• Journal of the Korean Home Economics Association
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• v.28 no.3
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• pp.13-24
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• 1990

The main purpose of this study are as follows ; 1) To examine closely the effect of personality dimension on brand image. 2) To investigate the difference of variables about brand image according to the characteristics of the population statistics and draw the strategies of marketing for our wear enterprises. A 300 Samples were selected from female in Seoul and the investigation was conducted during 21 days, from 1998. 9. 21 to 1988. 10. 11. As for survey methozs, the personality dimension test developed by Eysenk was adopted. To measure the brand image, the adjectives of the semantic differentia scale developed by Malhotra and adjective that has been used in various were image analysis were adopted. The data were analysed using the statistical technic of Correlation Coefficient, F-test, and X2 test. The Results obtained from this study were as follows. 1. There were partially significant relationships between adult female's four subordinate variables of the personality dimension and preferred brand image on Women's ready-made wear. 1) The people having a high Psychoticism tendency preferred "individual" image and less preferred "practical" image than the people of low Psychoticism. 2) The people having a high extraversion tendency preferred "bold", "aged" image and less preferred "feminine", "practical" image. 3) The unstable female having a high neuroticism tendency preferred "abscure" image and less preferred "Practical" "gaudy", "Open hearted" image. 4) The people having a high lie tendency perferred "intricate", "classical" image and less preferred "bold", "citified", "incongruous" image. 2. There were partially significant differences in adult female's preferred brand image on women's ready made wear according to the characteristics of the population statistics.

• Fashion & Textile Research Journal
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• v.12 no.5
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• pp.626-632
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• 2010

The results of the image evaluations by various shapes of skirts which are typical female's lower garment were as follows; 1. The composition factors of images by the shapes of skirts were classified into five factors. The 1st factor is lovely image factor, the 2nd is attractive image factor, the 3rd is practical image factor, the 4th is slim-looking image factor and the 5th is long-looking image factor. 2. In the 1st factor- lovely image factor, tiered skirt, $360^{\circ}$ flared skirt and $180^{\circ}$ flared skirt were evaluated to express lovely images. In the 2nd factor- attractive image factor, $180^{\circ}$ flared skirt was evaluated to express refine and attractive images. In the 3rd factor- practical image factor, $360^{\circ}$ flared skirt and gathered skirt were evaluated to express easy and practical images. In the 4th factor- slim looking image factor, males evaluated 8gored skirt and females evaluated gathered skirt to express fat images. In the 5th factor- long looking image, $180^{\circ}$ flared skirt was evaluated to express long looking images by both sexes. 3. In the lovely image factor, gathered skirt was evaluated most differently between the sexes. Both in the attractive and practical image factor, tiered skirt was evaluated most differently between the sexes. 4. In the preference of male and female university students according to the shapes of skirts, both the sexes prefered flared skirt. But the low prefered shapes of skirts were differently evaluated between the sexes; the male students' was A-lined skirt and the female's was pleated skirt and wrap skirt.

• Korean Journal of Adult Nursing
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• v.15 no.2
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• pp.278-286
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• 2003

Purpose: This study was designed to analyze the correlation on body image, self-esteem and self-efficacy of Female Students in College. Method: The research population included convenience sample of 696 subjects composed of Female Students in College. Data collection was done from July, 2002 to October, 2002 using a written inquiry. The data were analyzed by using t-test, ANOVA and Pearson correlation coefficient. Result: The results of this study were as follows: 1. The relationship among body image, self-esteem and self-efficacy were found to have statistically significant positive correlations. 2. The difference of body image, self-esteem and self-efficacy according to the characteristics in subjects were found to have statistically significancy of grade, age, personality and degree of adaptation. The difference of body image according to the monthly income of the family was found to be statistically significant. Conclusion: There is a significant correlation between grade, age, personality, and monthly income. Further study needs to be done to validate this study and develop degrees of adaptation to improve body image, self-esteem and self-efficacy.

• Women's Health Nursing
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• v.15 no.4
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• pp.328-335
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• 2009

Purpose: The purpose of this study is to investigate the relationship between eating disorders, body image, and self-esteem of female university students. Methods: A total 123 university female students were recruited in April 2009. Data was collected by using questionnaires. The collected data was analysed by SPSS/WIN using frequency, percentage, mean, standard deviation, ANOVA, & Pearson correlation coefficient. Results: As defined by body mass index (BMI), the obese subjects were rare (8.9%) and the rest (91.1%) was under weight or normal. More than 51.2% of the subjects perceived their weight as overweight, while 8.9% of the women were obese as defined by BMI. Eighty-eight percent of the subjects were not satisfied with their body shape. The total mean score of anorexia nervosa was higher than bulimia nervosa. The scores of eating disorders did not differ significantly by the BMI score. The score of body image was highest in the group of the overweight. There was high positive correlation between self-esteem and body image. Conclusion: To ensure resonable body image and weight control behaviors in female university students, education should be reinforsed. Therefore, nursing intervention programs for cognitive changes correcting the understanding about body image need to be developed.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.1
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• pp.3-14
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• 2000

The purpose of this study were 1) to segment 20's female apparel market using consumer's fashion image preference in formal wear, and 2) to identify the group differences in seasonal color (hue and tone) and color image (image associate with lightness and chroma) preference as well as in demographic variables. The subjects were 253 females in their late twenties living in Seoul, Korea. The data were collected using self-administred questionnaires and analyzed by factor analysis. Cluster analysis, $\chi$2 -test, one-way ANOVA, and Duncan test. The results of this study were as follows: 1) Four fashion image groups were identified through cluster analysis using consumer's fashion image preference: Elegant image group, Sexy image group, Lively image group, and Romantic image group. 2) There were significant differences among fashion image groups in hue preference for spring clothes, tone preferences for spring and fall clothes. Color images are associated with lightness for spring and summer, and are associated with chroma for spring, summer, and fall. Group differences in demographic variables were found in socio-economic status and average expenditure for formal jacket.

• Korean Journal of Health Education and Promotion
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• v.18 no.3
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• pp.163-175
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• 2001

The purpose of this study is to collect fundamental data for weight control education based on obesity, weight control practices and body image in female college students. Those surveyed were 364 female college students attending universities in Seoul, Kyoung-Gi and Chung Cheung Buk Do. The data were collected from June 1, 1999 to September 10, 1999. The resulting data are as follows: 1. The mean BMI of the female college students was 19.78:t1.87kg/$\textrm{m}^2$, which comes within the range of normal weight. Underweight, normal weight and overweight students were respectively 27.2%, 66.8% and 5.5%. As many as 7.1% of the underweight students and 42.8% of the normal weight students described themselves as being "fatty". 2. Of these subjects, 83.5% reported wanting to lose weight, and the primary reason of weight control was to improve their appearance. The mean weight that they wanted to lose was 5.2$\pm$2.7kg, and 68.7% of the respondents had tried to lose weight. Among them, the most frequently reported weight control behavior was dieting followed by exercise, 30% reported fasting, 3.6% reported using drugs, 4.4% reported smoking and 3.6% reported vomiting. As to the weight loss effect, 96.7% of the subjects used behavior modification, 82.5% of the students exercised, and 76.1% of the dieters reported they had lost weight. 3. As to body image, many female college students were dissatisfied with their body figures, especially thighs(70.3%), hips(60.4%), abdomens(60.2%), and weight(55.2%). The body image of the students that perceived themselves as "fatty" was the lowest. 4. There were significant differences in the mean weight that they wanted to lose and the weight control attempts according to weight perception. Those that perceived themselves as "fatty" wanted to lose more weight, and had more weight control experiences. In conclusion, attempts at weight control are common in the female college students and many students appear to be dissatisfied with their body shapes. It is important to educate about healthy weight control methods and raise their awareness of the positive body image.ss of the positive body image.

• Journal of Fashion Business
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• v.18 no.3
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• pp.104-116
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• 2014

This study investigated the jacket preferences and actual fit according to body image perception of female university students in their early twenties, using a survey questionnaire method to analyze areas of dissatisfaction and improvements based on wearing experience. On the relationship between jacket and body image perception, female students with poor body image expressed the highest rate of "not satisfied" with purchase, which was significant. On buying preferences, the "Internet" was the primary place of purchase and "design" of jacket had highest consideration on the decision to buy. "Princess with a cinched - in waist" was the most preferred silhouette, and the most preferred length was "below the hip line." The most preferred cut was "basic," a jacket with a "tailored-collar of notched lapel shape," and "2-buttons." On discomfort and improvement of jacket fitness, students were most dissatisfied with "arm hole." The studies of production of a jacket which fitness and activities is both considered for female university students in their early twenties who use clothes to make them look more like their ideal body image.

• Journal of the East Asian Society of Dietary Life
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• v.22 no.6
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• pp.720-733
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• 2012

This study was conducted to investigate the eating habits, self-perception of body image, and weight control behavior in Korean adolescents by gender. Data pertaining to 70,809 subjects(male 37,090, female 33,719) were obtained from the sixth Korea Youth Risk Behavior Web-based Survey(2010). The rate of skipping breakfast was 42.5% in male, and 45.8% in female students. The intake frequency of vegetable, milk, soda, fast food, and instant noddles was higher in male than female students. Moreover, 33% of male and 31.9% of female students considered themselves to be somewhat or very obese. Notably, 2.3% of underweight students considered themselves to be obese. Weight control measures were practiced in 44.6% of male, and 54.6% of female students. Meal restrictions were used more frequently to control weight by females, while exercise was used more by males. The perceived stress level was higher in female than male students, especially that due to appearance. Therefore, integrated and personalized high school nutrition programs according to gender should be implemented to establish proper body image perception and eating habits, as well as to develop selfesteem.

• The Research Journal of the Costume Culture
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• v.16 no.2
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• pp.305-318
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• 2008

The purpose of this study was to analyze the appearance management behavior and ornament wearing practices in relation to the body satisfaction and body image. The questionnaire was administrated to 261 female college students in Chungbuk area. Most respondents were dissatisfied with their bodies, especially with weight and lower part of their body. Among three factors of body image, they showed a great concern about appearance of body itself than body shape management and physical attractiveness. Most female students attempted ear-piercing and hair dyeing as appearance management behavior. They preferred to wear earrings, necklaces and rings, in the order. There was a significant relationship between body satisfaction and body image. Also, there were significant relationships among body image, appearance management behavior, and ornament wearing practices.

• Korean Journal of Community Nutrition
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• v.19 no.2
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• pp.111-121
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• 2014

Objectives: In this study, perception of body image, eating attitudes and weight control were examined by the degree of obesity using Body Mass Index (BMI). Methods: Out of 420 questionnaires distributed to the female middle school students (aged 12-16 years), 407 were returned (97% response rate) and 395 were analyzed (94% analysis rate). Female students were divided into two groups based on the BMI percentile using the 2007 Korean National Growth Charts. (1) normal weight ($5^{th}$ percentile ${\leq}$ BMI < $85^{th}$ percentile) (2) obese ($85^{th}$ percentile ${\leq}$ BMI) by 2007 Korean National Growth Charts. Satisfaction of self-body shape, risk of disturbed eating attitudes (Eating Attitude Test : EAT-26), and weight control behaviors were examined. Results: Distribution of the subjects by BMI was 74.5% of normal and 25.5% of obese. There were significant differences between self-perceived current body image and self-perceived ideal body image. The dissatisfaction of body image was higher in obese than in normal groups (p<0.001). 51.4% of female students were unsatisfied with their body image, while 2.6% were very satisfied. Among the students unsatisfied with their body image, 150 (52.1%) were of normal weight and 48 (49.4%) were obese. EAT-26 total scores were significantly higher in the obese group ($16.42{\pm}8.23$) compared with normal group ($13.72{\pm}8.10$) (p<0.01). Attempted to weight control were significantly different by the BMI (p<0.001). Conclusions: This study concludes that there was desire to become thinner than current status in female students, even those with normal BMI. Many female students were dissatisfied with their body image and attempted to lose weight. It is harmful to their health and nutritional status if they choose undesirable methods. These findings suggested that there are needs to encourage female students for maintaining healthy weight. A higher score of EAT-26 was associated with dissatisfaction of selfbody image and this may lead to unhealthy behaviors in obese female students.