• Title/Summary/Keyword: framing

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Message Strategy to Promote Colorectal Cancer Screening Behavior (대장암 검진 행동 촉진을 위한 메시지 전략)

  • Lee, Ji Sun;Oh, Eui Geum;Lee, Hyang Kyu;Kim, Sang Hee
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.357-367
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    • 2017
  • The study investigated information about the effects of message framing on colorectal cancer(CRC) screening related health beliefs and compliance with the CRC screening test within the theoretical framework of the prospect theory and the Health belief model (HBM). This study was using a non-randomized controlled quasi-experimental design. One hundred and sixty-four in the industrial workers who were currently nonadherent to guidelines for receiving screening were assigned to one of three experimental conditions: (a) gain-framed message, (b) loss-framed message, and (c) general-framed message. CRC screening-related health beliefs was self-reported after the intervention. And the immunoassay Fecal Occult Blood Test (iFOBT) kit was collected at 1 week. The research finding were analyzed by $x^2$ test and one-way ANOVA using SPSS 21.0. The loss-framed message group had higher perceived susceptibility, severity and benefit than the gain-framed message and general message. The participation rate for the immunoassay Fecal Occult Blood Test(iFOBT) was highest in the loss-framed message group. The loss framed messages more effective to enhance screening behavior. The present results provide a theoretical basis for developing educational guidelines for CRC testing and could be used for performing comprehensive approach by predicting and suggesting the practical effects according to message type in advance.

A Comparative Analysis of News Frame based on the Public Enterprise: The Grand Canal in the Korean Peninsular (공공사업 관련 사회적 갈등보도에 대한 뉴스 프레임 분석 - 한반도 대운하 건설 사업을 중심으로)

  • Im, Yang-June
    • Korean journal of communication and information
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    • v.49
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    • pp.57-80
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    • 2010
  • This study examines how national newspapers interpret, evaluate and report the Korean grand canal and rebuilding four major rivers through the news writings. For this research, ChosunIlbo, the Hankyoreh Shinmun and HankukIlbo are selected. A total of 961 news writings are analyzed by using the concept of news frame designed by Gamson(1993). As a result, the findings are as follows: First, the most frequently reported news frame for ChosunIlbo is economic consequence; the Hankyoreh for ecological environment, and HankukIlbo for authoritative political execution by the administrative. Second, the most frequently interviewed group through all of the papers is the administrative and the ruling Grand National Party, the main body of rebuilding the Korean grand canal. On the country, voices of environmental protection groups, non-profit civic organizations and the ordinary people are reported rarely. Third, the ratio of authoritative political execution by the administrative and economic consequence are very high. Finally, in terms of the framing activity by the interviewed groups in the newspapers, ChosunIlb reports 'Outcome' the most frequently, the Hankyoreh does 'Loss-gain' & 'Process' and HankukIlbo 'Process' & 'Substantive'. Thus it concluded that ChosunIlbo does not play a role as a social mediator for the social disputes. However, the Hankyoreh and HankukIlbo try to represent environmental and civic organizations fairly.

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An Analysis of Korean Press Coverage of Terror: Centering on the Kidnapping of Sun Il Kim (한국 언론의 테러보도 분석 - 김선일 씨 피랍사건을 중심으로)

  • Lee, Chang-Ho
    • Korean journal of communication and information
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    • v.48
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    • pp.211-230
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    • 2009
  • This study aims to trace the main tendency found in Korean broadcasting news coverage of terror throughout the kidnapping of Sun Il Kim. For this purpose, this study analyzed the contents of 386 news stories found in KBS, MBC, and SBS. Through this process, it investigated the main theme and source found in the coverage of kidnapping. In addition, it analyzed how the press described Al Tawhid Al Jihad, known as the organization who kidnapped Mr. Kim and how well the press transmit the social, historical background of terror. As a result, the dominant theme found in three news company was that which dealt with investigations about suspicions about kidnapping and suspicions related to the kidnapping. However, the voice against dispatching armed forces and the demand of terrorist were seldom found in the coverage. The news sources which three broadcasting news depended on heavily was governmental officials and the media including Al Jazeera was also main source. The description of Al Tawhid Al Jihad by the press was somewhat negative and the expression 'militarized forces' were found mostly. The news which announced the social, historical background of terror were minimal, which indicated that the coverage of terror in Korean broadcasting was still episodic.

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Framing Effect of Energy Consumption Information on Consumers' Attitude (에너지 소비정보의 프레이밍이 소비자 태도에 미치는 효과)

  • Kim, Bora
    • Journal of Digital Convergence
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    • v.15 no.5
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    • pp.129-138
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    • 2017
  • Faced with the era of the IoT (Internet of Things) and smart homes, this study aims to explore the type of information loaded on smart devices that can lead to consumer's efficient energy use. 105 Americans participated in the survey with eight different versions according to two energy consumption levels (Above or Below condition) by four information frames (Finance, security, environment, or health). It was found that frames can make significant differences in consumers' attitudes; (1) Those in the Below condition worried about environments more than those in the Above condition; (2) Finance-framed information in the Above condition was the least effective to increase consumers' energy saving motivation; (3) In the Below condition, those receiving finance and security framed information revealed more environmental concerns than those receiving other types of informations. This study can contribute to the field by providing with basic research findings that smart device developers can refer to in the future. Also, follow-up studies need to be conducted to examine effective messages for Korean energy consumers.

Practical Reading of Gilles Deleuze on Frame from Filmmaking Perspective (들뢰즈의 프레임: 영화제작 관점에서 읽기)

  • Kim, Jung-Ho;Kim, Jae Sung
    • The Journal of the Korea Contents Association
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    • v.19 no.11
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    • pp.527-548
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    • 2019
  • For Deleuze, the frame is a closed system with numerous subsets of information. the frame can be defined by mathematics and physics. it is a geometric system of equilibrium and harmony with variables or coordinates. like paintings, Linear perspective represents a three-dimensional depth in a two-dimensional plane through vanishing points, horizontal lines in the frame. Linear perspective makes it possible to assume the infinity towards the vanishing point and the infinity towards the outside of the frame, the opposite of the vanishing point. Not only figures and lines in the drawing paper, but also the space between the figures and lines in the drawing paper was recognized. that is space, the 3rd dimension. with the centripetal force and centrifugal force of the frame, frame follow the physical rules of power and movement. de framing is against the dominant linear perspective and central tendency of the frame. The film contains four-dimensional time while reproducing three-dimensional space in two dimensions. It may be that the outside of the frame, or outside the field of view, contains thought, the fifth dimension.

A Study on the Framing Plan of Boundary Point Record Book Based on Parcel Boundary Point (필지경계점 중심의 경계점등록부 작성 방안)

  • Kim, Jun Hyun;Kwon, Kee Wook
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.32 no.spc4_2
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    • pp.375-386
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    • 2014
  • This research inquired problems that appeared in the previous boundary point coordinates record book, boundary point cover record book, and ground boundary point record book. Also, we suggested the framing plan and based on the boundary point record book for the registration and management of boundary point of cadastral resurvey upon completion on record book. In fact, the outlines of result could be organized into three following points; Firstly, a quick survey can be possible, as reference points for the present situation were available to be checked right away due to unify and manage the boundary point at the record book, even if at the field without the location explanation drawings of boundary points. Secondly, continuous managing of boundary points is possible, since recording the boundary points book with a parcel boundary point, as a unit, make it easily monitoring the formation, critical situation, and extinction of boundary point. Thirdly, the boundary point could be maintained at the boundary points at location, coinciding with geographic features by requesting boundary changes at the time of completion, although it has been made at when the location explanation drawing is made.

An Analysis of the 9.11 Terror Attack News Reports on the Daily Newspapers in the U.S., Korea, and China (미국, 한국, 중국 일간지의 '9.11 테러' 뉴스보도 비교분석)

  • Yu, Sae-Kyung;Kim, Mi-Ra
    • Korean journal of communication and information
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    • v.18
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    • pp.165-198
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    • 2002
  • By comparing and analyzing the September 11 terror attack news reports on the daily papers in the U.S., Korea, and China, this research found that national ideology and international relationship concerned have affected news report frames about international dispute matters. Both quantitative and qualitative researches identify differences in news framing. For example, after the September 11 terror attack, the most pages of the USs The New York Times and Korean Chosunilbo were covered with related articles(382 and 192 reports, respectively), whereas Chinese Inminilbo cur down to only 32 reports about the issue. Also in content, both The New York Times and Chosunilbo viewed the September 11 terror attack as evil acts which threatened world peace and justified military action against Afghanistan as inevitable revenge and justice for such evil acts, in the point of the USs official view. However, Inminilbo gave out news only based on facts in a neutral viewpoint. Moreover, regarding American military intervention, the Chinese newspapers held very different news frame from the other two by describing considerable sacrifice and pain of innocent people of Afghanistan seriously. For the story composition, daily newspapers in all three countries took the same way to report focusing on specific events with episodes.

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Effects of Videos about Good and Evil on Moral Judgments Regarding Self and Others (인간의 선악을 보여주는 영상은 자신과 타인에 대한 도덕적 판단에 어떤 영향을 미치는가?)

  • Kim, ShinWoo;Lee, WonSeob;Li, Hyung-Chul O.
    • Science of Emotion and Sensibility
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    • v.22 no.2
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    • pp.29-36
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    • 2019
  • Previous resarch demonstrated that moral judgment is not an outcome of rational reasoning, but an independent variable determined by diverse factors. The effects of disgust on moral harshness, audience effect on moralistic punishment are some examples that support this view. The variability of moral judgment raises a question on what effects video stimuli might have on moral judgments. Although a few studies (Schnall, Roper, & Fessler, 2010) have shown that watching a prosocial video clip promote moral behavior, no research have simultaneously tested the effects of both positive and negative video clips on moral (not bahavior but) judgments. Hence, this research tested the effects of viewing videos about good and evil on moral judgments regarding the self and others. To this end, participants were asked to view a video clip depicting content of either positive or negative human behavior and required to make moral judgments on conduct described in a scenario assuming that the person committing the act was either themselves or another person. The results showed significant effects of both video contents (positive, negative) and the actor (self, others) on moral judgments, but they were qualified by the interaction between the two. In particular, participants who watched evil deed of others made harsher judgments on others' moral transgression. Theses results demonstrate that video contents influence moral judgments, and the effect depends on the actor of the immoral behavior. In general discussion, we interpreted the results based on moral disgust, framing effect, and fundamental attribution error.

Student-Centeredness of the Modality of Science Teaching Based on Discourse language Code (담화 언어 코드로 본 과학 수업 양태의 학생 중심성)

  • Maeng, Seung-Ho;Kim, Chan-Jong
    • Journal of The Korean Association For Science Education
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    • v.29 no.1
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    • pp.116-136
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    • 2009
  • Since there are differences in the content, structure and functions of interpersonal communication during the practice of school science classes, it needs to articulate the difference of the modality of pedagogical practice in order to understand science teaching in detail. These characteristics of science teaching can be investigated by further insightful analysis on language in the science classroom. In this study, classroom discourse language codes using Bernstein's code theory were analyzed in the case of a middle school science class on the unit of minerals. The discourse language code was identified by the value of classification, which revealed power relations to the contexts of discourse and participants of discourse. It was also identified by the value of framing, which showed hierarchical relation between teacher and students as discourse subjects, and discursive control on the initiative of discourse. The results addressed that six types of discourse language codes were constructed and that those language codes reflected diverse modalities of science teaching from student-centered instruction to teacher-centered instruction in relation to classroom discourse. The modality of science teaching according to the transition tendencies of discourse language code showed dynamic variations of 'controlled student-centeredness inducing teaching' - 'positional student-centeredness permissive teaching' - 'controlled students' participation permissive teaching' - 'controlled student-centeredness facilitative teaching' - 'student-centeredness enhancing teaching'. In addition, results released that discursively and hierarchically weak control of discourse is necessary for enhancing student-centeredness of science teaching. Moreover, teaching practice enhancing student-centeredness can be accomplished by the harmony of a teacher's perception of discourse language code and his/her orientation to constructivist teaching and student-centered teaching.

Certificate-based Electronic Cash System (인증서를 기반으로 하는 전자 현금 시스템)

  • Hwang, Seong-Oun
    • The Transactions of the Korea Information Processing Society
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    • v.5 no.11
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    • pp.2921-2929
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    • 1998
  • We propose an efficient off-line electronic cash system based on the certificate issued by Certificate Authority. It satisfies all the basic requirements for electronic payment system such as cash unforgeability, cash anonymity, double spending detection, no framing, etc. Our proposed system is very computationally efficient in the sense that: (1) the number of exponentiation operation imposed on the user during withdrawal phase is much smaller than any existing off-line electronic cash schemes, (2) all the computation of user's during withdrawal phase can be performed by off-line pre-processing. So the proposed system is suitable to be implemented by smart cards in both memory and computation.

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