• Journal of the Korean Society of Costume
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• v.61 no.10
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• pp.16-31
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• 2011

This paper aims to identify the similarities and differences of color preference for mountain climbing wear according to gender, season and item. Total of 749 photos of mountain climbers were taken in 2009 during weekends in May and October at two mountains in Seoul. In order to analyze color by hue and tone, all the data were digitalized using Photoshop and converted to HV/C by using the Munsell Conversion software. For the purpose of data analysis, 13 colors of hue, including 10 base colors of the Munsel color system plus white, gray and black, and 12 tones of PCCS were grouped into 5 groups according to close distance. Jumper, t-shirts, vest and pants were selected as the 4 item categories. Results showed that there were clear differences in color preference based on gender. Women, with a preference for red, reddish purple, black, purple and blue, displayed wider range of choices in color as compared to men, who preferred black and blue color throughout all seasons. Yellow, green, and greenish blue were less preferred by both men and women. For pants, black represented over 90% as the main color for both genders. Overall, men preferred dark tones and women preferred vivid and bright tones. Moreover, there were less distinct differences in color preference according to season and item.

• Korean Journal of Human Ecology
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• v.17 no.4
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• pp.745-758
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• 2008

In this paper, we examined the trend information collected by apparel industries to develop fashionable products. We also investigated the product development process of a swimwear industry, ELLE Swimwear, through in-depth interviews. The results are as follows; 1. The apparel industries were collecting information about a fashion trend, international exhibitions and fairs, world collections, and a market trend to develop fashionable products. 2. As the swimwear consumers are spreaded in all ages, the launching of more specialized swimwear brand with ages is required. 3. These days, swimwear is not only an item of sportswear but also being a fashionable product on street. Therefore, the industries should try to develop a various assortment of swimwear capable of coordinating with multi-mix instead of developing a separate item. 4. To design and produce swimwear satisfying functional, sensual and cultural performance, the development of new materials and patterns are required. 5. Nurturing of swimwear pattern specialists dealing with CAD is urgently required. 6. Turning of understanding about the importance of VMD and more attractive marketing strategies by a specialized team are also required.

• Fashion & Textile Research Journal
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• v.10 no.2
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• pp.147-154
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• 2008

This study was carried out to examine the actual using condition of Yogawear and consumer's preference of Yogawear with traditional pattern. Yogawear can be developed as a cultural fashion item, because Yoga is getting universal interest with "Wellbeing Trend". A survey with 34 questionnaires was made by 305 consumers who had ever experienced Yoga from July to August, 2006. The results are as follows: 1. Most of objects were female(94%). Those who are in their twenties accounted for 50%, and those who take Yoga practice time less than 1 year accounted 63%, and those who take Yoga practice time less than 1 hour in a week accounted 46%. 2. Respondents who have Yogawear accounted 32% and they bought it in a online-shopping mall(48%), department store(16%) and discount store(11%). 3. Only 31% of respondents were satisfied of their Yogawear but they weren't satisfied about Yogawear Design, fabric and color. 4. Most preferred Yogawear style was pastel colored 'shirt & Pants' style with long sleeve using cotton fabric. 5. They liked much more modern Yogawear having korean image than completely korean style Yogawear or modern style Yogawear. 6.The benefits of Yogawear were 3 dimension: appearance, easy management, physical properties.

• Journal of the Korean Society of Costume
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• v.57 no.8
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• pp.137-151
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• 2007

This study was aimed to analyze and investigate a diversity of aesthetic values expressed in the military look designs of the Paris collections by using content analysis method to find what design characteristic and image emerged in the later 20th century. A total of 267 military look works shown in fashion magazines such as Vogue and Collezioni Donna over the period between 1996 and 2000 were collected as research data, which were classified into 5 categories such as item, silhouette, color, color coordination, fashion image. The results were summarized as follows: first, it was found that coat was the most preferred item in expressing the military look image. Second, the straight line was the most referred silhouette, which indicates that it was the most suitable silhouette in expressing he bisexual image of the military look. Third, achromatic colors such as black and white were found to be of the highest frequency, which shows that achromatic colors continued to be proposed as fashionable colors around 1996 and this influence was effected in the military look. Finally, monochromatic coordination accounted for more than half of the military look, through which it could be explained that designers utilized it greatly to make an effective expression of the masculine image.

• Fashion & Textile Research Journal
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• v.12 no.1
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• pp.10-20
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• 2010

In this research, by yearly subdividing and analyzing the characteristic of the embroidery design according to the garment item with a season the high value added is raised for a differencing and high performance conversion of the high fashion design and there is an object. In 2004, when the total 474 chapter was selected in S/S season till F/W season in 2008 and the embroidery design characteristic according to the kind of an item the analyzing method and statistical method was used. As to the first, and the embroidery design in which it follows of the garment item showed the stylized, and the plant motive of the geometric pattern by an edge and composite arrangement in an one-piece and blouse with the satin stitch and cut work technique. A monotone and the bright tone were used. The second, and the season different difference, the out line stitch, an applique, and the cut work technique S/S season were a feature. A plant, and the animal motive were expressed as the front arrangement and the monotone of the achromatic color appeared. As to F/W season, the long short stitch and satin stitch techniques were with the characteristic profit. The abstract motive showed up as the edge alignment and composite arrangement. And the plain tone and the monotone of the chromatics combination color are used. In the third, and the chronological difference, an applique the embroidery technique showed up in the out line stitch, and 2007 years in 2004 years and 2006 years. And the sentence motive of the animal, and the abstract motive the embroidery motive are embossed in 2005 years and 2006 years in 2008 years.

• Journal of Fashion Business
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• v.10 no.2
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• pp.60-82
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• 2006

The purpose of this study was to confirm and practical use the street fashion design analysis system(Web-SFAS) which was designed in preceding research. Web-SFAS was developed to analyze data fast, accurately, conveniently, and to provide them to related fields by using Information Technology (IT) in fashion design industry. By inputting, sorting and analyzing actual image data into this system, it purposes to check if it needs to be corrected and to verify its operation and application. For this study, 191 street fashion image and paper questionaries were collected on Oct. 16th from 4pm to 7pm in Gyeong-Nam area(4 markets), 2004. This study was processed basically cross research(real time research). The collected data and paper questionaries were analysed by 4 experts who had over Master Degrees, and the results were input to the Web-SFAS system. This system analyzed the results as follow ; First, Top is usually wear T-shirts, cardigan item of soft material, Bottom is usually wear Skirt, jean item of hard material. Second, As for shoes, pumps were the most popular, and as for accessories, diverse items such as shoulder bag, jewelry, and totebag were preferred. Third, fashion image, most people wear a sportive casual style with semi-casual in a close second. Therefore, We also expect that this data can be used a prediction for the next seasons design trends and needs, especially if we make an online database through this development system, then it will be easier to access faster and more accurate fashion information.

• Journal of Fashion Business
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• v.3 no.3
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• pp.15-26
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• 1999

The purpose of the study was to investigate brand images and fashion leaderships of women's wear manufacturers targeting middle-aged women or older women. Thus, this study was to be an exploratory study to investigate clothing behavior of elderly female consumers and search apprel niche-market for them. The questionnaire consists of questions on brand images, fashion leadership, and merchandise assortment. The subjects were to evaluate their brand images and rated on 5 point Likert-type scales of 29 adjectives. The fashion leadership of these brands was evaluated by the degree of fashion trends adopted on 7 aspects including fashion images, silhouettes, fabrics, colors, design details, accessories, and item-coordinations. For the survey, both interview and the subjects were 66 manufacturers which have national brands or designer brands. Among 44 respondents, 30 respondents were designers and the rest of them were merchandiser or shop managers. The SPSS PC+ package was used to calculate frequency, T-test, and cluster analysis. The results from survey of manufacturers targeting middle-aged women or older women are as follow: 1) The brand imges which they pursue are prestigious, practical, and elegance. 2) There were significant differences in brand images, and national brand manufacturers pursue stronger images in prestigious, chic, intelligent, competency, than designer brand manufacturers. 3) 40 brands were divided into two clusters. 36 brands were included in one cluster, and only 4 brand were belong to the other cluster. In this market, the image of feminity was grouped with the image of prestigious, chic, intelligent, competency. 4) In product planning, the adption level of fashion trends in 7 aspects was generally at medium level, but fashion trends were more adopted in fabric, color, and item-coordination.

• Fashion & Textile Research Journal
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• v.9 no.6
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• pp.626-636
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• 2007

The purpose of this study is to find out the important factors and efficient strategies concerning internet marketing. The areas of study interest are, the characteristics of on-line shopping mall and the consumer shopping propensity. To do this, a 24-item Internet shopping mall characteristics and a 13-item consumer shopping propensity variables were developed to collect data from the 230 samples. The sample population composed mainly of, the college students and business man who had recent on-line shopping experiences on apparel goods. The 4-item satisfaction measure was used as the dependent variable. Also, a 11-item perceived shopping value measure was developed and measured to explore the mediating effect in the path between the endogenous and exogenous variables. Findings indicate that the characteristics of Internet shopping mall significantly contribute to the utilitarian shopping values, while the consumer shopping propensity contributes to the utilitarian and hedonic shopping values. In addition, the characteristics of internet shopping mall, the consumer shopping propensity, and shopping values are the good indicators for the consumer satisfaction.

• Journal of the Korean Society of Costume
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• v.60 no.8
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• pp.29-37
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• 2010

Contemporary fashion emphasizes artistic, decorative aspects beside functional, practical targets, and pursues various materials. Also, rising of the design-based tendency, using the various tonality, texture and unveiling the new processing method, decorating technology and a new-material have made the ornaments as one of the figure that expose aesthets and individuality of designers and owner. With its unique expression and artistic beauty the design of ornament pervaded their field to figurative arts. This study aimed at the weaving technique using a hooked needle which is a crochet, and the making manufactured skirts item, moreover the study focused on putting the skirts item into the ornaments of the crochet. The skirt, which was thought to belong to women only, made easy and economic goods. Consumer also wanted to feel free and comfortable as manufactured items did, and it added individuality and practical use. This research tried to develop the design of crochet items to supplement the higher value-added, after examining the theoretical background of crochet, and analyzing crochet trend from 2005-06 F/W to 2010 S/S. As the result, it could be seen that the crochet may offer contemporary ornament art expressing formativeness of handcraft and fineness to the era of replica and manufactured goods.

• Korean Journal of Human Ecology
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• v.17 no.1
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• pp.95-103
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• 2008

From the research which it sees the knit which is the competitive power it will be able to be sufficient the craving of the consumers who are changing be light from the which provides the fundamental data for production the F/W season knit wear it tried to know the age unit preference moral difference of item. The conclusion of the research which it the same. From all age unit pullover possession at 5 working for living, the jacket the ratio of the person whom it does not have entirely appeared most highly. The age unit knit wear twenties meaning item preference from, thirties and forties appeared with the item which pullover prefers most, fifties selected a cardigan case, an ensemble and the jacket and it prefers with the fact that. It appeared with the style which it prefers most from case P1, P2 all twenties of pullover, the cardigan proposal case appeared with the style which it prefers most from C1, C2 all fifties. From the jacket it appeared with the style which the J1 prefers from fifties-forties. Each age especially the F/W season knit wear the result which examines the wearing objective against, twenties become popular, thirties expression of individuality, forties convenient of activity, fifties for the convenient of activity complement of activity the knit wear with the fact that it wears.