• 제목/요약/키워드: firm decision model

검색결과 127건 처리시간 0.017초

신규통신서비스 시장진입가격 설정시 기업의사결정 과정 및 활용방안에 관한 연구 (Study on the Market-Entering Pricing of New Telecommunication Service in firm Level's Decision Model and Its Empirical Case)

  • 전효리;신용희;최문기
    • 한국통신학회논문지
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    • 제30권8B호
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    • pp.562-568
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    • 2005
  • 본 논문은 방송통신 융합형 음성서비스라는 신규통신서비스가 시장에 등장했을 경우 어떻게 가격을 설정할 것인지에 관한 내용이다. 우선 가격결정방법 및 결정시스템에 대한 기존 문헌조사를 바탕으로 기 연구된 방법론의 문제점을 도출 한 후 "신서비스 시장진입 가격결정을 위한 기업의 가격설정 의사결정모형 제안하고 있다. 이후 본 논문에서 제시하고 있는 모형에 기반하여 신규 서비스인 방송통신 융합형 음성서비스의 초기 시장진입가격 결정하는 일련의 분석과정을 통하여, 논문에서 제시하고 있는 가격결정모형이 실제 기업에서 충분히 활용할 수 있는 현실적인 의사결정시스템 모형이 될 수 있는 타당성을 검증하고자 한다.

Role of Decision Support Systems in Marketing Management

  • Arshi Naim;Kholood Alqahtani
    • International Journal of Computer Science & Network Security
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    • 제24권8호
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    • pp.153-158
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    • 2024
  • This paper is an extended paper showing the role of Decision Support Systems (DSS) in other fields of Marketing Management (M.Mgnt). DSS facilitates in decision making many M.Mgnt concepts and Customer Relationship Management (CRM) is one of them and it depends on the firm's tasks for developing and retaining customers while achieving their satisfaction and enhancing the sense of belongingness for their products and services. Profit maximization, the process of customer value, and building strategic values for the firm are the three empirical benefits of CRM that are achieved through analytical, operational, and direction (AOD) capabilities respectively. This research focuses on the application of DSS models of what-if analysis (WIA) for CRM at (AOD) and also shows the dependence on the Information Success model (ISM). Hypothetical data are analyzed for (AOD) by three types of (WIA) to attain CRM and profit maximization and this analytical method can be used by any customer-oriented firm as a general model.

Portfolio Decision Model based on the Strategic Adjustment Capacity: A Bionic Perspective on Bird Predation and Firm Competition

  • Mao, Chao;Chen, Shou;Liu, Duan
    • 유통과학연구
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    • 제13권1호
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    • pp.7-18
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    • 2015
  • Purpose - This study integrates a corporate competition system with a bird predation system to examine how organizational strategic adjustment capacity influences firm performance. By proving the prominent effects on performance, a financial vector is constructed to represent corporate strategic adjustment results, and an operation capacity vector is constructed, which can be categorized as a parameter for locating birds. All these works help us to propose a new method of investment, the portfolio decision model based on the strategic adjustment capacity. Research design, data, and methodology - Strategic adjustment capacity can be decomposed into three aspects: the organizational learning capacity from the top firms, the extent to which firms maintainor rely on the best operational capacity vector in history, and the ability to eliminate the disadvantages or retain the advantages of the operation capacity vector from the previous year. The method of solving cyclic equations is designed to evaluate strategic adjustment. Firms manufacturing specialized equipment are chosen to test the effects of the strategic adjustment capacity on three aspects of firm performance. Results - There is a positive correlation between the capacity to learn from the best firms and performance improvement. The relationship between the dependence or maintenance of a firm's advantages and performance improvement is a U-shape curve, and there is no significant effect of inertial control on performance improvement. Conclusions - A firm's competition system is a sophisticated adaptation, and competitive advantage and performance can be investigated based on the principles of competition in nature.

어업의 자본조달결정, 투자결정과 경영성과 (The Financing Decision, Investment Decision, and Profitability for Fisheries Corporations)

  • 강석규
    • 수산경영론집
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    • 제34권1호
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    • pp.31-44
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    • 2003
  • The purpose of this study is to investigate empirically interaction among the financing decision, investment decision, and profitability by using 41 fisheries corporations in Korea, and to suggest implications of the empirical results for government's financial policy for fisheries corporations. Sample period is 19 years from 1982 till 2000. This analysis method employs the two stage least squares(2SLS) estimation method. From the results of regression analysis by 2SLS estimation method, the adjusted $R^2$ values were high and the overall F values indicated significant. The empirical results of this study are as follows; (1) determinant factors of capital structure model for fisheries are profitability, firm-size, fisheries investment of total asset, and business risk. As pecking order theory explains, the higher is profitability the lower is debt ratio. The larger firm-size, the higher is debt ratio. The higher is fisheries investment of total asset and business risk, the higher is debt ratio. (2) determinant factors of investment model for fisheries are the change of sales, business risk, and debt ratio. These factors have positive relation to fisheries investment of total asset (3) determinant factors of profitability model for fisheries are fisheries investment of total asset and debt ratio. These factors have negative relation to profitability. On the basis of analysis results, on the government's financial policy for fisheries corporations, I suggests that with interest rate reduction, the government should lend more funds to solve the crisis in the financial structure of the fisheries firms

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A Forwarding Scheme for (m,k)-firm Streams Based on Local Decision in Wireless Sensor Networks

  • Li, Bijun;Kim, Ki-Il
    • Journal of information and communication convergence engineering
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    • 제9권6호
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    • pp.775-779
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    • 2011
  • As the technology of multimedia sensor networks is desired in large numbers of applications nowadays, real-time service becomes one of the most important research challenges. Even though lots of related works have been conducted to meet this requirement in several ways, the specific traffic model for real-time has not been taken yet. Thus, it causes lack of adaptability of those approaches in real deployment. To solve this problem, in this paper, we model the application via (m,k)-firm streams which have weakly hard real-time property. And then, a novel forwarding scheme based on modified DBP (Distance-Based Priority) is proposed by considering local-DBP and stream DBP together. Local-DBP can contribute to identify the detailed causes of unsatisfied quality, that is, network congestion or wireless link failure. Simulation results reveal that (m,k)-firm is a good traffic model for multimedia sensor networks and the proposed scheme can contribute to guarantee real-time requirement well.

한국기업(韓國企業)의 해외직접투자(海外直接投資) 결정요인형태(決定要因形態)에 관한 실증(實證) 연구(硏究) (An Empirical Study on the Determinants and Effects of Korean FDI in Manufacturing Industries)

  • 이응권
    • 무역상무연구
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    • 제27권
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    • pp.183-213
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    • 2005
  • This study is achieving overseas investment to be kept and manages important position in business scope because Korean Company achieves business in major market in world and goes forward. under proposition that development(foreign direct investment) previous engagement can not but differ with advanced nation enterprise's model in over sea direct investment achievement. Grasp ramification(pattern change substance) of overseas direct investment since the 1990 to korean manufacture Firm(enterprise). Seek political consultation by analyzing change of factor and investment decision factor by year in dimension by industry investment winter season by year affecting in oversea direct investment and was attained in purpose to verify existent theory's explanation power connected with investment previous engagement. This is that can develop and procure competitive advantage of enterprise peculiarity by making overseas direct investment adversely with existent theory that can make foreign country direct investment though there is high position of enterprise characteristic's competitive advantage and move of knowledge and information is important in korean firm's overseas direct investment in globalization roadbed in at least own field through change and renovation establish experiment model under proposition that should grope more active previous engagement than advanced nation enterprise and arranged subject of study if it is korean's firm that wish to become universal guidance enterprise. and examine trend of direct investment and actual conditions invested first in the foreign countries as examples by investment department, by investment industry inside of investment scale etc..., establish korean firm's invest area selection and decision and investment very important person and effect analysis Circumstance-model that is based in strategic adaptedness by year. Circumstance-variable have influenced how in overseas direct investment and decision and what variable will be considered first in over sea direct investment did Empirical analysis in here after

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벤쳐 투자를 위한 의사결정 클래스 분석 : 사례기반추론 접근방법 (Analyzing a Class of Investment Decisions in New Ventures : A CBR Approach)

  • Lee, Jae-Kwang;Kim, Jae-Kyeong
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 1999년도 추계학술대회-지능형 정보기술과 미래조직 Information Technology and Future Organization
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    • pp.355-361
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    • 1999
  • An application of case-based reasoning is proposed to build an influence diagram for identifying successful new ventures. The decision to invest in new ventures in characterized by incomplete information and uncertainty, where some measures of firm performance are quantitative, while some others are substituted by qualitative indicators. Influence diagrams are used as a model for representing investment decision problems based on incomplete and uncertain information from a variety of sources. The building of influence diagrams needs much time and efforts and the resulting model such as a decision model is applicable to only one specific problem. However, some prior knowledge from the experience to build decision model can be utilized to resolve other similar decision problems. The basic idea of case-based reasoning is that humans reuse the problem solving experience to solve a new decision. In this paper, we suggest a case-based reasoning approach to build an influence diagram for the class of investment decision problems. This is composed of a retrieval procedure and an adaptation procedure. The retrieval procedure use two suggested measures, the fitting ratio and the garbage ratio. An adaptation procedure is based on a decision-analytic knowledge and decision participants knowledge. Each step of procedure is explained step by step, and it is applied to the investment decision problem in new ventures.

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A Strategic Effect of Bundling on Product Distribution

  • Gwon, Jae-Hyun
    • 유통과학연구
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    • 제13권10호
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    • pp.15-21
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    • 2015
  • Purpose - This study examines a bundling effect on production and distribution in a patent-protected industry. Despite the heavy use of bundling strategies in the information and technology industry, literature has paid scant attention to bundling of intellectual property rights. This study examines a theoretical exploration of the bundling effect on licensing behavior. Research design, data, and methodology - To address this behavior, we build a simplified model consisting of three stages: 1) bundling decision, 2) licensing agreement, and 3) competition. The subgame perfect Nash equilibrium is applied to the model. Results - A single-patent holder with superior technology grants its own license to the multiple-patent firm, thereby leaving the market. Anticipating the single right holder's licensing strategy, the multiple-patent firm offers a bundle, making the single-right holder's bargaining position weaker. Conclusions - Bundling is an effective business strategy, resulting in multiple products for a firm as it faces other firms with single-product lines in each market. Taking advantage of the multi-patent or multi-product lines, the firm utilizes the bundling strategy obtaining better technology from the standalone single-patent firms.

e 비즈니스 전략 : 선행요인과 결과 (E-Business Strategies : The Antecedents and Consequences)

  • 구철모;김용진;남기찬
    • 한국경영과학회지
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    • 제31권4호
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    • pp.49-68
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    • 2006
  • E-business strategy has interests in Issues of strategic positioning and its impact on firm performance. These studies address the environmental factors as antecedents to strategic decision makings and its consequences such like firm performance. However most studies has not considered the role of business models In explaining e-business firm performance. We adopt Porter's generic strategies to the e-business context. We Identify business models and e-business environmental factors as antecedents and then examine these factors Influence on firm performance. We find that uncertainty of environment has a negatively related to the strategic choices of e-Business firms; in contrast, market turbulence positively affects the level of adoption of all the strategies. Among the strategies, marketing differentiation only makes an Impact on firm performance.

Firm Heterogeneity and Location Choice: The Case of South Korean Manufacturing Multinationals

  • Han, Jae-Joon;Lee, Hongshik;Lee, Insu
    • East Asian Economic Review
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    • 제16권4호
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    • pp.315-331
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    • 2012
  • Previous studies of location choice have focused on country-level data more than firm-level data and been more concerned with host countries' distinctive features than with firm heterogeneity. Therefore, they do not answer the question of who will go where in terms of location choice. To analyze the role of firm heterogeneity in determining location choice, we develop a theoretical model and analyze data on 3,644 Korean manufacturing multinationals operating in 87 countries between 1982 and 2006. The results of our conditional logit analysis indicate that not only host country characteristics but also firm heterogeneous factors such as productivity, labor intensity, and size have considerable influence on the decision of where to locate FDI.

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