Applications and Management
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• 제12권1호
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• pp.35-48
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• 2005

An architectural framework is developed for integrating geospatial and temporal data with relational information from which a spatio-temporal data warehouse (STDW) system is built. In order to implement the STDW, a generic conceptual model was designed that accommodated six dimensions: spatial (map object), temporal (time), agent (contractor), management (e.g. planting) and tree species (specific species) that addressed the 'where', 'when', 'who', 'what', 'why' and 'how' (5W1H) of the STDW information, respectively. A formal algebraic notation was developed based on a triplet schema that corresponded with spatial, temporal, and relational data type objects. Spatial object structures and spatial operators (spatial selection, spatial projection, and spatial join) were defined and incorporated along with other database operators having interfaces via the generic model.

• 한국병원경영학회지
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• 제4권1호
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• pp.129-146
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• 1999

The overall objective of this article is to identify the strategic type of Korean hospitals in terms of Porter's framework and to examine differences in performance of the hospitals across strategic types. A survey was conducted through structured questionnaire for 739 hospitals in Korea and the data from 120 hospitals were utilized in the final analysis. Study results indicate that the most frequently used strategy was 'stuck-in-the-middle strategy'(26.7%), followed by 'focused cost leadership strategy'(24.0%), 'focused differentiation strategy'(20.8%), 'cost leadership strategy'(15.8%), and 'differentiation strategy'(13.7%). Overall, 'focused differentiation strategy' showed superior performance in terms of profitability of services, ability to retain patients and growth in revenue, while 'differentiation strategy' produced relatively low performance in general. Implications of these findings are also discussed.

• 경영과학
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• 제17권3호
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• pp.5-17
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• 2000

The needs of strategic approach toward the usage of the Internet in corporate context are increasingly important as digital economy changes the way of doing business. However, companies are not easily taking the opportunity since the strategic use of the Internet is difficult because of the conflicts in distribution, business process, organization structure, etc. The Internet strategy applicable to companies in a generic context is proposed by identifying the CSFs (Critical Sucess Factors) in exploiting the potential of the internet. CSFs are derived by the previous study and case analysis, from which two most important factors are chosen based on a survey. In the survey, the ranking of the significance of the 8 CFSs from the 25 cases is questioned to the internet experts. Then a $2{\times}$2$ matrix is designed to find the optimal area for a company to be successful in the Internet usage. The strategy suggested here appears to be the shifting strategy in order to be in the optimal area in using the Internet strategically.

• 한국유통학회지:유통연구
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• 제9권1호
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• pp.1-24
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• 2004

As the dot-com companies realize the importance of the traditional business operations such as product distribution and sourcing, the task of balancing business strategy and operations between electronic commerce and"bricks St mortar"channels is an ongoing challenge. However, there are no generic recipes for formulating business strategy that optimally bridges the physical and virtual operations. In order to provide some guidelines, this study examines the big 3 retailers in Korea, and their"clicks ＆ mortar"strategy, assessing how the activities of each channel are integrated to achieve the synergy effect. This study analyzes the differences in the pattern of integration among the three retailers and traces the causes of those differences. It also figures out the relationship between the degree of integration and performance variables such as growth and cost. Finally. it defines the essential constraints on the process of integration along with managerial implications.

• Asia pacific journal of information systems
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• 제12권4호
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• pp.173-192
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• 2002

Internet-based on-line firms have focused on the development of new business models with an assumption that this new model would create their competitiveness. At the same time, off-line firms have opened new marketing channels on the internet in order to defend their position against on-line firms. Based on Porter's well-known generic strategy, this study compares between on-line firms and on-offline firms i) whether these two types of firms take different strategies among cost reduction, marketing differentiation, innovation differentiation, and focus and ii) how the performance of these two types of firms is affected by different strategy types. The result shows that on-offline firms prefer the strategy of marketing differentiation and innovative differentiation while the strategy of cost reduction and focus are taken without significant difference between online firms and on-offline firms. Also it is found that even though the strategy of marketing differentiation and innovation differentiation are more preferred by on-offline firms than on-line firms, these two strategy types have a significant influence on the on-line firms' performance while the focus strategy has a significant influence on the on-offline firms' performance. Other managerial implications are discussed.