• 제목/요약/키워드: external stores

검색결과 98건 처리시간 0.029초

순차 제어회로 설계기법을 이용한 무장제어장치 개발 (Development of Weapon Control Unit using a Design Technique for Sequence Control Circuits)

  • 박덕배;김형신
    • 한국산학기술학회논문지
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    • 제9권3호
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    • pp.632-637
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    • 2008
  • 군용 항공기 탑재 무장제어장치는 무장관리시스템의 핵심장비로 조종사의 무장선택, 항공기 상태 및 외부 장착물 장착 상태 등에 따라 선택투하, 비상 투하 및 로켓발사 신호를 생성하여 외부 장착물을 제어한다. 본 논문은 순차 제어회로 설계기법을 이용하여 개발된 무장제어장치의 설계과정 및 성능검증에 대해 기술한다.

대학생의 우유 소비행태분석 (Analysis of Milk Consumption Behavior of College Students)

  • 이소영;김종숙;신용광
    • 현장농수산연구지
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    • 제22권1호
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    • pp.87-98
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    • 2020
  • This study analyzed milk consumption behavior of college students. According to the results of the analysis, the respondents mainly purchase milk with a capacity of 900 to 1,000 ml at the hypermarket. However, it was found that convenience stores mainly purchase 200 ml capacity. According to the results of factor analysis on milk purchase factors, milk purchase factors were classified into nutritional and cosmetic attributes. Nutritional properties include nutritional ingredients, sterilization method, bio-origin, quality, HACCP labeling, milk fat ratio, etc., and external properties include brand, manufacturer, packaging/package design, and manufacturing date. In order to expand the milk consumption of the young generation, I think it is necessary to strengthen marketing strategies.

SPA 브랜드 아이덴티티를 위한 컬러 활용 전략 -2013년 S/S 시즌을 중심으로- (Color Strategies for SPA Brand Identity -Focused on 2013 S/S-)

  • 박유정;하지수
    • 한국의류학회지
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    • 제39권5호
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    • pp.672-682
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    • 2015
  • SPA brands have quickly expanded in domestic fashion markets as native SPA brands enter markets that foreign SPA brands previously occupied. It is important that each SPA brand establish its own brand identity to differentiate itself from other brands when SPA brand competition in fashion markets increases. This study investigates how SPA brands express brand identities through colors due to their importance for visualization strategies and brand identity. This study conducted a simultaneous literature study and case study. First, this study reviewed the theoretical background of brand identity and its relationship with colors as well as SPA brands by studying relevant literature and cases of domestic academic theses and data on Internet web sites. After reviewing the theoretical background of SPA brands, this study selected 4 stores of SPA brands (8SECONDS, H&M, UNIQLO, and ZARA) as case study targets and analyzed the stores' external appearance, interior and product colors. Store analysis divided colors into identity colors and trend colors with each SPA company expressing its own brand identity through: the store's external appearance (logo color), painted interior colors (ceiling, floor, walls, mannequins, hangers, equipment, and store-carrier bag), or trend colors (reflected in the store's main display hall or products). The results consider that each SPA brand sets the mass market as their target, and chooses the commercialization of latest fashion by selecting the latest trends in the fashion trend cycle, so its products do not reflect characteristics symbolizing the company's uniqueness and brand.

Consumer Perceptions on SST in Retail Atmosphere: An application of S-O-R framework

  • BYUN, Sookeun;HA, Yongsoo
    • 유통과학연구
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    • 제18권3호
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    • pp.87-97
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    • 2020
  • Purpose: The aim of this study is to understand the internal and external responses that consumers experience when they are exposed to an innovative system in retail stores. This study considered the SST(Self-Service Technology) system in a retail setting as a type of functional environmental stimuli and selected a smart shopping cart as an example of SST system. The influences of functional environmental stimuli on consumers' emotional, cognitive, and behavioral responses were examined by applying S-O-R model. In addition, this study attempted to extend the traditional S-O-R model by (a) incorporating personal characteristics variables such as time pressure and perceived crowding and (b) considering not only emotional but also cognitive aspects of consumers' internal responses. Research Design, Data, and Methodology: This study used a video-scenario technique. Participants watched a video about grocery shopping situations using a smart shopping cart and responded to their emotional, cognitive, and behavioral responses. An online survey was conducted using Amazon's Mechanical Turk (N = 185). All participants were US consumers over 20 years old and had been shopping at the grocery store in the last month. Data were analyzed through structural equations modeling with AMOS 20. Results: Test results showed that consumers who perceived higher levels of time pressure and perceived crowding in usual shopping situations were more likely to evaluate the SST system favorably. The results showed that personal characteristics have a significant impact on consumers' evaluation of functional environmental stimuli in retail setting. As consumers evaluated the SST system favorably, they experienced more positive affect and less negative affect during their shopping behaviors. Positive affect led to good service quality inference, which further increased patronize intention. However, negative affect did not show a significant impact on service quality inference, but only on patronize intention. Conclusions: This study attempted to investigate the influence of SST system by extending the traditional S-O-R model. This study classified the SST system as functional environmental stimulus of retail stores and analyzed the effect of stimulus on consumers' internal and external responses. The results of this study showed that the introduction of innovative SST can serve as an effective store differentiation strategy in an increasingly competitive retail environment.

여대생의 라이프 스타일에 따른 화장품 소비행동 (The Cosmetic Consumption Behavior According to the Life Styles of University Women.)

  • 김용숙
    • 복식
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    • 제45권
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    • pp.147-160
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    • 1999
  • The purposes of this study were to classify the university women according to their life styles and to analyze the cosmetic consumption behavior of classified groups. The results of this study may suggest cosmetics production and sales plan to manufactures and distributers and to provide cosmetic consumption guides for the university women. For empirical study a questionnaire developed by researchers was distributed to 456 of university women in Chonbuk province from Aug. 26 to Sep. 17 1998. Frequencies and percentages were claculated. And factor analysis cluster analysis and $\chi$2-test were used. The results were as follows: 1. University women were clustered into 5 types of sound and self pursuit type realistic and fashion pursuit type external and liberal type delightful and enjoying type and passive and stagnate type according to their life styles. 2. Sound and self pursuit type was characterized by the faithfulness to school and home life and economical lining. They got cosmetics information through direct experiences by use of samples put on full make-ups to protect their skin and selected refill cosmetic products to save money. 3. Realistic and fashion pursuit type were sensitive to fashion and had a strong desire for material achievement. They put on full make-ups exchange unsatisfactory cosmetics at the store where they bought and had a lot of imported cosmetics experiences. 4. External and liberal type showed little concern with saving and had progressive thinking. They bought cosmetics at the department store got informations from market-oriented information sources. perferred shopping at department stores considerred price most important when selecting cosmetics exchanged unsatisfactory cosmetics at the store they bought when they were not satisfied with the flavor or skin troule. 5. Delightful and enjoying type showed the least faithfulness to their home and school life. They put on partial make-ups for the correction of facial defects or etiquette. 6. Passive and stagnate type enjoyed home life but were passive in real life and open-mindness They got cosmetics information from marketer-oriented information sources bought cosmetics at discount stores considered price most important when selecting cosmetics put on basic or at least mke-ups to protect their skin had the least experience in the imported cosmetics and refill products.

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니트의류제품 구매행동과 평가기준 (Purchasing Behavior and Product Evaluation Criteria of Knitted Apparel Consumers)

  • 박나리;김명옥;문영옥;서문숙;서민정;이규혜
    • 한국의류학회지
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    • 제31권7호
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    • pp.1064-1074
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    • 2007
  • The purpose of this study was to determine the purchasing behavior of knitted apparel consumers. Differences in knit product evaluation criteria according to consumer characteristics, such as gender, age, and interest in knit products also were reported. Male and female consumers participated in the study. Quota sampling was used and data from 463 questionnaires were analyzed. Descriptive statistics, $X^2$ analysis, factor analysis, Cronbach's alpha coefficient, t-test, one-way ANOVA, and post-hoc test were conducted. Results indicated that 65.4 percent of respondents did not discern between knits and woven products. Cardigan was the most preferred knitted product category. Most of the respondents purchased knitted apparel themselves, got product information at stores, spent less than 100,000 won for a single knitted product and went to department stores to buy knitted apparel products. Some 62.5 percent of respondents reported wearing the product less than four year. Consumers who are more interest in knitted apparel also considered such criteria as external attributes, quality, and aesthetics to be important. Respondents who discerned between knits and woven considered quality most important. Female respondents considered quality and aesthetic criteria more important; respondents in their twenties considered aesthetic criteria most important; and respondents in their thirties through fifties considered external criteria most important. Results of this study provide a basis for understanding knitted apparel consumers' purchasing behavior.

원본 추적 모델 기반의 오픈 리소스를 지원하는 강의 교재 저작 시스템의 설계 및 개발 (Design and Implement of E-textbook Authoring System Supporting Open Resource based on Original Contents Tracing Model)

  • 최자령;임순범
    • 한국멀티미디어학회논문지
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    • 제19권3호
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    • pp.650-658
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    • 2016
  • This study proposes web-based authoring system for the lecturers who published textbooks by inserting external open resource. When lecturer publishes textbooks, the system makes it easier to utilize external resources by providing an open resource pool that the lecturer can search not only his own resources but external resources. In addition, we designed an open resource pool based on Original Contents Tracing Model to check whether the scrapped resource is changed or not in the future. Open Resource Pool allows inserting text, images and videos by searching multimedia, and stores metadata for the follow-up management. We made the system to determine the change of the resource using the metadata stored in the tracking system. Through this research, we confirmed that it is possible to publish textbooks by utilizing a variety of open resources on the web and revise the book by tracing the scrapped resources.

QR코드 가상점포 사용의도의 이중경로모델 -소비자 사용경험의 조절효과- (A Dual Path Model of Intention to Use QR Code Virtual Stores -The Moderating Effect of Consumer Use Experience-)

  • 김은영;윤남희
    • 한국의류학회지
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    • 제38권6호
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    • pp.913-928
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    • 2014
  • This study estimated a dual path model to predict consumers' intention to use a QR code virtual store by the effect of a mobile transaction system and a facilitating condition that also examined the role of experience and the use of an intention model in the context of a QR code virtual store. A longitudinal field study was conducted at selected QR code virtual stores. A questionnaire containing mobile transaction system, facilitating condition, performance expectancy, effort expectance, and intention to use was administered at two different points in time: Initial use (T1) and the second use after one month (T2). This study sampled 109 subjects who voluntarily participated in field studies twice at different time points (pooled sample=218). Participants were asked to visit at the QR code virtual store and undertake shopping tasks on their smartphones. The estimated dual path model showed that a mobile transaction system had a positive effect on performance expectancy, which influenced intention to use; however, facilitating condition had a positive effect on effort expectancy, but the effort expectance did not lead to intention to use. The effort expectance significantly also affected the performance expectance influencing intention to use QR code virtual stores. It was also found that use experience moderated the effect of mobile transaction systems on performance expectancy. The findings discussed a critical and success factor in consumer technology acceptance and use over time. A managerial implication was also discussed to capture potential users by emphasizing performance expectancy with the superiority of an innovative system or consumer facilitating condition as external resources in the introduction stage of new technology.

유아복(乳兒服) 구매실태(購買實態)에 관(關)한 조사(調査) 연구(硏究) (A Study on the Purchasing Conditions of Infant's Wear)

  • 김지연;손희순
    • 패션비즈니스
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    • 제3권4호
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    • pp.93-101
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    • 1999
  • The purpose of this study is to provide for the basic data useful to the effective production and thereby, help them improve their apparel life. For this purpose, 180 Korean mothers who bring up from newborns to fouryear-old babies were sampled to survey their practices of purchasing the infant's wear and positively identify the factors affecting the practices. Data is processed by a computer(SAS) and analyzed by using frequency, percentage, $\chi^2$-test, Duncan's Multiple Range test. The main results of this study are as follows; 1. The mothers tend to gather the information from the items displayed(50.6%) in the stores. The criteria for purchasing considerably depends on the 2. The places of purchasing on which the mothers rely most for infant's wear are department stores(35.2%) and stores nearby their house(28.5%). The frequency of infant's wear depend on the change of season and necessity. 3. It had been disclosed that the brand favored most by the mothers is AGABANG(48.6%). The most influential factors for the popularity of brands are Design(53.1%). The most important reference affecting the mother's choice of infant's wear is size(51.1%) followed by functionality and price(26.7%). After the purchase, mothers are discontent with the high prices of infant's wear. In all, it has been found through this study that the behavior of number in purchasing infant's wear was influenced by many external factors. Therefore, manufacturers and retailers should manufcture and sell products that are of the highest quality. This must be their utmost concern for the satisfaction of their customers.

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외부연료탱크의 분리 안정성 검증을 위한 지상 분리시험 (Ground Separation Test to Verify Separation Stability of External Fuel Tank)

  • 김현기;홍승호;하병근;김성찬;이준원
    • 항공우주시스템공학회지
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    • 제16권3호
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    • pp.99-104
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    • 2022
  • 항공기 파일런은 엔진이나 외부장착물을 주날개에 연결하고 파일런 자체에 작용하는 하중을 항공기의 주구조물로 전달하는 역할을 한다. 또한, 긴급상황이나 임무수행시 파일런에 탑재된 외부장착물을 분리하는 기능도 수행할 수 있어야 한다. 만약, 외부장착물 분리과정에서 주변기류나 기능적 문제로 외부장착물의 분리가 적절히 수행되지 않으면 항공기 안전에 심각한 영향을 줄 수 있기 때문에 항공기 적용 전에 파일런으로부터 외부장착물의 분리 안정성이 입증되어야 한다. 본 논문에서는 외부장착물인 외부연료탱크가 파일런으로부터 안전하게 분리가 이루어질 수 있는지 확인하기 위해 수행된 지상분리시험 결과를 제시하였다. 시험 결과로, 외부연료탱크가 시험치구로부터 분리된 후 투하 움직임을 고속카메라로 계측하고, 파일런으로부터 외부연료탱크의 분리 안정성을 확인하였다. 또한, 해당 시험결과는 실제 항공기에서의 외부장착물 분리 안정성 평가에 대한 기초 데이터를 제공할 수 있을 것으로 판단된다.