• Title/Summary/Keyword: expertness

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Effect of women consumers purchase by an attribute of cosmetic Advertising Model (화장품 광고 모델의 속성이 여성 소비자의 구매욕구에 미치는 영향)

  • 강인숙
    • Archives of design research
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    • v.14 no.3
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    • pp.37-48
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    • 2001
  • This paper is a study on how women consumers purchase are affected by models who appear in advertisements for cosmetics, focusing especially on studies concerning the impact that models have on advertisement strategies of the cosmetic industry in korea. In surveys conducted, consumers responded that cosmetic advertisement models should examplify a expertness and trustworthiness attitude more than just display their own physical attractiveness. The consumers who bought cosmetic products based on its endorsement from particular models responded that they had a positive reaction to the models physical attractiveness and likability while experiencing a negative reaction to the model's expertness and trustworthiness attitude. Women consumers are interested in cosmetic advertisement models, but do not necessarily trust them. Hence, the use of a Particular model does not directly affect the consumers Purchasing decision. Famous stars often appear in cosmetic advertisements in korea, and targeted consumers have a very positive response to their physical attractiveness, familiarity and perceived likability. However, the consumers have a completely negative response to the models in regards to their expertness, trustworthiness, and their sense of similarity with the model. The models, then, should be used in these advertisements to try and uphold the fellowing qualities. expertness in regards to having some knowledge of, experience with, and expertness in using the cosmetic produces, trustworthiness when expressing their own opinion of the product, matching image of products and targeted consumers.

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A Study on Measurement Error Factors of Theodolite System (데오도라이트 시스템의 측정 오차 요인에 관한 연구)

  • 박홍철;윤용식;최석원
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2003.06a
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    • pp.272-275
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    • 2003
  • Theodolite measurement system is non-contacted 3-dimensional measurement system. The system accuracy is 0.5 mm or better for distance 0 ~ 100 m. And the system is used for the measurement of a product for middle and large scale. This study was performed for finding the measurement error factors of the system. We could know that the main error factors are temperature, illumination and expertness. And we could find the measurement errors are $\pm$ 0.045 mm at temperature conditions is 2$0^{\circ}C$ and $\pm$ 0.012 mm at illumination condition is 300 lux. Also the results had significant differences by combinations of operator's expertness.

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Aesthetic Characteristics of Yohji Yamamoto's Works -Focused on Aesthetic Characteristics of Traditional Costume- (Yohji Yamamoto 작품에 나타난 미적특성 - 전통복식 미적특성을 중심으로 -)

  • Yaung, Hyeon-Ju;Cho, Youn-Joo
    • Fashion & Textile Research Journal
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    • v.4 no.4
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    • pp.339-346
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    • 2002
  • This study analyzed the works, introduced in the collections of Yohji Yamamoto in an aim to identify traditional aesthetic and design concepts. As the data to study the concept and expression of the designer, fashion photographs were gathered in a focus on collections since 1990's. The traditional aesthetic expressed in the works of Yohji Yamamoto were characterized by the external aesthetics and the internal aesthetics. The traditional aesthetic of external aesthetics were classified into the plasticity and the wearing, and those of internal aesthetics were divided into the moderation, expertness and aesthetic exclusion. The plasticity was extracted into line, form and color. The wearing was presented artist of purpose through the mutual text. The moderation was based on the moral goodness and the aesthetical beauty. The expertness represented the fitting method and mutual reaction of color. through the natural beauty. The aesthetic exclusion was expressed through simplicity, loftiness, and unbalance.

Evaluation of Service Quality Factors on the Nailcare Shop (네일 샵의 서비스 품질 요인에 대한 평가)

  • Kim, Soon-Sim;Rhee, Sung-Suk;Kim, Hyeon-Ju
    • Journal of the Korea Fashion and Costume Design Association
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    • v.11 no.3
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    • pp.153-162
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    • 2009
  • The purpose of this study was to examine the differences in the service quality evaluation on the skill and expert, the shop facilities and atmosphere, the time and access, and the price and benefit of a nail care shop by age, income, spendings of appearance and a nail care, and a regular nail care. The survey was performed with questionnaires and the subjects were was 240 consumers who used the nail care. The data were analyzed by frequencies, F-test, T-test, Factor Analysis, one way ANOVA. The results of the study were as follows: Service quality evaluation were classified four factors- the price and benefits, the skill and expertness, the facilities and atmosphere, the time and access. There were no statistically significant differences in the price and benefits by age, income, spendings of appearance and a nail care, and a regular nail care, but there were statistically significant differences in the skill and expertness, the facilities and atmosphere, and the time and access. The service quality on the time and access was evaluated as high by the consumer in the 30s, with more income, and with high appearance and nail care spendings. The service quality on the shop facilities and atmosphere was evaluated as high by the consumers with high nail care spending. The consumers with a regular nail care evaluated the service quality on the skill and expertness, the time and access, the shop facilities and atmosphere as high.

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THE ACCURACY OF MEASUREMENTS DURING MODEL SURGERY FOR ORTHOGNATHIC PLANNING (악교정 수술을 위한 석고모형 수술시의 계측오차)

  • Lee, Sang-Hwy;Lee, Seung-Hoon;Ju, Hyeon-Ho;Won, Dong-Hwan
    • Journal of the Korean Association of Oral and Maxillofacial Surgeons
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    • v.27 no.1
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    • pp.37-45
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    • 2001
  • The errors in orthognathic surgery can occur during the preoperative preparations including the model surgery, but till now there's been some lack of reserches about them. So we wanted to verify the accuracies in measurements used in model surgery. We compared the accuracy of measurements by vernier calipers, which has been the main measurement tool for conventional model surgery, and that by height gauge, which is recently claimed to be more accurate, with 3 dimensional coordinate analyzer. We could have following results and have a plan to use them for the invention of new model surgery techniques. 1. The measurement errors in Group 1, which mean the difference between "the measurements by 3-D analyzer"and "the measurements by height gauge", were small enough with the range of $0.1{\sim}0.2mm$ in all planes. 2. The mean error in Group 2, which is the differences between the measurements of 3-D analyzer and those of vernier calipers, was 1.1mm. 3. The measurement errors in Group 2 were variable according to the factors including the differences of individuality and expertness of each measurers. But in case of Group 1, they were small and not variable by the expertness. 4. The measurements were more accurate at the points in anterior teeth than in molar teeth in Group 1 and 2. 5. The errors after model surgery increased remarkably, compared with those before surgery in Group 2. And the situation was different in Group 1 in that errors decreased after surgery. According to these results, it assumed that the measurements with height gauge during the model surgery for orthognathic surgery are accurate enough and can be maintained, regardless of complexity of models, individuality, or expertness of measurers.

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Nurses' Image perceived by Student Nurses before and after their First Clinical Practice (첫 임상실습 전.후 간호학생이 지각한 간호사 이미지)

  • Yang, Jin-Ju
    • The Journal of Korean Academic Society of Nursing Education
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    • v.9 no.1
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    • pp.64-72
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    • 2003
  • Purpose: The purpose of this study was to identify changes in nurses' image of student nurses before and after their first clinical practice. Method: Study samples were composed of 78 student nurses who were from nursing dept. of one college in G city. All participants had their first clinical practice for 4 weeks at two general hospitals in Gwangju. The internal consistency of the total scale was Cronbach's $\alpha$= .883. Results: After the first clinical practice, the mean score of nurses' image in general was lower than that of nurses' image before the clinical practice. In five subcategories, before the first clinical practice, professionalism and expertness were the highest followed by role performance, vision of a career, and temperature as a nurse in order but after the first clinical practice, professionalism was the highest score followed by expertness, temperature as a nurse, role performance, vision of a career in the mean scores of nurses' image. Conclusion: Based upon these findings, clinical practice will play an important role in improving role performance and vision of a nursing career for student nurses, so nursing administrators should make efforts to improve image of nurses in a variety of practice.

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An Analysis of Pay System and Pay Form of Hospital Nurses (병원간호사의 임금체계와 임금형태 분석;노동조합설립 병원을 중심으로)

  • Park, Hee-Ok
    • Journal of Korean Academy of Nursing Administration
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    • v.12 no.4
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    • pp.521-531
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    • 2006
  • Purpose: The purpose of this study were to examine the pay system and pay form of hospital nurses. Methods: This study performed secondary analysis on the existing data and employed a case study design. Data were collected from May 1, 2005 to September 30, 2005. Analysis of the results was carried out using SPSS win 12.0 for frequency, percentage, mean and standard deviation. Results: All hospitals did have pay steps considering the seniority rule. Each hospital had a variety types of an allowances, the criteria of the payment, and the bonus. The majority of payment form was a monthly pay. Several suggestions could be drawn from this study. The pay system of the hospital nurses should reflect market pay and pay system should be set up according to the value of duty, performance, and expertness of hospital nurses and should be clear and lucid. Conclusion: Pay is a major function of human resource management and is a motive to nurses. Each hospital's pay system is different outwardly but it is the same as internally. Therefore pay system and form should reflect a value of the duty and the expertness and performance of nurses.

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A study on the success factor of Quality Management in bath-tub & washbowl (위생기기 제조기업의 품질경영 성공요인에 관한 연구)

  • Hwang Kyoo-Ill;Lee Jae-ha
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2004.04a
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    • pp.484-489
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    • 2004
  • The purpose of this study is to examine the success factor of Quality Management (QM) in the manufacturing conditions aspect of medium and small-sized sanitary enterprise. The requisite for manufacturing factors are classified into manufacturing human factors (the number of production employee, training and teaching, discuss on quality, manufacture expertness, etc.), manufacturing facility factors (coating, hardening, and molding equipment), manufacturing core component factors (temperature and viscosity, line, surface). And the indicator of quality outcomes are measured by reorder and recommendation to others.

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A Study on the Safety Organization Design of the Korean National Railroad (철도운영자의 안전조직설계에 관한 연구)

  • Bhang, Youn-Keun;Moon, Dae-Seop;Yoo, Jae-Kyun
    • Proceedings of the KSR Conference
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    • 2004.10a
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    • pp.1634-1645
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    • 2004
  • This study reveals that rail reform which separates infrastructure from train operation requires more safety activities to train operator than before. To meet these requirements the train operator, KNR, should build up more expertness, accept accidents investigation by the third party, establish and operate safety knowledge management system, and manage a forum which facilitates the communication between the parties concerned.

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A Study on the Management of Railway Safety Culture (철도안전경영이념화를 위한 연구)

  • Bhang Youn-Keun;Bae Joon-Hwan
    • Proceedings of the KSR Conference
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    • 2004.10a
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    • pp.1588-1594
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    • 2004
  • This study discovers the variables in the railway safety management which give impacts to safety cognition of the employees. Next we do factor analysis to find out latent variables which include safety variables and regression analysis to measure the explanation power of the latent variables. We got the results that expertness latent variable explains the variation of the accidents more than other latest variables

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