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Study on the Market-Entering Pricing of New Telecommunication Service in firm Level's Decision Model and Its Empirical Case  

Jeon Hyo-ri (한국정보통신대학교 IT 경영학부)
Shin Yong-hee (한국전자통신연구원 통신경영팀)
Choi Mun-kee (한국정보통신대학교 IT 경영학부)
Publication Information
The Journal of Korean Institute of Communications and Information Sciences / v.30, no.8B, 2005 , pp. 562-568 More about this Journal
Abstract
The content of this paper is concerned with the pricing decision model when the new telecommunication service enter into market. The pricing decision model of firm level is based on the problems of the previous service pricing model that are abstracted from the literature survey. We suggest a new pricing model and prove the model's fitness using the way of empirical simulation study. We empirically apply the proposed model to obtain the price level of such a new service as the convergence service between mobile communication service and broadcasting service. finally, we prove that the proposed model is successful because we get the new . service price based on the pricing decision model suggested in this paper.
Keywords
pricing; firm decision model; conjoint analysis; logit analysis;
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