• 제목/요약/키워드: exploratory research

검색결과 2,033건 처리시간 0.03초

소셜미디어 환경에서 온라인구전(eWOM)에 영향을 미치는 요인 연구 (A Study on the Factors Affecting Electronic Word-of-Mouth in the Context of Social Media Environment)

  • 노승의;이지은;손정은;김희웅
    • 지식경영연구
    • /
    • 제14권1호
    • /
    • pp.1-19
    • /
    • 2013
  • Consumers have collected information and sought advices from other consumer through Internet. They could collect information in virtual space (online) not real world, that is Electronic Word of Mouth (eWOM). This study focused on research the factors on effect in Electronic Word-of-Mouth (eWOM) in the open market which is mediate between individuals and online stores. This is an exploratory study for research on finding factors of effect in eWOM. First of all, 5factors are selected from interview with 31 consumers. Then online surveys are conducted and 5 factors are significantly supported. This study is academically new approach on an exploratory study and it could suggest marketers to strategically manage eWOM.

  • PDF

계절 맨-켄달 기법을 이용한 금호강 본류 BOD의 장기 경향 분석 및 탐색적 자료 분석 (Long-Term Trend Analysis and Exploratory Data Analysis of Geumho River based on Seasonal Mann-Kendall Test)

  • 정강영;이인정;이경락;천세억;홍준영;안정민
    • 한국환경과학회지
    • /
    • 제25권2호
    • /
    • pp.217-229
    • /
    • 2016
  • The government has conducted a plan of total maximum daily loads(TMDL), which divides with unit watershed, for management of stable water quality target by setting the permitted total amount of the pollutant. In this study, BOD concentration trends over the last 10 years from 2005 to 2014 were analyzed in the Geumho river. Improvement effect of water quality throughout the implementation period of TMDL was evaluated using the seasonal Mann-Kendall test and a LOWESS(locally weighted scatter plot smoother) smooth. As a study result of the seasonal Mann-Kendall test and the LOWESS smooth, BOD concentration in the Geumho river appeared to have been reduced or held at a constant. As a result of quantitatively analysis for BOD concentration with exploratory data analysis(EDA), the mean and the median of BOD concentration appeared in the order of GH8 > GH7 > GH6 > GH5 > GH4 > GH3 > GH2 > GH1. The monthly average concentration of BOD appeared in the order of Apr > Mar > Feb >May > Jun > Jul > Jan > Aug > Sep > Dec > Nov > Oct. As a result of the outlier, its value was the most frequent in February, which is estimated 1.5 times more than July, and was smallest frequent in July. The outlier in terms of water quality management is necessary in order to establish a management plan for the contaminants in watershed.

자원역량 관점에서 중소기업의 e-비즈니스 구현 영향요인에 관한 탐색적 연구 (An exploratory study of e-business systems implementation in Korean small business as a resource based perspectives)

  • 윤중현
    • 경영과정보연구
    • /
    • 제24권
    • /
    • pp.25-44
    • /
    • 2008
  • Small business have very different characteristics from large business; notable, small business suffer from resource and capacity poverty. Without knowing the relative importance of limited resources and capacity in small business, it have limited practical contribution to e-business implementation success. This paper develops an exploratory resource-based model of e-business implementation for small business with 42 sample companies. The results show that three types of resource factors; IS/IT vender supports, the level of IS/IT knowledge, and financial support. The implication for research is that the resource-based view of the firm and the test an exploratory framework of resource factors are useful theories to ground future work on e-business implementation in small business.

  • PDF

지식관리시스템 성과에 영향을 미치는 요인에 관한 탐색적 사례 연구 (An Exploratory Case Study on the Factors Affecting the Knowledge Management System Performance)

  • 김주희;유성호;김영걸
    • 경영과학
    • /
    • 제20권1호
    • /
    • pp.1-23
    • /
    • 2003
  • Knowledge Management System is defined as an Information system to support the integrated knowledge management process for maximizing value of the knowledge assets in organizations. From that point of view, the system performance - the usage level of the system and user satisfaction - can be an available measure of the knowledge management system success. Many previous research were focused on the application of a new technological component for knowledge management processes or the construction of the overall system architecture in spite of the importance of the system performance. The purpose of this study is to Identify the factors affecting the knowledge management system performance. To do this, we conducted an exploratory case studies of eight companies. We applied theories of information system success to knowledge management system and investigated some specific strategic components as additional affecting factors. Finally, we proposed research model and ex propositions regarding the factors affecting the knowledge management system performance. The implication of the findings and future research directions were discussed.

대량맞춤환경에서 지식경영전략에 대한 탐색적 연구 (An exploratory study on knowledge management strategy in mass customization)

  • 조성의;이원준;김종욱
    • 지식경영연구
    • /
    • 제8권1호
    • /
    • pp.1-14
    • /
    • 2007
  • This paper is an exploratory study providing critical research issues in knowledge management strategy, process operations, and knowledge management system design and control in mass customization. The firms implementing mass customization provide good cases adopting recent changes in business environment including increased diversity and variability of customer needs, fast development of related technologies, and increase of the necessity of knowledge management. In this study, required knowledge management characteristics are investigated and future research issues are suggested for successful implementations of knowledge management. Research issues are extracted from the context of strategy, process, and information system for the purpose of practical adaptation and the types of mass customization are emphasized as a mediating element for fit and consistency between firms' corporate strategy and knowledge management characteristics.

  • PDF

3D 영상 평가를 위한 탐색적 분석 (Exploratory analysis of 3D stereoscopic video measurement)

  • 정동훈;양호철
    • 디지털산업정보학회논문지
    • /
    • 제6권4호
    • /
    • pp.225-235
    • /
    • 2010
  • People are getting more interested in 3D stereoscopic movie, but due to the sudden concern, there is less research how 3D stereoscopic movie influence on people. The present research aims at developing 3D stereoscopic movie measurement. For this, we tested three variables which are perceived functionality, impression, and presence. Perceived functionality is defined as how people perceive functions of 3D stereoscopic movie for instance depth, and impression is defined as how people integrate various information as a total image. Finally, presence is a psychological state that individual's perception fails to accurately acknowledge the role of the technology in the experience. As a result, perceived functionality consists of four factors, impression consists of eight factors, and presence consists of three factors. As an exploratory research, we cannot guarantee the validity of the measurement, but as a seminal research it is worthwhile to pay attention.

기능적 근적외 분광법(fNIRS) 기반의 비즈니스 문제해결 창의성에 관한 탐색연구 (An Exploratory Study on the fNIRS-based Analysis of Business Problem Solving Creativity)

  • 류재관;이건창
    • 한국콘텐츠학회:학술대회논문집
    • /
    • 한국콘텐츠학회 2018년도 춘계 종합학술대회 논문집
    • /
    • pp.167-168
    • /
    • 2018
  • 비즈니스 환경에서 창의성은 의사결정 문제해결을 위한 중요한 수단이 되고 있다. 본 연구는 실험 패러다임을 구축하고 기능적 근적외 분광법, 즉 fNIRS (functional Near-Infrared Spectroscopy)를 활용하여 창의성이 비즈니스 문제 해결에 미치는 영향을 뇌 인지 변화를 통해 측정하고자 한다. 본 연구에서는 비즈니스 문제해결 창의성이라는 새로운 차원의 창의성을 fNIRS로 측정하고 이를 경영성과 개선으로 연결하고자 하는 연구노력의 탐색적 수준의 결과를 제시하고자 한다.

  • PDF

Preliminary Development of a Scale for the Measurement of Information Avoidance

  • Kap-Seon, KIM
    • 웰빙융합연구
    • /
    • 제6권1호
    • /
    • pp.23-31
    • /
    • 2023
  • Purpose: The purpose of this study is a preliminary study to develop a comprehensive information avoidance scale that includes various search contexts. Research design, data and methodology: This study is a part of exploratory sequential design of mixed method for the development of information avoidance scale. Based on the themes derived from the analysis of the in-depth interview data collected in the qualitative research of the first stage of the study, 45 preliminary items on information search and avoidance were constructed. The factors related to information searching included information recognition, information seeking purpose, and information search expectations. Individual, information, time, and system factors were related to information avoidance. Pearson's correlation analysis was performed for the correlation between factor items, and Cronbach's alpha analysis was performed for the reliability analysis of the items. Exploratory factor analysis was applied to examine the construct validity of 35 items of information avoidance. Results: Among the information avoidance items, one of the less relevant among information purpose items, two information factor items, and one time factor item were excluded. Conclusions: A secondary survey should be conducted to confirm the validity and reliability of the scale composed of adjusted items (35) based on the results of exploratory factor analysis. The strength of this preliminary scale is that it was developed based on vivid qualitative data of ordinary people who had experiences of search and avoidance in various search contexts.

조직성숙수준에 따른 BPR 의 주요성공요인과 성과간의 관련성 연구 (An Exploratory Study on the Relationships between Critical Success Factors and Performance of BPR by Organizational Maturity Level)

  • 윤종수;한경수;한재민
    • Asia pacific journal of information systems
    • /
    • 제7권2호
    • /
    • pp.103-135
    • /
    • 1997
  • Today, many organizations are reengineering themselves to develop new ways to thrive in a foreign and unforgiving business environment. However, it is reported that many companies involved in the project of business process reengineering are dissatisfied with their results. Therefore, we developed an exploratory framework based on three constructs such as critical success factors, organizational maturity level, and performance and applied these to help analyze current practice in business process reengineering. To proceed with our research, this paper was organized around two research questions in business process reengineering. We addressed: (1) To what extent does certain critical success factors correlate with performance? and (2) How does the relationships between critical success factors and performance differ by organizational maturity level? From the research results, we could find relationships between critical success factors(i.e., project management, change management, objective management) and performance, and could verify differences in performance of organizations grouped by organizational maturity level.

  • PDF

IS Acceptance in the Perspective of the Extended TTF Theory: An Exploratory Study on Employment Insurance Systems in Korea

  • Kwahk, Kee-Young
    • 한국경영과학회:학술대회논문집
    • /
    • 한국경영과학회 2003년도 추계학술대회 및 정기총회
    • /
    • pp.99-102
    • /
    • 2003
  • While information technology has been advanced impressively, the issue of system underutilization has continued. Although TAM provides a theoretical and empirical model for explaining information technology acceptance, there exist some issues: lack of focusing task and organization. The present study examines the motivational factors influencing the beliefs about the system, in terms or the extended TTF (task-technology fit) model, to address the issues. For this purpose, an exploratory case study was conducted based on the data gathered from a Web-based survey. The present research proposes five propositions, based on the results of the case study and prior study findings, which can be used as a starting point fur future research.

  • PDF