• 제목/요약/키워드: food tourism

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서비스 품질이 고객만족과 고객충성도에 미치는 영향에 관한 연구 -서울시내 공기업 호텔을 중심으로- (A Study on Influence of Service Quality on Customer Satisfaction and Customer Loyalty - Based on Public Enterprise Hotels in Seoul -)

  • 이창국;이정자;이선호
    • 한국조리학회지
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    • 제17권2호
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    • pp.35-50
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    • 2011
  • 연구의 목적은 서울 시내 공기업 호텔 레스토랑 고객을 대상으로 고객만족 및 고객충성도에 대한 실증연구를 하였다. 본 연구는 이론적인 배경과 실증연구를 바탕으로 공기업호텔의 서비스 품질이 고객만족 및 고객충성도의 결과에 따라 경영활성화를 모색하고자 한다. 실증자료는 요인 분석, 신뢰도분석 및 회귀분석을 SPSS 12.0으로 분석하였다. 본연구의 결과는 제품 서비스는 고객만족에 대한 영향을 미치는 것으로 나타났고 종업원 서비스는 고객만족에 대한 영향을 미치는 것으로 나타났다. 또한 고객관리 서비스 고객만족에 대한 영향을 미치는 것으로 나타났으며, 이용시설 서비스는 고객만족에 대한 영향을 미치는 것으로 나타났다. 마지막으로 고객만족은 고객 충성도에 영향을 미치는 것으로 나타났다.

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패밀리 레스토랑 조직 구성원의 심리적 임파워먼트가 직무 만족과 조직 몰입 및 이직 의도에 미치는 영향 (The Effects of Employees' Psychological Empowerment in Family Restaurants on Job Satisfaction, Organizational Commitment and Turnover Intention)

  • 조성호;김영태;김광수;이원봉
    • 한국조리학회지
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    • 제14권3호
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    • pp.223-237
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    • 2008
  • The purpose of this study is to investigate the effects of employees' psychological empowerment on job satisfaction, organizational commitment and the intention of changing an occupation, and then to suggest the ideal ways to improve productivity through human resource management and to get competitive advantages for efficient management. In order to achieve the purpose of this study, we performed both literature review and empirical research. There are conclusions to investigate psychological empowerment about employees in family restaurants. First, self-determination ability, competence and the influential power of which components of empowerment employees perceived affect job satisfaction significantly. In other words, empowered people feel job satisfaction and commit to their organizations. In the relation between empowerment and organizational commitment, influential power and roles affect them significantly, but self-determination ability and the meaning do not. Next, job satisfaction significantly affects organizational commitment and the intention of changing jobs, but organizational commitment doesn't affect the intention of changing jobs significantly. Finally, we suggest some implications about the management of family restaurants based on the results of this study.

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대학구내식당에 대한 대학생의 가격민감도에 관한 연구 - 서울권과 충청권을 중심으로 - (Study on Price Sensitivity at University Cafeterias - Focus on Seoul and Chungcheong Area -)

  • 이은용;박규은;전유정
    • 동아시아식생활학회지
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    • 제26권2호
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    • pp.117-124
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    • 2016
  • As the number of cafeterias at universities has increased, studies on student perception of price sensitivity at cafeterias have gained increased attention. Therefore, the study investigated the relationship between students and university cafeterias according to price sensitivity measurement (PSM). According to the analysis, the indifference price (IDP) was 3,444.06 Korean Won while the subsequent cumulative distribution percentage was approximately 17.68%. The optimal pricing point (OPP) was 3,233.73 Korean Won and the stress price (IDP-OPP) was 210.33 Korean Won. The point of marginal expensiveness (PME) was 4,602.24 Koean Won and the point of marginal cheapness (PMC) was 2,036.29 Korean Won. Therefore, the range of acceptable prices (RAP) was established as 2,565.95 Korean Won. In addition, the study examined differences between price sensitivity measurement (PSM) for the respondent subgroups. Hence, the results will provide a practical background for development of business plans for university cafeterias.

외식기업의 레스토랑 환경과 혼잡지각에 관한 연구 (A Study on Restaurant Envirionment and Crowding in Foodservice Company)

  • 양태석
    • 한국조리학회:학술대회논문집
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    • 한국조리학회 2006년도 제41차 정기하계학술세미나
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    • pp.115-134
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    • 2006
  • This study was conducted during a period from July 4 to 30 to investigate the effect of restaurant environment upon customer's satisfaction and crowdedness awareness. Total 800sets of questionnaire were distributed among major food service corporations. They were 16 restaurants from McDonald, Burger King, Popeyes, KFC, Rits Carlton, Intercontinental, The Westin Chosun, Hilton, Merriot, Outback Steak House, Bennigans, VIPS, Pizza Hut Pul-hyanggi(Scent of grass), Nolboo Co.,, and Our Story, and received 50 see each to hand out to their customers. Out of total 800 sets of questionnaires, 592 sets (74.25% were retrieved and underwent a Multiple Regression Analysis. We found the following results from the study. First among each variable of restaurant environment that had a significant effect on the crowding, 'pTast service' and 'responsiveness to customer complaints' sooted a regression coefficient value 0.381 and 0.325 respectively. Second, among each restaurant environment factor that had a significant effect on crowding, 'quality of facility' sooted the highest regression coefficient value 0.423 with a standard error score 0.1074, fellowed by 'status of waiting', 'overall ambience' and 'service quality' in ascending order. Third, in the analysis of the effect of each environmental factor upon the satisfaction rate, 'status of waiting' showed the highest regression coefficient value 0.3821 with a standard error score 0.4565, followed by 'cleanliness', 'service quality' and 'conveniency', in ascending order.

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분자미식학의 현황과 앞으로의 전망 (The Current Trends and the Prospective View of the Molecular Gastronomy)

  • 이은정;안정석;최정윤
    • 한국조리학회지
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    • 제14권1호
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    • pp.56-72
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    • 2008
  • Molecular gastronomy is a science that deconstructs the classic haute cuisine and applies science knowledge and laboratory techniques to create textures and flavors in unusual ways. The term 'Molecular Gastronomy' was introduced in 1988 by French chemist 'Herve This' and Oxford physicist 'Nicholas Kurti'. It has since been adopted by both world culinary establishments and scientists, from 'El Bulli' to 'Harold McGee'. Since most world-top prestigious restaurants and chefs were enthralled by this revolunary culinary movement, molecular gastronomy and molecular cooking have drawn a growing interest of lots of Korean people in the food industry until now. However, Korean foodservice industry is unlikely to be ready to develop this advent-garde culinary movement because molecular gastronomy is still an insufficiently established concept of culinary science and philosophy in Korea. Besides, there are many clumsy abuses of putative and clinically unproven bio-chemical components in kitchens and restaurants in the name of culinary science or culinary arts. Such a careless approach and attitude towards an important exercise like a cooking is highly deplorable. Thus it is still too far early to expect the prospective path of molecular gastronomy in Korea without understanding the core principle of molecular gastronomy and having any cultural support.

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일본 미찌노에끼의 농촌지역 활성화 사례 (A Case Study on the Regional Activation Review on the Road Station in Japan)

  • 남윤철
    • 한국농촌건축학회논문집
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    • 제18권4호
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    • pp.9-16
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    • 2016
  • Since 2000, family tour has increased a lot by effect of five-day workweek in South Korea. So, it became much needed road station. however road station's facilities are lacking. Recently, there is a growing emphasis on rural regional activation. So the government is concentrating in rural policy. In Japan case study, Road Station(RS, Michinoeki) make regional activation by Road station service. Rs is rest area for motor driver in rural area. In general, it is construct at rural roads, not a highway. In this paper, we hope to take a lesson from the RS case study. 2015, 2016, in japan, we visited to 7 case study and interviewed to a staff. As a result, In Japan's Rs was offering convenient services to motor driver and raising farmers's profits by selling local produce. The aim of that this paper is to suggest to Korean Type's Rs. There are five results from this paper as follows : First, Japan Rs, it works well to improve in regional activation in rural area. Two, Also Rs has to community facilities attached to the culture, welfare, library etc. Three, 5 Korean Type Rs can sort out. There are Community type, Joint tourism type, 6th industrialization type, Urban-Rural Interchange type, Shopping center type. This RS is introduced to Korea hopes to contribute to the regional activation in rural area.

현미쑥인절미의 품질 특성 (Quality Characteristics of Heunmi (Brown Waxy Rice)-Ssuck (Mugwort)-Injeolmi)

  • 이근종;최봉순
    • 동아시아식생활학회지
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    • 제25권2호
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    • pp.316-325
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    • 2015
  • The characteristics of Heunmi (brown waxy rice)-ssuck (mugwort)-injeolmi containing different contents of mugwort over a storage period of 2 days were studied. The pH level ranged from 6.4 to 6.5, whereas moisture rate ranged from 34.4 to 51.4% with different amounts of mugwort. Heunmi-ssuck-injeolmi with different amounts of mugwort showed significantly different characteristics in the texture analysis. Hardness, gumminess and chewiness all decreased, whereas adhesiveness, springiness and cohesiveness increased with greater amount of mugwort added. Colorimeter analysis showed that L-, a- and b-values of Heunmi-ssuck-injeolmi were inversely proportional to the amount of mugwort. Scanning electron microscopy (SEM), confirmed that the stoma size of Heunmi-ssuck-injeolmi was directly proportional to the amount of mugwort, whereas the largest stable stoma size was observed with 30% mugwort. In the control group, retrogradation was preceded by expelling water, known as syneresis, whereas Heunmi-ssuck-injeolmi showed less retrogradation with a higher moisture rate. It is expected that mugwort containing cellulose discourages the retrogradation process. In conclusion, 30% mugwort showed the least retrogradation and was the most preferred in terms of taste with stable stoma over the storage period at $25^{\circ}C$. Therefore, it is appropriate for the manufacture and commercialization of Heunmi-ssuck-injeolmi.

전원마을 조성사업 평가항목 개발 연구 (The Development of Evaluation Index of Retiree Rural Village Development Project)

  • 강방훈;김은자;윤순덕;김상범;윤희정
    • 한국지역사회생활과학회지
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    • 제20권4호
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    • pp.469-479
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    • 2009
  • New rural village development programs have been implemented, and rural village land use is expanded to encompass green-tourism, citizen and silver domicile space because of the internal and the external changes in the agricultural environment. This study was conducted to propose the evaluation index for retiree rural village development project issued by Ministry for Food, Agriculture, Forestry and Fisheries. The evaluation index was consisted of four categories (population, economic, environment, and living), which were consisted of 35 variables. The relative weight for 35 variables was calculated based on the questionnaire survey from the experts and AHP (Analytical Hierarchy Process). Growth rate of population in population criteria, job creation by exterior inflow in economics criteria, improvement of exchange between urban and rural in life criteria, and the flood outbreak in environment criteria were the most important contents of 35 variables. These results are consistent with the objectives of retiree rural village development project, and indicate the need of prevention the negative sides by implementation of the project.

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커피전문점의 물리적 환경이 고객의 서비스 평가와 만족도에 미치는 영향 (The influence of the Physical Environment of a Coffee Shop on Customer Evaluation and Satisfaction)

  • 전민선;박옥진
    • 한국조리학회지
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    • 제17권5호
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    • pp.42-56
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    • 2011
  • 본 연구는 커피전문점의 물리적 환경이 메뉴와 서비스 품질 평가에 미치는 영향력을 알아보고 커피전문점 이용자들이 인식한 물리적 환경이 고객만족에 영향을 미치는 결정변수를 제시하고자 하였다. 이를 위해 서울 경기지역에 거주하는 커피전문점 이용자들을 대상으로 조사하였으며 유효한 376부를 최종분석에 사용하였다. 연구 결과, 방문한 커피전문점의 물리적 환경을 높게 평가한 고객은 그렇지 않은 고객보다 메뉴와 서비스 품질을 높게 평가하였으며, 물리적 환경 요인이 고객 만족도에 긍정적인 영향을 미치는 것으로 나타났다. 특히, 물리적 환경 요인들 중에서 디자인이 고객만족에 가장 큰 영향을 주는 요인으로 나타났다. 이 결과는 커피전문점의 물리적 환경이 고객의 감정적인 만족과 긍정적인 태도를 유도하는 효과적인 운영 전략이 될 수 있음을 보여준다.

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Information Technology Needs and Benefits in Multi-Unit Restaurants

  • Baek Seung-Hee;Guzman Allan B. de
    • Journal of Community Nutrition
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    • 제8권3호
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    • pp.127-133
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    • 2006
  • This study attempted to investigate and compare the level of needs and expected benefits of information technology(IT) applications in restaurant operation from managerial and employee levels. Self-competence levels, education and training needs, and the company IT application levels were evaluated. The respondents for the study were the staff of full-service, mid-scale restaurants owned by a firm. Among the respondents, 17.6% were in managerial level(managers) and 82.4% were in employee level(employees). The results of this study indicated that compared to employees, managers perceived more in-depth that IT is beneficial and is needed in restaurant operation. Both groups rated IT as very much needed and beneficial to restaurant operation. However, managers rated their own technological competence significantly higher than the employees did. Both groups expressed the desire for IT training and education although the managers' needs were stronger than the other group. The company's IT application level was assessed by the managers and employees at a slightly higher than average score on a 5-point scale, showing no difference between the groups. The study findings show that the respondents perceived the IT needs and benefits than the present IT application level of restaurants, which suggests more IT applications be adopted to the restaurant operations.