• 패션비즈니스
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• 제17권1호
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• pp.1-12
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• 2013

The purpose of this study was to classify consumer's attitude at fashion store and analyze the relationship between emotional marketing and visual merchandising. Questionnaires were administered to 20-30 young consumers at fashion store in 20-30s who live in Seoul and Daegu. Data were analyzed by using frequency, factor analysis, reliability analysis, correlation analysis, regression analysis, multiple regression analysis, mediated regression analysis, analysis of variance, T-test, one way ANOVA. The results are as follows. First, emotional marketing had an effect on positive emotional response at fashion store. Second, visual merchandising had an effect on positive emotional response at fashion store. Third, emotional marketing and visual merchandising had an effect on positive relationship. Forth, positive emotional response had an effect on positive consumer's attitude. Lastly, emotional marketing and visual merchandising had an effect on positive consumer's attitude. The result of this study suggests to the fashion business that well managed various emotional response factor, positive emotional experience and desirable visual merchandising are necessary.

• 패션비즈니스
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• 제27권5호
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• pp.13-25
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• 2023

The implementation of ESG practices in the fashion industry has been accelerating, and its significance has been growing across all industries. This paper aims to examine the strategies for ESG implementation in domestic fashion brands and analyze how ESG principles are applied in the context of domestic conscious fashion. To analyze conscious fashion as a means of ESG implementation, the evaluation criteria of ESG from the Textile Fashion Policy Research Institute were utilized as analytical tools. As a result, five categories of domestic conscious fashion emerged: animal-free vegan fashion, eco-friendly plant-based vegan materials, upcycled fashion, regenerated fiber fashion utilizing waste materials, and fair trade fashion. The characteristics of these ESG practices in conscious fashion were identified with four key features. Firstly, the adoption of environmentally friendly materials demonstrates a tendency towards resource conservation, minimizing environmental degradation, and protecting ecosystems. Secondly, technology-driven circular practices are predominant in vegan and upcycled types, evident in the development of fashion materials and secondhand content. Thirdly, design practices based on scarcity incorporate characteristics of upcycling and fair trade. Lastly, the practices of social and ethical values underlie the philosophies of three types of conscious fashion. With the acceleration of ESG practices in the fashion industry and the increasing importance thereof, it is expected that domestic conscious fashion in South Korea will diversify in the future.

• 한국콘텐츠학회논문지
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• 제8권12호
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• pp.198-206
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• 2008

가상세계에서 패션은 이제 하나의 디자인 장르로 등장하였다. 가상세계 커뮤니티에서 게임자들은 활동을 위한 아바타와 공간을 가지게 되었으며, 이 속에서 생활하는데 필요한 아이템들의 공급이 필요하게 되었다. 2003년 가상현실 게임으로 등장한 세컨드 라이프는 현실세계와 대체가능한 화폐, 개인 참여자들의 아이템 제작 및 판매, 오프라인에 존재하는 다양한 기업들의 참여를 통해 현실세계에서와 같은 비즈니스가 진행되어져 왔다. 특히, 온라인으로 전개되기 어려운 특징을 지닌 패션산업이 디자인은 물론 트렌드를 반영한 제품 제작에서 판매까지 이루어지고 있으며, 개인이 작업 가능한 소프트웨어를 제공하여 사용자들의 콘텐츠 제작 및 활용, 판매가 가능한 장을 열어두고 있다. 본 연구는 현재 가상세계 게임의 선두에 있는 세컨드 라이프를 중심으로 이곳에서 이루어지는 비즈니스에 대한 전반적인 정보와 특히 패션 비즈니스 모델을 중점적으로 소개함으로써 웹 3.0 시대를 위한 비즈니스 모델을 연구하는 기초자료를 제공하고자 하였다. 특히 개인이 개발 가능한 패션 아이템은 가상세계에서 또 다른 패션 비즈니스로 성장하는데 도움이 될 것이다.

• 패션비즈니스
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• 제3권4호
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• pp.41-54
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• 1999

The purposes of the study were to investigate the job content of fashion merchandisers. The study examined the differences in the job content according to the types of merchandisers and their demographic characteristics. A questionnaire was developed by the authors and distributed to 150 fashion merchandisers, and 130 questionnaires were used for the study. The questions were revised through the pilot study and interviews with fashion merchandisers. The results of the study were as follows: Planning merchandise was the most important job to the planning merchandisers, purchasing merchandise to the buying merchandisers, planning sales and sales promotion to sales merchandiers. All three types of merchandisers were involved very much in the information analysis work. This study, on the basis of the above results, was expected to contribute to make the fashion merchandisers and students who want to be fashion merchandisers recognize their job content more clearly.

• 패션비즈니스
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• 제9권2호
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• pp.131-142
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• 2005

The purpose d this study was to examine situations of fashion jewelry brand industry and to find out the problems in Korean jewelry market. Based on literature review, this paper tried to define jewelry first, and to investigate recent the recent situations or status of fashion jewelry markets. The fashion jewelry brand markets were able to be classified into 2 categories such as off-line retailing and on-line retailing including internet shopping and home shopping. As the result, the most problem was the definition of the fashion jewelry. Also our fashion jewelry markets had some serious problems such as complex distribution structure or lack d technical experts. Based on these results, fashion jewelry marketing strategies would be suggested.

• 패션비즈니스
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• 제8권6호
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• pp.123-136
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• 2004

The purpose of this the end of 20th century fashion about various phenomenon of distopia. This study have the analysis and consideration through the elements and peculiarity of distopia. This study give us the various figures of distopia st fashion as well as the common features of distopia. The study method refers to sundry records, thesis, fashion magazine, publication, the collection works and internet. It is as follows. 'Distopia' prefix to dis of Utopia and means unknown future. Distopia trends towards future negatively. The end of 20th century, it is well brought out various cultures. Movie, novel and pop culture have effect on end of the 20th fashion with a view of distopia. It is the fear and uncertainty of the future. The characters of distopia through the works are divided into formative characteristics and aesthetics meaning. The future fashion of distopia expression mixed and various cultural life, also the mixed of utopia and distopia fashion. Distopia stimulates the designers to the new expression and expose their new areas.

• 패션비즈니스
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• 제14권5호
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• pp.21-34
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• 2010

The purpose of this study is to examine the main characteristics of strategies and fashion styles in fast fashion. Ultimately, this study is aimed to give useful information to develop fast fashion companies in Korean apparel industry. There are several strategies commonly applied in most fast fashion companies. First, they produce a wide range of numerous items. Second, the price is very reasonable. The primary objective of fast fashion is to quickly produce products in a cost efficient manner. Third, fast fashion companies take charge in the whole process from designing and manufacturing to distribution and sales. Forth, while almost all apparel companies invest a large amount in advertisement to promote sales, most fast fashion companies invest in VMD instead. Also, the fashion style of fast fashion were examined. First, casual style dominated a big part in composition of the entire style. Second, they use various kinds of different fabrics. For example, natural fabrics including organic and recycled fabrics, denims, newly invented high-tech fabrics, and decorative fabrics are widely used. Third, fast fashion brands produce fashion product based on the most recent fashion trends. Forth, they pursue high quality design. Retailers' understanding of the target market's wants realizes the consumer to thrive on constant change and the frequent availability of new products. Accordingly, fast fashion is presently taking an important role in fashion although it has a short history compared to the general apparel industry.

• 패션비즈니스
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• 제22권2호
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• pp.88-106
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• 2018

The domestic fashion industry is not able to exceed the level of fashion that exists in advanced countries due to the relatively weak design competitiveness and the differentiated capability of product development. In order for the domestic fashion industry to become a growth industry that is valued in the world market of infinite competition, a step-by-step support system that can demonstrate and maintain the creative ability of designers is needed. Therefore, this study proposes a template - based 3D virtual fashion technology and a digital fashion platform based on it. The proposed template - based 3D virtual fashion technology is designed to clearly communicate the intention of designers and to be able to instantaneously view the results, thereby reducing the time and cost of producing prototypes. In addition, the digital fashion platform based on the template is designed as a collaborative platform based on idea sharing, which dramatically improves the process of confirming the prototype and initiating the product planning and manufacturing stages. This new technology can contributes to the formation of a business environment and a new area within the existing fashion industry and can be utilized for the development of the fashion industry in the future.

• 복식문화연구
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• 제30권3호
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• pp.477-493
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• 2022

The purpose of this study is to explore relationships between company's characteristics, the status of business ethics education, employee perceptions of corporate business ethics, and organizational performance. A total of 161 small- and medium-sized apparel companies participated in a survey and data was analyzed using cross-tabulation, ANOVA, and SPSS PROCESS. The results show that, larger companies involved with export are more likely to implement business ethics education, whereas no company characteristic is associated with perceptions of corporate business ethics. Furthermore, apparel companies that implemented or planned to implement business ethics education, have employees with more positive perceptions of corporate business ethics and better organizational performance than fashion companies that have no plan to implement such education. In addition, companies in the apparel sector with higher employee perceptions of corporate business ethics had greater organizational performance than apparel companies with lower employee perceptions of corporate business ethics. This study emphasizes the need to implement business ethics education to enhance employee perceptions of company business ethics, which in turn promotes organizational performance. It is expected that the results of this study will positively affect the development and expansion of business ethics education programs and contribute to the foundation of knowledge for business ethics education for fashion companies.

• 마케팅과학연구
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• 제9권
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• pp.203-219
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• 2002

본 연구에서는 인터넷 패션산업의 시장, 소비자, 정보기술 환경의 변화를 분석하고, 환경 변화에 대응하기 위한 패션기업의 현안을 제시하고 이에 대한 향후 연구방향에 대해 제언 하였다. 인터넷 패션산업의 환경변화는 인터넷 사용자수와 전자상거래 규모가 급성장하고 있고, 여성인터넷 사용자와 의류 매출이 증가 되고 있으며, 무선 인터넷의 사용자 수가 증가하고 있다. 이러한 환경변화에 대응하기 위한 현안으로 패션 산업은 인터넷을 통해 차별화된 제품과 서비스의 제공이 가능한 CRM 과 e-브랜딩 전략을, 또한 무선인터넷 사용자수의 증가에 따라 모바일 환경에 대한 비즈니스의 계획과 검토가 필요함을 시사 하였다. 환경 변화 분석을 통해 도출된 패션기업의 현안은 m-비즈니스 CRM 및 e-브랜딩 전략으로서 이에 대한 향후 필요한 연구방향에 대해 제언하였다. 본 연구에서 검토된 인터넷 산업의 환경변화를 이해하고 제안된 향후 연구 과제를 통해 인터넷 패션마케팅 연구에 대한 활성화를 바라며, 이를 통해 패션 기업들이 시대적인 환경변화에 적극 대응할 수 있는 전략 수립의 기초 자료로 활용될 수 있을 것으로 기대된다.