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http://dx.doi.org/10.7744/cnujas.2011.38.2.361

A consumer perception for the safety of imported chinese food : the place of origin or environmental-friendliness of the raw bean?  

Choi, Se-Hyun (Dept. of Agricultural Economics, Pusan National University)
Gim, Uhn-Soon (Dept. of Agricultural Economics, Chungnam National University)
Lee, Hyun-Ju (Dept. of Agricultural Economics, Kyungpook National University)
Cho, Jae-Hwan (Dept. of Agricultural Economics, Pusan National University)
Publication Information
Korean Journal of Agricultural Science / v.38, no.2, 2011 , pp. 361-368 More about this Journal
Abstract
This study aims to examine the consumer preference for packaged bean curd that takes a growing public interest. Specifically, this study tried to examine which is more important - the place of origin of the raw bean or the environmental-friendliness of the raw bean. Surveys were conducted to obtain information, such as the consumer evaluation for food safety on imported food products from China and the consumer perception of Chinese organic food products, Using the binary probit model, the relationship between consumer's choice of packaged bean curd and potentially important factors that can affect the consumer's choice was analyzed. A summary of this research and some policy implications follow. The results of this study can be used as the basic guideline as to how to extend the safety of imported food products, in general, and how to further develop the packaged bean curd industry in Korea, in particular.
Keywords
Consumer perception; Packaged bean curd products; Organic food;
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