• 패션비즈니스
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• 제22권4호
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• pp.130-144
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• 2018

This study aims to examine the future image of the fashion industry according to the level of consumer knowledge and anxiety about the 4th industrial revolution. An online survey was carried out from March 13 to 23, 2018. A total of 698 consumers participated in the survey. The results of the study are as follows. The consumer knowledge level about the 4th industrial revolution was 10.2% for the first recognition, 48.3% for the term recognition, and 41.5% for the content understanding. The level of consumer anxiety about the 4th industrial revolution was 36.5% lower than average and 63.5% higher than the average. An ANOVA was conducted to confirm the anxiety according to the knowledge level of the 4th industrial revolution. The results revealed that consumers with higher knowledge level felt more anxiety than consumers with a lower level of knowledge. Consumer's knowledge level about the 4th industrial revolution did not affect the future image of fashion industry and individual phases of the fashion industry. Consumer's anxiety level about the 4th industrial revolution had a partial influence on the future image of the fashion industry and on each phase of the fashion industry. In the midstream and downstream areas of the fashion industry, significant differences were observed in the future image according to the level of anxiety.

• Human Ecology Research
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• 제59권4호
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• pp.449-463
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• 2021

The aim of this study was to analyze the perceptions and entering status of small business online fashion retailers on portal shopping and fashion shopping malls. Case studies were conducted on a total of 10 research samples. The results were as follows: first, regarding the strategic factors of online fashion stores, 'price competitiveness' is important, especially in portal shopping and low-cost brands; 'product assortment' is important but not essential in all platforms; and 'differentiation' is important to continuously secure loyal customers in fashion shopping malls. Customer satisfaction leads to customer loyalty, and customer loyalty affects the sales conversion rate and brand growth of online sales channels. Factors that promoted sales activities in online sales channels were exposure, advertisements, SNS, events, special exhibitions, and events. Hindrance factors were low price competition, overheated competition, and the MD of sales channels. Second, the research samples used multiple online sales channels, including portal shopping malls and fashion shopping malls, in addition to their own malls. The selection factors were platform reputation and commission, branding, and customer inflow through exposure. Portal shopping malls were perceived as providing easy access, advertising/customer communication, exposure/search, price competitiveness, scalability, and intense competition, whereas fashion shopping malls were perceived as providing a brand image and concept, brand promotion, high commissions, difficult entry, and low profits. The factors for success in portal shopping malls were exposure/search, price competitiveness, and brand recognition, whereas the factors for success in fashion shopping malls were differentiation, brand, exposure/advertisement, product assortment, and MD.

• 패션비즈니스
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• 제5권1호
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• pp.97-116
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• 2001

Character fashion was already turned up in Egyptian age and nowadays was worn to everybody as regardless of ages, level and sex of people. This paper reviewed character fashion and animation character based on USA and Japan that is outstanding more coming up today and compared and analyzed with our country's situation. Usually, character fashion would give imagnation of products and companies themselves for aesthetic sense and can show possessive feeling and personality. And that mean fashion used by character like pictures and signals(that include words figures and special signals) and these fashion using by animation character was come out in 1929. In spite of third producer, Korea, back from USA and Japan about character fashion, we faced many problems. In order to solve these problems, we must make our own pure character that do not need to pay royalty and must spread marketing strategy with character fashion of more various designs. Therefore we should concentrate for raising high quality works and avoid uneconomic investment and plagiarism and finally we must expand recognition concerning character fashion.

• 패션비즈니스
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• 제6권2호
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• pp.137-150
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• 2002

The purpose of this study attempts to analyze the symbolism and fashion image of Barbie doll. It is scarcely a coincidence that the Barbie doll was developed in the united States in 1950s. She had been created in the 1950s as a cartoon character in a German newspaper, who named Bild Lilli. In 1959, toy company bought the rights and produced and almost identical doll in the United States. Therefore Barbie has symbolized the consumer culture of United States, ideal body image, and modern youth culture. It may be as a conclusion that Barbie's fashion can be divided into three period : 1. a period of classic fashion(1959-66), 2. a period of young casual fashion(1967-79), 3. a period of ethnic and career fashion. Just as Barbie's roles and clothes have changed with the spirit of the times, she is a valuable representation of female images and fashion over the last 40 years. Barbie's fashion image is divided into material girl image, dream girl image, and bad girl image.

• 패션비즈니스
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• 제1권1호
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• pp.84-98
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• 1997

This study is to develop a fashion drawing education program which is based on the theory of 'Split-brain' by Roger W. Sperry and 'Drawing on the Right Side of the Brain' by Betty Edwards. Students in Fashion Design start their training by developing a foundation in drawing and studing the tools, materials and methods of the Industry. Ideas are then developed on paper, later translated into three-dimensional shapes and finally into finished garments. Fashion drawing and design techniques train the hand and eye to all the nuances of fashion design and illustration. Fashion drawing course deals with the sketching of fashion models for the purpose of understanding the model figure, basic anatomy, movement and figure attitudes. Having mastered the basic skills, students take advanced drawing course which is developing awareness of design, needs, of fashion market' using various media for the purpose of developing a designer's sketch, with emphasis on the drawing and designs. Featured aspects of this study include the following; 1. Drawing the negative space; basic visual concepts 2. Contour drawing; constructs, visual measurement, movement 3. Model drawing; the classical method, proportion, symmetry. The primary aim of this study is to develop a sensitive, animated line based on observed form. It is important to let the students Imagine that they are actually touching the model, for in this way they can benefit from simulating the child's learning process. Instead of actually touching the model they are using their eyes as an extension of their sense of touch.

• 패션비즈니스
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• 제18권2호
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• pp.42-53
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• 2014

The purpose of this study is to clarify how modern fashion show makeup reflects surrealism: it also proposes fashion show make-up expressed by focusing on objects. This study aims to research make-up characterized by surrealistic object expression, which is frequently used in the 21st century modern fashion shows, and reviews the concept of the objects positioned importantly in the history of modern makeup. In this study, the influence of the object over modern makeup, particularly fashion show makeup is reviewed together with the characteristics of the object. As a result of reviewing the concepts of modern fashion show makeup by applying objects, the conclusions that are gained are as follows. Fashion show makeup expressed in today's modern time tends to emphasize the artists' unique expressions and personality, while many artists attempt to use various expression ideas and techniques. Objects are variously expressed in makeup and in the $21^{st}$ century, this is the due to the development of digital technology and expansion of designers' imagination Furthermore, surrealistic makeup achieves eminence in styling by showing the formative limits of human beings. The types of surrealistic techniques are expressed as transposition, distortion, and optical illusion in makeup. Expansion of material became the momentum in order to provide unique ideas in fashion show makeup. Moreover, the object of surrealism has a considerable influence on the development of makeup. In this regard, more positive attempts for new designs are being expected.

• 패션비즈니스
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• 제24권2호
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• pp.68-84
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• 2020

The purpose of this thesis is to suggest a Practical Plan for ethical consumption by reviewing the category of Vegan Fashion and investigating its Social Value of vegan fashion. This will be achieved through investigating the papers and official home pages of 13 selected Vegan Fashion brands. It was found that in terms of use of materials such as leather, fur and organic fibers the brands can be divided into three sections: fur-free, cruelty-free and perfect vegan. A Practical Plan is suggested based on the aspects of production, consumption, distribution and education. Firstly, the provider should be required to understand vegan materials deeply, it is also desirable for them to get vegan certifications. Secondly, the seller should also understand about vegan materials, and be able to explain this to consumers. The education from the seller is vital and the meaning of logos and associated contents used by the label should be clearly explained to consumers. Thirdly, the association of consumers, and fashion brands should cooperate to enhance the level of general understanding in society further, this should influence new laws, that address ethical issues regarding the use of fur in fashion. Environmental problem of the future might be reduced if the stakeholders in Vegan Fashion are cooperatively and actively trying to educate the general population and make Vegan Fashion popular and ethical consumption popular.

• 패션비즈니스
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• 제19권5호
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• pp.77-92
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• 2015

The purpose of this study is to examine and compare effects of psychological factors on market mavenism and fashion leadership in order to determine the differences of two influential groups in the marketplace. The data were collected from 20's-50's consumers through an online survey institute and a total of 857 questionnaires were analyzed. Demographic variables (gender, age, and income level) were entered into the regression model 1 as independent variables, and 6 factors of consumer self-confidence, clothing involvement, status consumption, and price consciousness were entered into the regression model 2. In the regression model 1, gender (female) alone was significant in explaining market mavenism, while the income level had a positive relationship with fashion leadership. In the regression model 2, information acquisition, social outcome, persuasion knowledge among consumer self-confidence, and status consumption were significant predictors of market mavenism. On the other hand, personal outcome, social outcome, persuasion knowledge, clothing involvement, and status consumption had an effect on the fashion leadership. When comparing magnitudes of effects in predicting market mavenism and fashion leadership, social outcome and status consumption showed to have stronger impacts on fashion leadership than on market mavenism. Psychological factors showed to be more powerful in predicting market mavenism or fashion leadership, as compared to demographic variables.

• 패션비즈니스
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• 제16권2호
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• pp.27-43
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• 2012

Considering the rapid growth of mobile industry and the emerging application marketing, this study focused on fashion applications, which had not drawn much academic attention before, and analysed relevant content composition, information-seeking benefits based on users' lifestyles and resulting differences in satisfaction and loyalty. In short, fashion applications were divided into fashion and non-fashion brand apps. Brand apps were subdivided into luxury, women's wear, men's wear, casual wear, sportswear, accessories and the like. Non-brand apps included commerce, magazine, information, style tip, SNS and wardrobe manager types. As for users' lifestyle-based information search, the higher the tendency to search information on the internet and to favour reasonable consumption, the more basic information on products and brands they sought, whereas the higher the tendency to look for high-profile brands and to favour global culture, the more additional information like images or entertainments they sought. To sum up, given that studies on fashion-specific applications were rare, the present study reviewed and categorized current fashion applications, and suggested theoretical and practical groundwork for developing content based on target consumers' lifestyle and for planning fashion applications in practice.

• 패션비즈니스
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• 제14권6호
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• pp.118-133
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• 2010

This study aimed to seek character and design of fashion cultural product using an optical fiber, and inquire element to be able to apply when an optic-fiber design differentiation develop into craft art and design. At present, optical fibers are commercialized with the brands of Luminex, Lumitex, Lumigram, etc., and the products are developed diversely in cloths, fashion articles, and interior products. When electronic technology becomes confused not visually in the technology of textile, the characteristics of fashion designs applied with optical fiber can be approximately classified for amusement, sensitivity direction, interaction, and protective performances. Sensitive design is taken a serious view as a new expression method to be interesting and attractive as well as a kind of amusement method to make people feel fortuity they do not experience in normal fashion. Also, it pursues function of body protection as a medium of communication to convey message to wearer and observer on the basis of reciprocal action between clothes and wearer. Fashion cultural product using an optical fiber is a kind of amusement to be interesting and attractive as well as it pursues function of body protection as a medium of communication to convey message and sensitive design which is attractive.