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http://dx.doi.org/10.5850/JKSCT.2021.45.4.727

Relationship between Vocabulary and Design in Design Ideation Process -Focusing on Avant-garde Fashion Design-  

Kim, Yoon Kyoung (Dept. of Clothing & Textiles, Pusan National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.45, no.4, 2021 , pp. 727-739 More about this Journal
Abstract
The purpose of this study is to present the objective evaluation semantic scale of avant-garde design. Apparel majors were asked to express associative vocabulary, design development, and final design intentions for the avant-garde, and the final 70 copies were used for analysis. The results found the item style was shown often in the order of dress, coat, and combination of shirt and pants. In order, the silhouettes appeared as atypical, complex, square, and triangular; the decorations appeared as feathers, frills, and round sculptures; and the idea method appeared as extreme, association, and removal method. In examining the relations of associative words and idea designs, the dress had relations with associative words such as 'peculiar,' 'futuristic,' 'fancy,' 'Comme des Garcons,' and 'deconstruction.' As for the relationship between the idea design and the expression image vocabulary, it was found that 'one piece' recalled 'huge,' 'volume,' 'abundant,' 'peculiar,' and 'unknown,' while 'coat' recalled 'huge,' 'big silhouette,' and 'padding.' In conducting the word cloud technique, the overall design showed the central keywords were 'huge,' 'big silhouette,' 'unbalance,' 'feather,' 'structural,' 'unknown,' and 'frill,' in order.
Keywords
Avant-garde; Vocabulary; Design;
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