• 한국실내디자인학회논문집
• /
• 제21권4호
• /
• pp.181-189
• /
• 2012

Creativity is one of the most popular keyword used in today's society due to it's important role as the major post modern economic drive force. Richard Florida calls the group of people who work in this creative industry as the 'Creative Class' and this theory has affected many organizations and cities. However, little is known about the work environment of this class, so many designers find it difficult to understand how they may encourage creativity in the actual physical setting. Therefore the purpose of this research is to understand the major characteristics of this 'Creative Class' and their working styles in order to develop a theoretical framework for the creative work environment and present a case study of NHN Company main office building. The researcher has indicated three major characteristics of the creative work environment such as 'Individuality', 'Socialization', and 'Experiential' and through the developed framework found that in NHN building 'Socialization' through overlapping territories and programs, spatial openness were used as key methods of encouraging creativity. It is hoped that this research may be used as a useful guide in designing various types of creative work environment for the future.

• Human Ecology Research
• /
• 제60권4호
• /
• pp.521-533
• /
• 2022

Using Bernd H. Schmitt's experiential modules, this study investigated the effect of shopping value on recognizing the importance of customer experience. A survey was conducted with 400 adults aged in their 20s to 50s. To analyze the data, factor analysis, a reliability test, cluster analysis, and ANOVA were conducted. The results were as follows. First, the shopping values exhibited by sportswear consumers were a utilitarian shopping value and a hedonic shopping value. Through these, consumers were classified into four groups: a shopping value-oriented group, a utilitarian shopping value group, a shopping value-unconcern group, and a hedonic shopping value group. Second, the customer experience consisted of five factors: sensory experience, emotional experience, cognitive experience, behavioral experience, and relational experience. Third, a significant difference was observed in customers' perceived experiences according to shopping value type. In the shopping value-oriented group, all customer experiences were generally considered important, followed by the hedonic shopping value group and the shopping value-unconcern group, with the utilitarian shopping value group least likely to perceive customer experiences as important. In addition, cognitive and emotional experiences were rated highest among the five experiences, indicating that these were the most important store experiences among the various customer experience components.

• 근관절건강학회지
• /
• 제17권2호
• /
• pp.113-123
• /
• 2010

Purpose: The purpose of this study was to identify the effects of a smoking cessation program on processes of change, situational temptation, and decisional balance in male university student smokers. Method: Utilizing a quasi-experimental design, 78 male university students consisted of an experimental group (n=48) and a control group (n=30). A smoking cessation program was applied to the experimental group for a period of 6 months while no program was given to the control group. Study questionnaires were used to measure outcome variables before and after the program. Descriptive analysis, $\chi^2$-test, t-test, and ANCOVA were used with SPSS 18.0 program for data analysis. Results: After treatment with this program, the experimental group showed significantly higher scores for processes of change (experiential and behavioral processes of change) than the control group. The experimental group also showed significantly lower scores for situational temptation (positive social, negative affect, and habit strength). Conclusion: The smoking cessation program may have positive effects on process of change and smoking temptation for male university student smokers.

• 인간행동과 음악연구
• /
• 제17권1호
• /
• pp.1-24
• /
• 2020

본 연구의 목적은 음악치료 인턴들의 치료적 노래만들기 경험을 심층 탐구하는 것이다. 이를 위해 음악치료 인턴 다섯 명을 대상으로 경험적 음악치료 집단의 일환으로 치료적 노래만들기 워크샵을 240분씩 총 2회 진행한 후, 포커스 그룹 인터뷰를 실시하고 그들의 경험에 대한 자료를 수집하였다. 본 자료를 Braun & Clarke(2006)의 방법으로 주제분석하여, 총 6개의 주제와 18개의 하위 주제를 도출하였다. 6개의 주제는 '치료적 노래만들기에 대한 선입견', '의미있는 작사 과정', '작곡에서의 도전적 경험', '치료적 노래만들기 기법의 구조성 경험', '음악을 통한 자기인식의 발전', '집단작업을 통한 관계적 경험'으로 나타났다. 음악치료 인턴들은 치료적 노래만들기의 단계적 구조를 통해 집단의 다양한 의견을 조율하고 소통하면서 자신들의 이야기를 하나의 노래로 완성하였다. 이를 통해 자신들의 약점이라 느꼈던 작곡에 대한 부담감을 극복하고, 스스로의 욕구와 필요성을 인식하며 개인적 성장을 경험할 수 있었다. 결과적으로, 본 연구에 참여한 음악치료 인턴은 치료적 노래만들기 과정에 참여하면서 인턴훈련 과정에서 직면하는 도전을 규명할 수 있었고 더 나아가 개인적 성장과 전문가로서의 성장을 도모할 수 있었다는 점에서 본 연구의 의의가 있다.

• 한국콘텐츠학회논문지
• /
• 제21권12호
• /
• pp.748-756
• /
• 2021

이 논문에서는 한국고전문학을 활용한 체험형 게임 관광프로그램을 개발하고자 하는 과정의 첫 번째 시도로써 중인가객 김수장과 그의 가집 『해동가요』를 대상으로 1차 연구를 진행하였다. 이를 위하여 관광콘텐츠로서 체험형 게임과 한국고전문학의 가치에 대한 이론적 검토를 먼저 진행하였다. 이후 프로그램의 수요층을 가족, MZ 세대 및 연인, 외국인의 세 분류로 설정하였으며, 이들을 대상으로 설문조사를 실시하여 각 수요층의 성격 및 프로그램 선호도를 확인하였다. 이를 바탕으로, 가집 『해동가요』와 김수장이 창작한 7수의 시조 작품에서 분석틀에 따라 각각의 역사문화자원으로서의 주요 가치를 발굴하고, 대상과 관련된 수요층의 선호를 분석하였다. 이에 따라 가족 단위는 모험플롯으로, MZ세대 및 연인의 경우에는 사랑플롯으로, 외국인의 경우에는 모험과 사랑을 혼합한 플롯으로 구성하여 각 수요층에 맞게 서사구조를 차별적으로 조직하였다. 이 글은 스토리텔링적인 가치가 있음에도 불구하고 지금껏 잘 활용되지 못한 한국고전문학, 그 중에서도 김수장이라는 인물과 그의 작품에서 스토리를 발굴하고, 이를 체험형 게임 관광프로그램으로 발전시킴으로써 한국고전문학의 측면에서도, 관광학의 측면에서도 새로운 시도를 해보고자 하였다. 이후로도 다양한 조선의 문학인들을 발굴하여 지속적으로 스토리텔링을 진행한다면 고전 문학 기행 콘셉트의 여행상품군의 활성화를 기대해볼 수 있을 것이다.

• 감성과학
• /
• 제26권2호
• /
• pp.53-66
• /
• 2023

최근 패션 브랜드들이 사용자들의 능동적 참여가 가능한 메타버스 플랫폼을 자사의 브랜드 접점으로 활용하기 위한 방안을 모색하고 있다. 이에 본 연구에서는 메타버스와 오프라인 스토어에서의 브랜드 체험을 비교하고자 한다. 패션 브랜드 젠틀몬스터의 오프라인 스토어과 이를 메타버스 공간에 그대로 재현한 제페토(ZEPETO) 스토어의 브랜드 체험을 비교하였다. 실험 참가자 집단을 메타버스 스토어 체험이 선행된 집단과 오프라인 스토어 체험이 선행된 집단으로 구분하여 현장 조사를 진행하였다. 그 결과, 다음과 같은 주요 연구결과를 도출할 수 있었다: (1) 전체 체험 반응에서 감성 보다는 새로운 정보에 반응하는 감각 체험이 주를 이루었다; (2) 메타버스보다는 제품을 직접 만지고 체험할 수 있는 오프라인 스토어에서 체험이 더욱 활발하게 이루어졌다; (3) 네 가지의 테마공간 유형 중에서는 제품 공간에서 가장 많은 체험 반응이 나타났다; (4) 오프라인 스토어 체험이 선행된 두 번째 그룹보다 메타버스 스토어 체험이 선행된 첫 번째 그룹에서 보다 활발한 체험 반응이 일어났다. 마지막으로 본 연구결과를 통해 가상공간에서의 메타버스 브랜드 스토어가 현실 공간의 시공간적 제약을 뛰어넘은 차별화된 경험을 제공할 뿐만 아니라, 오프라인 스토어의 경험을 더욱 의미 있고 풍부하게 만들어 주는 전략적 도구로 활용될 수 있음을 알 수 있었다.

• 한국가정과교육학회지
• /
• 제34권4호
• /
• pp.77-92
• /
• 2022

최근 금융산업에서의 디지털 전환이 가속화되며, 인터넷 활용의 취약계층인 고령 소비자의 인터넷 뱅킹 사용 수준을 제고하는 것은 중요한 과제가 되었다. 이에 본 연구는 미디어패널조사 11차년도 자료의 60대 이상 3,101명의 응답을 분석하여, 고령 소비자의 인터넷 뱅킹 사용에 대한 자기효능감에 영향을 미치는 인구통계학적, 경험적, 심리적 요인을 규명하였다. 주요 연구결과는 다음과 같다. 첫째 고령 소비자의 인터넷 뱅킹 사용에 대한 자기효능감에 미치는 인구통계학적 변수로 성별, 교육수준, 직업유무, 소득수준을 확인하였다. 둘째 고령 소비자의 인터넷 뱅킹 사용에 대한 자기효능감에 영향을 미치는 경험적 요인으로 인터넷 쇼핑 경험을, 심리적 요인으로 정보보안우려, 디지털 리터러시, 높은 문제해결의지를 확인하였다. 셋째, 경험적, 심리적 영향요인이 60대와 70대 이상의 연령 구분에 따라 다른 영향력을 갖는지에 대하여 조절효과 분석을 실시한 결과, 모든 변수에서 연령 구분에 따라 인터넷 뱅킹 사용에 대한 자기효능감에 미치는 영향력이 다름을 확인하였다. 본 연구의 결과는 고령층으로 구분되는 소비자 집단 내에서도 금융행동의 차이를 유발하는 특성이 있음을 경험적으로 밝혀냄으로써 고령 소비자의 비대면 금융 서비스 활용과 관련한 논의에 기여할 수 있을 것이다.

• 한국의류학회지
• /
• 제35권4호
• /
• pp.408-420
• /
• 2011

This study identifies the fashion luxury customer segments grouped by expenditures and the number of purchasing brands to verify the effects of perceived luxury consumption values on the intention to maintain a brand relationship for each group. A survey questionnaire was developed and implemented to collect data to measure fashion luxury expenditures, number of purchasing brands, luxury customer values, intention to maintain brand relationships, and demographic variables. A total of 326 responses were analyzed by factor analysis, multiple regression, one-way ANOVA, and $X^2$ analysis with SPSS18.0. Respondents were grouped by luxury expenditures; in addition, the number of purchasing brands were grouped into four segments of Switching/Heavy (31.6%), Switching/Light (19.9%), Loyal/Heavy (31.3%), and Loyal/Light (7.2%) Customer Group, that was different in terms of age and marital status. When the luxury customer value for the most patronized luxury brand was factor analyzed, five distinctive sub dimensions were identified, such as Social Value, Aesthetic/Expressive Value, Experiential Value, Quality Value, and Economic Value. For the Loyal/Heavy Group, the Experiential Value had a significant effect on the customer intention to maintain a brand relationship. For the Loyal/Light group, the Aesthetic /Expressive and Economic Value had a significant effect, and for the Switching/Heavy and Switching/Light Group, Quality and Economic Value had a significant effect on the customer intention to maintain a brand relationship. In conclusion, each luxury customer value in the behavioral segments works differently in influencing the intention to maintain a brand relationship. In addition, the implications for retail strategy were discussed based on the findings.

• Strategy21
• /
• 통권38호
• /
• pp.112-162
• /
• 2015

This study began to confirm or review the balance of power theory by applying scientific methods through experiential cases. Though there are several kinds of national power, this study supposes military power as a crucial power when it comes to war and peace. This research covered balance and imbalance through comparing relative military power between nations or nations' group. Comparison of relative military power can be achieved by statistically processing the values of which has been converted into the standard variables in same domain, then calculating the values of nation's power which has been synthesized different experiential factors. In addition, the criteria of experiential experiment is highly dedicated to European countries, USA, Japan prior to 1st and 2nd World War, as well as USA, Soviet Union and North East Asia during Cold War era. In addition, the balance of power theory has been redefined to review the action of the state upon the changes of power as mentioned in the theory. To begin with, the redefined theory states that relative level of military power between nations defines the consistency of peace and balance of power. If military power is enough to be on the range of level required to keep the power in equilibrium, peace and balance can be achieved. The opposite would unbalance the military power, causing conflicts. While the relative military level between nations change, nations seek to establish 'nations group' via military cooperation such as alliance, which also shift relative military power between nations group as well. Thus, in order to achieve balance of power, a nation seeks to strengthen its military power(self-help), while pursuing military cooperation(or alliance). This changes relative military power between nations group also. In other words, if there exists balance of power between nations, there is balance of power between nations group as well. In this theory, WWI and II broke out due to the imbalance of military force between nations and nations group, and reviewed that due to the balance of military force during the Cold War, peace was maintained. WWI was resulted from imbalance of military cooperation between two powerful states group and WWII was occurred because of the imbalance among the states. Peace was maintained from cooperation of military power and balance among the states during the Cold War. Imbalance among continental states is more threatening than maritime states and balance of power made by army force and naval force also is feasible. Also the outcomes of two variables are found military power balanced ratio of military power for balance is 67% when variable ratio of balance is 100% and standard value for balance is 0.86. Military power exists in a form of range. The range is what unstabilized the international system causing nations to supplement their military powers. These results made possible the calculation and comparison between state's military power. How balance of power inflicted war and peace has been studied through scientific reviews. Military conflict is highly possible upon already unbalanced military powers of North East Asian countries, if the US draws its power back to America. China and Japan are constantly building up their military force. On the other hand, Korean military force is inferior so in accordance to change of international situation state's survival could be threatened and it is difficult to achieve drastic increase in military force like Germany did. Especially constructing naval force demands lots of time; however but has benefit that naval force can overcome imbalance between continental states and maritime states.

• 수산해양교육연구
• /
• 제27권2호
• /
• pp.476-487
• /
• 2015

The purpose of this study was to analyze students' creative personality within creativity personality model schools and public schools in order to investigate effects on of the management of Creativity Personality Model School. The objects of this study were different 4~6th grade classes in two Elementary schools located in Gyeongsangnam-do G city. The experimental group was composed of 301 students Y Elementary school and the comparative group was composed of 231 students G Elementary school. Before carrying out the study, both groups took the preliminary examination about their creative personality. After three months, the experiment group and the comparison group took the post examination to compare and analyze the results. The results of this study were as follows: It was observed that the management of Creativity Personality Model School would have meaningful effects to improve the creative personality of students. A important factor was that operated a variety program of creative personality, such as 'Rainbow School' and 'Rainbow Experiential learning'. Through this study, it seemed to conclude that the management of Creativity Personality Model School was more effective on improving students' creative personality.