• Fashion & Textile Research Journal
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• v.9 no.5
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• pp.500-506
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• 2007

This study aims to examine what consumers perceive about affection and control in association with personified brands, and to explore what effects such perception has on consumer behavior. The research methodology employed a questionnaire surveying female university students in the Seoul. The data were analyzed by SPSS Hangul 10.0 Statistic Package. 16 apparel brands that had been selected by a preliminary study were surveyed. The data analysis method employed a factor analysis, analysis of variance, and multiple regression analysis. The study found that consumers' perception of personified brands is divided into Friendliness and control like in interpersonal communication, and consumers' preference and purchase intention becomes different depending on affection and control perception. In particular, it was analyzed that more important factor that decides preference and purchase intention is the perception in the aspect of control, not in the aspect of Friendliness.

• Journal of Families and Better Life
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• v.31 no.3
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• pp.63-79
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• 2013

The aim of this study was to investigate the influence of family-friendly community policy and child care policy on parents with young children. Particularly, two specific questions were addressed: 1) Were there differences in the perception of community family-friendliness among parents with young children in Seoul provinces? 2) Were there differences in the perception of community family-friendliness among parents with young children, depending on child-care infrastructures in Seoul provinces? Data for this study were drawn from multiple sources. Individual-level indicators were drawn from the survey of 1,246 parents with children under age 6 in Seoul. Community-level indicators were drawn from the 2011 Seoul census data. Frequency, descriptive statistics, GIS mapping, and hierarchical linear model analysis were conducted to examine the perception of community family-friendliness by individual, child-care infrastructures, and the community at large. The major results of the present study are as follows: The perception of parents on community family-friendliness varied across the 25 provinces in Seoul. The perception of community family-friendliness was positively related with the total number of child day-care centers, and the number of infant-toddler child daycare centers. The number of accredited child daycare centers was negatively associated with the perception of community family-friendliness.

• Journal of Families and Better Life
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• v.30 no.3
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• pp.135-149
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• 2012

The aim of this study is to examine how perceived family-friendliness of community influences parents' efficacy and stress. This study asks three research questions: 1) what is the geographical boundary of community perceived by parents with pre-school children, 2) how the components of family-friendly community affect parents' perception on family-friendliness of their communities, 3) how the perceived family-friendliness of their community affects parenting efficacy and stress. Drawing on a sample of 628 parents(318 males, 310 females) who had at least one pre-school child, we analyze the data by frequencies, means and hierarchical regressions. The major findings are as follows. While the responses on the geographical boundary of community varies the most frequent response is 'Gu'. Both knowledge on family service infra and community social capital, which consist of family-friendly community, affect the perception of family-friendliness of community. The perceived family-friendliness of community is positively associated with parenting efficacy and negatively associated with parenting stress. The effect of the perceived family-friendliness of community on parenting efficacy disappears when social capital is included in the model. There is no such pattern in the association between the perceived family-friendliness of community and parenting stress.

• The Research Journal of the Costume Culture
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• v.24 no.6
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• pp.854-872
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• 2016

The purpose of this paper is to examine the effect that Chinese tourists' perceptions of beauty products and their friendliness toward Korean culture have on beauty tourism, particularly on Chinese tourists' intent to purchase, re-purchase, and recommend beauty products. Between the 10th and 21st of June, 2016, a total of 277 questionnaires were distributed in Seoul, Busan, and Daegu using SPSS 21.0. Cronbach's ${\alpha}$ was undertaken to test the reliability of the questions and an analysis of the frequency, factors, t-test, and Sobel test used in the study. Korean beauty was derived from two factors: "product favorability" and "product excellence and credibility." Product favorability had a significant effect on the intent to purchase, as did participants' friendliness toward Korean culture. Re-purchases and the intent to recommend beauty products were also significantly affected. In the relationship between the perception of beauty products and the intent to purchase, the study revealed partial mediation effects of the participants' friendliness toward Korean culture on product favorability and complete mediation effects on product excellence and credibility. Friendliness toward Korean culture had partially mediated the effect that product favorability had on the intent to re-purchase and recommend. Tourists' friendliness toward Korean culture had complete mediation on the effect that product excellence and credibility had on the intent to re-purchase and recommend. According to the Gender Equality and Family Act, the difference between buying and selling beauty depends on the difference between purchase and intentions. Friendliness toward Korean culture has become an important variable thanks to product superiority and reliability.

• Journal of the Korean association of regional geographers
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• v.19 no.4
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• pp.567-579
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• 2013

The purpose of this paper is illuminating positively the perception and compliance rate of local food principles in Korea. The results are as follows. First, in terms of the perception rate, social trust and local production/consumption are the most important components rather than eco-friendliness. This means the importance of both spatial and social aspects of local food concept. Second, in terms of the compliance rate, social trust and shortened food chain are well complied, rather than eco-friendliness and shortened food miles. Third, in terms of the difference between perception and compliance rate, the social aspects such as eco-friendliness, social trust, and shortened food chain has shown relatively smaller difference than the spatial aspects such as shortened food miles and local production/consumption.

• Journal of Families and Better Life
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• v.30 no.6
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• pp.39-51
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• 2012

This study aims to find the association between community scales and perceived community family-friendliness among parents with young children. Communities were identified into three groups: metropolitan, small and medium-sized cities and rural, according to the degree of urbanization. The data were drawn from a sample of 1,038 parents who had at least one pre-school child. The data were analyzed by frequencies, means, GIS, ANOVA, and multiple regressions. This study compared the level of community family-friendliness both at the 'dong' and 'si' levels after controlling for the individual and household characteristics of the respondents. The findings of this study are as follows. First, after controlling for individual and household factors, the level of perceived community family-friendliness differed by the community scales. The parents in the small and medium-sized cities had higher scores on community family-friendliness than their counterparts in metropolitan communities. And parents in rural communities received had lower scores in community family-friendliness than those in metropolitan communities. The results also showed similar patterns for the 'dong' and 'si' models. While job and housing type were associated with the perceived family-friendliness of the community, other characteristics such as sex, age, educational level, monthly household income and home ownership were not.

• Korean Journal of Agricultural Science
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• v.38 no.2
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• pp.361-368
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• 2011

This study aims to examine the consumer preference for packaged bean curd that takes a growing public interest. Specifically, this study tried to examine which is more important - the place of origin of the raw bean or the environmental-friendliness of the raw bean. Surveys were conducted to obtain information, such as the consumer evaluation for food safety on imported food products from China and the consumer perception of Chinese organic food products, Using the binary probit model, the relationship between consumer's choice of packaged bean curd and potentially important factors that can affect the consumer's choice was analyzed. A summary of this research and some policy implications follow. The results of this study can be used as the basic guideline as to how to extend the safety of imported food products, in general, and how to further develop the packaged bean curd industry in Korea, in particular.

• Journal of agricultural medicine and community health
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• v.7 no.1
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• pp.25-32
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• 1982

This paper is concerned with the attitude of the Guro inhabiants concerning medical care system in terms of the credibility of hospitals. The credibility may be consisted of three components : availability, friendliness, and expertness. These were considered as dependent variables. Independent variables were age/education/income/perception of differentiation. The questionnaire was administered to 127 stratified samples in Feb. 1982. The results were as follows : 1) The group whose age was above 50 years gave a favor for the medical care system in terms of credibility. This fact implied that cultural influence on the perception and attitude about medical care system was very crucial, and it was noticed that doctor-patient relationship have been changing. 2) The attitude of the inhabitants on the credibility was appeared generally as unfavorable and indifferent. 3) According to $X^2$-test, education, income, and perception of differentiation were identified as having statistically significant trelationships with friendliness factor.

• The Research Journal of the Costume Culture
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• v.11 no.1
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• pp.103-117
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• 2003

The aim of this study was to identify dimensions of salesperson´s effort according to older female(55+) customer's and fashion store salesperson's perspective and to examine what kind of effort dimensions are assessed to be more important than others. As a method, both literature review and empirical research were made. This study was performed in three stage from December in 2001 to May in 2002. For exploratory step. In-depth interview and observation study were done for gathering responses related to salesperson´s effort. in pilot study, 83 older female customers were surveyed and the data was analyzed in order to develop questionnaire. In the main research. 202 older female customers and 103 fashion store salespersons were surveyed in order to identify the dimensions of salesperson's effort. Statistical analyses were performed with SAS program using factor analysis. cronbach´a mean, t-test. paired t-test and multiple regression analysis. The results of this study were as follows. First, 5 factors was selected for the dimensions of salesperson´s effort in customer´s perception; friendliness, attentiveness. product competence. effective access and special treatment. Second, 5 factors was selected for the dimensions of salesperson's effort in salesperson´s performance; friendliness/ attentiveness. product competence. effective access. communication, and purchase exaction. Third. dimensions of salesperson's effort were different according to customer and salesperson's characteristics. Last, there were significant differences in the salesperson's efforts between customers´perception and salespersons´Performance.

• Journal of The Korean Digital Architecture Interior Association
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• v.11 no.2
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• pp.5-12
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• 2011

As the city have been enlarged bigger and more complicated recently, a discussion about a city right, started on the base of perception that a city must be recognized as a public resource and the value. A city rights imply equal use and participation in these city resource. From a start of modern city, a city space have been developed mainly, as a man's economic business and industrial area, but now, to ensure a woman's city right is getting an important factor of citizen's settlement. Then many domestic cities tries to promote a woman friendly city creation. The main purpose of this paper is to find the concept of woman friendly city, based on a gender-sensitive perspective view point and to make an assessment index of Woman Friendliness of the City (WFC). In a case of Ansan City which city is in the planning stage of application for a woman friendly city.