• 디자인학연구
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• 제17권2호
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• pp.393-402
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• 2004

모바일광고는 이동성을 가진 PDA, 웹폰 등 모든 이동성 기기를 통 털어 정보화시대를 살아가는 모든 사람과 생활에 커다란 변화를 일으키며 앞으로 그 변화를 예측하기 어려울 정도로 기술과 적용범위를 넓혀가고 있다. 편재성, 도달성 ,편리성등의 속성을 지닌 모바일광고에 현재는 위치성, 정보성, 개인화가 더해져 단순한 음성통화의 기능만을 한 초기의 모바일광고의 기능에서 데이터 통신의 기능이 첨가되면서 모바일 인터넷 환경을 더욱 발전시키고 있으며 이동통신 단말기를 통해 음악, 그래픽, 음성, 문자 등을 기반으로 하는 SMS 형식, 그래픽형식, 왑 푸시방식의 SMS 형식, 리치미디어 형식으로 전해지고 있으며 이러한 형식 속에 모바일 캐릭터는 2D형식의 픽셀아트 기법과 동영상등의 그래픽 기법으로 뗄레야 뗄 수 없는 상관관계로 존재하고 있다. 이에 본 논문에서는 뉴미디어 시대의 기업 마케팅에 있어서 핵심이라 할 수 있는 모바일 광고속의 모바일 캐릭터의 역할과 중요성을 인식하고, 모바일 시장의 활성화를 위해 마케팅 도구로서의 모바일 캐릭터의 모형들을 현재까지 개발되어 상용화되어지고 있는 이동통신사들의 타켓별 고객서비스를 기준으로 분류하고 그에 따른 소비자의 반응을 설문조사를 통해 연구하여 그에 따른 최적의 모바일 캐릭터의 기법을 제안하려 한다.

• 한국의류학회지
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• 제39권5호
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• pp.745-754
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• 2015

This study analyzed Korean middle-aged men's fashionable styles according to ageless trends as their representative characteristic and deriving their special features from men's magazines. Literature and case studies were conducted together. The research findings are as follows. First, it showed uniformity, conformity, passive clothing selection and consumption in 1990s as characteristics of middle-aged men's wear by period. However, clothing became an expressive way to pursue individuality and an ageless trend gradually, and middle-aged men positioned themselves as subjects of a consumer market for men's wear after 2010 through active clothing selection and consumption. Second, along with a trend change preferring a comfortable and active to formal atmosphere, it showed that casual style became diversified and segmented gradually in Korean middle-aged men's ageless trend and fashionable style. Third, as for formative characteristic changes in middle-aged men's fashionable style by period, it contained a slim silhouette, bright and splendid colors and patterns, increase of light, active and functional materials, generalization of casual items and pursuit of individuality by various mix & match styles. Fourth, in Korean men's ageless trend and changing fashionable style, four kinds of special characteristics were derived that included a change of the traditional clothing symbolism, weakened conformity & pursuit of personality, obscured boundaries between age and wearing style, and active embracing of a trend.

• 한국실내디자인학회논문집
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• 제19권4호
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• pp.11-21
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• 2010

The purpose of this study is to examine the design characteristic of the facade of the main adminstration building in university. The main administration building which is a basic of educational facilities has various administration setups, such as the register's office, the student affairs section, the planing department, the general affair's office and so on. This building performs academic, administration, facilities management, and admissions service. Also, the building has an ideological, historical, and symbolic image, having an organic relationships with the other educational facilities. This study choose one hundred seven universities, except universities that does not provide information easily and the second campus which does not have the main administration building, as the subjects of the study. The analysis is derived from the design elements applied to facade design of the main administration building and this is divided into design principles(balance symmetry, contrast, rhythm), the formal composition(geometrical, linear), and the style of architecture(classical architecture and modern architecture). The results of the research are summarized as follows: The design characteristic of the facade of the main adminstration building in university has chronologically changed. First of all, in the 1940's, symmetry emphasized on the center of building, superimposition, division, pediment, and arch were marked. Then, superimposition was prominent in the 1950's and symmetry emphasized on the center of building was shown in the 1960s again. Flat roof was in the 1970's, 1990s and 2000's. Finally, pediment was dominant in the 1980's. The design elements of the main administration building can be samples of chronological styles of architecture. Facade design, with proper design of the past and recent times, includes the meaning that achieve the great purpose of the university by emphasizing visual images.

• 한국의상디자인학회지
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• 제11권3호
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• pp.125-134
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• 2009

The purpose of this study is to analyze the formative characteristics of power-shoulder jacket shown in 08/09 F/W and 09/10 F/W London, Paris, Milan, New York collection and extract main expression words for development of semantic differential scales of visual image according to the change in shoulder angle and width of power-shoulder jacket. The result of this study is as follows. Power-shoulder jacket which were worn by 1980 business women have similar cutting with men's suit jacket, but have characteristics of exaggerating the body figure as exaggerated shoulder with pad and tight waist like an inverted triangle silhouette. Power-shoulder jackets shown in collections used glossy and glittering material and dark colors and formed slim silhouette with matches of shoulder line of temperate senses and casual wear. Like this, the power-shoulder jacket was expanded to daily casual wear from traditional formal wear. Main expression words of visual image of jackets according to the changes in angle and width of shoulder differ greatly depending on the expansion degree of angle and width of shoulder. Changes in shoulder angle may look tense, stiff and too much according to the amount of changes. However, it also has the image of sharp but dignified and charismatic. Also, it helps to show body figure more efficiently like being slim and looking taller. Related to the current trend emphasizing shoulder among women, it is evaluated to be stylish and trendy. When the expansion degree is not too much, changes in shoulder width partly show slim and slender waist under the influence of wider shoulder with basic tailored jacket image. However, when the expansion degree is enlarged, image related to the body figure is more definite compared to other visual images.

• 복식
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• 제63권1호
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• pp.135-146
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• 2013

The purpose of this study is to investigate the meaning and possible shape of Goryeo-Achungunsura-jisun(高麗鴉靑雲袖羅質孫) through the details regarding its color, fabric, and pattern in the $13-14^{th}$ century writings and costume relics. Goryeo-Achungunsura-jisun was the summer dress coat that government officials wore during the Jisun feast of Yuan, and it was symbolic of the political strategy of Yuan as well as the excellent Goryeo fabric material, but no relics remain. During this period, Achung (dark blue)was the color that was used to dye silk, dress coats of upper class men, and background fabric of the embroidered official patch. And, the term, Yunsu (cloud sleeves), was probably sleeves with cloud pattern. The most typical cloud pattern in the 13 and the $14^{th}$ century was the 'flowing, gathering-headed cloud'. The Ra(silk gauze) weaving technique of Goryeo was developed rapidly in the $12^{th}$ century, and the quality of the Ra in the late Goryeo was good enough to be used for making the official's dress coat in the golden age of Yuan. According to the characteristic of jisun and man's formal-suit style in the Mongolian-Yuan, the possible styles for Goryeo-Achungunsura-jisun can be summarized as follows: a basic Mongolian gown with narrow sleeves and deep crossed diagonal opening, a Mongolian gown with waist pleats, the combination of half sleeved gown and long sleeved Mongolian gown. These styles would be made of delicate Goryeo Ra, cloud patterned sleeves, fabrics dyed in dark blue color, and shawl or embroidered patch ornaments for officials of Yuan, which was more simple than materials for Khan's Jisun to avoid rebellions.

• 패션비즈니스
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• 제15권1호
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• pp.171-184
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• 2011

This paper is purposed to clarify that an increase of the matter of concern about men's fashion in the mid-1980s was coincided with rapid change of images for men and diversification within the context of economy, society, culture and to analyze the characteristic of each fashion and the meaning. Findings are as follows: 'New men' played a key role creating and communicating the new male image through the media, as a new masculine appeared in the middle of 1980s. Especially it was spreaded into with British as a center between the generations of young men described as a white-collar worker about the ages from 18 to 35 specifically and appeared by the cultural background in accordance with the spread of consumerism, materialism and post modern feminism and the development of men's fashion. There were 2 types of fashion styles for 'New men' image on the media in the mid-1980s. The First is 'power suit look style' which is self-conscious, including 'corporate formal suit look' and 'soft & sexy suit look'. The Second is 'extravagant body conscious style' which characterize the decolletage and androgynous, including 'tough sports look' and 'sexy skirt look'. Lastly, the 'New men' image means a man as a visible object and a man in the image world.

• 한국실내디자인학회논문집
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• 제19권6호
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• pp.129-140
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• 2010

Malaysian traditional houses are basically post-and-beam structures raised on pillars, with gabled roofs. They were designed and built by the people themselves to meet specific needs, accommodating the values, economies and ways of life of cultures that produce them. The main purpose of this study is to understand the form and culture of Traditional houses in Malaysia through two parts. The first part is to summarize the general characteristic of traditional houses of Malaysia in the aspect of two different perspectives. One is the climate perspective, for which the analysis was made on the primary characteristics such as the climate, material, structure of the vernacular houses. The other one is the social-cultural perspective which try to find the religion, belief, life style and social and family relationship which controlled the forms of the housing under the surface. As a result, this study summarise and find the outstanding and unique meaning and definition of the traditional houses in Malaysia. The second part is to survey the specific case of the traditional house. Rumah Penghulu which were located in Kuala Lumpur were analyzed. As a result, this study summarise and find the formal and symbolic features of the traditional Malay houses. We hope that this study addresses the blank area in Korean housing studies about Southeast Asia countries which have not been clearly introduced yet.

• 복식
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• 제55권3호
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• pp.19-32
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• 2005

Internet shopping has transformed our daily lives as well as the pattern of consumption. In the word, the development and the growth of online shopping site have led to new pattern of consumption. This applies in particular to clothing, among the product on sale, on the internet. The purpose of this research is to analyze the characteristic of colors and images on internet fashion soho mall web site, and to provide efficient color information which is usefull in color planning and suitable for brand image on fashion web site. 147 color sample used by 40 fashion soho mall web site were collected and analyzed. The results of this study are as follows. First, dominant color on fashion web site is static color as black and it's ratio is 33$\%$. Second, G color is not used. Third, Hue and tone mainly used It tone of P color except V tone. And the color image on internet fashion soho mall web site are modern, chic, dandy, formal. Results from analyzing the fashion soho mall Web site. it is important to unity the company's image but its more important to make a color plan considering the sites feature and the customers's sensitivity.

• 한국의류학회지
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• 제24권8호
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• pp.1242-1253
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• 2000

The purpose of this study was to find out the shopping motive factors of clothing and to classify consumer groups according to clothing shopping motives, and also to analyze demographic characteristics, conspicuous consumption and clothing purchase behavior among consumer groups. The subjects were 329 women in their twenties living in Seoul. For data analysis, mean, Factor Analysis, Cluster Analysis, $\chi$$^2$-test, ANOVA, Duncan test were conducted. The results are as follows; 1. Three factors of clothing shopping motives were identified: fashion/leisure pursuit, economic, and personal motive. Consumer groups are classified into the following four subdivisions: personalizing group, apathetic group, fashion/leisure pursuit group, economic group. 2. Among consumer groups, there were significant differences in demographic characteristics according to age, occupation of the subjects. 3. Among consumer groups, there were significant differences in conspicuous consumptions according to factors such as brand intention, status symbol intention. 4. Among consumer groups, there were significant differences in clothing purchase behavior according to use of information sources. Regardless of clothing shopping motives, consumer preferred department stores in purchasing formal dress, and preferred haberdashery.bonded store in purchasing casual wear.

• 대한수학교육학회지:학교수학
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• 제1권1호
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• pp.135-156
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• 1999

The purpose of this study is to discuss about the role of the visualization as an effective method of teaching abstracted mathematics, to analyze visual materials in middle and high school mathematics and to suggest various visualized materials for teaching mathematics effectively. Though formal, symbolic and analytical teaching method is a major characteristic of mathematics, the students should be taught to understand through intuition and insight, and formalize the mathematical concepts progressively. Especially the sight is one of the most important basics of cognition for intuition and insight. Therefore, suggesting mathematical contents through the visual method makes the students understand and formalize the mathematical concepts more easily. In this study, we tried to investigate the meaning and role of visualization in mathematics teaching. And, we discussed about the four roles of visualization in the process of mathematics teaching and learning confirmation and memorization of the mathematical truth, proving theorem and solving problems which is one of the most important purposes of teaching mathematics, According to the roles of visualization, we analyzed visual materials currently taught in middle and high school, and suggested various visual materials useful in teaching mathematics. The investigated fields are algebra where visual materials are little used, and geometry where they are use the most. The paper-made-textbook can't show moving animation vigorously. Hence we suggested visual materials made by GSP and applets in IES .