• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.1
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• pp.31-42
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• 1994

The purpose of this study was to investigate the effect of feeling distance of clothes in the person perception. The specific objectives were: 1) to investigate whether the compositions of clothes affect the rate of detouring, ; 2 ) to investigate whether the gender compositions of dyads affect the rate of detouring, ; 3) to investigate whether the distance between members of dyads affect the rate of detouring. ; 3) to investigate whether the distance between members of dyads affect the rate of detouring. ; 4) to investigate the .effect of the interaction among the compsitions of clothes, the gender compositions, and the distance between members of dyads in the person perception. For this study, two male and two female undergraduates were selected and wore business suit or casual wear as given by the researcher. The distance between members of dyads ranged from 100cm to 170cm with an increment unit of loom. The data from our observation were analysed by x2-test, ANOVA, and MCA. The major findings were ; 1) In male/male dyad, distance perception from clothes were affected by the compositions of clothes at all distance. In maleffemale dyad, when the distance between members of dyad is short, distance perception from clothes were affected by the compositions of clothes modes, 2) When two members of dyad wear business suit, distance perception from clothes were affected by the gender composions of dyads. 3) Distance perception from clothes were affected by distance factors at all the gender compositions of dyads. 4) In the person perception, the most imprtant clue was the distance between members of dyads. The pllysical distance, which was formed by clothes, was between 130cm and 140cm.

• Journal of Distribution Science
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• v.16 no.12
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• pp.57-68
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• 2018

Purpose - The development of technologies lead the volume of sale on online market increase but an off-line shopping center is still a core component in the omni-channel strategy. It is generally thought that high-level retailtainment on brick and mortar store affects purchase intentions positively, but some previous studies dispute that and have reported that retailtainment does not affect purchase intentions. So we have studied the additional factors' effect - the nature of purchase and utility - with retailtainment. Research design, data, and methodology - There are 8 treatment groups which were assigned by the method of retailtainment (high vs. low), nature of purchase (essential vs. non-essential), and utility (acquisition vs. transaction). A total of 240 subjects (office workers = 163, 68%; undergraduates = 77, 32%; average age = 30s; female = 39%) were divided into groups and exposed to one of the eight scenarios. Participant's purchase intention was the dependent, and ANOVA and L-matrix were used to analyze for main and interactive effects between factors. Results - First, the main effect and interactive effect between retailtainment and the nature of purchase are significant. We also found that the contrast between essential and non-essential at low-level retailtainment is higher than that of high-level retailtainment. Second, in the case of retailtainment and utility, transaction utility under high-level retailtainment affects purchase intentions positively. Third, between the nature of the purchase and utility, the main effect of the nature of purchase and the interactive effect is significant, but the main effect of utility is not significant. In the case of non-essential goods, the purchase intention was high when transaction utility was provided but in the case of essential goods, acquisition utility increased purchase intentions. Finally, when transaction utility is given, purchase intentions of essential goods increase under low retailtainment, and the purchase intentions of non-essential goods increase under high retailtainment. Conclusions - When customers buy essential goods, discounts decrease purchase intentions. During the season for bargain sales, purchase intentions increase when retailtainment of essential goods is low, and retailtainment of non-essential goods is high.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.2
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• pp.15-30
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• 2007

The purpose of this study is to investigate the effect of makeup, clothing tone and clothing style on wearer's with same color coordination of lipstick and clothing. The experimental materials developed for this study were a set of stimulus and response scales (7-point scale semantic). The stimuli were 64 color pictures were manipulated by computer simulation. This experiment design was $2{\times}2{\times}4{\times}4$ factorial design. The stimuli were a set of eyeshadow color(brown), clothing style (formal style of Jacket / skirt and casual style of cardigan / pants), lipstick and clothing color (red and orange), lipstick tone(vivid, light, dull and dark), clothing tone(vivid, light, dull and dark). The subjects of this research were 384 female undergraduates living in Gyeongsangnam-do. The investigation was carried out at a lecture hall at the time between 10 a.m. and 3 p.m. in May 2006. The data were analyzed using SPSS program. Factor analysis, 4-way ANOVA, t-test, and Duncan test were used as analysis methods. Image factors according to variation of clothing style, clothing color, and makeup color are composed of 4 different dimensions (visibility, attractiveness, tenderness, and stability). In dimension of the visibility, the image was perceived to be glowing and luxurious regardless of lipstick tone and lipstick color in the case of the vivid tone clothing. According to the variation of clothing style, clothing color and tone, makeup color composed of eyeshadow color, lipstick color and tone, it was investigated that the images for a clothing wearer were expressed diversely, were shown differently in image dimensions, and could be produced to different images. The analysis data for images according to the combination of makeup and clothing color, tone, and style thus provide basic material for image consulting or color coordination.

• Journal of the Korean Society of Costume
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• v.51 no.2
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• pp.105-120
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• 2001

The purpose of this study is to identify the relationship of self-efficacy, which is a kind of the self concept about one's own ability, to the decision-making process, which is the key part of consumer behavior. The subjects in this study were 985 male and female undergraduates of a university located in the city of Kyongsan, the north Kyongsang province. The collected data were statistically processed by MANOVA and ANOVA. For post test, Scaffle and $\chi$$^2$-test were employed. The followings are findings of this study : 1. Concerning incentive to buying, the group having the weaker general self-efficacy is stimulated more highly by the incentives of self-display, fashion pursuit and economic utility than the group having the stronger general self-efficacy does. 2. Regarding information sources. the factor of observation is frequently used by the group having the weaker general and social self-efficacies more than the group having the stronger general and social self-efficacies. 3. As to the evaluative criteria of clothes, the group having the stronger general and social self-efficacies put a higher value on functional and economical points than the group having the weaker general and social self-efficacies does. 4. As for the evaluative criteria of store the group having the stronger general self-efficacy lays stress on store atmosphere, store attributes and convenient shopping condition, while the group having the weaker general self-efficacy puts emphasis on brand and fashion. 5. In buying apparels, the group having the stronger general and social self-efficacies makes more planned purchase.

• Journal of Fashion Business
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• v.12 no.4
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• pp.114-130
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• 2008

The purpose of this study is to investigate the effect of Dot Pattern Size(0.8, 1.8, 2.5, 5, 8), color combination(W/Bk, Bk/Gr, Gr/W), Area-Ratio(Background/Dot, Dot/Background) on wearing dot-printed dresses image. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 30 color pictures manipulated with the combination of Dot Pattern Size, color combination, and Area-Ratio using computer simulation. The subjects were 180 female undergraduates living in Gyeongnam-do. The data was analyzed by using SPSS program. Analyzing methods were ANOVA and LSD test. Image factor of the stimulus was composed of 5 different components, visibility, chastity, attractiveness, cuteness and feminity. Among them, the visibility and chastity were important. Each dimensional image was affected by dot pattern size, color combination and Area-Ratio. In the visibility image, color combination(W/Bk is the most effective) is more influential, the larger size is effective pattern. In the cuteness and feminity image, area ratio(low-brightness dot pattern is the more effective) is more effective than color combination or dot pattern size. Even the same dot pattern size and area was recognized as different image depending on the area ratio. According to the variation of dot pattern size, color combination and area-ratio, it was investigated that the images for a dress wearer were expressed diversely, were shown differently in image dimensions, and could be produced to different images.

• Korean Journal of Human Ecology
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• v.15 no.1
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• pp.141-148
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• 2006

The purpose of this study is to analyze the dimensions of clothing involvement of female undergraduates in Busan and some influential factors of TV on the clothing involvement. This research also shows the correlations among variables and the differences in clothing involvement and TV media-related influential factors by the customer types. The results of this study are as follows: 1. The clothing involvement is categorized into five factors: pleasure, fashionableness, symbolism, danger awareness, and disinterest in clothing. Four TV media-related influential factors are identified: conformity to entertainers' clothing, interest in entertainers, interest in TV-watching, and imitation of entertainers. 2. An analysis of correlation between clothing involvement and TV media-related variables shows that there is a correlation between conformity to entertainers' clothing and various clothing involvement factors as fashionableness, symbolism and pleasure. A factor of interest in TV-watching is related to symbolism and interest in clothing. A factor of imitation of entertainers is related to fashionableness and disinterest in clothing. 3. An analysis of the differences by the customer types leads to four types of categorization. Type 1 shows low interests in clothing and TV media-related variables. Type 2 demonstrates high clothing involvement and interest in TV-watching. Type 3 is classified as a high involvement/ conformity group, which not only shows high involvement in pleasure and symbolism of clothing but also high conformity to entertainers' clothing. And lastly, type 4 is an disinterest group but it shows high interest in TV-watching, entertainers and imitation of entertainers.

• Fashion & Textile Research Journal
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• v.10 no.4
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• pp.526-536
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• 2008

This study is to analyze and examine the relations of lifestyle, fashion behavior, and make-up behavior of post digital generation and to provide the basic data which help to establish and perform the distinctive marketing strategies targeting the post digital generation. Subjects were 1,460 male and female undergraduates who attend colleges or universities in Seoul, Busan, and Daegu. Average, standard deviation, MANOVA, and ANOVA were conducted using SPSS 12.0 statistic program. The results were as follows: The higher points the group got in all the subfactors regarding information seeking pursuit and sensation intention fascination pursuit, the higher points the group had in the subfactors of fashion behavior and make-up behavior. The group with higher fashionenjoyment pursuit appeared to seek after more brand price choice behavior, internet shopping purchasing behavior, fashion information source seeking behavior, and impulse buying behavior in the subfactors of fashion behavior as well as more self-satisfaction appearance orientation and fashion information buying orientation in the subfactors of make-up behavior. With the group in pursuit of more multi activities, not only were brand price choice behavior and fashion information source seeking behavior in the subfactors of fashion behavior sought after more, but self-satisfaction appearance orientation and fashion information buying orientation in the subfactors of make-up behavior were pursued more as well. The more interpersonal relations the group had, the more self-satisfaction appearance orientation and fashion information buying orientation in the subfactors of make-up behavior as well as the more brand price choice behavior, fashion information source seeking behavior, impulse buying behavior, other-regarding behavior and independent buying behavior in the subfactors of fashion behavior the group had.

• Asian Pacific Journal of Cancer Prevention
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• v.15 no.15
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• pp.6187-6193
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• 2014

Objectives: To evaluate medical students' knowledge of HPV and HPV related diseases and assess their attitudes towards HPV vaccination. Methods: A total of 605 medical undergraduates from Chongqing Medical University in China were surveyed using a structured and pretested questionnaire on HPV related knowledge. Results: Some 68.9% of the medical students were females, and mean age was 21.6 (${\pm}1.00$) years. Only 10.6% correctly answered more than 11 out of 14 questions on HPV related knowledge, 71.8% being willing to receive/advise on HPV vaccination. Female students (OR: 2.69; 95% CI: 1.53-4.72) and students desiring more HPV education (OR: 4.24; 95% CI: 1.67-10.8) were more willing to accept HPV vaccination. HPV vaccination acceptability was observed to show a positive association with HPV related knowledge. Conclusions: Our survey found low levels of HPV related knowledge and HPV vaccination acceptability among participating medical students. HPV education should be systematically incorporated into medical education to increase awareness of HPV vaccination.

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.468-480
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• 2014

This study aimed to identify the effects of sports participation motives, the involvement in choosing sportswear, and the satisfaction with/perceived importance of sportswear functionality, on customers' repurchase intentions. A total of 185 survey questionnaires were analyzed after surveying 200 female undergraduates in their 20s. The research results are as follows. First, the participation motives for sports were categorized as follows. A factor analysis conducted on 13 questions yielded 4 factors. Factor 1 included consideration about socializing and pleasure, factor 2 privileged ostentation, factor 3 was concerned with enhancing health, and factor 4 was about maintaining appearance. Second, the various effects of different sports participation motives, of the satisfaction with functionality, and of the involvement in buying sportswear on customers' repurchase intentions were analyzed. The intention to repurchase sportswear was considered as a dependent variable, while the motives for participating in sports, the satisfaction with functionality, and the level of involvement were treated as independent variables. A multiple regression analysis using these variables showed that the satisfaction with functionality and involvement in choosing sportswear had a significant impact on the intention to repurchase sportswear. Third, looking at how different participation motives for sports affected the importance of sportswear functionality, the motives related to socializing and pleasure and ostentation, the sub-factors in sports participation motives, significantly increased the importance of comfort. Motives related to enhancing health and maintaining appearance, on the other hand, were found to affect the importance of sports performance. Fourth, a MANOVA was performed to examine the difference in the importance of functionality between those consumers highly involved in sportswear-buying and those less involved. Those with a high level of involvement were found to prioritize sports performance over comfort. Those with a low level of involvement were shown to place a greater emphasis on comfort.

• Korean Journal of Community Nutrition
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• v.11 no.5
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• pp.587-597
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• 2006

This study was performed in order to identify nutritional factors affecting on skin sebum content with 131 female university undergraduates in 2003. We measured the sebum contents of 4 facial spots to classify their skin types. Daily energy and nutrient intakes of the subjects were not deficient except in calcium and iron, which were 466.2 mg (66.6% RDA) and 8.5 mg (53.4% RDA) relatively. We observed no significant difference of energy and nutrient intakes among the 3 skin types. But significantly higher consumption of grains and slightly higher frequencies of several food groups (excepting starches) were shown in oily skin types, so they might have higher nutrient intakes. Serum indices and food preferences mostly revealed no difference among the 3 skin types. But in the oily skin type, serum phosphorus levels were significantly lower than others, suggesting phosphorus-rich food consumption like soft drinks and pains could lead to a dry skin type rather than an oily one. Also in the oily skin type, sweet taste preference was slightly tower than others; more-over, sweet intake was lower samely significantly. There was mostly no significant relationship between facial sebum contents and nutrient intakes, dietary behavior, food frequency and food preference except in some factors. Animal protein intake showed a significant negative relationship toward facial sebum content. On the other hand, in normal skin type, Fishes consumed was slightly higher than others, so that higher animal protein consumption presumably leads to normal skin type. Frequency of fried food and bacon and preference of fried foods showed slightly negative relationships toward facial sebum content. Regular meal times showed significantly increased facial sebum content.