• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.5
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• pp.620-633
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• 2019

The popularity of cosmetic procedures has increased over the past decade. Korean consumers have shown different levels of demand for the two types of cosmetic procedures (surgical and nonsurgical). This study examines the effect of appearance pressure from family, friends, and social media on the internalization and face/body satisfaction that can determine the levels of acceptance for each cosmetic procedure among young Korean females. Data was collected from 379 females in their 20s and 30s, using an online survey questionnaire. Statistical analysis were performed using SPSS 24.0 and AMOS. The results indicated that only social media pressure significantly influenced young women's internalization of attractive appearance. Internalization was negatively associated with face and body satisfaction. Face satisfaction was negatively related to the acceptance of cosmetic surgical and nonsurgical procedures; however, body satisfaction was not related to the acceptance of cosmetic surgical and nonsurgical procedures. This study highlights the significant importance of social media and its powerful impact on developing young women's body image perceptions.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.5
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• pp.768-777
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• 2019

This study established a lower garment sizing system for elderly men over 65 years of age based on 535 males selected from the 5th Korean Anthropometric survey. The results are as follows. Most elderly men body measurements were smaller for adult males (except for the waist area); however, abdominal obesity has changed to body type. The standard deviation was applied around the average values of waist circumference and hip circumference for the suggestion of a lower garment sizing system for elderly men. The interval between the designation was ${\pm}2.5cm$ with an average waist circumference of 86 cm and ${\pm}2cm$ with an average hip circumference of 92 cm. A total of 13 designation sections were established in consideration of the cover ratio and cover efficiency. The cover ratio in the 13 nominal sections was 77.2%. The segmental distribution rate presented in the results will also be useful for production planning in specific sizes and enable rational production.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.4
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• pp.727-739
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• 2021

The purpose of this study is to present the objective evaluation semantic scale of avant-garde design. Apparel majors were asked to express associative vocabulary, design development, and final design intentions for the avant-garde, and the final 70 copies were used for analysis. The results found the item style was shown often in the order of dress, coat, and combination of shirt and pants. In order, the silhouettes appeared as atypical, complex, square, and triangular; the decorations appeared as feathers, frills, and round sculptures; and the idea method appeared as extreme, association, and removal method. In examining the relations of associative words and idea designs, the dress had relations with associative words such as 'peculiar,' 'futuristic,' 'fancy,' 'Comme des Garcons,' and 'deconstruction.' As for the relationship between the idea design and the expression image vocabulary, it was found that 'one piece' recalled 'huge,' 'volume,' 'abundant,' 'peculiar,' and 'unknown,' while 'coat' recalled 'huge,' 'big silhouette,' and 'padding.' In conducting the word cloud technique, the overall design showed the central keywords were 'huge,' 'big silhouette,' 'unbalance,' 'feather,' 'structural,' 'unknown,' and 'frill,' in order.

• The Journal of Industrial Distribution & Business
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• v.12 no.8
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• pp.33-39
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• 2021

Purpose: The influence of age on time preference is not identified in the usual cross-sectional analysis. This study aims to test whether age affects time preference after controlling for the effects of individual heterogeneity including cohort effects. Research design, data and methodology: Drawing on a nationally representative panel dataset of Indonesians, we estimate the effects of age on time preference after controlling for unobserved individual heterogeneity as well as potential cohort effects. We measure time preference exploiting information on two sets of multiple price lists: one for a one-year delay, and the other for a five-year delay. Results: When we controlled for time-invariant individual characteristics, including birth cohort effects in a fixed effects model, the older men and women were more patient in a linear fashion, particularly when the delay was longer. To highlight the importance of controlling for individual fixed effects, we repeated the specification without controlling for individual fixed effects in OLS or censored maximum likelihood regression; we found no relation between age and impatience in men or women and for a one or five-year delay. Conclusions: The older men and women are more patient, and time preferences are correlated with unobserved individual heterogeneity.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.7
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• pp.3756-3777
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• 2019

Recent internet development is helping malware researchers to generate malicious code variants through automated tools. Due to this reason, the number of malicious variants is increasing day by day. Consequently, the performance improvement in malware analysis is the critical requirement to stop the rapid expansion of malware. The existing research proved that the similarities among malware variants could be used for detection and family classification. In this paper, a Cross-Platform Malware Variant Classification System (CP-MVCS) proposed that converted malware binary into a grayscale image. Further, malicious features extracted from the grayscale image through Combined SIFT-GIST Malware (CSGM) description. Later, these features used to identify the relevant family of malware variant. CP-MVCS reduced computational time and improved classification accuracy by using CSGM feature description along machine learning classification. The experiment performed on four publically available datasets of Windows OS and Android OS. The experimental results showed that the computation time and malware classification accuracy of CP-MVCS was higher than traditional methods. The evaluation also showed that CP-MVCS was not only differentiated families of malware variants but also identified both malware and benign samples in mix fashion efficiently.

• Journal of the Korea Society of Computer and Information
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• v.24 no.3
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• pp.135-141
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• 2019

The purpose of this study was to analyze the direct measurement data of 20-25 years male university students of 7th Size Korea data and to characterize and to type the body shape of lower body. It was to provide basic data for male university students' pants pattern production. The lower body part consisted of the 'horizontal factor' of the lower body composed of circumference, thickness, width, and 'vertical factor' of the lower body composed of the length and height. This was consistent with the analysis of the body shape factor of the lower half of male adolescents. The lower body shape was classified into four types. Type 1 was thick and relatively long in the lower body and was named 'thick long leg'. Type 2 was named 'short bird legs' because the lower body was thin and relatively short. Type 3 was relatively thin and long, so the lower body was named 'long crane leg'. In Type 4, the lower body was relatively thick and short, which means 'short pillar leg'. In the case of 20-25 year-old male university students, they have different body shapes depending on the girth and length of the lower half of their body as they have reached adulthood. Therefore, it would be necessary to provide a sales system that allows the repair of the length of the pants to be facilitated, and the length of the pants to be repaired when the pants are selected according to the circumference. Future studies will need to classify the body shape according to angle and flatness.

• The Research Journal of the Costume Culture
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• v.27 no.5
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• pp.524-537
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• 2019

The aim of this study was to explore the effect of combinations of diverse methods notifying price discounts (i.e., reference price, odd price, and discount rate signs) and the relationships among product attribute perception, discount perception, attitude toward product, and purchase intention of product. Experiments were conducted where 12 stimuli of different price discount information notifications regarding T-shirt advertisements were presented to 352 informants. The results showed that notification of each type of discount information increased discount perception, whereas no effect due to the size of letters used in the discount rate notification was found. As more price discount information notifications were used, discount perception tended to become stronger. The results of ANOVA analysis show that both product attribute perception and discount perception affected attitude toward the product. In addition, product purchase intention was determined by attitude toward the product as well as price discount perception. Based on these findings, marketers may want to use a combination of methods of price discount notifications in advertisements to deliver price discount information clearly to consumers. Confirmation of discount information using multiple cues would help consumers to notice and perceive price discount information provided by retailers more effectively. Discount information is crucial for increasing both purchase intention and favorable attitude, therefore, diverse strategies regarding discount information presentations should be developed, tested and applied in the real world of retailing.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.4
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• pp.549-561
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• 2019

This study investigated the impact of appearance pressure from celebrities' social media upon internalization of mesomorphic ideal and muscularity dissatisfaction and the moderating role of time spent on social media in the relationships among variables in a sample of young Korean men (N=247). Those men who regularly participate in physical activities more than three times a week were included in our sample. Structural equation modeling analysis revealed that celebrities' social media pressure directly influenced both internalization and muscularity dissatisfaction, and internalization predicted muscularity dissatisfaction. A significant mediating effect of internalization in the relationships between celebrities' social media pressure and muscularity dissatisfaction was found. However, the moderating effect of time spent on social media was not found. The present results highlight the significant and negative effects of celebrities' social media on male's body image perception. By comparing the results of this study to previous studies, we can anticipate that the effects of social media on users' body image concerns can differ between male and female in the matter of time spent on social media. Implications of the study results and suggestions for future studies are discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.2
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• pp.167-183
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• 2019

This study examines the dimensions of brand experience and brand commitment within mass cosmetic brand stores that target female high school students and analyzes the effect of multi-dimension brand experience and brand commitment on brand loyalty. A model linking brand experience to brand commitment and loyalty was tested, using structural equation modeling analysis. A total of 175 female high school students completed the online questionnaire. The current study extended the understandings of the construct of brand commitment by adopting a broadened five-component consumer commitment. The results confirmed that developing brand experience in domestic mass cosmetics brand stores influences consumer loyalty through various types of brand commitment. This study can be beneficial for brand managers by providing guidelines on how to establish consumer loyalty affected by brand experience through brand commitment. Especially, brand managers should consider the negative impacts of forced commitment on consumer loyalty despite brand experience within the stores not influencing teenage consumers' forced commitment toward mass cosmetic brands. The importance of habitual commitment in the relationship between brand experience and loyalty was also revealed. The results can provide a realistic blueprint for consumer brand experience and commitment strategy.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.203-204
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• 2014

Recently, to satisfy the customer's requirements for glasses such as rating of glasses or choosing, glasses industry is supporting various types and tools for making one's appearance good. In this research, we study the strategy for implementing a site for glasses to customizing a person not to distinguish whether the customer is older or younger etc. For the purpose of implementing a site for glasses, first, we suggest a differentiated methodology through analysis of glasses industry service and features of existential representative glasses sites. Through the activation of the marketing strategies, marketing in a glasses market is expected to be competitive.