• Title/Summary/Keyword: generation culture

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A Study on the Fashion of the New Generation in Korea - Focusing on the Influence of Japanese Popular Culture - (한국(韓國) 신세대(新世代) 패션에 관(關)한 연구(硏究) - 일본대중문화(日本大衆文化)의 영향(影響)을 중심(中心)으로 -)

  • Lee, Hee-Seung;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.6 no.1
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    • pp.83-101
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    • 2002
  • The purpose of this study is to observe the elements of Japanese popular culture portrayed in Korean new generation fashion at the current point of time, when Japanese popular culture is first being opened to Korea. And the another purpose is to look into the fashion consciousness of them, which is made up of these aspects. The new generation plays the leading role in further excelling the culture of our society. They are the generation of sense and sensibility, the generation of "me", the generation of information, and the generation of individuality. Even before Japanese popular culture was officially opened, the new generation was already accepting fashion, comics and animation, video games, music, broadcasting, food, etc. The Japanese cultural elements that show most in Korean fashion are street fashion and the fashion of celebrities. These are mostly brought in by fashion magazines, the internet, satellite TV, the new media of cable TV, and street shops. The aspects of Japanese popular culture in Korean new generation fashion are many and varied. Such examples in fashion are : vintage style, school-girl style, sexy causal style, black coordination, soft avant-garde style. It can be said that the fashion consciousness of Korean new generation could be placed in the following order. First, the variety of fashion. Next, the internationalism of fashion. Third, the information of fashion, and last, the play value of fashion. Interest has peaked in Japanese culture after the official opening, and this study has explored the very same aspects which can be seen in Korean new generation fashion. This study was meant to help make a responsible and sturdy new generation fashion culture which can help face the new millennium.

Generational malling culture in multi-complex shopping malls - Entertainment experiences - (복합쇼핑몰에서의 세대별 몰링문화에 관한 연구 - 엔터테인먼트 경험을 중심으로 -)

  • Park, Minjung
    • The Research Journal of the Costume Culture
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    • v.21 no.5
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    • pp.726-741
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    • 2013
  • Malling culture, which refers to the enjoyment of shopping in multi-complex malls with shopping, cultural, and leisure facilities, has emerged as a major trend in society. However, few studies have researched malling culture in depth. This study classified people who go to multi-complex shopping malls as belonging to the baby-boom generation, X-generation, or Y-generation to investigate consumer culture in malls, with an emphasis on user satisfaction and entertainment experiences. Consumers who had shopped in a multi-complex shopping mall during the last 6 months were surveyed. Data were collected through a research company, and responses from 417 subjects were used in the analysis. Among the 417 subjects, 130 were baby-boomers, 136 were from the X-generation, and 151 were from the Y-generation. Investigating the components of multi-complex shopping malls that stimulate entertainment experiences, this study found that exploratory, emotional, and leisure experiences were enhanced when users were more satisfied with the image, atmosphere, and events of shopping malls. In addition, mall image and atmosphere contributed to the improvement of social experiences. With regard to generation, baby-boomers and subjects from the X-generation were generally more satisfied with mall atmosphere, image, and events and had more exploratory and leisure experiences. This study holds significance in that it examined malling culture from a wider perspective than simply the younger generation and presented scholarly and marketing implications based on insights into generational malling culture.

Thoughts on the Culture of Post-80s Generation and Newly Created Words (중국어 신조어와 '80후(後)'의 문화 소고(小考))

  • Kim, Soon-Jin;Han, Yong-Su
    • Cross-Cultural Studies
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    • v.39
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    • pp.355-380
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    • 2015
  • China has been experiencing a series of changes after gradually opening up its society. Such changes have now seeped into almost every sector of the society, leading to overall change. While the political system has been maintained without much change, the structure of life for Chinese has undergone a shift, especially in the sectors related to industry or the economy. The Chinese have adopted capitalism in their own way, leading to fast growth in their industries. Those who were born in the 1980s amidst such change (so-called the post-80s generation) are now playing a major role in Chinese society. Understanding this generation can help understand some of the most important phenomena in today's China. Therefore the language used by this generation is in particular meaningful as language often reflects the society it is used in. This study focuses on the newly created words arising from the lifestyles of the post-80s generation to better understand how the China's move towards a more open society over the past three decades have brought about changes. The work culture and consumption styles of the post-80s generation are also showing some collective characteristics. As such, a review of newly created Chinese words related to this generation is expected to increase understanding of the overall Chinese society and Chinese culture of today.

Impact of Generation on the Food Culture of Uzbekistan-Koreans : Comparison between Second and Third Generation (우즈베키스탄 고려인의 세대별 식생활 문화의 특성 : 고려인 2세대와 3세대 간의 비교를 중심으로)

  • Park, Young-Sun;Chung, Young-Sook
    • Journal of the East Asian Society of Dietary Life
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    • v.19 no.4
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    • pp.479-492
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    • 2009
  • The purpose of this study was to identify the impact of generation on the traditional food culture of Uzbekistan-Koreans. The generation of Uzbekistan-Koreans was divided into two groups i.e., the second and third generation. The second generation suffered from the compulsory emigration during 1930s because of the minority racial breakup policy by the Soviet Russia. The third generation was born after the compulsory emigration and the economic condition was much better for them. In terms of identifying traditional food culture, generation was an important factor because each generation had different social environments and different life styles. Data were collected from 634 Koreans living in Uzbekistan and analyzed by chi-square and correlation analysis. The results of this study revealed that the impact of generation was an important factor regarding the traditional food culture. Chi-square analysis showed that factors related to making a menu, food priority, and consideration of the person preparing the food were likely to vary depending on the generation. Also, reasons for preferring traditional food and preparing foods for family events as well as national holidays were different between the second and the third generation. The second generation preferred traditional food because of flavor, while the third generation preferred traditional food because of nutrition. For family events and national holidays such as New Year's Day, the second generation was more likely to prepare traditional foods than the third generation. The correlation analysis indicated that the relationship between preference and intake frequency of traditional foods was positively related, and the degree of correlation was higher for the second than the third generation. Similarities and differences between generations were discussed, and implications for food and nutrition specialists and food marketers were provided.

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A Study on the Clothing Culture for New Generation of Korea and Japan (2002 한.일 국민교류년 기념' 한국과 일본의 신세대의 복식업화에 대한 연구 - Street Fashion을 중심으로 -)

  • 백샘이;간호섭
    • Journal of the Korean Society of Costume
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    • v.53 no.3
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    • pp.31-49
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    • 2003
  • The Purpose of this research is to examine and contrast the cultural characteristics of the street fashion in new generations of Korea and Japan. We also intended to help clothing companies understand the current trend in this new generation. As the method for street fashion analysis. various literature, internet information and new media materials were utilized. Key observations obtained are as following First, they pursue a complex image. New generations seem to admix images from different areas to create a synthetic image, rather than adopting a single image; Second, practicality is an important factor. They Pursue a sense of their own unique trend: Third, distinction. The difference in society values between Koreans and Japanese is incorporated. The Korean new generation considers the traditional moral principles as important social values. In contrast the Japanese new generation is greatly influenced by the open sexuality culture ; Fourth. public ownership and sharing of the culture. There is a gradual deviation from a dominating unidirectional influence from one country on another. Now the two countries are influencing each other ; Fifth, sense. There are numerous fashion items and generalized total coordination. New generations express more active and creative fashion sense in those fashion items.

The Values, Consumption Culture, and Clothing Attitudes of a Modern New Generation as the Primary Consumer of Modern Korean Culture: From the 1920's to the 1930's (한국 근대 문화 소비 주체로서 모던 신세대의 가치관, 소비문화, 의복 태도 특성: 1920년대~1930년대를 중심으로)

  • Park, Hye-Won
    • Journal of the Korean Home Economics Association
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    • v.49 no.9
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    • pp.99-109
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    • 2011
  • The purpose of this study was to characterize the new women, modern girls and modern boys from the 1920's to the 1930's as a modern new generation, the primary consumer of modern consumption culture, and to examine their values, lifestyles, consumption culture and clothing attitudes. The data were obtained from the magazines and newspapers published from 1920's to 1930's and previous literatures, and analyzed by qualitative content analysis. The results were as follows: A modern new generation meant the new women, modern girls, and modern boys seeking for the western looks and cultural tastes. The values of a new generation people were individualism, materialism, and modernism which was the same as Americanism. They enjoyed western lifestyles and sports and consumed new mass media and popular culture. Their clothing attitudes were fashion orientation, conformity, symbolism, conspicuous consumption, aesthetic value, individuality, and practicality.

Consumption Society and the Consumption Culture of Adolescents (소비사회와 청소년 소비문화)

    • Journal of Families and Better Life
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    • v.15 no.4
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    • pp.341-354
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    • 1997
  • In post-industrial society consumption takes a role as a means of acquiring unique lifestyle of style especially for the new generation. The purpose of this study was to identify consumption culture of adolescents in the context of consumerism culture. The use of goods in order to create social distinctions and to establish self-identity was note in is new generation's consumption culture and it was argued that advertising and other media attach images of beauty fulfilment and good life and that they persuade adolescents to have such lifestyle through buying consumer goods. It was also argued that the consumption culture of adolescents is strongly related to the counter-culture or counter-school culture. Implications were discussed with respect to future research area.

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A Study on Retro Fashion Culture in South Korea from the Perspective of Nostalgia -A Focus on Newspapers- (노스탤지어 관점에서의 한국 레트로 패션 문화 연구 -신문기사를 중심으로-)

  • Jung, Dawool;Ha, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.5
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    • pp.789-804
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    • 2022
  • Retro fashion is emerging among young people as an approach to discovering a new meaning in Korea's historical culture. Research on Korea's unique retro fashion culture is required because there is no research on retro fashion culture based on Korea's historical background. Therefore, this study examined how retro fashion culture has progressed based on Korea's historical background from a nostalgic perspective. All retro-related newspaper articles from 1950 to 2020 were collected, and content analysis was conducted for each semantic unit. The results revealed that personal nostalgia is based on personal experience and is extending to younger generations. In terms of nostalgia in interpersonal relationships, the younger generation reinterpreted the fashion culture of the older generation after the 2010s. In terms of vicarious nostalgia, a retro culture reminiscent of the 1990s with a background in economic development and consumption culture appeared after 2012. The youth culture and university culture of the 1970s and 1980s were reinterpreted as street fashion. Since the late 2010s, the younger generation has been exhibiting cultural nostalgia, believing that the historical Korean culture is not outdated but has a unique heritage formed during the modernization process. Symbolic nostalgia appeared in Korean fashion culture during modernization.

The effects of a change of leadership of the 2nd generation management on internal environment and organizational effectiveness in hospitals (병원 2세경영의 리더십 변화가 내부환경 및 조직유효성에 미치는 영향)

  • Kim, Hun-Chul;Kim, Young-Hoon;Kim, Han-Sung
    • Korea Journal of Hospital Management
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    • v.20 no.1
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    • pp.1-12
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    • 2015
  • This study aims to examine the effect of a change of leadership on internal environment and organization effectiveness and suggest measures on effective organizational management by analyzing a change of leadership before and after 2nd generation management. There was analysis of a difference of leadership type, organizational structure, organizational culture, management resources, job satisfaction, and organizational commitment between the period of the founders and the period of 2nd generation successors by collecting data from employees of 6 hospitals in Seoul. Also there was analysis of the effect of a change of leadership on internal environment and organizational effectiveness. According to the analysis, it was demonstrated that the factor affecting job satisfaction during the period of the founder was complexity of organizational structure, and there were no factors affecting organizational commitment. In contrast, during the period of the 2nd generation successors, it was revealed that transformational leadership, centralism of organizational structure, and human resources of management resources affect job satisfaction, and transformational leadership, complexity of organizational structure, hierarchical culture of organizational culture, and human resources of management resources affect organizational commitment. Further, after the succession from the founders to 2nd generation successors, as transformational leadership increased, job satisfaction rose, and as developmental culture was reinforced and human resources increased, organizational commitment was heightened. Furthermore, as transformational leadership increased and developmental culture was reinforced, organizational commitment was heightened. Namely, as transformational leadership was reinforced resulting from the succession to 2nd generation, employees' job satisfaction and organizational commitment increased, with circumstances aiming for the actual change.

Comparative Research about Korean Cultural Properties of New Generation and Its Product Design (1990년대 한국 신세대문화의 속성과 제품디자인 경향 비교연구)

  • 박규현;박성미
    • Archives of design research
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    • v.13 no.3
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    • pp.201-210
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    • 2000
  • A current of culture changes constantly. The changes in culture have been taken the lead in by new generations. Now, we are connected with a new trend of culture led by new generation. Moreover, it is the younger class from teens to mid-twenties, that is, the new generation group that plays a major part in the new culture. They, in economic affluence, are accustomed to a particular consumption-oriented purchasing pattern in their own way while the old generations had to tighten their belts. A business cannot help getting fascinated with their potential consuming power. The new generation has established itself as a powerful individual consumer class, and is presenting more and more explosive and destructive purchasing pattern in today's consumption market where turmoil of IMF is at the end and 21st century started. As of now, it cannot be emphasized too much to research their consuming culture and tendency. It is suggested that existing designers work out a marketing strategy based on a close investigation of their disposition and cultural characteristics and go on looking into what the properties of a new coming generation's culture vary every time generations change in order to take them to a future consumer group.

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