• Title/Summary/Keyword: establishing strategy

Search Result 950, Processing Time 0.03 seconds

Investigating the Smart Hotel Customers' Technology Amenities Adoption Behaviour (스마트호텔 고객의 기술 어메니티 수용에 관한 연구)

  • Kim, Tack Yeon;Chung, Namho
    • Journal of Service Research and Studies
    • /
    • v.13 no.4
    • /
    • pp.142-159
    • /
    • 2023
  • As the core technologies of the 4th Industrial Revolution are introduced into luxury hotels, they are taking off as cultural and experiential spaces that provide new products and services to hotel users and new experiences. Therefore, this study investigated the effect of hotel users' perception of the experience of using technological amenity services on their trust and satisfaction, focusing on luxury hotels as smart hotel to identify the essential factors of smart hotels that can lead to continuous competitive advantage and improvements in the future. In addition, the study aimed to find an effective hotel marketing strategy and plan to satisfaction the smart hotel by maximizing customer satisfaction. To verify the research hypothesis, a survey was conducted targeting hotel users with experience using technological amenities in smart hotels within the last two years. As a result of the study, it was confirmed that all hypotheses were adopted except for the relationship between personification, intention to use technical amenities, and perceived performance expectations and satisfaction with smart hotels. Based on these research results, this paper presents theoretical and practical implications. Smart hotels are rapidly changing by introducing various smart technologies. Therefore, it will be meaningful data for securing a sustainable competitive advantage and establishing differentiated hotel management and marketing strategies.

A study on the weighting of the Environmental Index for SCM ESG -Focusing on the participation of Korean SMEs in the Global Secondary Battery Supply Chain- (공급망 ESG 환경평가지표 가중치 분석에 관한 연구 - 글로벌 이차전지 공급망 참여를 위한 한국 중소기업을 중심으로 -)

  • Jong-Hee Jeong;Seong-Ho Kim
    • Korea Trade Review
    • /
    • v.48 no.3
    • /
    • pp.1-22
    • /
    • 2023
  • Many major country have struggled to build a block of the secondary battery industry supply chain by considering their interests first. And their supply chain due diligence agreement mandates due diligence on human rights and environmental risks that may occur throughout the supply chain. So the integrated approach called supply chain ESG is needed. But there isn't to be a global standard for ESG yet. And the disclosure standards for each country are different, adding to companies' confusion. In this perspective, to present guidelines for establishing a supply chain ESG management strategy accompanied by Korean SMEs, this study presents environmental evaluation indicators of global secondary battery supply chain ESG customized for Korean SMEs and then performs weight analysis using AHP methodology. Through this, this study aims to suggest implications for accepting sustainability within the supply chain of Korean SMEs by presenting indicators to be considered first among environmental evaluation indicators in preparation for ESG due diligence of the global secondary battery supply chain.

Classification of Industrial Parks and Quarries Using U-Net from KOMPSAT-3/3A Imagery (KOMPSAT-3/3A 영상으로부터 U-Net을 이용한 산업단지와 채석장 분류)

  • Che-Won Park;Hyung-Sup Jung;Won-Jin Lee;Kwang-Jae Lee;Kwan-Young Oh;Jae-Young Chang;Moung-Jin Lee
    • Korean Journal of Remote Sensing
    • /
    • v.39 no.6_3
    • /
    • pp.1679-1692
    • /
    • 2023
  • South Korea is a country that emits a large amount of pollutants as a result of population growth and industrial development and is also severely affected by transboundary air pollution due to its geographical location. As pollutants from both domestic and foreign sources contribute to air pollution in Korea, the location of air pollutant emission sources is crucial for understanding the movement and distribution of pollutants in the atmosphere and establishing national-level air pollution management and response strategies. Based on this background, this study aims to effectively acquire spatial information on domestic and international air pollutant emission sources, which is essential for analyzing air pollution status, by utilizing high-resolution optical satellite images and deep learning-based image segmentation models. In particular, industrial parks and quarries, which have been evaluated as contributing significantly to transboundary air pollution, were selected as the main research subjects, and images of these areas from multi-purpose satellites 3 and 3A were collected, preprocessed, and converted into input and label data for model training. As a result of training the U-Net model using this data, the overall accuracy of 0.8484 and mean Intersection over Union (mIoU) of 0.6490 were achieved, and the predicted maps showed significant results in extracting object boundaries more accurately than the label data created by course annotations.

A Bibliometric Study on Sustainable Development Goals (SDGs) Research Trends in Entrepreneurship (키워드 네트워크 분석을 활용한 창업분야 지속가능발전목표(SDGs) 연구동향 분석)

  • An, Seung Kwon;Choi, Min Jung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.18 no.2
    • /
    • pp.21-34
    • /
    • 2023
  • The purpose of this study is to examine the extent of Sustainable Development Goals (SDGs)-related research in the field of entrepreneurship globally since the adoption of the SDGs at the UN General Assembly, and to compare international and domestic research trends in order to determine the direction of SDGs-related research in entrepreneurship in Korea. Utilizing three databases-Web of Science (WoS), KCI, and DBpia- SDGs-related studies in entrepreneurship were extracted by employing specific search terms. After data purification, a total of 356 studies abroad and 4 studies in Korea were used for analysis. After data purification, a total of 356 international studies and 4 Korean studies were analyzed. Due to the limited number of domestic studies, the research trends were examined by conducting frequency analysis and keyword network analysis on international studies alone. Frequency analysis revealed that SDGs research in entrepreneurship primarily focused on sustainability-related terms and was conducted in conjunction with business models, innovation, entrepreneurship education, and strategies. Furthermore, yearly frequency analysis demonstrated an expansion of topics to encompass research on entrepreneurship and SDGs policies, the roles and capabilities of female entrepreneurs in SDGs implementation, energy start-ups and SDGs, directions for implementing SDGs in business schools and SDGs education, indicators for SDGs implementation and evaluation, and technologies for sustainability. The keyword network analysis identified central topics such as business, sustainability, SDGs, innovation, entrepreneurship, business models, and education, with research areas extending to entrepreneurship ecosystems, change and strategy, ethics, and climate. This study holds significance in establishing a foundation for SDGs research in entrepreneurship, which is currently an underexplored area in Korea, by presenting emerging research trends related to SDGs in entrepreneurship.

  • PDF

Effective Control Strategy against Bacterial Blight on Carrot (당근 세균잎마름병에 대한 효과적 방제 수단)

  • Hyun Su Kang;Mi-Jin Kim;Yong Ho Shin;Yong Chull Jeun
    • Research in Plant Disease
    • /
    • v.29 no.4
    • /
    • pp.405-413
    • /
    • 2023
  • Bacterial blight of carrot caused by Xanthomonas hortorum pv. carotae (Xhc) is one of the serious diseases of carrot, of which control measures has not been still established in the domestic farm. In this study, in order to select effective sterilizer for bacterial blight of carrots, three antibiotics such as streptomycin, oxolinic acid, kasugamycin, two copper compounds like copper hydroxide and copper sulfate basic and three rhizobacteria Burkholderia gladioli MRL408-3, Pseudomonas fluorescens TRH415-2 and Bacillus cereus KRY505-3 were selected to investigate their direct antibacterial effects using artificial media, aiming to identify effective pesticides against Xhc. Among them, treated medium with antibiotics such as streptomycin, oxolinic acid, and the antagonistic rhizobacteria MRL408-3 were formed inhibition zone. The agrochemicals and the rhizobacteria MRL408-3, which showed antibacterial effects on carrot leaves, pre-treated on the carrot leaves and then inoculated with Xhc. High control effects were shown on the carrot leaves pre-treated with both streptomycin and oxolinic acid. Scanning electron microscopy images of the carrot leaf surfaces showed that the population of bacteria decreased significantly on leaves pre-treated with streptomycin and oxolinic acid. From these results, it can be inferred that antibiotics like streptomycin and oxolinic acid exhibit superior control effects compared to other agents. This study provides valuable insights towards establishing an effective control system for bacterial blight of carrot.

Assessing the Applicability of Hysteresis Indices for the Interpretation of Suspended Sediment Dynamics in a Forested Catchment (산림유역의 부유토사 동태 해석을 위한 이력현상 지수의 적용성 평가)

  • Ki-Dae Kim;Su-Jin Jang;Soo-Youn Nam;Jae-Uk Lee;Suk-Woo Kim
    • Korean Journal of Environment and Ecology
    • /
    • v.38 no.2
    • /
    • pp.178-188
    • /
    • 2024
  • The dynamics of suspended sediment (SS) in forested catchments vary depending upon human or natural disturbances, including land use change, forestry activity, forest fires, and landslides. Understanding the dynamics of SS originating from the potential sources within a forested catchment is crucial for establishing an effective water quality management strategy. Therefore, to suggest a systematic method for interpreting SS dynamics, we evaluated the performance and applicability of ten methods for calculating the hysteresis index based on observed hydrological data and two calculation models (Lawler's method and Lloyd's method) with five sampling intervals (50th, 25th, 10th, 5th, and 1st percentiles). Our results showed that Lloyd's method, which used a sampling interval at the 1st percentile, had the largest number of analyzable runoff events and exhibited the best performance. The results of this study can contribute to quantifying the hysteresis in the relationship between discharge and SS and provide useful information for interpreting SS dynamics.

Analysis of the Success Factors of Open Innovation fromthe Perspective of Cooperative Game Theory: Focusing on the Case of Collaboration Between Korean Large Company 'G' and Startup 'S' (협조적 게임이론 관점에서 본 대기업-스타트업 개방형 혁신 성공 요인 분석: 대기업 'G사'와 스타트업 'S사'의 협업 사례를 중심으로)

  • Jinyoung Kim;Jaehong Park;Youngwoo Sohn
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.19 no.2
    • /
    • pp.159-179
    • /
    • 2024
  • Based on the case of collaboration between large companies and startups, this study suggests the importance of establishing mutual cooperation and trust relationships for the success of open innovation strategy from the perspective of cooperative game theory. It also provides implications for how this can be implemented. Due to information asymmetry and differences in organizational culture and decision-making structures between large companies and startups, collaboration is likely to proceed in the form of non-cooperative games among players in general open innovation, leading to the paradox of open innovation, which lowers the degree of innovation. Accordingly, this study conducted a case study on collaboration between large company 'G' and startup 'S' based on the research question "How did we successfully promote open innovation through cooperative game-type collaboration?" The study found that successful open innovation requires (1) setting clear collaboration goals to solve the organizational problem between large companies and startups, (2) supporting human resources for qualitative growth of startups to solve reliability problems, (3) leading to strategic investment and joint promotion of new projects to solve the profit distribution problem. This study is significant in that it contributes to expanding the discussion of the success factors of open innovation to the importance of interaction and strategic judgment considering the organizational culture and decision-making structure among players, and empirically confirming the success conditions of open innovation from the perspective of cooperative game theory.

  • PDF

The Effect of the Consumer-Brand Interaction and Relationship on Motivation and Satisfaction in SNS -Based on Perceived Age- (SNS에서 소비자-브랜드의 상호작용과 소비자-브랜드 관계가 구매동기와 만족도에 미치는 영향 -지각된 연령을 기준으로-)

  • In-Ok Kim;Ji-Sun Moon
    • Journal of the Korean Applied Science and Technology
    • /
    • v.40 no.4
    • /
    • pp.825-842
    • /
    • 2023
  • This study conducted a survey to analyze the influence of the consumer-brand interaction and the consumer-brand relationship on motivation and satisfaction based on the perceived age of men and women in their teens and 50s who subscribe to cosmetic brands through SNS accounts. For statistical processing of the collected data, frequency analysis, factor analysis, reliability analysis, regression analysis, and multiple regression analysis were performed with SPSS 21.0. The perceived age of the subjects was classified into 'perceived lower group', 'perceived middle group', and 'perceived higher group' according to the difference between the age perceived by others and the age perceived by themselves. In the three groups, the consumer-brand interaction and the consumer-brand relationship showed a meaningful positive relationship with motivation, and the consumer-brand relationship was found to be a major variable explaining 'attractive' among motivation. In the three groups, the consumer-brand interaction and the consumer-brand relationship showed a significant positive relationship with satisfaction, and the consumer-brand relationship appeared as a major variable explaining satisfaction. Therefore, the conclusion of this study is that by perceived age group, the consumer-brand interaction and the consumer-brand relationship have a positive effect on motivation and satisfaction. In particular, it was found that the consumer-brand relationship is a major variable in cosmetics motivation and satisfaction. As this study empirically analyzes the influence of age perceived on SNS on cosmetics brand marketing, it is considered to be a practical implication for establishing cosmetics sales strategy and basic data that can be used for marketing.

The Power of Connectivity: Cooperative Network and Firm Performance in the IT Industry (초연결시대의 협력: IT 기업 간 협력 네트워크와 성과에 관한 연구)

  • Ji Hye Park
    • Information Systems Review
    • /
    • v.19 no.2
    • /
    • pp.21-35
    • /
    • 2017
  • The advancement of IT and the "Fourth Industrial Revolution" blurred the boundary between industries. The importance of strategic cooperation between enterprises is emphasized. IT companies must consider their existing business areas and create new territories to drive changes in the industry. They must also secure their competitive edge and manage economic costs to enable them to compete with their global counterparts. By utilizing their resources effectively, these firms can create value through inter-firm cooperation. This study analyzes the collaborative network of global IT companies using social network analysis and examines the effect of this network on firm performance. Collaborative linkages and betweenness centrality, which represent the bridging position of a firm in a network, significantly affect firm performance. This result highlights the importance of the structural position of a firm in a cooperative network of IT companies. This study also characterizes clusters in a network of IT companies. Most of these clusters comprise a combination of IT companies in diverse IT industries. These clusters suggest that these companies engage in multilateral cooperation without boundaries to maximize their business capabilities. This study offers practical implications for establishing a cooperative strategy and framework that can capture business trends in the IT industry from a macroscopic view. This study also visualizes collaborative networks in a multifaceted way using social network analysis to provide researchers and business practitioners with an informative viewpoint.

A Study on the Relationship between Enterprise RFID Capability and Strategic Supply Chain Capability and Firm Performance: Focusing on Logistics, Distribution and Supply Chain Enterprises in China (기업의 RFID 역량과 전략적 공급사슬역량 및 기업성과 간 관계에 관한 연구: 중국 내 물류, 유통, 공급망 기업을 중심으로)

  • Shang Meng;Yong Ho Shin;Chul Woo Lee
    • Information Systems Review
    • /
    • v.20 no.2
    • /
    • pp.87-110
    • /
    • 2018
  • This study reviews previous studies about the effects of RFID capabilities on strategic supply chain competence and business performance in the Chinese context. This study introduces a new perspective that measures the degree to which RFID capability levels contribute to business performance. Such an assumption is based on the fact that companies build their own capabilities through RFID capabilities and that these capabilities provide a competitive advantage for enterprises. Data on all sorts of logistics, distribution, and manufacturing companies that introduced RFID system in China were collected for data analysis. This study analyzes the structural equation modeling using Smart-PLS 2.0 program. This study confirms that internal reliability, convergent validity, and discriminant validity are satisfied. The hypothesis test result on the relationship between RFID capacity and strategic supply chain competence and strategic supply chain competence and company results is partially adopted. This study aids in establishing a RFID system construction strategy to enhance supply chain competence by suggesting guidelines for the successful introduction of RFID system through identifying the causal relationship between RFID capacity and strategic supply chain competence. This study also suggests the influence of RFID competency on visibility, agility, flexibility, and collaborations.