• 대한가정학회지
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• 제47권7호
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• pp.97-107
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• 2009

This study investigated the impact of long-term relationship orientation on emotional characteristic in fashion stores and relationship characteristic between middle-aged and senior women and salespeople. This study employed survey method with questionnaire. Data were collected from 579 women who were from the age of forty to seventy. The data were analyzed using statistic methods(SPSS 15.0 and Amos 5.0) such as frequency analysis, cronbach $\alpha$, exploratory factor analysis, second-order confirmatory factor analysis, confirmatory factor analysis and structural equation modelling. The findings of this study were concluded as follows; Firstly, the income significantly affected on emotional characteristics(p < 0.01), but had no significant effect on long-term relationship orientation(p < 0.05). The higher income, the more respondents exhibited positive attitude and sensitive emotional characteristics as a sense of sight, hearing, smell, tactile and feeling to salespeople in the fashion stores. The path of structural equation was implemented as income variables $\rightarrow$ emotional characteristics $\rightarrow$ (relationship with salespeople variables $\rightarrow$ )commitment $\rightarrow$ long-term relationship orientation which turned out to be statistically significant at the 95% confidence level. Secondly, senior group(55~70yrs) was more positive relationship with salespeople compared to middle-aged group(40~54yrs). The precondition of get satisfaction and feeling of being cared from the salespeople were critical for long-term relationship orientation. The path of structural equation was carried out as age variables $\rightarrow$ relationship with salespeople variables $\rightarrow$ commitment $\rightarrow$ long-term relationship orientation which turned out to be statistically significant at the 95% confidence level.

• 패션비즈니스
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• 제16권4호
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• pp.46-63
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• 2012

This research purposed to the conceptual model with integrates the expanded task technology fit theory(TTF) and technical acceptance model(TAM) for the effect of the motivational factor of the consumer characteristics in the used the fashion mobile commerce. To fulfill the study objectives, a total of 432 questionnaires were conducted to the customers with first-hand experience with merchandise in mobile commerce. The judgement sampling method was employed on sample population ages from 20s to 30s over two month period. Based on the results of the above-mentioned path analysis, The result showed that First, the utilization experience was adopted as the have the notes effect in the and information acquisition fit, support fit, quality fit, perceived ease of use. and the innovativeness was adopted as the have the notes effect in the information support fit, perceived trust, perceived ease of use. and the self-efficacy was adopted as the have the notes effect in the and information quality fit, perceived usefulness, perceived ease of use. Second, the information acquisition fit, support fit were adopted as the have the notes effect in the perceived trust, perceived usefulness, perceived ease of use. and the information quality fit was adopted as the have the notes effect in the perceived trust, perceived usefulness. Third, the appeared similar effect which considers from all relationships such as perceived trust, perceived usefulness, perceived ease of use, acceptance attitude and purchase intention.

• 패션비즈니스
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• 제2권4호
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• pp.102-111
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• 1998

The purpose of this study is to present the basic material for the competitive, high-quality products by analyzing employees' attitude toward their job and some factors which influence the enhancement of productivity, education of workers, and facilities. This project was mainly conducted the conditions of women's wear manufacturing industries in Taegu by interviewing 143 employees in the sewing department. The result of this dissertation can be summarized as follows; 1. When it comes to the division of task in the sewing department, one team is composed of chairpersons (33.5%), assistant members (27.4%) and sub-assistant members (26.6%). The inspection of commodities as well as the enhancement of work on ironing for elaboration was divided as completion (12.6%) and finally the forms of task were made up of design sampling team (49%) and contracting team (51%). 2. Among the needle workers, as many as 60% employees had received technical education, which was by means of being passed down from the predecessors (81.6%). In terms of the period of education, from 2 to 5 years topped the list. The contents of education comprise patterning, sewing (65.2%) and ironing (20.3%). 3. The department of design takes charge of the report on working directions up to 88.2% and the working directions were used by 69.9 % of technicians. The directors of working conditions and methods were chiefs of designing department (37.7%) and those of sewing department (30.8%). The factors of defective goods were low-quality materials (50.0%), the deficiency in skills of workers. In terms of methods for preventing defects, technical education of workers, standardization of task and investment for factory automation were suggested. 4. As for their perception of present work, most of employees (80%) look upon it as a way of earning a living and 11% of them wanted to derive many things from their work. 59.2% of workers were satisfied with the product. When it comes to the incentive system provided by company, 67.0% responsed that it was not bad, and 23.9% evaluated it as 'satisfactory'.

• 패션비즈니스
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• 제23권1호
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• pp.74-88
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• 2019

The purpose of this study is to explore university students' Hanbok rental behavior and to examine factors that influence their intention to rent Hanbok. Questionnaires were distributed in Universities in the Seoul metropolitan area, and the final 202 responses were used for data analysis. For data analysis, descriptive statistics, factor analysis, cluster analysis, t-tests, and multiple regressions analysis were used. Sixty-one percent of those who have experienced Hanbok rental said they rented Hanboks to experience tourism and 22 percent said they rented Hanboks to take pictures, and the main rental places are tourist attractions such as Jeonju Hanok Village. Respondents indicated that the design and color of Hanbok were important product attributes when they consider renting a Hanbok. They also indicated that the opinions of other users posted on the Internet/Social Network were their main source of information for Hanbok rental. The result of cluster analysis showed that there were two groups of Hanbok rental consumers based on clothing consumption values: novelty-seeking group and practicality-seeking group. The two groups were different in terms of few factors of the benefit sought of Hanbok rental, product attributes, and information sources. Regression analysis revealed that traditional culture perception, purpose-built Hanbok pursuit benefit, pragmatic pursuit benefit, attitude toward Hanbok, and the previous Hanbok rental experience significantly affected respondents' intention to rent Hanbok. Based on the results, this study summarizes the key features of each group and provides suggestion for developing strategic marketing activities.

• 한국융합학회논문지
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• 제12권7호
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• pp.159-167
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• 2021

자원 고갈, 생태 파괴 등 날로 심각해지는 환경문제와 지속가능한 패션에 대한 소비자들의 관심은 패션 산업 사슬을 녹색 에너지 절약 방향으로 발전하게 하였다. 본 연구는 특정 집단의 지속가능한 패션 소비에 대한 태도와 심리를 탐구하고 재생 방직품 또는 재제조 의류 원단에 대한 그들의 구체적 인식과 태도를 탐구하는데 취지를 두었다. 본문은 구제 의류의 특성이 소비자에 미치는 영향에 대해 알아보았다. 관련 문헌자료를 찾아본 기초에서 소비자에 영향을 주는 일련의 결정적 요소와 재생품의 표현 가치, 사회적 가치 등 특징을 확정했다. 이 이론적 배경에 근거해 온라인 설문조사를 설계했으며 총 226개의 유효 응답을 받았다. 조사 결과에 따르면 사회적 가치와 환경보호에 대한 중시가 소비자의 결정에 영향을 미치는 것으로 나타났다. 이상 연구 결과는 전체 녹색 환경보호와 생태 의류 회수 산업 체계의 연구에 도움이 되며 의류 산업의 지속가능한 발전을 추진한다.

• 마케팅과학연구
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• 제20권1호
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• pp.4-14
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• 2010

协同策略需要信息共享和其他各种对公司和股东都有利益的形式. 本文强调了在时装产业中运用到的特别形式的协同. 并且测试了对时装公司最成功的策略和消费者所感知到的协同的好处. 在本研究中, 我们定义了作为协作方的时装公司和品牌以及他们的合作方或股东. 我们定义协同为发生在至少两个公司, 品牌或个体之间, 在平等的基础上利用他们各自的竞争优势从而获得更大利益的合作关系. 协同策略需要信息共享和其他各种对公司和股东都有利益的形式. 本文强调了在时装产业中运用到的特别形式的协同. 通过合作, 时装公司一直都追求有形的差异例如设计和技术, 以及无形的差异例如对消费者情感和生理的好处. 结果就是, 时装产业中的合作已变成一个重要的创造价值的概念. 本文是一个定性研究, 使用案例研究和深度访谈来测试消费者对时装产业中协作的态度. 从1998年到2008年12月, 在韩国和国际市场中共有173个协同案例. 我们通过文件数据收集案例. 这些文件数据包括网站和产业数据和顶级门户搜索网站. 例如Rankey.com, Naver, Daum, 和Nate. 以及时装信息代表网站Samsungdesignnet 和Firstviewkorea. 我们搜集从2008年11月到2009年2月为止的个案. 个案用来分析有一个或多个合作方的时装产品生产(不包括纺织产品), 零售时装产品或设计服务. 其他在先前研究中的协同案例来自于新闻稿件, 期刊, 互联网门户网站和时装信息网站. 我们共选择了173个案例来进行分析. 清楚的显示了时装公司和股东的协作执行和策略所带来的产出和利益. 结果显示对所有参与协作的合作方(企业和顾客)来说, 最大的好处是通过共享资源降低了成本和风险. 例如设计能力, 形象, 成本, 技术和目标. 并且创造了协同作用. 考虑到协同产出的种类, 产品/设计是最重要的(55%), 紧跟其后的是推广促销(21%), 价格(20%)和地点(4%). 这个结果说明协同对给予产品和设计生命力有重要的作用. 尤其是在追求创造和新颖的时装产业里. 为了使协同可以成功, 本研究中深度访谈的结果确认了时装公司应该对为什么要进行这个协作有清晰的目标. 在设定目标之后, 时装公司应该选择符合产品形象和目标市场的合作方. 使得合作的产品有一定的概念和差异因素. 同时时装公司还要关注提升品牌知名度. 通过对消费者的深度访谈, 相互的利益可以分类为6个因素: 追求个人风格、追求品牌、追求稀有性、追求时尚、追求经济效率和社会性. 在访谈中顾客同时也强调了形象, 声誉和品牌信任. 然而, 在子范畴中, 本研究中的专家和顾客在成功因素认知方面有不同的结果. 因此, 从不同纬度研究目标客户和目标市场从而为成功的协作发展合适的策略.

• 디지털융복합연구
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• 제15권11호
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• pp.413-424
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• 2017

본 연구는 지상파 UHD 방송에 대한 인지된 유용성과 용이성이 시청태도 및 의향에 얼마나 영향을 미치는 지 알아보기 위해 외생변인으로 혁신성, 상대적 이점, 몰입도, 접근성 및 친화성을 사용하였으며, 이를 위해 191명을 대상으로 설문조사를 실시하였다. 연구결과 인지된 유용성에 영향을 미치는 외생변인은 '친화성' '상대적 이점' '혁신성' 및 '몰입도' 이었으며, '접근성'은 유의미한 영향을 주지 못하는 요인으로 확인되었다. 또한 외생변인 중에서 '혁신성'이 UHD 방송에 대한 인지된 유용성에 가장 영향력이 있는 요인이었고, '상대적 이점', '몰입도' '친화성' 순으로 인지된 유용성에 영향을 주는 것으로 확인되었다. 특히, UHD 방송에 대한 인지된 용이성이 인지된 유용성에 영향을 미치는 중요한 요인이며, UHD 방송 시청태도와 시청의향에 영향을 미치는 것은 '인지된 유용성'이었고, '인지된 용이성'은 시청태도에 "시청태도"는 시청의향에 유의미한 영향을 주지 못하는 요인으로 확인되었다. 이러한 결과로 볼 때, UHD 방송에 대한 '인지된 유용성'은 UHD 방송 '시청태도'와 '시청의향'에 큰 영향을 주고 있음을 알 수 있다.

• 복식
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• 제66권6호
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• pp.95-109
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• 2016

The process of making fashion accessories brings many benefits to visually impaired people. It helps the development of their tactile sensation, improves their aesthetic attitude, creativity, and imagination, and brings energy to their life. The current accessory making education in Korea is targeted to people with normal vision, and does not reflect the specific needs of the visually impaired. This causes a lot of trouble in educating the visually impaired. Therefore, this study aims to increase the efficiency of accessory making education by selecting curriculum and material that are appropriate and systematic for the visually impaired. In order to understand visual impairment, literature review was conducted to examine the definition and classifications of the impairment. Research was also done regarding material types and production method of fashion accessory. The study also designed an education program, including teaching guidelines, by referring to literature related to fashion accessory design, teaching guideline. The study conducted 12 experiments based on the results from April to June 2014. After revising and supplementing the teaching method, 2nd set of experiments were conducted from July to September 2014. Each class lasted for one and a half hour every week, and the class was composed of 6 students, 1 instructor and 1 volunteer. After each class, interviews were done to collect student opinions about the curriculum and material. Total experiment results and interview were reflected in constructing the final education program. The result of the experiments and interviews showed that selecting the accessory materials for class must be selected carefully. The visually-impaired students were very sensitive to the size, texture, shape, hole size of beads and length of material. After the experiments, all the students were able to distinguish the size and shape of the beads well, and finished the accessories using the given materials. The study verified that there is a need for another approach when educating the visually impaired about fashion accessory design. Many factors need to be considered from selecting materials to class contents. This study will contribute as a reference to fashion accessory making education as well as other design education for the visually impaired.

• 한국가정과교육학회지
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• 제18권4호
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• pp.85-102
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• 2006

본 연구는 2005년 11월중에 전북지역 여자 중 고등학생 658명을 대상으로 설문지법에 의해 라이프스타일, 외모에 대한 태도와 의복태도와의 관련성을 알아보고, 이들 변인들의 영향력을 파악함으로써 청소년기 의생활 연구의 기초 자료를 제공하고자 하였다. 측정도구의 요인분석 결과, 라이프스타일은 디지털성향, 적극적 활동성 성취지향성, 가정지향성, 물질지향성 5개 요인이, 외모에 대한 태도는 외모에 대한 욕구, 외모에 대한 동조, 외모에 패한 가치의 3개 요인이, 의복태도는 유행추구, 성적매력성, 개성/자기표현, 심미성, 정숙성의 5개 요인이 선택되었다. 자료분석은 SPSS 11.5 for Windows Program을 사용하여 요인분석, Cronbach's alpha 신뢰도 계수, Pearson의 적률상관관계 분석, t-검증, 다중회귀분석을 실시하였다. 본 연구 결과, 첫째, 라이프스타일 변인 중 디지털성향과 적극적 활동성은 여고생이 여중생보다 높았고, 가정 지향성은 여중생이 여고생보다 높게 나타났다. 외모에 대한 태도와 의복태도는 정숙성을 제외한 모든 변인에서 여고생이 여중생보다 높게 나타나 유의적인 차이를 보였다. 둘째, Pearson의 적률상관관계를 사용하여 라이프스타일과 외모에 대한 태도, 의복대도의 관련성을 분석한 결과, 의복태도 변인 중 정숙성을 제외한 성적매력성, 유행추구, 개성/자기표현, 심미성은 외모에 대한 태도 변인과 라이프스타일의 가정지향성을 제외한 모든 변인과 정적관계를 나타내었다. 셋째, 의복태도에 대하여 라이프스타일과 외모에 대한 태도, 학교간 변인이 동시에 미치는 영향을 파악하기 위하여 단계적(stepwise) 방법에 의한 다중회귀분석을 실시하였으며 그 결과, 외모에 대한 동조와 욕구가 높고, 라이프스타일에서 가정지향성 성향이 낮으며 적극적 활동성과 디지털 성향이 높은 여고생이 의복태도 변인 중 유행을 추구하였고, 외모에 대한 욕구와 동조가 높고, 적극적 활동성과 물질지향성이 높은 여고생이 의복의 성적매력성을 중요시하였다. 외모에 대한 가치와 욕구가 높고, 적극적 활동성과 성취지향성이 높으며, 가정지향성이 낮은 여고생이 의복의 개성/자기표현을 중요시하였으며, 외모에 대한 가치와 욕구가 높고, 성취지향성과 적극적 활동성이 높으며 가정지향성이 낮은 여고생이 의복의 심미성에 관심이 높았다. 외모에 대한 가치와 욕구, 동조가 낮고, 물질지향성과 적극적 활동성이 낮으며 가정지향적인 여학생이 의복의 정숙성에 관심이 높았다. 결론적으로 중 고등학교 여학생의 라이프스타일, 외모에 대한 태도와 의복태도는 밀접한 관련이 있음을 알 수 있었다.

• 마케팅과학연구
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• 제20권1호
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• pp.70-79
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• 2010

现在已有一些旨在解决韩国不道德消费行为的研究, 然而大部分研究把重心放在购买假冒伪劣产品或者入店行窃上. 服装的高额回报率和曾经的服装回扣被认为是时尚产业的问题领域. 然而, 很少研究者致力于这一问题的解决. 因此, 本研究目的在于, 通过使用一种混合的方法路径来探讨消费者零售借贷的经验. 实验一主要通过小组面谈的方式来探讨韩国消费者零售借贷的经验. 实验二通过在线调查的结果显示服装消费者对于零售借贷行为的态度. 调查结果促进了研究人员和从业人员对于零售借贷行为的理解, 同时也深入洞察了服装零售业中的零售借贷问题. 在研究1中, 我们把在过去一年中有零售借贷行为的人分成七组进行五次集中讨论. 参加了这次讨论的韩国消费者中, 有35个在大城市居住. 大部分消费者都是20来岁(21岁), 且以女性居多(24个). 大部分的参与者从一个零售商处购进一批服装, 然后对旧的衣物不是要求全额退款就是就是要求将旧的衣物更换成新的. 零售借贷行为的动机包括社会需要, 工作需要, 时尚需要和 "智能购物" 的理念. 与其他国家现有的研究的结论相似, 在分析时装商店的零售借贷现象时, 最经常被提到的原因是社会需要. 而消费者的道德价值观, 对大公司的态度, 以往的借贷消费经历, 也被认为是影响消费者的零售借贷行为的可能因素. 在研究2中, 收集数据的问卷是基于第一部分研究的成果和其他现有研究结果设计的. 问卷的问题主要关注消费者的道德信仰, 寻求刺激的倾向, 自我价值, 过去的零售工作经验, 零售贷款的经验, 以及他们的一些群体特征等等. 数据的收集是由首尔一家商业网络研究公司的在线调查小组来完成的. 为了保证样本的多样化和有效性, 该公司设计了这样的抽样配额(男: 女= 1:1, 20岁: 30岁: 40岁= 1:1:1, 零售经验: 没有零售经验= 1:3). 共有401个在前6个月有过购买服装经历的消费者参加了这次网上调查. 结果显示19.7%的受访者都表示他们曾经有过借贷购买时尚商品的经历. 在这些受访者中, 男性借贷人约占57%, 多于女性借贷人. 通过年龄的分布来看, x2 显示在拥有或者没有零售借贷经历的受访人之间存在着统计学上的差异: 有41.8%的受访者是在40岁的时候拥有零售借贷经历, 而那些没有零售借贷经历的受访者大约分布在20岁到40岁之间. 在收入方面, 拥有或者没有零售借贷经历的受访者之间也有很大的不同: 前者较于后者, 收入要高一些. T测试主要是在有或者没有零售借贷经验的受访者之间进行比较, 对比他们的时尚购物行为, 道德信念, 感觉寻求的倾向和对零售借贷行为的态度. 与那些没有借贷经验的受访者相比, 有经验者更趋向于频繁的购买时尚物品或者花费更多的钱用在购买时尚物品上. 有借贷购买经验的顾客往往比无经验者有更高的寻求新奇刺激的倾向. 一份回馈的分析表明对于时尚物品零售借贷购买的态度和顾客的道德信仰呈负相关, 但是与每月购买时尚物品的频率, 对新奇事物感觉趋向的走势以及过去的时尚物品零售借贷的经验呈正相关. 在这些变数之中, 过往的零售借贷经验是最重要的预测因素, 道德信念紧随其后. 本次研究作为初次尝试旨在了解零售借贷行为基础背后的动机和影响这些行为的要素. 这次研究的结果可以使我们对消费者零售借贷行为有更深一步的理解, 并为解决方法提供一个基础, 以帮助减少零售借贷行为和时装零售商店的不适当回扣. 这个结果也可以长期为消费者教育提供资料. 为了更好的理解时尚零售借贷行为, 未来还有更多的研究亟待进行.