• 제목/요약/키워드: external influence factor

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제품특성과 구매패턴에 따른 uTradeHub 활용요인 연구 (An Empirical Study on the Factors Affecting the Participation of uTrade Hub in terms of Product Characteristics and Sourcing Patterns -Focused on the uTrade Search Services-)

  • 송선옥
    • 무역상무연구
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    • 제49권
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    • pp.461-490
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    • 2011
  • The purpose of this study is to examine which factors are encouraging SMEs to participate in uTradeHub(focused on the uTrade search service) in terms of product characteristics and sourcing patterns. The three factors encouraging Trade e-Marketplaces are identified in this study. First, internal factors include the support of top management, mature of IT infrastructure. Second, external factors include the pressure of industry, industry competition, dependence of trading partners. Third perception factors are perceived Usefulness, perceived easy of use. The empirical analysis had the following results. First, it reveals that support of top management, mature of IT infrastructure, industry competition have significant influence upon uTrade Search Services. On the other hand, pressure of industry, dependence of trading partners, Perceived relative benefits are not significant variable of the participation in uTrade Search Services. Second, the factors affecting the participation in uTrade Search Services are differentiated in terms of product characteristics and sourcing patterns. And the support of top management, mature of IT infrastructure, Perceived relative benefits are emphasized very important factors affecting the participation of uTrade Search Services in SMEs. The industry competition is recognized as more important factor in horizontal market in which Spot sourcing just like Operating products is trading. On the other hands, the dependence of trading partners are significant factor in vertical market in which Systemic sourcing just like Manufacturing products is trading.

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인터넷 비즈니스 사업으로의 효과적인 스핀오프에 관한 실증연구 - 유발요인, 기대효익, 전략을 중심으로 - (An Empirical Study on the Spin-Off into Internet Business - Emphasis on Factors, Expected Benefits, Strategies -)

  • 이건창;정남호;안광미
    • Asia pacific journal of information systems
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    • 제12권3호
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    • pp.213-233
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    • 2002
  • Recently, a lot of companies intend to make spin-offs as the Internet usage is proliferating in the business area. A spin-off means a small but autonomous company which is thought to show higher profitability rather than it stays under the influence of a mother enterprise. To prove our hypotheses, we collected questionnaire data from 104 companies considering spin-offs. From experiments with Factor Analysis, we found that there exist four factors which decision-makers should consider before deciding spin-offs such as competence of unit, competence of mother company, competence of spin-off company, and support of mother company. After massive experiments with Regression Analysis we also found that there are significant three performance factors such as competence of unit, competence of spin-off company, and support of mother company. The survey also asked about three potential strategies that they may have been following for achieving business objectives: Cost leadership, Focus, and Differentiation, Six benefits factors emerged from this study: External competitiveness, Internal competency, Productivity, Change, Cost saving, and Improvement. External competitiveness was the most important benefit, and it predicted a Differentiation and Focus strategy. Productivity and Improvement also predicted a Differentiation strategy. External competitiveness, Change, and Cost saving predicted a Cost leadership strategy. However, organizations followed Differentiation and Focus strategies significantly more than Cost leadership. The assessment thus sheds light on the link between information strategy and spin off. We hope that based on our results, many companies considering a spin-off can make a right decision and expect higher performance in a turbulent business environment.

남성소비자 세분시장 분석: 의복관여와 점포이미지 속성에 따른 유통업태 선택행동 비교 (Male Market Segmeotation: A Comparative Analysis of Retail Choice Behavior According to Fashion Involvement and Store Attributes)

  • 성희원
    • 한국의류산업학회지
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    • 제11권3호
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    • pp.390-398
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    • 2009
  • The research purposes are (1) to identify male market segmentation based on fashion involvement, (2) to compare purchase intention of clothing items and store attribute evaluation at two different retail formats, department store and internet shopping mall, and (3) to compare the influence of store attributes on intention to purchase fashion products at two retail formats among segments. The data are collected from 275 male consumers through internet research institute. The major results of this study are as follows. First, the dimensions of fashion involvement are identified into external involvement and internal involvement. Male respondents present high mean scores on external involvement items, emphasizing social roles of clothing. Two involvement factors generate three market segments: high involvement group(32.4%), external involvement group(44%), and low involvement group(23.6%). Second, high involvement group shows higher mean scores on purchase intention of seven clothing items than low involvement group. Third, department store attributes are identified into four factors, product assortment, quality per price, service, and symbolic image, while internet shopping mall includes assortment & convenience, quality per price, and symbolic image. High involvement group again presents higher mean scores on each retail attribute factor than low involvement group. Finally, quality per price is the most significant variable to explain the purchase intention at department store among three market segment, whereas assortment & convenience and quality per price are important predictors to increase purchase intention at internet shopping mall. However, relative importance of each attribute variable is different among three involvement groups.

방조제 해측피복석의 마모특성분석 -새만금방조제를 중심으로- (Abrasion Characteristics of Seaside Armor Stones of Seadike -Focused on Saemangeum Seadike-)

  • 고남영;김학원;최진규;장태일;손재권
    • 한국농공학회논문집
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    • 제57권5호
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    • pp.19-27
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    • 2015
  • The results of Saemangeum seadike field inspection and material testing of armor stones in order to analyze causes of abrasion according to material characteristics of seaside armor stones in Saemangeum seadike are in the following: 1. The armor stones in Saemangeum seadike have been constructed by using internal stones (mainly, sinsi stones) and external stones, which had less strength (77.3 %) and more abrasion rate (133.3 %) compared with sinsi stones. 2. The compressive strength and abrasion rate were compared between ordinary wave section and high wave section for the purpose of analyzing the influence of waves. In compressive strength, sinsi stones were 4.0 % stronger and external stones were 0.6 % stronger in ordinary wave section than those of high wave section in average. In the case of abrasion rate, sinsi stones were 3.0 % higher and external stones were 8.2 % higher in the high wave section than those in the ordinary section. 3. The result of comparing compressive strength according to a zone is that the compressive strength in the Intertidal area was less strong in most of the zones. 4. Considering that deviated stones are moving around over the surface of armor stones in situ, it is important to compare material characteristics. So the comparison test about this factor showed that deviated sinsi stones were stronger than armor stones in situ in terms of compressive strength and resistance to abrasion. Based on these results, abraded armor stones may have resulted from their durability. Therefore it is assumed that armor stones are likely to be abraded when deviated stones which are more durable are moving around over armor stones which are less durable.

Surface Oxidation of High Strength Automotive Steels during Continuous Annealing, and the Influence of Trace Elements of P,B, and Sb

  • Sohn, Il-Ryoung;Park, Joong-Chul;Kim, Jong-Sang
    • Corrosion Science and Technology
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    • 제9권6호
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    • pp.259-264
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    • 2010
  • In continuous hot dip galvanizing process, oxide formation on steel surface has an influence on Zn wetting. High strength automotive steel contains high amount of Si and Mn, where Si-Mn composite oxides such as $Mn_2SiO_4$ or $MnSiO_3$ covers the surface after annealing. Zn wetting depends on how the aluminothermia reaction can reduce the Mn-Si composite oxides and then form inhibition layer such as $Fe_2Al_5$ on the steel surface. The outward diffusion of metallic ions such as $Mn^{2+}$, $Si^{2+}$ in the steel matrix is very important factor for the formation of the surface oxides on the steel surface. The surface state and grain boundaries provide an important role for the diffusion and the surface oxide reactions. Some elements such as P, Sb, and B have a strong affinity for the interface precipitation, and it influence the diffusivity of metallic ions on grain boundaries. B oxide forms very rapildly on the steel surface during the annealing, and this promote complex oxides with $SiO_2$ or MnO. P has inter-reacted with other elements on the grain boundaries and influence the diffusion through on them. Small addition of Sb could suppress the decarburization from steel surface and retards the formation of internal and external selective oxides on the steel surface. Interface control by the trace elements such as Sb could be available to improve the Zn wettability during the hot dip galvanizing.

도시 브랜드 이미지가 도시 브랜드 인지도와 도시 충성도에 미치는 영향 (The Effects of City Brand Image on City Brand Recognition and City Loyalty)

  • 김도헌
    • 산경연구논집
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    • 제9권3호
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    • pp.69-79
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    • 2018
  • Purpose - Competition among cities around the world are rapidly shifting from competition of production factors such as labor costs and quality of raw materials to competition between the consumption factors such as quality of life, settlement environment, culture, and place. The entry into the era of competition between consumption factors is not only attracting investment for strengthening city competitiveness, but also actively inducing urban image reconstruction and new image making. Therefore, various studies related to urban marketing are being carried out. The object of this study is to investigate the effect of city brand image on city brand recognition and city loyalty based on the questionnaire of external citizens about Changwon city. Research design, data, and methodology - The data were collected from 200 Seoul and Busan citizens. Reliability and exploratory factor analysis were conducted through the SPSS program, and confirmatory factor analysis and structural equation modeling were conducted by using the AMOS program. Results - As a result of the hypothesis test, six hypotheses were adopted among the nine hypotheses. In summary, pleasant image, dynamic image, and good administrative image have a significant positive impact on city brand recognition. The magnanimous image did not have a significant effect on city brand recognition. In the impact of city brand image on city loyalty, magnanimous image and good administrative image had significant positive impact on city loyalty. Pleasant images and dynamic images did not significantly affect city loyalty. In addition, city brand recognition positively influenced city loyalty. Conclusions - First, it is possible to say that there is an academic significance of this research in its contribution to regional revitalization by investigating mutual influences in urban aspect by combining place marketing with image, recognition, and loyalty. Secondly, kinetic images such as pleasant image and dynamic image have more influence on recognition, and static images such as magnanimous images have more influence on loyalty. So, further research will be necessary to establish theories. Finally, In order to increase city brand recognition and city loyalty to local city, efforts should be made to improve urban images such as pleasant image, magnanimous image, dynamic image, and good administrative image.

워크아웃 중소기업의 성공과 실패 요인 (Success and Failure Factors for Workout SMEs)

  • 이병호;김문겸;김순철
    • 중소기업연구
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    • 제42권2호
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    • pp.23-42
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    • 2020
  • 본 연구는 국내 중소기업을 대상으로 구조조정에 성공한 기업과 실패한 기업의 재무적 요인을 분석하였다. 연구에 필요한 표본은 2008~2014년 재무적 곤경으로 인해 금융기관 워크아웃을 개시한 494개의 중소기업 자료를 중소기업 지원 은행인 A은행으로부터 수집하여 로지스틱 회귀분석과 t-검정을 실시하였다. 아울러 분석자료의 신뢰성을 높이기 위해 외감기업과 비외감기업을 구분하여 추가분석 하였다. 연구결과 첫째, 중소기업 전체 표본의 경우 총자산규모가 작을수록, 매출액규모가 클수록, 무형자산비율이 낮을수록, 매출액영업이익률이 높을수록, 단기부채비율이 낮을수록, 장기부채비율이 높을수록, 그리고 업력이 길수록 등이 워크아웃 성공요인으로 작용되는 것으로 분석되었다. 둘째, 외감기업과 비외감기업으로 구분하여 비교한 결과에서는 차이점이 발견되었다. 셋째, 중소기업을 대상으로 분석한 본 연구에서는 재무적 곤경에 처한 기업의 구조조정 결과(성공)에 영향을 미치는 재무적 요인 중 일부는 대기업 중심의 선행연구와 같은 결과를 보여주었지만, 일부는 전혀 의미가 없거나 반대 부호의 결과가 나타남으로써 중소기업만의 독특한 성공요인이 작용됨을 확인할 수 있었다.

다중운집행사 경찰동원에 영향을 미치는 요인 비교 (Comparison of Factors Influencing to Mobilization of Police to Crowd Gathering Occasion)

  • 김상운
    • 한국콘텐츠학회논문지
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    • 제17권6호
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    • pp.643-649
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    • 2017
  • 이 연구는 다중운집행사에 필요한 경찰력을 통원하는데 영향을 미치는 요인들을 비교하는 연구로서 안전한 다중운집행사를 진행하기 위하여 경찰력을 동원하는데 장애요인의 우선순위를 파악하여 경찰력 동원에 과학적인 근거를 마련하기 위한 목적을 가지고 있다. 다중운집행사는 많은 사람들이 특정한 장소에 집중적으로 모여들기 때문에 사소한 원인에 의하여 많은 피해가 발생할 수 있는 특성을 가지고 있다. 이러한 위험을 통제하기 위하여 경찰력을 동원하곤 하는데 위험을 유발할 수 있는 우선순위에 대한 기준은 아직 부족하여 이에 대한 분석이 필요하다. 이 연구에서는 다중운집행사의 안전에 위협에 영향을 미치는 요인을 행사 내부 위험요소, 행사 외부 위험 요소, 교통안전 위협요소로 분류한 기준과 함께 다중운집행사에 동원된 민간경비인력 수준과 참여자를 독립변수로 설정하여 2013년에서부터 2014년까지 동원된 경찰력을 종속변수로 하여 위계적 회귀분석으로 살펴보았다. 그 결과, 다중운집행사의 안전 확보를 위한 경찰력 동원에 가장 크게 영향을 미친 요인은 참가 인원이었으며, 그 다음으로 자체질서요원 인원, 경찰력 동원 사유가 영향을 미치는 것으로 나타났다. 따라서, 다중운집행사의 위험성은 참가인원의 규모가 큰 영향을 미치는 것으로 볼 수 있다.

문헌분석을 통한 동아시아 습지 변화 요인 및 영향 분석 연구 (A Study on the Changing and Influence Factors in East Asia Wetland through Literature Analysis)

  • 유영훈;;이하늘;김경훈;이준형;김형수
    • 한국습지학회지
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    • 제23권3호
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    • pp.260-276
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    • 2021
  • 습지는 습지를 구성하는 내·외부적 환경으로부터 끊임없이 영향을 받으면서 크고 작은 변화를 겪는다. 람사르 등록 습지의 약 15%가 위치하고 있는 동아시아 지역은 다양한 습지 유형, 생물 다양성 등으로 매우 보존가치가 높은 지역이지만, 기후변화 등의 요인으로 습지 면적의 감소, 생물 다양성 훼손 등의 문제가 제기되고 있다. 이를 완화하고 습지의 지속적인 관리를 위해서는 습지의 변화 요인을 파악하고, 각 요인이 어떤 영향을 미치는지 분석할 필요가 있다. 본 연구에서는 동아시아 지역의 습지관련 문헌분석을 통해 습지의 변화에 영향을 주는 요인을 도출하고, 영향 요인별 관계를 분석하여 향후 습지 변화요인을 고려한 연구방향을 제시하였다. 대부분의 동아시아 지역 국가는 직접적인 요인 내 추출 요인과 간접적인 요인 내 물-에너지 인프라, 관광/레저 요인에 대한 연구가 부족하였다. 또한 각 요인 간 연결성 및 관계 분석 결과와 Ramsar에서 제시한 요인 간 관계표를 통해 추가적인 연구에 대한 방향을 제시하였다. 본 연구를 통해 얻은 결과들은 동아시아 지역의 연구개발 협력체계 구축, 습지 관리 역량 강화 등에 기여할 것으로 판단된다.

Effects of consumption Propensity to spend on shopping live broadcast of in Chinese Women on selection attributes of beauty products

  • Ying, Qiaomeng;Kim, Kyeong-Ran
    • 한국컴퓨터정보학회논문지
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    • 제27권1호
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    • pp.149-156
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    • 2022
  • 본 연구는 중국 쇼핑 생방송에서 뷰티제품 소비경험이 있는 20, 30대 여성들을 대상으로 소비자의 소비성향이 뷰티제품 선택속성에 미치는 영향을 알아보고자 2021년 4월 29일에서 5월 25일까지 위쳇(WeChat), 왠쥬엔씽 프로그램(wenjuanxing program)을 이용하여 조사한 572부를 최종 분석하였다. 자료분석은 SPSSWIN 21.0프로그램 이용하여 빈도분석, 요인분석, 신뢰도 검정, 기술통계분석, 상관분석과 다중회귀분석을 실시하였다. 일반적 특성은 20~25세, 대학교, 50~100만원 미만 높게 조사되었다. 소비성향은 내적 추구 소비 3.76점, 충동적인 소비 3.63점, 외적 추구 소비 3.56점, 뷰티제품 선택속성은 제품 내적 속성 3.91점, 제품 외적 속성 3.69점으로 평균 높게 나타났다. 뷰티제품 선택속성의 제품 외/내적 속성은 모두 소비성향 정의 상관이 높게 나타났다. 소비성향의 외적 추구 소비, 내적 추구 소비, 충동적인 소비 모두 제품 외/내적 속성에 유의미한 영향력을 미치는 것으로 나타났다. 이의 결과 쇼핑 생방송 소비자의 소비성향이 뷰티제품 선택속성에 큰 영향을 미치는 점을 확인하였다. 중국 여성의 소비성향에 따라 뷰티제품 브랜드, 품종, 디자인 등의 특성을 고려한 차별화된 쇼핑 생방송 마케팅 전략의 필요성을 제시하였다.