• The Journal of Industrial Distribution & Business
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• v.7 no.2
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• pp.21-24
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• 2016

Purpose - The purpose of this paper is to review, analyze and identify the suitability of Kazakh gender policy for the changes taken place in the society with suggesting necessary changes. Research design, data, and methodology - After meticulous reviews of germane literature, the researchers applied an analytical approach which focuses on analyzing the Kazakh's gender policy and its issuance guidelines based on the present requirement in the society. Even though the policy has introduced with astonishing prudence, present-day living trends in society require imperatively some notable modifications which protect the rights of women and minority sections of the society. Results - Through this gender policy, government has proffered required legal, financial and preferential support country's women to participate in the management and legislation of the country. Kazakh gender policy requires upgradations which flawlessly support women in the lifestyles of the feminine community. Conclusions - In achieving gender equality in the economy as a priority area, Kazakh government monitoring persistently and closely the changing trends of women and their requirements which introduce necessary modifications to the existing gender policy of the country with the cooperation of international organization.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.128-136
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• 2011

Although learners learn with the same educational games, they show differences in successes. This is because they do not share the same individual characteristics. Currently, there are various studies conducted on effective education according to gender among other characteristics of learners off-line. When this effective educational method according to gender is applied to educational games, it will create more effective outcomes. In addition, this study observed the effective educational method according to gender and learning styles. Through the observation, the considering factors for educational game designs according to the learners' gender was defined. These considering factors were categorized into cognitive and perceptive factors, with each definitions reflected on the characteristics of each gender. This study has its meanings in that it has conducted theoretical results of the considering factors for educational game designs based on reference studies. This study will be utilized as a reference study when designing various games.

• Korean Institute of Interior Design Journal
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• no.17
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• pp.210-215
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• 1998

The purpose of study was to identify the interior design preference according to age gender and monthly income of subjects. Interior Image Preference Scale was used to measure Interior design preference of consumers. Data were collected from Oct. 10th 1997. to Nov. 13th 1997. The subjects were 609 adults living in Seoul. Frequency percentage mean Generalized Linear Models and Duncan's multiple range test were used for data analysis, The major results of this study were 1) the subjects generally preferred feminity complexity and modernity of interior design 2) this study revaled relative difference in interior design preference according age gender and monthly income.

• Journal of the Korean Society of Costume
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• v.29
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• pp.71-83
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• 1996

The purpose of this study was 1) to investi-gate the trends of sex-role attitudes of women and 2) to examine the relations between sex-role attitudes and Yin-yang characteristics in clothing design. The survey was conducted among 317 women in Seoul and Kyunggi province. The results were as follows: 1) Androgynious gender and masculine gen-der with sex-role attitudes are strongly ap-peared among the low-age university students and not-married group. 2) Yang characteristics with light and cool-warm color to the clothing color and with clothing design are strongly appeared ming the low-age university students and not-mar-ried group. 3) Masculine attitude with clothing design preference attitudes are strongly appeared among the low-ager university students and not-married group. Many persons appeared to have feminine attitude rather than in andro-gynious attitude. 4) There are significant differences between sex-role attitudes and yin-yang characteristics to the clothing design. A high level of mascu-line gender is storngly indicated the yang characteristics with saturation to the clothing colorand and with clothing design 5) There are significant differences between sex-role attitudes and clothing design prefer-ence attitudes.

• Journal of the Korean Society of Costume
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• v.56 no.7 s.107
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• pp.18-32
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• 2006

The objectives of this research were to identify the differences of image evaluations by perceiver's gender, majors and jeans' finishing and to examine image characteristics that have an influence on attractiveness and preferences of jeans' finishing. The subjects are 96 undergraduate students in Los Angeles of the USA. Elegant and refined images had a significant effort on perceiver's gender, so men tended to highly evaluate jeans as elegant and refined images than did women. Soft images were recognized differently by perceiver's major, so non-specialists in design tended to highly evaluate jeans as soft images than did specialists in design. In finishing, shattered wash was evaluated as the most individual, attractive, energetic, and splendid images, and stone wash was evaluated as the most ordinary, unattractive, and plain images. Light images tended to have interaction effects by majors and finishing. Specialists in design did not perceive differences between light images from finishing well, but non-specialists in design perceived that stone wash finishing's image is lighter than indigo blue finishing's image. Sociable images had interaction effects by perceiver's gender, majors and jeans' finishing, and especially non-specialists in men estimated that shattered wash has the lowest sociable images in finishing. According to evaluations about finishing images of ladies' jeans, men tended to be attracted by splendid images, and women tended to be attracted by sexy images. In addition, both men and women were commonly attracted by feminine images, so the study found that feminine images is important image for developing jeans for ladies. According to evaluations about finishing images of ladies' jeans, men preferred sexy and natural images to comfortable and energetic images, and women preferred sexy and neat images. Female undergraduate students of the USA tended to be attracted by sexy images, and we found that actually they consider buying jeans with such images.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.2
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• pp.157-169
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• 2012

The aim of this study is to serve as a stepping stone to outlook changes in men's fashion based on gender characteristics and the design proposal as a reference to shirts design for men's wear brands. This study is a theoretical work extracted from related books, dissertations, and web- resources referenced. Research method is as followed. It is based on the four main collections from S/S 2001 to S/S 2010 and selected designer brands among the most influential foreign men's fashion designer brands which have show cased their collections of 19 seasons in the last 10 years. These are what the study has found out. Firstly, the shoulder-line which used to be straight and hard in men's dress shirt has changed to comfortable curved line which falls from the shoulder to sleeve. Silhouettes were mainly shaped to an hourglass or slim silhouette representing the body curve line. Unlike how the masculine beauty was emphasized through the straight line, men's dress shirts nowadays used curved line for softness. Secondly, there were various designs with decorations added to the basic structure, making it no different from women's blouse and blurring the line between men's and women's fashion. Thirdly, colors were normally in bright ones. Tones were often in pale tone which used to be the women's color. Also choosing shades of yellow or red was a remarkable change in men's wear. Fourthly, through varying patterns and texture there were many shirts that gave clear visual effect. There were approximately equal portions of patterns with feminine image like natural patterns, abstract patterns, or small patterns and patterns with masculine image.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.3
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• pp.151-161
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• 2014

The purpose of this study is to analyze the characteristics of Men's Jacket design in Paul Smith. According to the Change of Gender Image. Following study comprehends gender images and the concept of man's jacket through series of collected data and observes the influence that sociocultural background had upon men's wear. A standard of contemporary men's jacket, the subject of this study, is established based on the review of literature. According to this specific standard, photos of men's jacket were obtained from Paul Smith men collection and from these data the characteristics of men's jacket were analyzed. The method of this following study was to establish a standard of data collection from review of literature and to gather 721 photos of men's jacket from Paul Smith, which consistently appeared in first view korea for 28 seasons from 2001 s/s collection to 2014 f/w collection. Design characteristics of collected data were categorized by shape, color, fabric. This study brought forth following results. Paul Smith's jacket had more X-shape silhouette of feminine image. Color was mostly low chroma of RB series, so that masculine images could be pointed out. Compared to other brands, from 2004 to 2006, more jackets with natural pattern and abstract pattern were widely seen. In terms of fabric, feminine fabrics with glossy and flexible characteristics were used.

• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.148-154
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• 2019

The purpose of this study is to review systematically the literatures on the research of the elderly speech signal processing based on the domestic gender innovation and to introduce the utility and innovation of the gender analysis methods. From 2000 to present, among the 37 research papers published in the Korean Journal, 25 papers were selected according to the inclusion and exclusion criteria. And gender analysis methods were applied to gender research subject and design. Research results show diversity of research field and high gender recognition of R & D team are needed in research and development of engineering of gender innovation perspective. In addition, government-level regulation and research funding should be systematically applied to gender innovation research processes in the elderly voice signal processing and various gender innovation projects. In the future gender innovation in the elderly speech signal processing can contribute to the creation of a new market by developing a voice recognition system and service that reflects the needs of both men and women.

• International Journal of Costume and Fashion
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• v.7 no.2
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• pp.41-48
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• 2007

Dress and appearance are said to be related to power which results in in.f1uencing others. Fashion and appearance style of the first African American First Lady, Michelle Obama during the presidential campaign and the inaugural period were examined. It was analyzed how Mrs. Obama has used her appearance styling to give influence on the American people. Content analysis was applied to understand the meaning of her style. Cultural meaning of her appearance styling during presidential campaign was explained in terms of class ambivalence, racial tension, and gender ambivalence. Strategic negotiation among different classes, gender, and racial groups was shown in her styling and proven to be powerful.

• Journal of Distribution Science
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• v.14 no.2
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• pp.33-39
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• 2016

Purpose The purpose of this study is to investigate the impact of gender differences in DNA on consumer buying behavior both online and offline and other buying channels to find out effective sales promotion strategies of enterprises. Research design, data, and methodology - This study investigated the relation between chromosome and DNA, DNA and gene, and gene and human behavior of gender. The study shows generic characteristics have influence upon consumers' buying behavior and inclination, and examined the effects of genetic characteristics depending upon the difference of gender DNA upon consumers' buying behavior. Results - Precedent studies on genetics and ethology showed close relations between chromosome and DNA, DNA and gene, and gene and buying behavior of the gene. 'Hunting and protection', one of the genetic characteristics in men's DNA, had great influence upon the consumers' different buying behavior. Conclusion - Gender DNA difference in genetics and ethology disclosed fundamental reasons for the difference in buying behavior and inclination of men and women. It gives implications that marketing strategies of advertising and sales promotion should be made in different ways depending upon men and women.