• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.8
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• pp.1075-1085
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• 1999

Brand equity is the added value endowed by the brand to the product. This concept born in the 1980's has aroused intense interest among market managers and business strategists from a wide variety of industries. Brand equity can be approached in different perspectives according to the motivations and the objectives of the studies. Consumer-based brand equity is examined internally by consumers' cognition and feeling and externally by consume behavior in the market By analyzing the relationship between them we can understand how brand value is made in the mind of consumers and how it is converted into the consumer behavior,. The brand is an especially important extrinsic cue in clothing products and the apparel industry has higher brand equity when it is actually compared with the brand equity of many other industries measured as a financial asset. Therefore the purpose of this study was to find out brand value of clothing products through clothing brand equity and to understand consumer behavior of the brand. And so we focused in consumer-based brand equity. For the empirical study three brands that are predicted to have different level of brand equity were selected based on prices and market shares of the brands. As the result the consumer-based brand equity is composed of emotional and cognitive dimensions and each dimension has several sub-dimensions. These diverse dimensions of brand equity bring about differences in consumers' purchase behavior market share and price premium of brands.

• International conference on construction engineering and project management
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• 2022.06a
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• pp.1032-1039
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• 2022

Evaluating infrastructure's impact on social equity is an emerging area of research in transportation construction engineering. Transportation agencies have been trying to include sustainable development. The three components of sustainable development are environmental protection, social equity, and economic development. Although social equity is one of the essential components of sustainable development, most transportation agencies do not consider this component. The research publications in this area are limited. The principal objective of this study is to synthesize existing studies related to the impact of transportation infrastructures on social equity. This study will also identify social equity indicators, the correlation between social equity and transportation infrastructures and their services, and the impact of transportation infrastructures' on social equity. In addition, this study will identify current issues of social equity and will provide some recommendations. This synthesis study revealed that transportation infrastructures impacted social equity in various ways. Some effects are positive, such as new job creation on the market. Other effects are adverse, such as diminishing socio-economic and environmental degradation. Studies also showed that the current practices evaluated infrastructures' impact on a case-by-case basis. The authors recommend adopting a multi-disciplinary holistic for assessing infrastructure's effects on social equity. The multi-disciplinary fields of study include civil engineers, construction engineers/managers, public policy researchers, environmentalists, and social scientists.

• Journal of Families and Better Life
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• v.16 no.2
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• pp.107-122
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• 1998

It has been suggested that equity theory a social psychological theory concerned with the fairness in casual relationships should be applicable to marital relationships. This study describes the development of the scale for measuring perception of equity which measure the level of equity in marital relationships among Korean couples. PES(Perception of Equity Scale) is composed of two subscales; detailed measure of equity(DME) and global measure of equity(GME). The PES which include items from two areas of concern for intimates-pschological-emotional concern day-to-day concern-are describes. As results of test reliability of areas of DME range from .86 to .88 and reliability of GME is .92. And there are primarily evidences of construct validity of PES. Therefore PES is very reasonable scale to measure of equity/inequity perception in married couples. Finally analyzing of the level of equity in this sample husbands and wives has generally equitable relationships with their partn rs. Another findings suggest that husbands are overbenefited of their patners through marriage whereas wives are not.

• Journal of Korean Home Economics Education Association
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• v.13 no.2
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• pp.47-57
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• 2001

The purpose of this study is to analyze the differences of gender equity awareness and the degrees of gender equity teaching practices between the home economics teachers and technology teachers in the middle school. For the final analysis of the study. the data collected from 277 teachers (127 home economics and 150 technology teachers) of the middle schools in Kyong-gi Province were used. The framework for the awareness of gender equity has been modified from the study made in 1999 by Korean Institute for the Development of Women. A set of questions on gender equity teaching practice developed by Chung Hae-suk in 1998 has been modified for the study. Mean. standard deviation. percentage. t-test. Pearson correlation. and regression analysis were used to analyze the data utilizing the SAS Program. The findings of the study are as follows : 1) Both the home economics and the technology teachers show relatively above average in the awareness of gender equity. In comparing the two groups. the home economics teachers were higher in the awareness score than that of the technology teachers. 2) The impact of individual personality on the awareness appeares most significant in relations to gender of subject and teaching subject : moreover. the gender of teacher appears to explain the awareness of the gender equity more than the subject they teach. 3) Both the home economics and the technology teacher show relatively balanced teaching practices as far as gender equity is concerned. Between the two groups of teachers. home economics teachers score is higher in practicing gender equity in their teaching activities than the technology teachers. 4) The awareness of gender equity proves to be the most influential variable in their gender equity teaching practices.

• Human Ecology Research
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• v.56 no.1
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• pp.1-14
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• 2018

Technology and Home Economics are associated with gender-related roles. In this respect, students' attitude toward these subjects may be influenced by gender equity awareness with attitudes that may perpetuate gender-biased images of subjects. This study examined the influence of gender equity awareness of middle school students on attitudes toward Technology and Home Economics. Data were collected through a survey to 442 students from eight purposively sampled middle schools in Seoul. Three gender equity awareness groups were identified through a cluster analysis: Equity in house work group (n=163), Traditional gender role group (n=102), and Equity in all areas group (n=152). The analyses of variances enabled an examination of the effects of gender and gender equity awareness. Differences were found among gender and gender equity awareness groups on attitudes toward Home Economics, but not toward Technology. Girls showed higher preference, higher perceived usefulness than boys, but with a lower importance for career preparation for Home Economics. Traditional gender role group scored the lowest on usefulness and importance for everyday life, yet highest on importance for career preparation. Equity in all areas group perceived lowest importance of Home Economics for career preparation. The results show that Home Economics is more strongly gender-typed than Technology, and that effort is needed to change the gender-biased image of the subject.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.587-597
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• 2021

This study investigates the nexus among the South Asian economies. Effects of shocks in the equity market of one country on the equity market of the other country are examined. For empirical analysis, the time series monthly data is used for the period from February 2013 to August 2019. The study focuses on the four larger economies of the region, namely, India, Bangladesh, Pakistan, and Sri Lanka. To investigate for asymmetric effects of positive and negative shocks, EGARCH model is used. The findings show the mix nature of the spillovers between the various pairs of countries. The equity market of Pakistan has two-way spillover effects with the equity market of Bangladesh, but has no association with the equity markets of India and Sri Lanka. The volatility in the equity market of India significantly influences the volatility of the financial markets of Bangladesh and Sri Lanka. Similarly, the capital market of Sri Lanka has a negative association with the equity market of India as well as Bangladesh, but does not affect the equity market of any other country. These findings validate the argument in the literature that geographic location influences the nexus among equity markets. The findings are important for policy-makers and investors.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2008.10a
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• pp.218-233
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• 2008

This study reveals how corporate CRM activities can influence organizational performance by integrating CRM process with customer equity drivers, which have been regarded as independent research areas. The results show that the customer equity drivers including value, brand, and relationship equity mediate between CRM processes and organizational performance. In more detail, customer acquisition, retention, and expansion have positive relationships with brand, relationship, and value equity, respectively. Moreover, even though all customer equity drivers influence organizational performance positively, our analysis suggests that relationship equity has the strongest effect on it.

• The Research Journal of the Costume Culture
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• v.12 no.5
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• pp.805-818
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• 2004

The recent interests of the 'brand equity' concept as the essential subject in the brand management and control sector has induced the fashion marketers to evaluate the fashion brand equity. Thus this study conducted a survey on the consumers that were aware of three national shoes brands(Kumkang, Esquire, and Elcanto) and analyzed the results using SPSS 11.0. The research results were as follows. First of all, factor analysis was carried out to find out the elements of brand equity that customers put emphasis on three national shoes brands(Kumkang, Esquire, and Elcanto). Four important brand equity elements were found such as individuality, brand/corporate awareness, satisfaction, and price benefits. Secondly, regression was executed to find out more important brand equity elements that influence the customers. Among them individuality was considered as the most important element, followed by brand/corporate awareness, satisfaction, and price benefits. Finally Kumkang was found out to have the highest brand equity, followed by Esquire, and Elcanto based on the customer's evaluation.

• KDI Journal of Economic Policy
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• v.38 no.2
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• pp.21-44
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• 2016

There has been a surge of interest in private equity as an alternative corporate restructuring scheme to complement the current institutional forms such as workouts and court receivership. By empirically examining whether private equity in Korea can improve investee companies, we find that while private equity in Korea did not sacrifice the long-term growth potential of investee firms, it did not improve their profitability (e.g. ROA, ROE, and ROS) or growth (e.g. sales growth) either. Both the negative correlation between business performance and firm age and our empirical results showing that young firms were favored by private equity for investment imply that Korean private equity may perform as growth capital, similar to venture capital rather than as buyouts for corporate restructuring.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.15 no.6
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• pp.24-35
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• 2016

This paper developed social equity indicators for evaluation of bus networks. This paper divided the social equity is into 4 categories such as horizontal equity, horizontal accessibility, vertical equity, and vertical accessibility and social equity was defined as integrated concept of these individual indicators. A simulation was performed by using the newly developed indicators to the toy network. On the basis of the simulation result, the social equity indicators are significant to the relative comparison for each zone. And, it was proved that optimal bus network alternative could be different depending on inclusion of the social equity indicators. Thus, it enabled to evaluate the bus network, as a public resource, considering not only the economic efficiency but also social equity. This paper suggested evaluation method for bus network considering social equity using indicators newly developed.