• Title/Summary/Keyword: fashion analysis

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Product Analysis and Development of Amblyopia Eye Patch for Children

  • Lim, Hosun;Sung, Juyoung
    • Fashion, Industry and Education
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    • v.14 no.2
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    • pp.1-10
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    • 2016
  • In the present study, the materials, sizes, and designs of blind eye patch products of skin-adhesive type and glass-attachment type currently available in the market will be analyzed and ergonomically appropriate blind eye patches will be developed. Although these skin-adhesive type eye patches were easy to use, they had shortcomings such as skin troubles due to the adhesive used on the weak and sensitive skin of children and the fact that eyebrows are pulled out and the skin is irritated when the eye patches are detached after being attached. The non-adhesive type eye patches were blind patches to be worn by putting into glasses. These products were made using diverse materials such as neoprene, non-woven fabrics, and felt and showed differences in tactile impressions and irritation to the skin depending on material characteristics. In addition, most products were efficient in blocking light with three-dimensional oval designs comprising darts. In the present study, blind eye patches were designed to reduce skin troubles by using sweat-absorbing and quick-drying functional materials with soft tactile impressions. In addition, to increase the effect to block light and the degree of tight contact with the skin when the blind eye patches are worn compared to existing eye patch designs, the sides of the wings of the blind eye patches were widened, glass frame fixing plates were added, and the darts were made to be curved thereby making an ergonomic design reflecting the shape of the face. The non-adhesive type blind eye patches developed in the present study are considered to enhance the wearing sensation with the use of the material without skin irritation but with cushioning feelings and the ergonomic design reflecting the contour of the face.

Effects of beauty vloggers' parasocial interaction on Chinese consumers' attitudes toward vlogs and the products (뷰티 블로거에 대한 중국 소비자의 준사회적 상호작용이 동영상 태도와 제품 태도에 미치는 영향)

  • Nan, Meina;Park, Jee-Sun
    • The Research Journal of the Costume Culture
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    • v.26 no.5
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    • pp.649-664
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    • 2018
  • With the rapid growth of the Chinese cosmetics market and the continuous introduction of new products into the market, beauty videos generated by other consumers, that are by beauty vloggers, have become a major source of information for cosmetics consumers. With the popularity of beauty vlogs in China, beauty vloggers have become influencers who affect consumers' information processing and attitude development regarding cosmetic products and beauty routines. The current study aims to explore the characteristics of beauty vloggers that affect consumers' attitudes toward both the beauty vlogs and the products featured in those vlogs. Based on parasocial interaction theory, the study examines whether perceived characteristics of beauty vloggers influence consumers' perceived parasocial interaction, which in turn influences their attitudes. The study employs an online survey, which was administered to female consumers in China. Data from a total of 372 responses was used for analysis. Findings show that the perceived similarities to and perceived trustworthiness of vloggers have a significant impact on parasocial interactions, which influences consumer attitudes toward both the vlogs and the products shown in them. Perceived reliability and perceived attractiveness are shown to have a positive impact on consumer attitudes toward vlogs. Perceived expertise, attractiveness, similarity, and trustworthiness have all been shown to affect product attitudes. These results show that while beauty vlogs have a significant impact on consumers' decision-making processes, the perceived characteristics of beauty vloggers themselves are important to consumers in the development of their attitudes toward both vlogs and products.

Comparison of bodice prototypes of adolescent male students using 3D virtual simulation program (3D 가상착의 프로그램을 활용한 청소년 남학생의 보디스 원형 비교)

  • Cha, Su-Joung
    • The Research Journal of the Costume Culture
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    • v.26 no.5
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    • pp.727-743
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    • 2018
  • In this study, we used the 3D simulation program to create bodice patterns for adolescents boy students and analyze the fitting and air gap through 3D simulation. The purpose of this study was to select the bodice pattern method that best suited the body shapes of the adolescents male students. The subjects of this study were the French E pattern, Japanese N pattern, and Korean industrial L and J patterns. The applied size was the sixth Korean human body size survey data of 2010 Korea. The age range of the subjects was 13-18 years. DC Suite Program Ver. 5.1 was used, and SPSS 23.0 program was used for data analysis. As a result of comparing the shapes of the bodice patterns in the 3D simulation program, the E pattern had two waist darts on the front and one shoulder dart and one waist dart on the back, and the J and L patterns only had one dart on the back. The N pattern had no darts on either the front or back. As a result of examining the appearance evaluation of the pattern, air gap, color distribution, and clothing cross-section, the E pattern was evaluated as the closest to the body, and the N pattern was evaluated as the pattern with the largest allowance. The J pattern was evaluated as the best fit for body shape of the male adolescents. However, it is necessary to develop a pattern system by adding extra ease in setting the center front length.

Subjectivity study on the perception types of body shape in the pregnant women

  • Cha, Su-Joung
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.12
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    • pp.101-108
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    • 2019
  • The purpose of this study was to investigate the subjective evaluation and the characteristics of each type of maternal self-awareness. It was to provide the basic data necessary for the development of clothing that can improve the satisfaction of the body shape of pregnant women. This study was conducted with Q methodology, and was performed for pregnant women over 6 months. Analysis was done with QUANL program. The recognition types of body shape of pregnant women was analyzed as three types: thin limbs and central hemispherical abdominal body shape, under abdomen protruding body shape, and thick upper arm and central abdomen protruding body shape. The thin limbs and central hemispherical abdominal body shape were considered to be normal, with the lowest BMI index before pregnancy. And the limbs were thin and the other parts were not overweight, but recognized that only the belly came out. The under abdomen protruding body shape was overweight with the highest BMI index before pregnancy. In addition to the circumference of the chest and hips, the body was gaining weight and was perceived to have a belly drooping down. The thick upper arm and central abdomen protruding body shape recognized that the middle part of the abdomen protruded like the first type, but it was different from the first type because the upper arm was thickened. In the future study, it would be a meaningful study to compare and analyze the difference with the recognition body of this study through analyzing the actual body shape of pregnant women.

Clustering of Facial Color Types and Their Favorable Colors on Korean Adult Males (한국 남성의 얼굴 피부색 분류와 유형에 어울리는 색채 연구)

  • Kim, Ku-Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.2 s.150
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    • pp.316-325
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    • 2006
  • The colors of apparel are getting more important to give the differentiated character on fiber and fabrics. This study was to extract the favorable colors that become to facial color types. Research was carried out to classify the facial colors into several similar facial color groups. With JX-777, 2 points of face: forehead and cheek, were measured and classified into 3 facial color types. Sample size was 418 Korean adult males and other 15 of new males subjects. New chosen 3 subjects who had the classified facial color types, wore silver gown and black hat on his head to minimize the interaction of the clothe color an hair. The 40 standardized color samples were used to extract the favorable colors. 187 respondents answered the degree of becomingness of color samples on 3 facial color types. Data were analyzed by K-means cluster analysis, ANOVA and Duncan multiple range test using SPSS Win. 12. Findings were as follows: 1. 418 subjects who had YR colors were classified into 3 kinds of facial color groups. Type 1 was 4.59YR 5.89/5.12, Type 2 was 5.61 YR 5.41/4.79 and Type 3 was 4.38YR 6.49/4.89 respectively. 2. Favorable colors for Type 1 were 2 colors that belonged to ' a ' group from among colors that were divided into a, b, c group and 18 colors that belonged to ' a ' group from among colors that were divided into a, b group by Duncan post hoc test. 3. Type 2 showed that this type had many unfavorable colors. Unfavorable colors were 16 colors that belonged to ' c ' by Duncan test. 5. Favorable colors for Type 3 were 14 colors that belonged to ' a ' from among colors that were divided into a, b, c and 16 colors that belonged to ' a ' from among colors that were divided into a, b by Duncan test.

Shopping behavior, attitude and characteristics of internet clothing shoppers (인터넷 의류구매자의 의류쇼핑행동, 태도 및 특성)

  • 하오선;신혜원
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.1
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    • pp.71-82
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    • 2001
  • In this study, Internet users were separated into 3 groups(clothing shoppers, clothing non-shoppers, non-shoppers). Shopping behavior of clothing shoppers(those who used the internet channel for clothing shopping) and the attitude to internet clothing shopping were examined. And characteristics of clothing shoppers were compared with characteristics of clothing non-shoppers(those who purchased goods except clothing on internet) and non-shoppers(those who purchased nothing on internet). The reason why clothing non-shoppers and non-shoppers didnt purchase clothing on internet was also investigated. Questionaire was used as method of gathering data. Mean, ANOVA, Duncan-test, t-test and $\chi$$^2$-test were used for data analysis. 1. Clothing shoppers considered carefully design, exchange & refund, quality and price and purchased generally T-shirt, underwear, jeans and sports wear. 2. Clothing shoppers thought clothing in internet shopping malls was not various in item, design, color, size and price. But they were satisfied with shopping convenience. 3. Clothing shoppers were more conscious of the shopping cost compared with clothing non-shoppers and non-shoppers Recreational shopping orientations and fashion leader orientations were low in both groups. Self-confidence in connection with clothing purchase were high in each groups, but that of clothing shoppers were relatively higher than clothing non-shoppers and non-shoppers. 4. The reason why clothing non-shoppers and non-shoppers didnt purchase clothing in internet shopping malls was that they wanted to buy after trying on clothing in a store, didnt believe the quality of clothing, didnt need to purchase clothing in internet shopping malls, and worried about exchange & refund.

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Analysis of the Current State and the Curriculum of Beauty Related Higher Education Programs in Korea (국내 뷰티 관련 고등교육 프로그램의 현황 및 교과과정 조사 연구)

  • Li, Longchun;Ahn, Cheunsoon;Narantuya, Lkhagva;Park, Seonhwa;Zhao, Xue
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.2
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    • pp.221-239
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    • 2016
  • This research investigates the current state of beauty related curriculums and departments of undergraduate and graduate programs in Korea. The results also compared beauty related programs at selected overseas universities. A comprehensive list of 4-year universities with beauty related undergraduate and/or graduate programs were surveyed using the KCUE University Entrance Information (http://www.adiga.kr) site provided by the Korean Council for University Education. Information on the name of the department, curriculum, and year of foundation were obtained from the websites of individual universities. There were 58 universities which have beauty related higher education programs; 43 undergraduate programs, 12 graduate programs, and 40 special graduate programs. The number of special graduate departments were 3.7 times larger than the graduate departments; in addition, 43.9% of the special graduate departments were located in the Seoul/Gyeonggi/Incheon area. The curriculums of beauty related 4-year undergraduate departments were focused on the 'Beauty care service' area (50.2%), whereas the curriculums of graduate departments were focused on the 'Cosmetic science' area (40.8%). In case of the special graduate programs, there was little difference between the 'Beauty care service' area (24.4%) and the 'Cosmetic science' area (27.7%). Beauty related programs of overseas universities were mostly focused on cosmetic science with some universities specialized in the marketing aspect.

Factors that Influence the Entry Mode Choice of Foreign Apparel Brands in Korea (해외의류브랜드 국내시장 진입방식 결정요인 분석)

  • Seo, Yu-Jin;Lee, Jae-Ho
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.11
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    • pp.1719-1732
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    • 2009
  • A firm seeking to enter a foreign market must make an important strategic decision of which market entry mode to use. Because entry modes involve resource commitments, the initial choice by a firm on a particular entry mode is difficult to change without a considerable loss of time and money. Substantial prior research has been undertaken to explain why firms select a particular entry mode into global markets. However, there exists limited research on this area in the field of foreign apparel brands in Korea, although some research has analyzed influential entry mode factors when Korean textile and clothing companies went overseas. This study reviews prior research on the entry mode choice and analyzes the factors that influence the entry mode choice for 510 foreign clothing brands in Korea. Price range, clothing types, distribution strategy, and cultural distance were considered as influential determinants for different entry mode choices. Crosstabs with a chi-square test and logistic regression are used for analysis. This study shows that high-priced brands and luxury brands are associated with the export orientated entry mode in the Korean market. Brands that pursued the strategy of multiple distribution channels showed a preference for a licensing mode or direct investment over other entry modes, and brands from higher-cultural-distance countries entered the Korean clothing market by licensing mode. The findings of this study are appropriate for the strategic planning of foreign apparel intent on entering the Korean market or for Korean apparel firms planning to enter the global market.

The Production Conditions and Consumer Satisfaction of Men's Scuba Diving Suits (국내 남성용 스킨스쿠버복 생산실태 및 소비자 만족도)

  • Choi, Jin-Hee;Jeong, Jin-Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.11
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    • pp.1683-1695
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    • 2009
  • This study analyzes the production process of eight domestic companies that manufacture scuba diving suits for men with an emphasis on the level of consumer satisfaction in scuba diving suits purchases. One hundred fifty questionnaires were distributed and a total of 140 usable data were coded for further statistical analysis that includes descriptive statistics (frequency and ${\chi}^2$ test) through SPSSWIN 17.0. The results show that a majority of the domestic scuba diving suit companies were either small, manufactured products under original equipment manufacturer (OEM) brands, or were involved in the import business. Many of these companies have developed a local sizing system derived from a company database of customer sizing. As a result, different companies have different sizes that lead to confusion and complication among consumers in selecting the correct size for scuba diving suits. The results indicate that most high-priced diving suits are made of imported fabrics because they had superior quality, fitness, and thickness compared to domestic brands. The degree of consumer satisfaction with scuba diving suits was found to be low in comfort, stuffiness, and activity. Respondents indicated that they felt a little tightness in circumstances such as bust, wrist, and thigh in measurements of circumstances. On the other hand, the respondents showed a high degree of satisfaction with body fitness in scuba diving suits. Further research will clarify a standardized sizing system and develop patterns suitable for Korean men's scuba diving suit body sizes.

The Differences in Processing Type of Working Memory in Music Reading between Experts and Novices (악보 읽기에서 나타나는 전문가와 초보자의 작업기억에서의 처리 유형의 차이)

  • 전명훈;한광희
    • Science of Emotion and Sensibility
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    • v.6 no.3
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    • pp.21-28
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    • 2003
  • This study investigated the differences in processing type of working memory between experts and novices when they read music scores. Two experiments were conducted with the articulatory suppression condition. In Experiment 1, eight half notes were shown on the screen for a brief period of time, participants were then requested to write the notes on a music sheet. the stimuli were divided into two: melodious and unmelodious. In similar fashion, Experiment 2 consisted of four-chord sequences, which contained three notes each. The stimuli were also divided into two: harmonious and disharmonious. As an analysis of the results in Experiment 1 & 2, novices commonly showed better performances in the non-articulatory suppression condition than the articulatory suppression condition with both stimuli types. However, experts were relatively affected little by the articulatory suppression with harmonious stimuli. These findings support that while novices entirely depend on the articulatory loop, experts may encode the notes through the visuo-spatial sketchpad before they transfer the information to the phonological store when they are familiar with material.

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