• The Research Journal of the Costume Culture
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• v.11 no.4
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• pp.578-590
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• 2003

The purpose of this study was to analyze the formative characteristics appeared in modem Kitsch fashion which has been shown through the empirical data photogrphes from the 2000's to 2003 and the formative characteristics of Kitsch were divided into the material, ornament, color, pattern to understand the modem Kitsch fashion. The findings of this study could be summarized as follows: First, the modem Kitsch fashion in the material was used cheap, counterfeit materials like vinyl, artificial leather, immitation fur, beads and non-artistic materials like metal, plastic, paper and voluptuous material like seethrough to express eroticism and superficiality as the characteristic of Kitsch. Second, Kitsch fashion in the ornament was shown over-decoration by using the various accessories like bracelet, metal belt, gloves, etc to express as childish and coarse mixtures as the characteristic of Kitsch. Third, the modem Kitsch fashion was using splendid and bright, primary colors to express the image of complicated accumulation. Fourth, the modern Kitsch fashion mainly in the pattern was using ethnic, folklore and pop art pattern or print used hippies and pop art fashion to express the primitive purity as bounding of civilized society.

• Journal of Fashion Business
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• v.8 no.2
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• pp.154-167
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• 2004

The purpose of this study was to develop fashion designs using masks on the basis of plasticity of masks. This study was conducted both theoretically and empirically. In a theoretical study, mask-related research and fashion-related literature were examined. In an empirical study, masks used in collections since the 1990's were analyzed through fashion magazines and fashion web sites. Based on such theoretical researches, masks used in modern fashion collections were divided into accessories and clothing to analyze and three fashion designs were developed on the basis of results described above. This study intended to express a romantic look with primitive mood that added formative elements of a mask to the design concept of "Romantic-Primitive". First, forms of masks were simplified and deconstructed and then some methods such as textile printing, leather handicraft, or applique were expressed.

• International Journal of Costume and Fashion
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• v.3
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• pp.37-49
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• 2003

In the oral literature of the Mongolians such as folk-tales, legend, epics, poetry, songs, riddles etc., there are endless examples describing various stories about the origin of the costumes, ornaments and accessories, or the way how they were designed and changed with the times and how they correspond with relevant customs, public rituals and etiquette in general. In this paper we argue that every piece of the Mongolian national costumes and wear in general has specific meaning and symbolism, which is still the miraculous universe waiting to be unveiled properly. As for the Mongolians, the costumes and accessories mean the treasury of intellectual culture of their own as well as their daily necessities of life. There are still many undiscovered features of ancient national culture, apart from characteristics of various tribes and clans of the Mongolians.

• Journal of the Korean Society of Fashion and Beauty
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• v.3 no.3 s.3
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• pp.1-10
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• 2005

The objectives of this research were to find out factor of image perception about women's accessories, to test differences in image evaluation according to materials and forms, and to investigate differences in image evaluation according to total stimuli. The results of this study were as follows. First, the accessory image factor derived four categories: attractiveness, prettiness, gorgeousness, and soft. Second, in two dependent variables, material and form had no significant interaction effects on attractiveness, prettiness, gorgeousness, and soft. In main effect, there was a significant difference of attractiveness, prettiness, and gorgeousness according to form. That is, the lined types had better prettiness and gorgeousness than the attachable ones. There was a significant difference of attractiveness, prettiness, gorgeousness, and soft according to materials. That is, pearl was considered to be the most attractive and soft. Plastic was evaluated image of least fashionable and soft, gold did image of the least gorgeous. Third, the attractiveness of attachable diamond earring was evaluated the highest, and the lined plastic ones did the lowest. It was evaluated and concluded that the lined plastic ones is considered the prettiness and most gorgeous where as any earring with attachable gold earring were considered the least prettiness and gorgeous. The attachable silver or pearl earrings were considered to be projecting the softest image whereas the lined gold and attachable plastic ones the opposite.

• Journal of the Korean Society of Costume
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• v.61 no.4
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• pp.76-91
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• 2011

During the era of Joseon Dynasty when the Confucian ideas were prevailing all over the manners of living, most women were usually living separated in the boudoirs, the isolated living quarters exclusively for women, where they used to do much troublesome needleworks for the traditional kerchiefs and embroideries for which they poured out their souls and hand skills. And therefore, nowadays, such works are deemed much valuable for either formative or artistic point of view, and their legitimate cultural designs are receiving much publicity from a number of mass communications as one of the national competitive powers. Thus, I, the researcher for the subject study, have completed 1-year researching lessons on the traditional kerchief and embroidery of Ms. Hyeon-Hee Kim, the Mater-hand, at Korea Traditional Handicrafts Institute of Korea Cultural Heritage Foundation, and then engaged myself in the creative works relevant to the subject by cultivating the power of understanding to such field, restoring the techniques of the traditional handicrafts, reconstructing them into the modern sensual descriptions, and also trying to apply various transformations and modifications to them.

• Journal of Fashion Business
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• v.10 no.3
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• pp.44-53
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• 2006

The purposes of this study were to find out any significants among somatotypes and face types and importance of image making to successful students' life. The respondents were composed of 181 males and 160 females. It consists of total 29 items including the facial features, personality expression methods, characteristics of body shapes, image making, colors and neckline and their responses were measured with Likert 5-point scale. For data analysis, descriptive statistics, cross-tabulation analysis including $Χ^2$-test and frequency analysis were used. As the results, 47％ of male students and 28% of female students responded they were satisfied with their own facial types. 32% of male students and all female students were not satisfied with their own body shapes and fashion depends on accessories like hat, sunglasses, boots and necklace rather than dress itself. All male and female students were not satisfied with their body shapes and recognized the importance of image. They answered that they change image if someone advices their image and it suggests that information and intellectual needs of image making are required and approach to efficient methods of image making is needed.

• Journal of the Korea Fashion and Costume Design Association
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• v.1 no.1
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• pp.127-139
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• 1999

The purpose of this study was to understand the preference of fashion materials according to the degree of consciousness and satisfaction of body. A survey was conducted using the randomly selected 439 woman students in the twenties. The consciousness variable had three levels which were lean, medium, and obese shape for each whole, upper and lower body with self-consciousness. Also, satisfaction variable had three levels which were satisfying, average, and unsatisfying group. We analyzed the data using analysis of correlation, crosstabulation analysis, and analysis of variance including Duncan multiple test. The results were as follows: 1) There was the positive correlation between height, leg, and arm length, and each variable, and the negative correlation between back, hip, thigh, waist, lower leg, ankle, and upper arm, and each variable. Also, we could observe the pattern that the larger the head or the more the weight was, the lower the satisfaction of body was. 2) There were no strong correlation between breast and hand size and each variable. From the crossed classification, we could observe the trend that the smaller the breast was, the lower the satisfaction of body was. 3) There were the strong correlation between whole and upper body in consciousness degree and between whole and lower body in satisfaction. 4) The consciousness of the whole body was shown lean shape 23.4%. medium shape 49.2%, and obese shape 27.2%. For the satisfaction degree of the whole body, satisfaction was shown 6.8%, average 41.7% and unsatisfaction 51.4%, so the satisfaction group is very small. 5) From the analysis for the consciousness degree of the whole body, the preferred fashion materials were polyester and acetate in casual wear, linen, polyester, acryl, T/W, and polyurethan in formal wear, and cotton, nylon, TIC, and T/W in sports wear. There was significant difference in casual wear, formal wear, and sports wear, but, not in underwear and accessories among he consciousness groups. 6) From the analysis for the satisfaction degree of the whole body, the preferred fashion materials were linen, silk, and acetate in casual wear, cotton in underwear, polyurethane in formal wear, and nylon in sports wear. There was the significant difference in casual wear, underwear, formal wear and sports wear, but, not in accessories among the satisfaction groups.

• Journal of Fashion Business
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• v.8 no.4
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• pp.60-67
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• 2004

The purpose of this study was to examine fashion counterfeit purchasing behavior and purchasing intention among Koreans and Americans. 486 female college students were surveyed for this study. For data analysis, descriptive statistics, 2-test, and t-test were used. As the results, generally Korean consumers had purchased more fashion counterfeits than American consumers. There were significantly differences between two groups on 5 fashoin brand counterfeits. That is, handbag of PRADA or LOUIS VUITTON, shoes of Ferragamo, or Gucci, clothing of DKNY, PRADA, or CK, sunglass of Gucci or Channel, and accessories of Agatha, Cartier, or Tiffany were purchased by Korean consumers much more than by U.S consumers. Also, Koreans had more higher purchasing intentions toward fashion counterfeits than Americans except clothing. Based on these results, fashion marketing would be suggested.

• Journal of the Korea Fashion and Costume Design Association
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• v.3 no.1
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• pp.93-115
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• 2001

Korean textile industry is faced a turning point, And the culture of a country itself is getting a main competetive items. Therefore, this study is focused upon developing fashion items of Korean image. For this study purpose, I carried out literature review and questionnaires were surveyed with 129 women, to see how Korean women interested in costume are conscious of Korean image and the way to develop Korean image fashion items. The study results are as follows. 1. To Koreans, the elements of Korean image were Hanbok(Korean traditional cloths) and Saeckdong(traditional multi-coloured stripes), but to foreigners they were national image. 2. To develop competetive fashion items of Korean image, I recommend as follows. - set up a typical key-word of Korean image - promote top designer - globalization of Hanbok - take advantage of 2002 Wold Cup - bring Korean image fashion into vogue to the younger from domestic to abroad - make Korean image into universal fashion - start with accessories, hats, bags, scarves

• Journal of the Korean Society of Costume
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• v.44
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• pp.91-101
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• 1999

The purpose of this study was to examine the hiphop fashion which has the leading power of 1990's korean fashion flow. Hiphop Fashion represents individuals' unique characters and their culture. Baggy jeans with extra large shirts, various accessories, and a unique coordination of these items that is all their own represents the style that is hiphop. There are three major reasons why hiphop fashion has become so popular in the 1990's. First, the popularity of hiphop music whose singers directly influence the public. Second, the popularity of sports and sporting heros. These athletes' sporty Hiphop looks has amply shown that are also leaders of the hiphop fashion. Third, mass media like TV and many publications, defivitely helped to quickly spread hiphop all over the world. Music only TV stations like MTV and StarTV are good examples. Fashion always tells us much - as every anthropologist knows - and a thoughtful analysis of hiphop will reveal many interesting, and perhaps even surprising things about the men and women who wear it.