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Effects of Celebrities' Social Media Pressure on Internalization and Muscularity Dissatisfaction among Men

이상적인 남성의 신체에 대한 연예인의 소셜 미디어 압박이 내면화와 근육 불만족에 미치는 영향

  • Lee, Minsun (Center for Perception and Behavioral Research, Incheon National University) ;
  • Lee, Hyun-Hwa (Dept. of Fashion Design & Textiles, Inha University)
  • 이민선 (인천대학교 인지행동 연구센터) ;
  • 이현화 (인하대학교 의류디자인학과)
  • Received : 2019.05.31
  • Accepted : 2019.07.03
  • Published : 2019.08.31

Abstract

This study investigated the impact of appearance pressure from celebrities' social media upon internalization of mesomorphic ideal and muscularity dissatisfaction and the moderating role of time spent on social media in the relationships among variables in a sample of young Korean men (N=247). Those men who regularly participate in physical activities more than three times a week were included in our sample. Structural equation modeling analysis revealed that celebrities' social media pressure directly influenced both internalization and muscularity dissatisfaction, and internalization predicted muscularity dissatisfaction. A significant mediating effect of internalization in the relationships between celebrities' social media pressure and muscularity dissatisfaction was found. However, the moderating effect of time spent on social media was not found. The present results highlight the significant and negative effects of celebrities' social media on male's body image perception. By comparing the results of this study to previous studies, we can anticipate that the effects of social media on users' body image concerns can differ between male and female in the matter of time spent on social media. Implications of the study results and suggestions for future studies are discussed.

Keywords

Acknowledgement

Supported by : Inha University

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