• 제목/요약/키워드: expertness

검색결과 35건 처리시간 0.023초

화장품 광고 모델의 속성이 여성 소비자의 구매욕구에 미치는 영향 (Effect of women consumers purchase by an attribute of cosmetic Advertising Model)

  • 강인숙
    • 디자인학연구
    • /
    • 제14권3호
    • /
    • pp.37-48
    • /
    • 2001
  • 이 논문은 우리나라의 광고에 큰 비중을 차지하고 있는 화장품 광고에서 광고모델 속성이 여성 소비자의 화장품 구매에 미치는 영향에 대한 실증적인 연구이다. 그 결과 소비자들은 광고 모델 속성에 대해서 신체적 매력 보다 전문성과 진실성이 있어야 한다고 응답하였다. 광고 모델이 좋아서 화장품을 구입한 경우, 호감과 신체적 매력은 매우 긍정적인 반응으로 나타났고, 전문성과 진실성은 부정적인 반응으로 나타났다. 여성 소비자들은 현재 광고되고 있는 화장품 광고 모델들에 대해서 관심은 있으나 모델들의 신뢰도가 부족하여 구매에 영향을 미치지 못하고 있다. 우리나라의 화장품 광고 모텔은 대부분 유명 연예인이기 때문에 신체적 매력, 호감, 친밀감은 높은 긍정적 반응을 보이고 있으나, 전문성, 진실성, 유사성은 매우 부정적인 반응을 나타내고 있다. 그러므로 화장품 광고 모델 유형에 따른 모델 속성을 실증적으로 연구한다는 것이 다소 무리였다고 생각된다. 화장품은 감성적으로 선택되며 자기 관여도가 높은 제품이므로 광고하는 제품에 대한 지식·경험·능력을 가진 전문성이 연상되는 모델의 선정이 바람직하다고 본다. 그리고, 제품에 대한 어떤 편견도 없이 순수하게, 객관적으로 의견을 제시할 수 있는 진실성과 제품·소비자와 이미지가 일치하는 광고모델이 적합하다고 본다.

  • PDF

데오도라이트 시스템의 측정 오차 요인에 관한 연구 (A Study on Measurement Error Factors of Theodolite System)

  • 박홍철;윤용식;최석원
    • 한국정밀공학회:학술대회논문집
    • /
    • 한국정밀공학회 2003년도 춘계학술대회 논문집
    • /
    • pp.272-275
    • /
    • 2003
  • Theodolite measurement system is non-contacted 3-dimensional measurement system. The system accuracy is 0.5 mm or better for distance 0 ~ 100 m. And the system is used for the measurement of a product for middle and large scale. This study was performed for finding the measurement error factors of the system. We could know that the main error factors are temperature, illumination and expertness. And we could find the measurement errors are $\pm$ 0.045 mm at temperature conditions is 2$0^{\circ}C$ and $\pm$ 0.012 mm at illumination condition is 300 lux. Also the results had significant differences by combinations of operator's expertness.

  • PDF

Yohji Yamamoto 작품에 나타난 미적특성 - 전통복식 미적특성을 중심으로 - (Aesthetic Characteristics of Yohji Yamamoto's Works -Focused on Aesthetic Characteristics of Traditional Costume-)

  • 양현주;조윤주
    • 한국의류산업학회지
    • /
    • 제4권4호
    • /
    • pp.339-346
    • /
    • 2002
  • This study analyzed the works, introduced in the collections of Yohji Yamamoto in an aim to identify traditional aesthetic and design concepts. As the data to study the concept and expression of the designer, fashion photographs were gathered in a focus on collections since 1990's. The traditional aesthetic expressed in the works of Yohji Yamamoto were characterized by the external aesthetics and the internal aesthetics. The traditional aesthetic of external aesthetics were classified into the plasticity and the wearing, and those of internal aesthetics were divided into the moderation, expertness and aesthetic exclusion. The plasticity was extracted into line, form and color. The wearing was presented artist of purpose through the mutual text. The moderation was based on the moral goodness and the aesthetical beauty. The expertness represented the fitting method and mutual reaction of color. through the natural beauty. The aesthetic exclusion was expressed through simplicity, loftiness, and unbalance.

네일 샵의 서비스 품질 요인에 대한 평가 (Evaluation of Service Quality Factors on the Nailcare Shop)

  • 김순심;이성석;김현주
    • 한국의상디자인학회지
    • /
    • 제11권3호
    • /
    • pp.153-162
    • /
    • 2009
  • The purpose of this study was to examine the differences in the service quality evaluation on the skill and expert, the shop facilities and atmosphere, the time and access, and the price and benefit of a nail care shop by age, income, spendings of appearance and a nail care, and a regular nail care. The survey was performed with questionnaires and the subjects were was 240 consumers who used the nail care. The data were analyzed by frequencies, F-test, T-test, Factor Analysis, one way ANOVA. The results of the study were as follows: Service quality evaluation were classified four factors- the price and benefits, the skill and expertness, the facilities and atmosphere, the time and access. There were no statistically significant differences in the price and benefits by age, income, spendings of appearance and a nail care, and a regular nail care, but there were statistically significant differences in the skill and expertness, the facilities and atmosphere, and the time and access. The service quality on the time and access was evaluated as high by the consumer in the 30s, with more income, and with high appearance and nail care spendings. The service quality on the shop facilities and atmosphere was evaluated as high by the consumers with high nail care spending. The consumers with a regular nail care evaluated the service quality on the skill and expertness, the time and access, the shop facilities and atmosphere as high.

  • PDF

악교정 수술을 위한 석고모형 수술시의 계측오차 (THE ACCURACY OF MEASUREMENTS DURING MODEL SURGERY FOR ORTHOGNATHIC PLANNING)

  • 이상휘;이승훈;주현호;원동환
    • Journal of the Korean Association of Oral and Maxillofacial Surgeons
    • /
    • 제27권1호
    • /
    • pp.37-45
    • /
    • 2001
  • The errors in orthognathic surgery can occur during the preoperative preparations including the model surgery, but till now there's been some lack of reserches about them. So we wanted to verify the accuracies in measurements used in model surgery. We compared the accuracy of measurements by vernier calipers, which has been the main measurement tool for conventional model surgery, and that by height gauge, which is recently claimed to be more accurate, with 3 dimensional coordinate analyzer. We could have following results and have a plan to use them for the invention of new model surgery techniques. 1. The measurement errors in Group 1, which mean the difference between "the measurements by 3-D analyzer"and "the measurements by height gauge", were small enough with the range of $0.1{\sim}0.2mm$ in all planes. 2. The mean error in Group 2, which is the differences between the measurements of 3-D analyzer and those of vernier calipers, was 1.1mm. 3. The measurement errors in Group 2 were variable according to the factors including the differences of individuality and expertness of each measurers. But in case of Group 1, they were small and not variable by the expertness. 4. The measurements were more accurate at the points in anterior teeth than in molar teeth in Group 1 and 2. 5. The errors after model surgery increased remarkably, compared with those before surgery in Group 2. And the situation was different in Group 1 in that errors decreased after surgery. According to these results, it assumed that the measurements with height gauge during the model surgery for orthognathic surgery are accurate enough and can be maintained, regardless of complexity of models, individuality, or expertness of measurers.

  • PDF

첫 임상실습 전.후 간호학생이 지각한 간호사 이미지 (Nurses' Image perceived by Student Nurses before and after their First Clinical Practice)

  • 양진주
    • 한국간호교육학회지
    • /
    • 제9권1호
    • /
    • pp.64-72
    • /
    • 2003
  • Purpose: The purpose of this study was to identify changes in nurses' image of student nurses before and after their first clinical practice. Method: Study samples were composed of 78 student nurses who were from nursing dept. of one college in G city. All participants had their first clinical practice for 4 weeks at two general hospitals in Gwangju. The internal consistency of the total scale was Cronbach's $\alpha$= .883. Results: After the first clinical practice, the mean score of nurses' image in general was lower than that of nurses' image before the clinical practice. In five subcategories, before the first clinical practice, professionalism and expertness were the highest followed by role performance, vision of a career, and temperature as a nurse in order but after the first clinical practice, professionalism was the highest score followed by expertness, temperature as a nurse, role performance, vision of a career in the mean scores of nurses' image. Conclusion: Based upon these findings, clinical practice will play an important role in improving role performance and vision of a nursing career for student nurses, so nursing administrators should make efforts to improve image of nurses in a variety of practice.

  • PDF

병원간호사의 임금체계와 임금형태 분석;노동조합설립 병원을 중심으로 (An Analysis of Pay System and Pay Form of Hospital Nurses)

  • 박희옥
    • 간호행정학회지
    • /
    • 제12권4호
    • /
    • pp.521-531
    • /
    • 2006
  • Purpose: The purpose of this study were to examine the pay system and pay form of hospital nurses. Methods: This study performed secondary analysis on the existing data and employed a case study design. Data were collected from May 1, 2005 to September 30, 2005. Analysis of the results was carried out using SPSS win 12.0 for frequency, percentage, mean and standard deviation. Results: All hospitals did have pay steps considering the seniority rule. Each hospital had a variety types of an allowances, the criteria of the payment, and the bonus. The majority of payment form was a monthly pay. Several suggestions could be drawn from this study. The pay system of the hospital nurses should reflect market pay and pay system should be set up according to the value of duty, performance, and expertness of hospital nurses and should be clear and lucid. Conclusion: Pay is a major function of human resource management and is a motive to nurses. Each hospital's pay system is different outwardly but it is the same as internally. Therefore pay system and form should reflect a value of the duty and the expertness and performance of nurses.

  • PDF

위생기기 제조기업의 품질경영 성공요인에 관한 연구 (A study on the success factor of Quality Management in bath-tub & washbowl)

  • 황규일;이재하
    • 한국품질경영학회:학술대회논문집
    • /
    • 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
    • /
    • pp.484-489
    • /
    • 2004
  • The purpose of this study is to examine the success factor of Quality Management (QM) in the manufacturing conditions aspect of medium and small-sized sanitary enterprise. The requisite for manufacturing factors are classified into manufacturing human factors (the number of production employee, training and teaching, discuss on quality, manufacture expertness, etc.), manufacturing facility factors (coating, hardening, and molding equipment), manufacturing core component factors (temperature and viscosity, line, surface). And the indicator of quality outcomes are measured by reorder and recommendation to others.

  • PDF

철도운영자의 안전조직설계에 관한 연구 (A Study on the Safety Organization Design of the Korean National Railroad)

  • 방연근;문대섭;유재균
    • 한국철도학회:학술대회논문집
    • /
    • 한국철도학회 2004년도 추계학술대회 논문집
    • /
    • pp.1634-1645
    • /
    • 2004
  • This study reveals that rail reform which separates infrastructure from train operation requires more safety activities to train operator than before. To meet these requirements the train operator, KNR, should build up more expertness, accept accidents investigation by the third party, establish and operate safety knowledge management system, and manage a forum which facilitates the communication between the parties concerned.

  • PDF

철도안전경영이념화를 위한 연구 (A Study on the Management of Railway Safety Culture)

  • 방연근;배준환
    • 한국철도학회:학술대회논문집
    • /
    • 한국철도학회 2004년도 추계학술대회 논문집
    • /
    • pp.1588-1594
    • /
    • 2004
  • This study discovers the variables in the railway safety management which give impacts to safety cognition of the employees. Next we do factor analysis to find out latent variables which include safety variables and regression analysis to measure the explanation power of the latent variables. We got the results that expertness latent variable explains the variation of the accidents more than other latest variables

  • PDF