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A Study on the Clothing Culture for New Generation of Korea and Japan  

백샘이 (동덕여자대학교 패션전문대학원)
간호섭 (동덕여자대학교 의상디자인학과)
Publication Information
Journal of the Korean Society of Costume / v.53, no.3, 2003 , pp. 31-49 More about this Journal
Abstract
The Purpose of this research is to examine and contrast the cultural characteristics of the street fashion in new generations of Korea and Japan. We also intended to help clothing companies understand the current trend in this new generation. As the method for street fashion analysis. various literature, internet information and new media materials were utilized. Key observations obtained are as following First, they pursue a complex image. New generations seem to admix images from different areas to create a synthetic image, rather than adopting a single image; Second, practicality is an important factor. They Pursue a sense of their own unique trend: Third, distinction. The difference in society values between Koreans and Japanese is incorporated. The Korean new generation considers the traditional moral principles as important social values. In contrast the Japanese new generation is greatly influenced by the open sexuality culture ; Fourth. public ownership and sharing of the culture. There is a gradual deviation from a dominating unidirectional influence from one country on another. Now the two countries are influencing each other ; Fifth, sense. There are numerous fashion items and generalized total coordination. New generations express more active and creative fashion sense in those fashion items.
Keywords
street fashion; Korean new generation; Japans new generation; characteristic by difference of culture; culture exchange;
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