• 패션비즈니스
• /
• 제12권5호
• /
• pp.67-76
• /
• 2008

The study surveyed preference and Actual Condition of wedding fashion masterpiece brand by consumer's lifestyle group. First, it was found that the brand preference by wedding fashion masterpiece consumer was Bulgari in precious metal, Burberry in scarf, Louisvuitton in bag and Chanel in cosmetics. Second, as a study result of purchase status, wedding fashion masterpiece brand consumers, who enjoy shopping about 1 time a month, usually purchased the masterpiece in masterpiece hall of department store. Their total purchase amount for wedding was less than 5 million in most cases. Third, regarding purchase-experience brand by consumer's lifestyle group, in clothes, there was significant difference between 4 groups such as shopping unconcerned type, reasonable economic type, self-focused brand-oriented type and social achievement type. In bag, slight difference appeared in 4 groups. Fourth, as a study result of the brand preference by consumer's lifestyle group, there was somewhat significant difference between precious metal, clothes, scarf, bag and cosmetic variables. Fifth, as a study result of the difference of information source use by consumer's lifestyle group, it was found that social achievement type used most various sources such as commerce, store and personnel information. Sixth, as a study result of shopping trend by consumer's lifestyle group, social achievement group searched for pleasure, unique personality and ostentation. Shopping unconcerned type searched for necessary shopping with comfortable style without sparing time in shopping.

• 한국의류산업학회지
• /
• 제21권1호
• /
• pp.104-111
• /
• 2019

This study was developed using the DTP (digital textile printing) jacquard fabrics with a three-dimensional pattern for bag and evaluated the preference and emotional structure. The following conclusions were obtained. Three-dimensional patterns of 12 species using the illustrator program, including six kinds of designs based on the text and six kinds of character types based on the geometry of the basic design was developed. As a result of evaluating the preference of the three-dimensional pattern jacquard fabric, the most preferred fabric was a three-dimensional patterned jacquard fabric with a motif of the Korean consonant "ㅅ". The results of analyzing the emotional dimension of the three-dimensional pattern jacquard fabric, eight factors including simple image, feminine image, exotic image, graphic image, sporty image, masculine image, dynamic image and stereoscopic image were derived. Between emotional factors and preferences correlation analysis showed the stronger the simple image, the feminine image, and the sporty image, the more preferable. It suggested the possibility of a morphological and new fabric for bag, textile design motifs by using Hangul consonants attempt to limit the flatness of the existing geometric form patterns that can be applied to three-dimensional bag whether swirly patterns overcome.

• 한국의류산업학회지
• /
• 제13권1호
• /
• pp.82-90
• /
• 2011

This study examines if men in the 20's and 30's have different preference for bag types according to their age and gender-role identity types in order to provide foundational data for the male bag market to segment its customers and establish marketing strategies. Total 288 questionnaire sheets were distributed to 186 men in the 20's and 102 men in the 30's residing in Busan. First, according to the result of analyzing their preference for bag types, adult men in the 20's and 30's preferred cross bags the most. It was also shown that men who are feminine or androgynous prefer back packs, shoulder bags, and tote bags to the other two types. Second, about cross bags, men in the 20's showed a higher rate of having two or three than those in the 30's. Men in the 20's possessed back packs more than those in the 30's. And men tend to show a lower rate of having shoulder bags compared with that of cross bags or back packs. Men in the 30's possessed briefcases more than those in the 20's. Masculine men had more briefcases than the other types of bags, and androgynous men tend to have more tote bags than the other types of bags. Third, men in the 20's and 30's all deemed that back packs go well with the casual style. Men in the 20's regarded shoulder bags are the type of bags that harmoniously matches all styles including casual or semi-suit; however, men in the 30's think they only suit casual or semi-suit. And it was also found that men in the 20's think briefcases are the type of bags that goes well with various styles of clothes while men in the 20's consider they are the type of bags only matching suits.

• 한국콘텐츠학회논문지
• /
• 제20권5호
• /
• pp.545-557
• /
• 2020

K-fashion에 대한 세계적인 관심이 증가함에 따라 한국 패션의 세계화를 촉진하기 위해 우리나라 고유의 정체성을 표현할 수 있는 아이템의 개발이 중요한 시점이라 할 수 있다. 이에 본 연구는 다양한 형태와 뚜렷한 시각적 특성으로 한국적 이미지를 효과적으로 나타낼 수 있는 단청문양을 활용한 가방을 디자인함으로써 전통문양의 현대적 활용 가능성을 제시하고, 패션상품의 영역을 확대해 보고자 하였다. 이를 위해 단청문양을 재해석하여 현대의 패션 경향에 맞도록 표현하는데 중점을 두었고, 문양에 공예적인 감성과 입체감을 주기 위해 직조나 디지털 프린트가 아닌 레이저 커팅 기법을 이용, 가방을 제작하였다. 연구 결과, 디자인적인 측면에서 형(形)과 구성(構成) 방법을 중심으로 섬세한 문양의 특성을 표현할 수 있었고, 기법적인 측면에서 레이저 커팅(Lazer Cutting)을 사용하여 가죽 상품 디자인 개발의 영역을 확장할 수 있었다. 또한 산업적인 측면에서 우리 민족의 고유한 정서를 표현한 차별화된 상품 개발이 한국 디자인의 세계화를 위해 필요한 영역임을 알 수 있었다.

• 한국의상디자인학회지
• /
• 제24권2호
• /
• pp.27-44
• /
• 2022

The purpose of this study is to attempt to diversify artistic expression through combinations of the twelve zodiac animals and origami techniques and to propose new directions for fashion design by applying these to fashion accessory bag designs. For the research method, this study researched the representative forms and characteristics of twelve zodiac animals based on the cultural background. Also, diverse cases of origami techniques were sought to apply them to the development of bags. The results are as follows. First, expressed forms of the Chinese zodiac were newly expanded by realizing the form of Chinese zodiac animals through various origami techniques. Origami work displays abstract visual effects rather than intuitive feelings or expressions of flat designs. With this, detailed realizations could be made through the characteristics and cultural implications of animals. Second, the work created in this study utilized zero-waste patterns that use origami techniques on one whole piece. During pattern production, folded parts were marked without waste and the outer fabric and lining were produced. Patterns were all symmetrical lines so most forms were expressed with squares and equilateral triangles. Third, through actual work produced using fabric instead of paper, effects that are brought about through folding are determined in diverse ways according to fabric textures or material types and thicknesses. When paper is folded, shapes are created as folded, but fabric requires the use of supportive material to create the effects of origami. Polyester and blended fabric were easy to use with high levels of function and practicality. Through such diverse production attempts, fixing methods, hand sewing, sewing machines, double-sided tape, and leather adhesive were used.

• 한국의류산업학회지
• /
• 제13권6호
• /
• pp.827-837
• /
• 2011

The purpose of this study was to observe premium handbag users who are 20 to 30 year old of age, to determine purchase behavior and design preference of handbags by lifestyle and age variable to help market segmentation. A survey instrument was used. A sample was selected by quota sampling method from 20 to 30 aged Korean women, and reliable 538 data were analyzed by SPSS. Cluster type towards lifestyle and age were independent variable. There are two types of lifestyle clusters toward luxury handbags; Strongly favored and weakly favored group toward luxury handbags. Strongly favored group of luxury goods considered more brand, country of origin, and trend, while young people considered more new arrival of design in purchase of products. Preferred design type of hand bag was statistically associated with age variable. 20s consumers preferred shopper bag style and big size of handbags. Leather was preferred by the group of the strongly favored luxury goods. Through this research finding, we hope handbag brand market segmentation will be based on lifestyle and age variable to reflect customer's demand.

• 패션비즈니스
• /
• 제25권1호
• /
• pp.51-64
• /
• 2021

The purpose of this study was to develop smart bags that combining fashion-specific trends and smart information technologies such as light-emitting diodes(LED) and optic fibers by grafting marquage techniques that have recently become popular as part of eco-fashion. We applied e-textiles by designing leather tote bags that could show off LED luminescence. A total of two tote bags, a white-colored peacock design and a black-colored paisley design, divided the LED's light-emitting method into two types, incremental lighting and random light-emission to suit each design, and the locations of the optical fibers were also reversed depending upon the design. The production of circuits for the LEDs and optical fibers was based on the design, and a flexible conductive fabric was laser-cut instead of wire line and attached to the circuit-line location. A separate connector was underwent three-dimensional(3D)-modeling and was connected to high-luminosity LEDs and optic fiber bundles. The optical fiber logo part expressed a subtle image using a white-colored LED, which did not offset the LED's sharp luminous effects, suggesting that using LEDs with fiber optics allowed for the expression of each in harmony without being heterogeneous. Overall, the LEDs and fiber optic fabric were well-harmonized in the fashion bag using marquage techniques, and there was no sense of it being a mechanical device. Also, the circuit part was made of conductive fabric, which is an e-textile product that feels the same as a thin, flexible fabric. The study confirmed that the bag was developed as a smart wearable product that could be used in everyday life.

• 한국의류학회지
• /
• 제43권1호
• /
• pp.95-111
• /
• 2019

This study is the 2nd report following "A Study on the Characteristics of Material in the Korean Up-cycling Fashion Brands (Part I)" that handled the development of upcycling props using the characteristics of upcycling material. The 2nd report analyzed product types and materials focusing on 21 foreign upcycling fashion brands. It analyzed the characteristics of upcycling fashion materials using the case analysis of coffee bean bag and waste denim based on external characteristics and internal characteristics. We then classified the external characteristics into environment/economic feasibility and availability/mixture and the internal characteristics into historicality/story and originality/scarcity. Five bags were designed and produced for the actual commercialization of fashion products based on such characteristics of materials, with the use of coffee bean bags and waste denim as upcycling materials. This study is differentiated from existing research by its suggestions for the utilization of fashion product upcycling coffee bean bags and waste denim. Also, upcycling fashion products could be competitive products in eco-friendliness and originality that can be a driving force for the sustainable development of fashion industry through the differentiation of existing fashion products.

• 패션비즈니스
• /
• 제12권6호
• /
• pp.93-106
• /
• 2008

The purpose of this study is to analyze design characteristics of Chanel bags by its type and shape, material, color, pattern, decorations in order to give information about foundation of the development of Korean fashion brand handbags and help suggest predict future handbag trends. The methods of this study are documentary research and demonstrative research. For the documentary research, mainly previous researches and fashion related data were used. For the demonstrative research, the total of 288 design photos of Chanel bag were selected from 2001 S/S season to 2008 F/W season fashion collections of firstview.com., style.com., and mode et mode. The results of this study are as follows; First, type and shape of bags are clutch(30%), flap(25%), shoulder(25%), others(10%), tote(5%), hobo(5%). Second, the material data shows that leather(46%), mixed(18%), fabric(17%), synthetics (10%), patent(3%), others(3%), and suede(2%). Third, the patterns are geometrical(27%), solid(25%), combination(24%), symbolic(11%), abstract(11%), nature(2%). Fourth, the colors are largely monochrome(73%) and multicolor(27%). In case of monochrome, achromatic color(50%) is more than chromatic color(23%). The chromatic color is consisted of YR(9%), Y(9%), R(5%), RP(4%), PB(2%), P(1%), GY(0.5%), BG(0.5%). The multicolor is consisted of similar coloration(12%), contrast coloration(10%), and accent coloration(5%). Fifth, the decoration data shows that metallic(53%), plain(23%), combination(22%), and handcrafted(1%).

• 패션비즈니스
• /
• 제19권1호
• /
• pp.34-46
• /
• 2015

The purpose of this study was to investigate the distribution state of road shops around the 9 main fashion trade areas in Seoul, and to analyze whether there were any differences in them based on clothing, store types and regions. Furthermore, by investigating the distribution state of road shops in the 9 main fashion trade areas per year, this study provides basic information that can be helpful in opening and securing road shops in major trade areas. The method of investigation was to analyze clothing types and store types with 72 maps of commercial areas. Samsungdesignnet investigated these areas for 8 years around the 9 main fashion trade areas (Garosugil, Gangnam nonhyun, Gangnam Station, Myungdong, Moonjung, Apgujung, Yeonsinne, Edae, and Chungdam). As a result, the distribution state of the fashion road shops based on clothing types revealed that road shops for ladies' wear, bag or shoes, and total fashion were strong, and the distribution state of non brand were strong. When it came to year-to-year trends, road shops for women's wear, bag or shoes, and total fashion showed a steady increasing tendency of being on-trend, but casuals and underwear showed a falling tendency of being on-trend. In terms of store type distribution, non-brand shops showed the most remarkable growth, followed by multi-shop while total fashion store showed a steady growth. Also, when it came to regional distribution, the dominant trade areas were different based on clothing type. Garosugil showed the widest variation in its yearly trend investigation, and Gangnam station also showed a substantial amount of growth. In other areas, there was no considerable change in the total number of shops, but increasing and decreasing markets had a complexity that depended on clothing types.