• 복식문화연구
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• 제21권2호
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• pp.167-182
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• 2013

The purposes of this study were to identify dimensions of shopping orientation and preferences of fashion trade areas, to test differences in the preference factors and usage levels of fashion trade areas as determined by shopping orientation and demographic characteristics. Questionnaires were administered to 406 adults in their twenties and thirties visited major fashion trade area in Seoul. The results of the study were as follows. First, five groups were identified based on shopping orientation: combined value-oriented group, convenience-oriented group, hedonic value trend-oriented group, economic-value oriented group and brand-oriented group. Second, the most frequently visited trade area was Myungdong, and there were significant differences in the usage levels of the trade areas except Dongdaemun, Samsung station COEX, Jamsil and Gangnam Express Bus Terminal among the groups determined by shopping orientation. Sinsa Garosoogil, Apgujeong Chungdam and Samsung Station COEX were preferred by hedonic value trend-oriented group. Daehakro and Myungdong were preferred by combined value-oriented group and convenience-oriented group. Third, significant differences were also found in all groups in the preference factors of the trade area as determined by shopping orientation groups when purchasing clothing. Forth, female preferred Gangnam Express Bus Station and Jamsil than male did. Those who in their early twenties preferred Daehakro and Myungdong the most and those who in early thirties and late twenties concerned service policy the most. The results imply that the consumers tend to visit the nearest fashion trade area by their residence(or work, school) and consider the location and accessibility of the trade area as the most important factor.

• 패션비즈니스
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• 제27권6호
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• pp.47-65
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• 2023

The purpose of this study is to derive the future-oriented characteristics Sonia Delaunay presented at the time based on the identity and modernity shown in her works and diverse activity. The scope of study spans from 1907 to the start of World War II and includes both applied and fine arts, with a focus on textiles and fashion. The research method is a literary study that includes old documents, exhibition booklets, and explanations from museum curators. The visual materials are actual works observed at exhibitions and digital images of various exhibitions. As a result of the research, she was a practitioner who expressed her identity in marriage, artwork, textiles, and fashion. In order to embody her design and express modernity, she showed geometric and modern motifs and she incorporated a sense of bright color and modernized light into her work by following the principle of simultaneous contrast in color. Additionally, she applied Hungarian embroidery techniques to simple materials and created geometric abstraction with her simultaneous colors, which contributed to both originality and the mass production of textile design. The future-oriented characteristics she presented are the dynamism of modern rhythm, the expansion of convergence and collaboration, the innovation of new production and exhibition, the media of consumer society, and the femininity of modern life. She recognized the mass consumer society and mass production of the early 20th century and actively utilized various media and genres to evoke a dynamic sense necessary for modern life and presented a design to be seen as a modern woman.

• 한국지역사회생활과학회지
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• 제18권2호
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• pp.265-276
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• 2007

The purpose of this study was 1) to find out the consumer patronage mix of department and fashion outlet stores, 2) to compare the clothing and price attitudes among store patronage groups and 3) to compare the importance of the stores' attributes among the store patronage groups. The subjects were 381 female consumers in the Seoul and Gyeonggi areas. Questionnaires were used to collect the data. The data was analyzed by frequency, factor analysis, ANOVA, Duncan's Multiple Range Test and Cronbach's Alpha. The results were as follows. First, clothing purchasing attitudes of the total respondents were classified by three factors: fashion/confident oriented, appearance oriented, and brand-name oriented. Also, clothing price attitudes were composed of three factors: price/quality-prestige inference, discount/low price pursuit and benefit/value pursuit. In addition, the importance of the store's attributes was composed of five factors: convenience/service, concern of fashion outlet store, brand-name/fashionability, awareness of fashion outlet store, and practical advantage of the store. Second, the department store patronage group was significantly different from the fashion outlet store patronage group in clothing attitude, price attitude, and the importance of the store attribute. Third, the responses of the department store patronage group were significantly different from those of the fashion outlet store patronage group in product reliability and awareness of the fashion outlet store.

• 한국의류산업학회지
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• 제4권6호
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• pp.517-523
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• 2002

This study examines whether there are differences in consumer's evaluation price zone on the clothing clue (the type of clothing, brand, time of fashion, place of origin, material. submaterial, place for sale) according to consumer purchasing behavior. Therefore the ultimate goal is to offer help in fixing price when establishing marketing of the clothing industry by grasping the actual price set by consumers under the IMP system. The female consumers of 20s and 30s were chosen as study subjects for their sensitivity to the purchase of clothing. The tests carried out in this research are: SPSSIPC+ is used for frequency Analysis. The Results of this study are showed as the following: It was analyzed that 4 types of consumer are the reasonable consumption oriented consumer, fashion oriented consumer, the no care of fashion consumer and high price oriented consumer Among the several kinds such as the type of clothing, brand, time of fashion, place of origin, material, submaterial, place for sale, only on the type of clothing, there are difference in the type of the consumers, on the time of buying clothes, in the behavior of buying clothes and also on the degree of fashion and the place of origin among such kinds.

• 복식문화연구
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• 제7권4호
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• pp.111-126
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• 1999

Apparel purchase behaviors were investigated for the high school girls grouped by attitude toward fashion. Differences in attitudes toward fashion were also investigated among the groups determined by demographic characteristics. Data were collected by a self-administered questionnaire survey to 600 high school girls living in Seoul, and 480 were used for the data analysis. Cluster analysis, Chi-sguare analysis, ANOVA, and Duncan\`s multiple range test were used for data analysis. Technical school students and those who spending higher amount of monthly allowances showed favorable attitudes toward fashion. Based on the attitudes toward fashion, respondents were classified into 3 groups : fashion-oriented(32.3%), fashion-conformed(47.3%), and unconcerned(20.4%). Among the 3 groups, the Fashion-oriented tended to make purchase decision for clothing based on there own, or peer\`s opinions, to use personal sources for information search, to spend more money for clothing, and to consider design and brand names as the most important criteria when purchasing apparel products than the less fashion-oriented did. Among clothing styles popular to students, the most appropriately perceived for student wear were semi-formal style, and the least appropriate ones were wearing bold colored and patterned underwear for the purpose of showing out. Most of the popular styles among high school girls were perceived less than appropriate student\`s attire.

• 한국의상디자인학회지
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• 제8권3호
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• pp.119-128
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• 2006

The augmentation in social deviation of adolescence is one of the issues that modern society should resolve. Deviation behavior of adolescents is often expressed as clothing behavior being against the social or school rules. Therefore, to understand the social deviation and clothing behavior of adolescents, the study investigated the relationship with the level of social deviation, clothing interest, the attitude toward clothing, and clothing deviation. Survey was utilized to collect the data and subjects were 411 female high school students. Principal component analysis and regression analysis were used to analyze the data. While the level of social deviation of female high school students had no statistically significant influence on the fashion-oriented attitude, clothing interest of them had an effect on the fashion-oriented attitude, suggesting that adolescents, having a high interest in clothing, thought the fashion-oriented attitude as an important clothing attribute. The level of social deviation of subjects had a statistically significant influence on the behavior of clothing deviation. The less the subjects took an interest in clothing and the lower the level of social deviation was, the more they thought the status-oriented clothing attitude as an important clothing attribute. Also, the result revealed a similar tendency in the modesty-oriented clothing attitude to that in the status-oriented clothing attitude.

• 한국의류산업학회지
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• 제13권1호
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• pp.73-81
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• 2011

The purpose of this study was to examine the effect of consumption values on well-being attitude and the effect of well-being attitude on well-being oriented behavior. This study administered a questionnaire survey to adults between 10s and 60s who lived in Seoul, Daegu, and Kyungbuk region. Data collected from 285 respondents were analyzed by descriptive statistics, t-tests, ANOVA tests, factor analyses, and structural equation modeling (SEM). The model of the study was tested by structural equation modeling and the results of SEM revealed positive effects of social value and functional value on well-being attitude and positive effect of well-being attitude on well-being oriented behavior. The results of t-tests and ANOVA tests showed that there were significant differences in consumption values, well-being attitude, and well-being oriented behavior among marital status, age, educational level, and income level groups.

• 복식
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• 제66권3호
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• pp.147-161
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• 2016

This study analyzed the effects of job style on job satisfaction and turnover intention of fashion models, and the difference in the job style, job satisfaction and turnover intention by model activities period. Data was collected by surveying fashion models with more than 10 modeling experiences, and 230 responses were used in the data analysis. The results of were as follows: First, the job style of fashion models were classified into professional ability type, social relationship-focused type, future-oriented type and body-boasting type. Job satisfaction was classified into satisfaction with working conditions, satisfaction with model activities, and satisfaction with relationships. Turnover intention was classified into intention to change jobs, and intention to quit modeling. Second, being a professional ability type had a negative effect on satisfaction with working conditions, whereas being a future-oriented type had a positive effect on it. The professional ability type and social relationship-focused type had a positive effect on satisfaction with model activities, and the social relationship-focused type had a positive effect on satisfaction with relationships. Third, the future-oriented type and body-boasting type had a negative effect on the intention to change jobs. The social relationship-focused type, future-oriented type and body-boasting type had a negative effect on the intention to quit modeling. Fourth, there were significant differences in the professional ability type, human relationship-focused type, body-boasting type, intention to change jobs and intention to quit modeling by model activities period. Therefore, it is necessary for domestic fashion models to have the appropriate attitude to develop features and competency required for modeling projects and if improvements are made to enhance job satisfaction of fashion models, the fashion modeling industry is expected to make further developments.

• 한국의류산업학회지
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• 제2권4호
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• pp.308-316
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• 2000

The purposes of this study were to identify the brand positioning of children's wear according to fashion life style and to construct brand positioning maps by using multidimensional scaling (MDS). A total of 222 responses were collected from married women aged 25 to 35 through questionnaire. Cluster analysis on fashion life style factors identified three groups: Fashion Indifference group (34%), Fashion & Individuality Oriented group (27%) and Rationality Oriented group (37%). ANOVA revealed significant differences among the three groups on the six fashion life style factors. MDS analysis showed that three segmented groups evaluated nine children's wear brand for seven attributes(color, design, price, utility, quality, brand name, fashion).

• 한국의류학회지
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• 제39권5호
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• pp.714-727
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• 2015

This study investigated consumers' clothing expense, consumer innovativeness and perceived risk to the channel type they frequently purchase fashion products and compared the relationship between the variables. A survey of male and female college students was conducted and 367 responses were analyzed using descriptive statistics, chi-square analysis, two-way ANOVA, factor analysis, reliability analysis, and correlations. Female consumer clothing expenses were high compared to male consumers, and clothing expenses of consumers using department stores and independent banded stores were high compared to those using internet shopping malls. The sub-dimensions of consumer innovativeness were determined as adventure-oriented, unique-oriented, and change-oriented, and female consumers have characteristics more unique-oriented and change-oriented. In the case of female respondents, unique-oriented innovativeness was highest for department store customers, while the male customer of non-branded stores showed the highest unique-oriented innovativeness. Perceived risk indicated the highest score from the customers of internet shopping mall. Department stores were recognized as reliable by female department store customers. Clothing expenses and consumer innovativeness dimensions showed significantly positive correlations; in addition, the relation between clothing expense and perceived risks were significantly negative. Consumer innovativeness and perceived risks have positive relations.