• 한국의류학회지
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• 제24권5호
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• pp.724-735
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• 2000

The objectives of this study were to identify the dimensional structure of female impression formation based on silhouettes and necklines of wedding dresses, and to analyze the effect of silhouettes, necklines, and perceiver's gender on impression formation. The experimental design was 3$\times$6$\times$2 (silhouettes$\times$necklines$\times$gender) factorial design by 3 independent variables. Samples were 432 males and females. Four factors derived to account for the dimensions of impression formation. These were attractiveness, neatness, feminity, and prettiness. Dome silhouette had a positive effect on impression of attractiveness. Bell silhouette increased the impression of femininity and prettiness. Tubular silhouette had a negative effect on the impressions of attractiveness, femininity, and prettiness. Neckline had a significant effect on impression of attractiveness and negative on prettiness. Sweet-heart neckline has a positive effect on impression of attractiveness and negative on prettiness. Off-shoulder neckline increased the impression of prettiness. Round neckline decreased the impression of attractiveness. On the interaction effect according to the neckline and perceiver's gender, the men perceived high-necklines to be more feminine than did women, while the women perceived off-shoulder necklines to be more feminine than did men. There was interaction effect between silhouette and neckline on prettiness. In dome silhouette, heart-shape neckline was perceived to be prettier than the others, while in bell silhouette, off-shoulder neckline was perceived as prettier than the others.

• 대한가정학회지
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• 제41권9호
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• pp.135-148
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• 2003

The purpose of this study was to examine the effect of clothing colors, clothing styles on women's body image perception. The experimental design was 2${\times}$2${\times}$9(perceiver's gender ${\times}$clothing styles${\times}$clothing colors) factorial design with between-subjects design. Subjects were 320 college students in the metropolitan area of Seoul. Perceiver's gender, clothing styles, and clothing colors gave a significant influence on the 3 variables of shoulder, the upper half of the body, and bust. Shoulder and the upper half of the body had an interaction effect by clothing styles and clothing color. Perceiver's gender gave a significant influence on hip size, length of leg, height, clothing styles did a significant influence on hip size, length of leg, height, and slender figure. Clothing colors gave a significant influence on length of leg, height, and slender figure. Length of leg and slender figure had an interaction effect by perceiver's gender and clothing styles. Hip size had an interaction effect by perceiver's gender and clothing color. Hip size had an interaction effect by clothing styles and clothing color. The results of this study support that coloration of clothing and clothing style affects perception of stimulus persons wearing apparel.

• 산업경영시스템학회지
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• 제40권1호
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• pp.22-34
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• 2017

The purpose of this study is to investigate the influence of determinants of Smartphone purchasing such as A/S, brand, H/W, switching cost, design on customer satisfaction and verify the accordance of the results of existing researches and our research with customers' actual experience. The study also sought to confirm if moderating effects exist between determinants of Smartphone purchasing and customer satisfaction by age, gender. Data for this study was gathered by analyzing the results of a survey we conducted on 252 respondents. By taking into account the results of antecedent researches, we determined A/S, brand, H/W, switching cost, design as the 5 main factors that influence Smartphone purchasing behavior. We focused on analyzing the effect determinants of Smartphone purchasing has on consumer satisfaction and whether there exist any moderating effects between the determinants of Smartphone purchasing and consumer satisfaction by age and gender. As a result, we found out that design, brand, H/W had a significant influence on consumer satisfaction in the descending order. Switching cost and A/S turned out to have very little influence on consumer satisfaction. Also as a result of analyzing the moderating effects between determinants of Smartphone purchasing and consumer satisfaction by age and gender, the study verified that that A/S had the most significant influence as a moderating effect on age. And as for gender, switching cost was turned out to have a significant influence. The result of this study indicates several academic and practical implications for customer satisfaction of Smartphone business. Therefore, this result is expected to contribute to verifying influential factors of customer satisfaction improvement both academically and practically.

• 복식
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• 제55권3호
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• pp.33-46
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• 2005

The purpose of this study is to examine the mediate effect of gender on the differences of consumers grouped by the level of fashion interest. Data was collected from 280 men and women of their twentieth and analyzed using crosstab analysis, ANOVA, scheff'e test, x$^{2}$ test, and regression. The results are as follows. First, high interest groups showed little difference in the clothing shopping orientation and showed significant differences in the clothing purchasing behaviors(visiting store, time spent for shopping, and monthly clothing expenditure) between men and women. Second, low interest groups showed a lot of differences in both the clothing shopping orientation and the clothing purchasing behaviors between men and women. Third, several dimensions of clothing shopping orientation were more influenced from fashion interest level rather than the gender of consumers, and other several dimensions, visiting store, and the time spent for shopping were more influenced from gender rather than fashion interest level. These results imply that the gender of consumer has mediate effect on the behaviors of consumers grouped by the level of fashion interest, and the consumers of same fashion interest level must be approached concerning the gender of consumers.

• 한국간호교육학회지
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• 제18권2호
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• pp.303-311
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• 2012

Purpose: This study was to examine the values of marriage, gender-role and having children, and to explore the factors impacting the values of having children by university students. Methods: A cross-sectional design and structured questionnaires were adopted for data collection of university students in September through November, 2011. Structured questionnaires were based on participants' socio-demographics and scales on values of marriage, gender role and children developed by Young-Mi Park. Descriptive statistics, t-test, one-way ANOVA, Pearson correlation coefficient and hierarchical multiple regression were applied to data analysis. Results: A total of 366 university students participated in this study. Females and nursing students had negative values toward having children and marriage and positive thoughts about the value of gender role. The value of having children was positively associated with marriage (r=.61, p<.001) and negatively with gender role (r=-.11, p<.032). Relationship between gender role and marriage was negative (r=-.28, p<.001). Hierarchical multiple regression found that the value of children was significantly predicted by the value of marriage.

• 동아시아경상학회지
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• 제10권1호
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• pp.123-136
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• 2022

Purpose - Diversity subject is rising globally, as the proportion of women in the workforce increased to a large extent and the variety of resources became greater. Diversity attempts have appealed more awareness to the value of female participation in various areas, notably in the boardroom and corporate governance. This study tests the relationships among gender diversity, openness, and innovation, at the firm level across countries from the MOI Survey. Research design, data, and methodology - In this study the relationships among gender diversity, openness, and innovation were investigated at the firm level across countries from the Management, Organisation, and Innovation (MOI) Survey. A cross-cultural analysis was conducted based on the empirical evidence from six countries: Germany, India, Lithuania, Poland, Romania, and Russia. Result - The results show that gender diversity is positively related to innovation performance, moreover openness is positively associated with the level of firm innovation. In addition, a company's capability to use knowledge from outside and the creation of new combinations positively influence a firm's potential to innovate. Conclusion - This study suggests that the more gender-diverse top management team and the higher openness may bring the firm's innovation with greater possibility. the paper encourages more female participation on top management on the grounds of recommending that firms with greater gender diverse top management teams.

• 한국실내디자인학회논문집
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• 제23권2호
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• pp.99-107
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• 2014

Façade design makes the customer to select and remember of commercial space. Therefore, if it can be identified characteristics of perception in image evaluation, it will be possible to easy visiting space and re-selection with motivation through identity and differentiation of commercial space. For this study, cafes among commercial facilities were selected for the appreciation of the differentiated design features attracting customer's eyes through space image evaluation by gender. The followings are the conclusions drawn from the study. First, when the features of mean and deviation of [Factor 1] were employed for the appreciation of the perceptual characteristics of both men and women, it was clearly found that customers regards the facade design as a coarse one even though they are confused about whether the facade design is the straightened-up one. Second, customers perceive facade design as the one which is bright but not unique through [Factor 2] while in the process of selecting adjectives to describe it men's perception as to "being vivid but interesting" was dispersed and women's as to "Being bright" was also dispersed, too but the women perceived it as "being opaque". Third, it was revealed that the perceptual characteristics of [Factor 3] were perceived as "warm but boorish" and "warm but crude" by men and women respectively. Fourth, most (80%) of the adjectives employed for vivid description of their perception by both genders were found to be consistent.

• 복식문화연구
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• 제31권1호
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• pp.91-106
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• 2023

This study examines how the concept of gender fluidity-viewing gender identity as a fluid and wide spectrum-is represented in modern knit fashion collections. The period spring/summer 2017-fall/winter 2021, when gender-related fashion keywords started attracting attention, was limited to the last five years, and the results of a case analysis focused on a total of 357 knit fashion photos are as follows. First, the androgynous compromise through the mixing of heterogeneous elements appears as a mix-and-match style due to the patchwork of heterogeneous materials and forms that borrow or share masculinity and femininity. Second, it was confirmed that the dismantling exaggeration caused by the destruction of the size and form of clothes was an avant-garde image that exaggerated the size or length of clothes or destroyed ideas and forms. Third, the exposed sensuality caused by the deformation of the fluid knitting technique was shown in the form of proudly expressing sexuality by exposing the body either using the cut-out technique or through the loose texture of the knit. Knit fashion can highlight decorative effects using handcrafted techniques and express a detailed or coarse sense of organization depending on the density. In addition, since it is possible to create a complex image by juxtaposing and mixing various knit structures, it was confirmed that it is a suitable material for expressing gender fluidity flowing between men and women in fashion.

• 한국생활과학회지
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• 제16권4호
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• pp.825-835
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• 2007

The purpose of this research is to examine the relationship between body satisfaction and appearance enhancement behavior of college students. A questionnaire survey was conducted on 234 college students in Cheong-ju area, Korea. Frequency, descriptive analysis, $x^2$ and t-tests were used for data analysis. Male students were generally satisfied with their height but not with their weight, while female students were not satisfied with their height and weight. There were significant gender differences in satisfaction with their skin color: male students were mostly satisfied with their skin color other than female students. The body satisfaction degree of college students depended on gender: the male students showed more satisfaction with their physical condition than the female students. Of the college student's improving-appearance behaviors such as face-lifting by plastic surgery, make-up by cosmetics and skin care, their preferable choice depended on their gender. When purchasing clothes, they considered if the clothes could cover their defects of their body line and improve their physical appearance. The levels of body satisfaction were significantly different according to their appearance enhancement behaviors.

• 한국의상디자인학회지
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• 제13권2호
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• pp.63-71
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• 2011

The purpose of this study was to analyze children's clothing preference on animated character color. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 30 color pictures, in which gender (boy, girl), type of character (Mickey Mouse, Mini Mouse), hue of character (red, yellow, green, blue, purple), and tone of character (vivid, light, dark) were manipulated. The 5-point scale was used to evaluate children's clothing preferences. Data were obtained from 300 boys and 300 girls living in Seoul, Busan, Jinju, and Changwon in April 2010. For data analysis, ANOVA and Duncan-test were used by using SPSS program. Results of this study were as follows. Tone of character had an independent effect on children's clothing preference. Interaction effects of gender and hue of the character were found. Interaction effects of gender and tone of the character were found. Interaction effects of type and tone of the character were found.