• 복식문화연구
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• 제29권1호
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• pp.48-64
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• 2021

Eco-friendly consumption is a prominent trend in the fashion industry, by which many firms attract the interest of consumers using a green marketing strategy. However, "greenwashing" (caused by distorted, exaggerated, and false information) gives rise to consumer confusion. The purpose of this study is to investigate the effect of consumer confusion and value on price sensitivity and purchase intention. Data was collected from 228 respondents using a questionnaire that was distributed to consumers living in Seoul and Kyunggi, South Korea. The data was analyzed by factor analysis, regression analysis, and Cronbach's alpha using SPSS 23.0. The results were as follows: First, factor analysis showed the consumer value variable was significantly categorized in altruistic and self-expressive values. All variables (altruism, selfexpression, consumer confusion, price sensitivity, and purchase intention) were shown to have significantly good internal validity. Second, altruistic consumer value was shown to positively affect the purchase intention of eco-friendly fashion products, but self-expressive consumer value had no significant effect. Third, consumer confusion on eco-friendly fashion products had a negative effect on purchase intention. Fourth, altruistic and self-expressive consumer values had no effect on price sensitivity. Fifth, consumer confusion on eco-friendly fashion products positively affect price sensitivity. Sixth, price sensitivity on eco-friendly fashion products had a negative effect on purchase intention. Therefore, fashion firms should provide a certified green mark to consumers to eliminate confusion and deliver the right message without greenwashing. Moreover, fashion firms should develop green marketing strategies that are more focused on altruistic consumers.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2001년도 The 6th International Symposium of East Asian Resources Recycling Technology
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• pp.236-239
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• 2001

In this study, the compound materials of GRT/plastics (HDPE, LLDPE, LDPE, PP and PS) were developed. Their tensile strength, strain at yield and flexural modulus according to the change in CRT content were measured. And, the physical properties of the compound materials that the GRT content was changed in the waste vinyl HDPE and pure HDPE were measured, compared and analyzed. If tile GRT is added to PE plastics, the physical properties were superior to those of PP and PS, and in the case of HDPE, the waste vinyl HDPE had superior physical properties by the GRT content to the pure HDPE.

• 한국의류산업학회지
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• 제16권1호
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• pp.91-100
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• 2014

The purpose of this study was to examine the effect of consumer's environmental knowledge, eco-friendly attitude and purchase intention about fashion consumers' eco-friendly products. This study was conducted by a survey of 330 males and females fashion consumers in their 20s-40s who experienced eco-friendly fashion products purchase. Respondents, who had purchased eco-friendly fashion items at least once, were selected using convenience sampling through the online survey from March $20^{th}$ to $30^{th}$ in 2013. The collected materials were analyzed by frequency analysis, factor analysis, t-test and multi-regression using SPSS 19.0 software. Through the result of statistical analysis, it is found that environmental knowledge has three dimensions; natural environmental knowledge, urbanized environmental knowledge, environmental pollution knowledge. Also the effects of environmental knowledge on eco-friendly attitude are significant and eco-friendly attitude has influence on eco-friendly fashion products purchase behavior. Eco-friendly attitude had an effect word of mouth intention. In addition, there are notable differences in environmental knowledge, eco-friendly attitude and purchase intention depending on fashion consumer's age. The results of this study will provide useful information for both eco-friendly customer management and fashion marketing strategies. Therefore, the fashion company is needed to consider personal characteristics, customer needs and present condition of purchasing eco-friendly fashion products.

• 농업과학연구
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• 제38권3호
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• pp.413-419
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• 2011

Recently, the rate of cultivation of such as hairy vetch was increased as a way of reducing the current soil problem. However, the occurrence of insect pest such as bean bugs, Riptortus pedestris, were increased in the field of green manure crops and their injuries to hairy vetch were observed. While minimizing insecticide use for the environmental friendly agriculture, the control of the bean bug can be utilized environmental friendly agricultural materials (EFAMs) in the green manure crop fields. The control effects of some EFAMs and most of chemical insecticides to the bean bug were significantly high. As a result of direct spray of EFAM that contained sophora extract or neem extract, the control effects of six EFAMs were higher than 70% at 120 hours after treatments. Among them, three EFAMs were showed over 90% of control effects. On the other hand, most of chemical insecticides were showed 100% of control effect against the bean bug at 48 hours after treatment. As mortality effects of EFAMs were sloely observed until 120h after treatment, we must use selected EFAMs at the beginnibgs of occurrence and entrance in the field of green manure for effective control of bean bugs.

• 한국생활과학회지
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• 제21권4호
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• pp.781-790
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• 2012

In midst of growing interest and awareness towards sustainability and being "green", there has been increased demand for sustainable clothing. In the purpose of boosting eco-friendly textiles industry, this research was conducted by investigating environmentally-conscious clothing behavior of university students and assessing their views on eco-friendliness of fibers. Thus, their awareness on recycled polyester fiber was evaluated. The research was conducted by surveying 257 university students residing in Daejeon. The data were analyzed with descriptive statistics, factor analysis, and reliability analysis, using SPSS 19.0. The results were as follows. 1) The majority of the subjects answered "Disposing clothing in the clothing recycling container" to reduce environmental impact. 2) Six factors of eco-friendliness of fiber were extracted as reutilization, unfinishedness, economics, environment preservation, natural materials, and slow fashion by using factor analysis. 3) Subjects scored organic cotton as most eco-friendly among various fibers. Recycled polyester fiber was graded less sustainable than natural fiber, but more eco-friendly than artificial one. 4) In assessment of subject's awareness of recycled polyester fiber, they highly valued on resource-reutilization and economics, but less valued on its hygiene, thermal insulation and health-functionality.

• 가정과삶의질연구
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• 제25권6호
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• pp.15-32
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• 2007

This study is to assess the level or consumer's attitude or food safety and their effects on the purchase or environment friendly agricultural products. For these purposes, the survey was implemented to 550 adults who resided in Seoul and metropolitan area. As a results, a lot of respondents perceived the five food hazards, pesticides, food additives, BSE, chemical materials, GMOs as the severest food risks. Results revealed that women, the most educated, married, and the older respondents were more likely to be negative about food safely. And Also, consumer's knowledge of environment friendly agricultural products was lower than the median. The respondents who have bought environment friendly agricultural products were 80.5% of the entire respondents. Also, the educated and the consumers who had the knowledge of the environment friendly agricultural products started to purchase them. The consumers who had higher income, perceived the food hazards(BSE), assessed agricultural products safety negatively, had willingness to pay them and more knowledge of environment friendly agricultural products were likely to purchase them usually.

• 융합경영연구
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• 제3권4호
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• pp.21-27
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• 2015

With the recent increasing interest in sustainability management, the latest environmental report tends to be substituted by the expanded sustainability management report. In this work, I would like to introduce the management pattern of a global enterprise that values environmental soundness (environmental friendly) and implements eco-friendly measures. The enterprise chosen in this study is FedEx. In this article, FedEx case is presented how companies can adopt environmental friendly management in their businesses. FedEx has maintained an eco-friendly management since the introduction of the company's eco-friendly transport trucks in 2003, following its development in 2000. In 2005, it installed a solar power plant that can supply up to 80% of the electricity consumed by Oakland Logistics Center in California, USA. FedEx has published the "Global Enterprise Citizenship Report," which contains its business developments in 2009. FedEx has worked hard to minimize the influence caused by packaging of goods to the environment and appealed to customers to use recycled products as much as they can. FedEx also encourages customers to use packaging materials efficiently. A considerable amount of energy has been expended in the eco-friendly programs of FedEx. Although thousands of FedEx vehicles and aircraft operate daily with using large amounts of electricity and fuel, FedEx focuses on energy savings and global environment protection.

• 한국가구학회지
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• 제25권3호
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• pp.198-204
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• 2014

Aggravation of natural environment, improvements in income, internet diffusion, spread of five-day work a week, and population aging seem very different from each other. However they boil down to consumption. These culture patterns are changing into environment-friendly and productive housing culture. In other words, people might tend to have frequent contacts with not only environment-friendly housing in bustling cities but also woods that is environment friendly materials in their leisure time. In the period of people young and old alike are in favor of woodcrafts, this study was conducted for giving information to who speicalized in woodcrafts. Furthermore, the study shows that other countries also added grain and figure to woodcrafts for visually appealing.

• 한국유기농업학회지
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• 제22권1호
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• pp.115-127
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• 2014

본 연구는 유자나무에 발생하는 주요 병을 방제하기 위한 친환경 유기농업자재를 선발하기 위하여 수행되었다. Phomopsi scitri에 의한 유자 검은점무늬병은(Meloanose)과 Elsinoe fawcettii에 의한 유자 더뎅이병(Scab)은 유자나무에서 가장 일반적인 병으로 알려져 있다. 병 발생은 6월 하순경에 피해가 큰 것은 6월 동안의 강우량과 상대습도와 밀접한 연관관계를 가지고 있다. 또한 이 병들은 수령이 낮은 유자보다는 수령이 높은 유자에서 심하게 발생하는 경향이 있다. 유자 검은점무늬병에 대한 방제효과는 농가의 관행재배구가 78.3%였으며, 친환경유기농업자재는 49.1~72.6% 방제효과를 보였다. 반면, 유자 더뎅이병 시험에서 농가의 관행재배구에 대한 방제효과는 82.6%였으며, 공시자재인 친환경유기농업자재는 41.1~71.8%의 방제효과를 보였다. 각각의 시험에서 통계적 유의성을 검정한 결과 통계적으로 유의성이 있었다. 본 시험결과에서 친환경유기농업자재는 유자의 검은점무늬병 및 더뎅이병에 대한 방제방법으로 제시할 수 있었다.

• 생물환경조절학회지
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• 제21권2호
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• pp.134-139
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• 2012

친환경 유기농자재를 이용하여 잿빛곰팡이병균의 포자 발아, 균사생장 억제효과를 기내에서 조사하였다. 그 결과 잿빛곰팡이병의 균사생장 억제 효과는 Bacillus subtilis를 주성분으로 하는 제제가 100%의 억제효과를 보였으며, 그 외의 제제는 20% 이하의 범위에서 억제효과를 나타내었다. 포자발아 억제효과는 유기황 수화제 2종('BTB', '황스타')이 각각 97.7%, 92.3%으로 나타났다. 균사생장 억제와 포자 발아억제에 모두 효과를 보이는 제제는 없었다. 따라서 잿빛곰팡이병 방제를 위해서는 포자발아 억제를 위한 방제와 균사생장억제를 위한 제제를 각각 처리하여야 할 것으로 사료되었다. 아울러 사물 기생성을 가진 잿빛곰팡이병의 방제를 위해서는 잔재물에서 생장을 막는 것이 중요하며 이를 위해 예방을 전제로 한 방제의 경우 유기황을 주성분으로 하는 제제가 적용 가능할 것으로 생각된다.