• Title/Summary/Keyword: fashion event

Search Result 84, Processing Time 0.02 seconds

Costume Before and After the French Revolution - A Study of the Influence of European Enlightment to European Costume - (프랑스 혁명(革命) 전(前), 후(後)의 복식(服飾) 연구(硏究) - 계몽주의(啓蒙主義) 사상(思想)이 복식(服飾)에 미친 영향(影響)을 중심(中心)으로 -)

  • Hong, Ki-Hyeon
    • Journal of Fashion Business
    • /
    • v.1 no.2
    • /
    • pp.20-30
    • /
    • 1997
  • The purpose of this study is to examine the influence of European middle class, ethos to costume. This study is concerned with historic situation about enlightment and French revolution, and the change process of costume before and after the French Revolution. In order to investigate the relationship, this studies include the phenomenon of costume in the basis of thoughts of the age (enlightment), political event (French revolution) and social system (middle classes). The Influence of enlightment to costume of man and children were which emphasized practical aspect. Children costume was developed independently from costume of adult before French revolution. French revolution played a roll in silhouette, color, texture of costume for man. Especially pantalons which names Sans-culotte generalized as modern clothing for man. Women freed from corset because of the influence of neo-classicism for a while. However, costume of woman did not change much because women were excluded from of enlightment.

  • PDF

A Study on the Aesthetic Value of the Clothes of the Stripe Pattern in a Historical Point of View - From Medieval Age to the Late Nineteenth Century - (줄무늬 문양 복식의 미적 가치에 관한 역사적 고찰 -중세부터 19C 말을 중심으로 -)

  • Park Sun-Kyung
    • The Research Journal of the Costume Culture
    • /
    • v.13 no.3 s.56
    • /
    • pp.391-405
    • /
    • 2005
  • This study puts emphasis on showing the change of Stripe Pattern, which has been popular for a long period of time in many societies, with change in time, assessing its value as an art. During medieval period, Strife Pattern had a strong negative meaning as a sign of disgrace or inferiority, or had been used as discrimination against a mental or a sinner, who had been rejected or banished from the society. Through French Revolution, Stripe Pattern has become a symbol of liberty and equality, furthermore, the notion of society as well as countries. This event had positively affected on reevaluating its image, from inferior, negative to significant, artistic. Eventually the variety of aesthetic values of Stripe Pattern led its way to the variation of its functional value expanding its use other than fashion industry. It is anticipated that our fashion industry will flourish in creating new, creative design by understanding design and appreciating their aesthetic values with their applications to human sensibility.

  • PDF

On Hanbok Cultural Event for Promotion Traditional Costume (한복 문화의 활성화를 위한 한복행사에 관한 제언)

  • Soh, Hwang-Oak
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.11 no.3
    • /
    • pp.143-151
    • /
    • 2009
  • This paper starts with the assumption that in order for the popularization of hanbok leading to greater interest among the public for Hanbok and its uses in everyday life, the period for Hanbok events each year must be solidified, making it a standardized provide opportunities for participation regardless of demographic. Globalization of Hanbok most occur through a combination of related academic fields, division of roles in fields of expertise, and a scientific understanding of Hanbok. Thus various Hanbok-related programs such as contests, fashion shows, experience centers and exhibitions should be provided in one unified setting. Government sponsored Hanbok cultural events have generally been aimed at foreigners or foreign human residency, while events in Korea hae generally been carried out by a more diverse rage of groups, making it difficult for the general population to obtain information or participate actively. In order for hanbok to maintain its tradition as the national costume of Korea, Long-term develop plans must be set. Along with popularization in order to bring hanbok into everyday life, methods for the globalization of hanbok must be explored, providing opportunities to spotlight the diversity and characteristics of Korean costumes, in various events which promote participation, festival-forming and globalization of hanbok culture considering elements such as time (yearly, monthly etc.) and audience (age group, social level etc.).

  • PDF

Development of Fashion Design through Collaboration - Focusing on TV dramas and women wear brands - (콜래보레이션을 통한 패션 디자인 개발 - TV드라마와 여성복 브랜드를 중심으로 -)

  • Shin, Hye-Kyoung;Lee, In-Seong
    • Journal of the Korean Society of Costume
    • /
    • v.59 no.7
    • /
    • pp.50-64
    • /
    • 2009
  • In current society, products and services are positioned to match customers' lifestyles and emotions. One example of such can be collaboration strategies. Various types of collaboration can be found and should be applied to academic research in terms of fashion designing as well as in marketing. As a result, this research focuses on defining collaboration and identifying its different forms. Case studies are provided for each form of collaboration. A set of emotional factors required for collaboration and a domestic fashion brand is selected in order to carry out analysis and design production. As a result of this study, the following conclusions were reached. First, collaboration can be defined as two or more companies, brands or even individuals working together for an agreed period of time by sharing core competencies and advantages in order to pursuit profit and value creation. Second, collaboration types can be specified into two categories which are collaboration between companies within the fashion industry and collaborations with companies outside the fashion industry. In addition, companies may collaborate with the purpose of enhancing value, broadening its areas of business and to execute an event. Third, according to the case studies examined, effects of collaboration can be upgrade of brand images, variety of promotional benefits and increase in sales. Fourth, the selections of collaboration targets were made. MOGG and Sex&the City were chosen in order to apply collaboration strategies in line with promoting the domestic womens' wear market. Fifth, by considering and applying all the findings from the research, the limited edition line was produced under the design concept of 'Sex and the City with MOGG'.

A Study on the State of Fashion Marketing Using the SNS -Focused on the Facebook- (SNS를 이용한 패션업체의 마케팅 실태 연구 -Facebook을 중심으로-)

  • Kim, Tae-Jin;Chin, Seong-Ah
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.13 no.5
    • /
    • pp.2305-2312
    • /
    • 2012
  • Rapid evolutions in recent years related to IT (information technology) which has been exceedingly developed make it possible to utilize its application in broad fields as providing a convenient way to gather and to reuse information. As smart phones have been sporadic nowadays which boost increase of SNS in real-time making more dynamic, it is becoming more worthful as a marketing tool in the field of fashion area. In this study, we have explored some case studies in which they are actively using Facebook. We have selected 10 fashion brands to compare their activities in boards containing 'notice', 'like this', 'people talking about this' and 'event'. We also conduct the correlation analysis between the indicators above, using Spearman's rank correlation coefficient. As a consequence, we can confirm that 'notice' highly correlates with 'like this', but we cannot find any other correlations between the other factors. As a reasult, marketing in Facebook is more efficient communication way between the companies and customers than using other current mass media, it shows that SNS in fashion marketing could be an innovative solution to overcome current limitations caused probably by lack of communications.

A Study on the Effective Symbolic Expression Methods of Uniform Design (유형별 유니폼 디자인의 효과적인 상징표현 방법)

  • Kim, Yun-Hee;Lee, Jae-Jung
    • Journal of the Korean Society of Costume
    • /
    • v.56 no.8 s.108
    • /
    • pp.148-159
    • /
    • 2006
  • The objective of this study is to consider the uniform as visual communication, and analyze the expression of symbol shown on the uniform design by the pattern by applying the visual symbol in the communication and operation of the meaning. Also, it is to construct the systematic modeling method of the expression of design symbol by the pattern of uniform in th e various fields. This study is to analyze the symbolic expression method of the uniform design by the pattern by suggesting the symbolic expression method as a frame through the visual symbolic approach of the uniform design and the analysis of semantic symbol according to that. As a result, there arose simplification and emphasis and a method of symbolic expression with the national flag, a conceptual factor characteristically in the sports uniform design. The characteristics of symbolic expression of uniform design were mainly used in the symbolic expression with the customary code and symbol. Also, the uniform in the enterprises were widely used in the expression of uniform with the suggestion and code by the color. As for the characteristics of symbolic expression shown on the event uniform design, the method of symbolic expression by the pattern of uniform was grasped differently asa result of symbolic expression through the image. The method of symbolic expression suggested on this study could be used on a basis of uniform design in the future. Accordingly, this study has a meaning of suggesting the methodology of uniform design that would be a parameter.

A Study of Consumption Practices and Needs for Cosmeceuticals of Female University Students (여대생의 기능성화장품 구매 및 사용실태와 요구도)

  • Yun, Ji-Joo;Kweon, Soo-Ae
    • Korean Journal of Human Ecology
    • /
    • v.13 no.2
    • /
    • pp.271-282
    • /
    • 2004
  • The purposes of this study were to research the behavior of consumption and needs about the female university students to provide useful information which would help finding the marketing source of cosmeceuticals. The sample was consisted of 464 female university students who had experiences of using the cosmeceuticals. Data were analyzed by factor analysis, frequency, x2-test, t-test, ANOVA(LSD) using SPSSWIN. The results were as follows: When the female university students purchased the cosmeceuticals, they considered the effectiveness and the price, so were satisfied with good effect and low price. The most important marketing methods in cosmeceuticals for female university students were through the internet and mail order shopping. Whereas, demerit factors of internet shopping were founded to be the complexity of exchange or refund and the little chance of free samples for trial. The good marketing strategies might be sending trial samples, future payment system after trial period, and/or supporting the event held in the university. Besides, it might be a consideration to have an event for the improvement by public trial. Anti-aging cosmeceutical was the most preferred item for female students, sun protection and whitening cosmetics next in order. Therefore, a target customer for cosmeceuticals might be lowered in age. The purchasing cost system and therapeutic effect of cosmeceuticals had to be developed for 20's. It was necessary to be safe and effective. The factors affecting the level of satisfaction for cosmeceuticals could be categorized into 4; market environment, simplicity of purchase, product merit and additional service. The needs for cosmeceuticals showed significant differences according to grade and kinds of product.

  • PDF

Design Development of Fashion Cultural Products based on Convergence of International Exposition Yeosu and Regional Culture (여수세계박람회와 지역문화의 융합을 기반으로 한 패션문화상품 디자인개발)

  • Kim, Sun-Young
    • Journal of the Korean Society of Costume
    • /
    • v.61 no.1
    • /
    • pp.58-68
    • /
    • 2011
  • With Expo 2012 Yeosu to be held in 2012, this study intends to propose designs for fashion cultural products into which the characteristics of local cultures of Yeosu are fused. Using symbols of Expo 2012 Yeosu and cultural symbols of Yeosu City as motifs, this study will develop patterns and then, apply them to neckties, handkerchiefs, and T-shirts. Adobe Illustrator CS2 and Adobe Photoshop CS2 will be used. This study developed basic motifs so that cultural resources using camellia, Odong Island, and the Turtle Ship, which represent Yeosu City, could be well harmonized with the topic of Expo 2012 Yeosu. This paper set three basic motifs of new formative images, using graphic images that were made by omission of forms, simplification, overlap, repetition, and calligraphy of the name of Yeosu holding the event. Each set motif was expanded to three motifs again through change, conversion, and mixture of colors, and three types of repetitive applied patterns were developed through revolution, symmetry, repetition, and reversal of each motif. The modern and refined image for neckties, to which the developed motif was applied, was made by directly applying the repetitive pattern of each motif or by making $45^{\circ}$ revolution. For handkerchiefs, revolution, enlargement, reduction, and gradation were applied to the motif so the pattern could be highlighted to the maximum and finally, a colorful image was developed. For T-shirts, three designs-a half-sleeved box type, a sleeveless round neckline type, and a sleeveless V-neckline tight type-were developed, through which availability of the design was increased. Through enlargement, reduction, revolution, and repetition of each motif, this paper layout the pattern on the whole part of a T-shirt, pursuing a decorative and casual image.

A Study on Developing a Design for the Uniform of Traditional Restaurants - Focusing on Modernizing Soo·Bok Pattern - (전통음식점 유니폼 디자인 개발에 관한 연구 - 수(壽)·복(福)문양의 현대화를 중심으로 -)

  • Ham, Eun-Jung;Kim, Soon-Ku
    • Fashion & Textile Research Journal
    • /
    • v.8 no.1
    • /
    • pp.25-33
    • /
    • 2006
  • As the cultures of the world are getting diverse and plural, many trials to find their own unique culture of their own national and racial characteristics are made where fashion and traditional culture is used as good materials; in Korea, this trend is also studied by many authors. To achieve this goal, this study recognized the importance of tourism industry by inviting hosting of international event like '2005 APEC Summit Conference and Economical Ministers' Conference', and invented a uniform design that can make identification in the world market including Korea 'Gust' and 'Emotion' in developing uniforms for employees of regular traditional restaurant or hotels that contribute to tourism industry. As a material of this study from this perspective, Soo Bok pattern among many other Korean traditional patterns were chosen, and used them to design uniforms by applying diverse expressions methods through modernization task. This study tried to suggest ideas in creating new designs with a modeling sense of our people, by emphasizing on tradition motive through analysis of conditions and problem regarding the current uniforms worn in traditional restaurants. The development of uniform that modernly reinterprets traditional patterns and design that uses tradition on modern design shows endless possibility of development of our uniform, and even shows the possibility of mixture between tradition and modernity. By applying traditional beauty not only in traditional restaurants but also in many places and businesses that foreigners frequently visit can allow to spread the excellency our culture; and the Korean uniform can be successful in the international market as Korean will have pride in our tradition by wearing this new uniform.

Analysis of CAD Design and Physical Properties of Double-raschel Spacer Fabric (더블라셀 소재의 CAD에 의한 표현과 물성연구)

  • Choi, Kyoungme;Kim, Jongjun
    • Journal of Fashion Business
    • /
    • v.23 no.1
    • /
    • pp.37-48
    • /
    • 2019
  • WKSF (Warp-knitted spacer fabrics) knitted using a double Raschel machine is the three-dimensional knit that has vertically connected separate layers in loop structures. Because of its unique structure, the fabric is light, compressible and breathable. Owing to the high production speed, the use of the fabric is increasing in various areas. The purpose of this study is to establish the design process in the utilization of WKSF program and analyze the difference between WKSF and Neoprene as garment materials.. The study on the design related to WKSF has rarely been carried out because of the complexity of WKSF structure and the difficulties encountered in analyzing the structure and thread. Therefore, checking beforehand the simulation results similar to a final knit using the CAD program for WKSF can only enhance the efficiency of the design for the light knits. The conclusion drawn after designing the light knits using the CAD program and analyzing the pros and cons of WKSF through the various property evaluation techniques is as follows. The tension characteristic analysis results indicated that Neoprene specimen has the elastic transformation and resilience, thus behaving like an elastic product such as rubber. By contrast, in the event that clothing and fashion accessories are designed with WKSF, these products are kept in a boxy style fit so that the fabric can be applied flexibly to a curvy body line. In addition, WKSF is good in forming noticeably around a curvy body, because its resistance shear deformation is lower than that of Neoprene.