1 |
Kotler, P. (1974), "Atmosphere as a marketing tool", journal of retailing, 49(4), pp.48-64.
|
2 |
Mehrabian, A., Russell J. A. (1974), "An approach to environmental psychology", MIT Press, MA, pp.26-85.
|
3 |
Jeon Jungok, Park Hyunhee(2005), "A study on the development of fashion VMD cognition measurement instrument", journal of marketing management research, 10(2), pp.117-139.
|
4 |
Park Hyunhee, Jeon Jungok (2008), "A study of the consumer response depending on visual merchandising type", journal of marketing management research, 13(3), pp.1-20.
|
5 |
Oliver, R. L.(1993), "A conceptual model of service quality and service satisfaction: compatible goals, different concepts", advences in services marketing and management, 2, pp.62-85.
|
6 |
Yoo Changjo, Hyun Soeun, Jeon Jung ok(1997), "Structural analysis to store characteristics, in-store emotions and shopping behavior", journal of Korean marketing association, 12(2), pp.1-27.
|
7 |
Lee Haksik, Ahn Kwangho, Ha Young won(1999), Consumer behavior, Bobmunsa.
|
8 |
Hyun Soeun(1999), "Where emotional marketing brings?", korea marketing association, 33(9), pp.11-81.
|
9 |
Park Hyunhee, Jeon Jungok(2008), "A study of the consumer response depending on visual merchandising type", journal of marketing management research, 13(3), pp.1-20.
|
10 |
Suh Heekyung, Lee Seunghee(2011), "Shopping orientation and satisfaction with clothes of 20s women consumers using domestic/ global SPA brands", journal of the korean society of clothing and textiles, 35(5), pp.501-512.
과학기술학회마을
DOI
ScienceOn
|
11 |
Peter, J. P., Olson, J. C. (1996), Consumer Behavior and Marketing Strategy (5th ed.), Homewood. Illinois: Irwin McGraw -Hill.
|
12 |
Hutcheson, G. D., Moutinho, L. (1998), "Measuring preferred store satisfaction using consumer choice criteria as a mediating factor", journal of marketing management, 14(7), pp.705-720.
DOI
|
13 |
Lee Koohyoung, Kim Byoungju, Jeong Il seok(2001), "Effects of multimodal stimulation human sensibility", korean journal of the science of emotion & sensibility, 4(1), pp.43-51.
|
14 |
Shin Junggil, Moon Seungkwan, Moon Hyung nam(2004), Emotion management emotional leadership, Nexbiz.
|
15 |
Jung Dukjoo(2009), "A study of how emotional marketing strategy of Internet fashion shopping mall affects consumer's purchasing decision", Sookmyung Women's University a master's dissertation.
|
16 |
Yoo Seungjae(2003), "A study on the role of design for brand building in new marketing area", journal of brand design association of korea, 2(1), pp.5-18.
|
17 |
Ahn Kwangho, Han Sangman, Jun Sung rul(1999), Strategic brand management, Hakwonsa.
|
18 |
Lee Soeun(2008), "Structural relations according to the VMD of clothes stores and brand awareness : with a focus on emotional reaction, brand image and attitude and purchase intention", Doctoral thesis of Ewah Womans University.
|
19 |
Shim Nakhoon(1986), "Study of visual merchandising for department store display", Hongik University master's dissertation.
|
20 |
Lee Hojung(2000), Fashion merchandising, Kyohak Researcher, p.356.
|
21 |
Kim Youngmi(2009), "The influence on how visual reaction about department women clothing store's visual merchandising affect on brand attitude", Korea University Graduate School a doctor's dissertation.
|
22 |
Choi Sungjae(2001), "A reserch on how the emotional AD and rational AD effect differently on each generation", Yonsei University a master's dissertation.
|
23 |
Huh Jooyeun(2005), "The impacts of in-store sensory experience on the emotional reaction, store attitude, brand attitude and purchase intention of costomers", Ewha Women's University master's dissertation.
|
24 |
Kim Seongho, Kim Cheolho(2005), "A study on portal sites user's service acceptance process in Korea", journal of industrial economics and business, 18(1), pp. 275-105.
|