• Fashion & Textile Research Journal
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• v.5 no.5
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• pp.481-494
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• 2003

The Gamrotenghwa of the Choson Dynasty is a unique genre of buddhist painting in that the destiny of the dead souls and the guidance to nirvana are expressed in reality. More than 50 of the Gamrotenghwa are known to be present, and the lower part of the paintings includes a wide assortment of folk customary scenes reflecting the social life style of the time when the painting was drawn, such as difficulties in life. public life, punishment and war. Changes in the costume of the people shown on the customary scenes of the Gamrotenghwa according to the time based changes in painting style were investigated in this study. The results are summarized in three points. First, the costumes of bureaucrats showed a tendency of preservation without any major changes in the painting. On the other hand, costumes of public and entertainer in the scenes were very close to those worn by the people at that time. The realistic description of public life in the painting may establish the value of the Gamrotenghwa as the historical documents. Second, the costume of the people in the painting showed a dual structure as the social positions; bureaucrats wore various official hats, large coats and belts to expose their social prestige. while the general public wore simple and convenient clothing which is divided into shirt and pants. The dual structure of the costume in the painting is in well accordance with that of the later period of Choson dynasty, suggesting that the customary scenes in the painting represent the social life style of the period. Finally, the customary scenes in the Gamrotenghwa are very variegated. which shows a variety of beauty of wearing even though they look coarse in a sense. The diversity of wearing beauty in the picture may contribute to the recreation of the beauty of shape in the new design of Hanbok.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.5
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• pp.627-637
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• 2014

This study explored the product attributes Vietnamese mothers consider for the purchase of children's wear, the differences of product attributes between groups with different levels of conspicuous consumption, and the extent to which the Korean wave affects the purchasing behavior of children's wear brands. The results are as follows. First, the product attribute that Vietnamese mothers consider most when purchasing children's clothes is the comfort in physical activities. Fabric type and quality, sizing and fit, durability, color, child suitability, design, cutting and construction, price, fashionability, and maintenance and laundering are the other attributes (respectively) that influence the purchase of children's wear. Second, the high conspicuous consumption group considers brand, maintenance and laundering, durability, the reactions of others, and fashionability significantly more than the low conspicuous consumption group. Third, the purchase intention of Korean children's wear brands is affected by the perception of the Korean wave than the influence of the reference group or the tendency of conspicuous consumption. The results show that low prices and practicality were important considerations for children's clothing purchases by Vietnamese mothers; however, brand name and fashionability were more powerful predictors for the high conspicuous consumption group. Those with a high perception of the Korean wave also had a higher intention of Korean children's wear brand, which is indicative of the halo effect of the Korean wave. Thus, Korean children's wear brands that plan to enter the Vietnamese market should make active use of the Korean wave.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.2
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• pp.352-361
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• 2017

This study prepared 5 retroreflective fabrics of glass beads and colors of silver, gold and purple in order to characterize morphologies, luminance and illuminance properties. Retroreflective fabrics were prepared according to division and area by Samp.1 (Division 2, area $80cm^2$), Samp.2 (Division 2, area $60cm^2$), Samp.3(Division 3, area $60cm^2$), Samp.4 (Division 5, area $50cm^2$), and Samp.5 (Division 1, area $100cm^2$). The results of the morphologies indicate that the back side of retroreflective fabrics was the 3M-Sv, RF-Sv. The RF-Gd of the fabrics were woven fabrics and the SRF-Sv, SRF-Pp was knitting. The largest glass bead size was 3M-Sv and the smallest was SRF-Pp. RF-Sv was the thinnest and SRF-Sv, SRF-Pp were the thickest. The results of luminance properties indicated a tendency to decrease slightly as the number of divisions and area increased, except for Samp.2 to Samp.3. The result of illuminance properties tend to increase as the number of LED becomes greater than the number of divisions in the same area; in addition, the higher the luminance as a whole increases. The results show that it is preferable to use a silver-colored RF-Sv which has the highest luminance and physical properties when a retroreflective fabric is applied to clothes.

• The Journal of Industrial Distribution & Business
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• v.12 no.11
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• pp.17-31
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• 2021

Purpose: Despite the fact that face (i.e. Chemyon) is deeply-rooted in Korean culture and significantly affects the behavior of Korean people, the effect of face on leisure consumers' consumption behavior has only reported mixed findings, that is, significant and/or insignificant face effects have been reported. It is necessary to integrate prior research findings, and comprehensively examine the effect of face on leisure consumers' consumption behavior. The purpose of this study was to investigate the effect (i.e. effect size, and moderating variables) of face on leisure consumers' consumption behavior through meta-analysis. Research design, data and methodology: Among 1,019 face-related academic studies, retrieved from the academic research information services (RISS), 34 studies and 300 cases examining the effect of face on leisure consumers' consumption behavior were finally included for meta-analysis. Face measured as face sensitivity and/or a face sensitivity sub-component (shame-consciousness, formality-consciousness, and other-consciousness) were integrated in the meta-analysis. Leisure consumers' consumption behavior was classified as antecedents of purchase (overall conspicuous consumption tendency, overall symbolic consumption tendency, personality, high price, high quality, brand seeking, fashion seeking, enjoyment, other person (interpersonal) consideration, position, reference group, and attitude), purchase (purchase intention, unplanned purchase, purchase, and expenditure), and post-purchase (satisfaction, repurchase, and post-purchase). The data used in the meta-analysis was comprised of correlation coefficients, and the meta-analysis was performed using the R-program. Results: The overall mean effect size of face on leisure consumers' consumption behavior was .248. It was found that the effect size was the largest in the order of shame-consciousness face, formality-consciousness face, and other-consciousness face. Among the types of leisure consumers' consumption behavior categorized as dependent variables, the effect size was found to be largest in the order of position, attitude, reference group, post-purchase behavior, brand seeking, personality, trend seeking, etc. In addition, it was found that the leisure types moderated the effect size of face on leisure consumers' consumption behavior. The effect size was found to be largest in the order of skin diving, baseball, various leisure participation, dance, gambling, golf, etc. Conclusions: Face moderately or significantly influence leisure consumers' consumption behavior.

• Journal of the Korean Society of Costume
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• v.60 no.3
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• pp.84-98
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• 2010

This study aims to present basic materials to promote the importance of make-up design in advertising images and designing effective perfume advertisement by looking at features such as colors, forms, patterns, and material feels, the elements of make-up designs shown magazine advertising images for various perfume brands. The features of make-up designs shown in Anna Sui and Bvlgari perfume advertisements are as the following. Among 9 images in Anna Sui advertisements, 5 displayed mat-like skin feels. Among shadow colors, brown colors accounted for over half, 5 out of 9 while pink colors accounted 5 out of 9 for cheek make-up. Among 7 images in Bvlgari advertisements, pale blue skin colors accounted most, 5 out 7. 4 out of 7 displayed mat-like skin feels and 4 out 7 were in pink colors for lip make-up. Anna Sui brand was found to use a bold and unique makeup design for each perfume advertisement according to the designer's fashion orientation tendency to pursue unique, vintage-style, and romantic images whereas Bvlgari focused on make-up to emphasize elegant and refined female beautify according to the company philosophy of pursuing elegant and high-class images. Namely, it was determined that the BI(brand image), the images a company pursues is related to the MI(make up image), the make-up images in advertisements.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.6
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• pp.890-901
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• 2008

This study explores an initial framework for online product categorization by examining the relationships among Internet motivations, buying tendencies, and online purchase intentions for product categories. A total of 217 usable questionnaires were obtained from respondents in a southwestern state in the United States. A path model using a correlation matrix with maximum likelihood was estimated using LISREL 8.53. Findings indicated that Internet motivations consisted of four factors: Diversion, Economic, Information, and Social motivations. In addition, online products were classified into three categories based on purchase intentions: Sensory, Cognitive, and Search products. Estimated path model showed that diversion and economic motivations affected impulse buying tendency, whereas economic, information and social motivations influenced planned buying tendency in the online context. Also, the buying tendencies were significantly related to online purchase intentions for the product categories. Purchase intentions for sensory products were more strongly affected by impulse buying tendency, whereas purchase intentions for cognitive and search products were more strongly affected by planned buying tendency. Theoretical and managerial implications were discussed for devising an appropriate e-market strategy for specific product categories.

• Journal of the Korean Society of Costume
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• v.58 no.10
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• pp.112-122
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• 2008

The purposes of this study were to verify how internalization of ideal beauty stereotype and objectified body consciousness by sociocultural pressure factors had an influence on body satisfaction and examine the relation between body satisfaction and appearance management behavior. To achieve the purposes, a survey was conducted to 419 female adults, whose ages were from 18 to 29. Data were analyzed by structure equation modeling of Amos 4.0 and SPSS 10.0 program. The results of this study were summarized as follows: First, there were significant differences in sociocultural pressure, objectified body consciousness, internalization of ideal beauty stereotype, body satisfaction and appearance management behavior variables. Second, sociocultural pressure factors such as, family, friends, media had a positive effect on objectification that female adults saw themselves from the viewpoint of a watcher; when females more highly recognized sociocultural pressure like family, friends and media, their satisfaction with body became lower. Third, when females had high tendency of objectification and high body satisfaction, they affirmatively managed their appearance.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.5
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• pp.489-500
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• 2012

This work surveys the trend and dissolution characteristics in headdress that appear in Jean Paul Gaultier's collection. Along with a related literature review, a total of 903 headdress pieces shown in collections 40 times (excluding the common caps and hats) were analyzed, covering from 2001S/S to 2010 F/W of Jean Paul Gaultier's Haute Couture and Pret-a-Porter. The headdress trend indicated in his collections was divided into such subgroup forms of folklore, usage of natural things, usage of artificial things, religion, retro, scarf, variations in headgear, mask and veil, atypical type and abstract. Such an expression tendency was so unique and mixed characteristic that it was hard to define its form and structure thanks to enlargement and exaggeration, extremity in ornaments, and use of foreign materials, which led to creative dynamics. Gaultier's headdress also reflected the following characteristics: first, expression of difference indicative of time deconstruction; second, uncertainty of meanings via deconstruction; third, text interactivity via deconstruction of gender and material adopted; fourth, decentralization through dissolution of the Orient and the Occident.

• Journal of the Korean Home Economics Association
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• v.47 no.6
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• pp.39-49
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• 2009

The purpose of this study were to compare school uniforms made in major and minor companies. Especially, purchasing motives, fitting satisfaction, and mending behaviors of school uniform were compared by middle and high school students. The most evident difference was exhibited in purchasing motive. Brand preference was the most important criterion in purchasing motive from a major company, while good pricing was the most important criterion in purchasing motive from a minor company. Apart from purchasing motive, purchasing behaviors such as fitting satisfaction, mending and mended part of school uniforms were not significantly different in relation to sex, grade, and type of company. These results indicate that major companies should consider lowering their prices and also adopt a high quality strategy for school uniform production. Minor companies need to identify areas of differentiation between themselves and larger companies, and produce niche market products that are for appealing to teenagers with a tendency to orient towards brands instead of quality. Furthermore, mature teenagers as consumers of school uniforms are receptive towards competition for reasonable price.

• Korean Journal of Human Ecology
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• v.24 no.4
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• pp.541-554
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• 2015

In this research in order to grasp the recent research trends of clothing comfort in Korea, 584 theses have been analyzed about the forms, contents and subjects of their researches which have been published in four Korean Journals from 2000 to 2012. The results are as follows: Many of the research contents were on the clothing comfort and environmental adaptation clothes in all journals. Handle, skin temperature, clothing pressure and working clothes showed the highest frequency ln the key words. The review studies were the fewest, and experimental or survey researches were largely conducted. The research forms showed the significant differences according to the research contents. The subjects were largely focused on those aged from 18 to 29, and among the research subjects on clothing comfort, female were more than male. However, in the researches on clothing quantity and clothes wearing conditions, many of them were the studies whose subjects were both men and women. The male and old subjects increased more and more. The number of the theses in the field of clothing environmentology showed the gradually increasing tendency. The most rates were the theses on clothing comfort, but as the number of those on environment adaptation clothes increased more and more, the research contents in the two fields showed much the same. Though the attention to aging and smart clothes is increasing, the research on this is very few. Therefore, it is thought that the study on this field will have to be conducted actively.