• 한국유기농업학회지
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• 제14권1호
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• pp.17-40
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• 2006

The trend towards forming economic blocs coupled with global economic arrangements such as DDA and FTA increase pressure on the liberalization of the agricultural sector. South Korea is taking part in the DDA negotiations. Once the DDA negotiations are implemented, the extent of liberation of the agricultural market is expected to be wider and timing of market opening is sooner than those effects of the UR agricultural agreement. A reduction in tariff rates and the government subsidy will follow, accordingly. However, many analysts in the agricultural sector express deep concern over a negative development in local agricultural market as demonstrated in China where the local market was dominated by imported agricultural products. This study aimed to investigate progress that China made in favor of the agricultural industry, including environment-friendly agricultural policy, and suggest ideas to drive the development of the agricultural industry in a better direction in Korea by comparing the two countries.

• Journal of Animal Science and Technology
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• 제66권2호
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• pp.279-294
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• 2024

Agriculture has played a significant role in the national economy, contributing to food security, driving economic growth, and safeguarding the dietary habits of the population. Korean agriculture has been compelled to focus on intensive farming due to its limited cultivation area, excessive input costs, and the limitations of agricultural mechanization. In the Republic of Korea (R.O.K), the concept of environmentally friendly animal agriculture began to be introduced in the early 2000s. This concept ultimately aims to cultivate sustainable animal agriculture (SAA) through environmentally friendly production practices, ensuring the healthy rearing of animals to supply safe animal products. Despite the government's efforts, there are still significant challenges in implementing environmentally friendly agriculture and SAA in the R.O.K. Therefore, the objective of this review is to establish the direction that the animal agriculture sector should take in the era of climate crisis, and to develop effective strategies for SAA tailored to the current situation in the R.O.K by examining the trends in SAA in the U.S. The animal agriculture sector in the U.S. has been working towards creating a SAA system where humans, animals, and the environment can coexist through government initiatives, industry research, technological support, and individual efforts. Efforts have been made to reduce emissions like carbon, and improve factors affecting the environment such as the carbon footprint, odor, and greenhouse gases associated with animal agriculture processes for animals such as cattle and pigs. The transition of the U.S. towards SAA appears to be driven by both external goals related to addressing climate change and the primary objectives of responding to the demand for safe animal products, expanding consumption, and securing competitiveness in overseas export markets. The demand for animal welfare, organic animal products, and processed goods has been increasing in the U.S. consumer market. A major factor in the transformation of the U.S. animal agriculture sector in terms of livestock specifications is attributed to environmentally friendly practices such as high-quality feed, heat stress reduction, improvements in reproductive ability and growth period reduction, and efforts in animal genetic enhancement.

• 한국유기농업학회지
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• 제22권2호
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• pp.241-254
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• 2014

This case study surveyed management situations of environmentally friendly farming(EFF) producers' organization and their main activities. Farmers are aging as an average age of 55-year old and producing fruit-bearing vegetables. The EFF did not increase farmer's income, however, price and income was stabilized more than that of conventional farming because of contract farming. Farm household liabilities are caused by purchasing agricultural machinery, materials and so on. Farmers of EFF have been also cultivating conventional farming, but they don't plan much conversion intention of conventional farming into EFF owing to lack of differentiated and stable market for their EFF products. And they are guessing that EFF income will increase a little. For increasing of EFF income, they think that it is necessary to reduce production cost, produce high quality production, develop processing foods, enlarge contract farming and so on.

• Journal of Nutrition and Health
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• 제45권2호
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• pp.181-191
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• 2012

The purpose of this study was to investigate parent's perception of a middle school foodservice in Masan city, Korea that uses environmentally friendly agricultural products (EFAP). From May 29, 2009 to July 11, 2009, questionnaires were distributed to 350 parents of middle schools located in Masan city. A total of 295 responded and 276 (response rate, 78.9%) were used for the final analysis after excluding improperly completed questionnaires. First, 47.8% of the parents responded that they had participated in the school foodservice operation (receiving food, attending foodservice-related events, working as a meal service aid, evaluating suppliers). Receiving food (53.7%) accounted for the greatest proportion in the participating area. Second, most subjects (83.0%) responded that they were aware of the use of EFAP. Additionally, 96.4% of the subject approved expanding the use of EFAP for all items. Third, their degree of interest in the school foodservice was 3.86, and satisfaction with the school foodservice was 3.94 based on a 5-point Likert scale. The overall satisfaction on the quality of EFAP used in the school foodservice was 3.68 based on a 5-point Likert scale. Fourth, awareness that the school used EFAP in the foodservice by the parents who participated in school foodservice operations was higher than that of parents who did not participate. Satisfaction (4.10) with the school foodservice by parents who participated in school foodservice operations was significantly higher than that (3.79) of parents who did not participate (p < 0.001). In conclusion, parent's participation in school foodservice operations should increase to improve the quality of the school foodservice and improve communication between parents and the school.

• 한국유기농업학회지
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• 제21권2호
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• pp.139-155
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• 2013

The purpose of this study is to analyze the effects of abolishing the low-pesticide agricultural product certification on environmentally friendly farming. A survey was conducted to quantitatively analyze farming practices and factors that change farming practice. It was found that only 17.0% of low-pesticide fruit farmers said that they will change their farming practice into organic or pesticide-free farming. With regard to the factors of farming practice change, binomial logistic regression model was applied for the analysis. In the analysis, it was found that farmers who grow the low-pesticide agricultural product are more likely to change their farming practice into organic or pesticide-free farming, as their expected price of organic or pesticide-free products is high, their area size is small, price premium of low-pesticide agricultural product is low, the frequency of their training is high. It is necessary to enhance the direct payment system to enlarge organic and nonpesticide acreage, and pest management techniques for fruits should be developed for low-pesticide fruit farmers to change their practice into organic and nonpesticide practice. Dissemination of cultivation manual, introduction of insurance to farmers, improvement of certificate system, and advertising and marketing of environment-friendly agricultural products are useful to develop environment-friendly agriculture.

• 한국조리학회지
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• 제21권4호
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• pp.192-206
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• 2015

경기도지역 학교급식 영양사를 대상으로 친환경 농산물에 대한 태도와 구매 결정요인에 어떠한 영향이 있는지를 조사하기 위해 친환경 농산물태도와 친환경농산물 구매의사 결정요인에 관한 변수간의 요인분석과 Correlation(상관관계분석), 다중회귀분석을 실시하였으며, 분석결과는 다음과 같다. 영양사들은 친환경농산물의 중요성에 관한 태도를 가지고 있으나 구입 가격에 관해서는 소극적인 태도를 나타내는 것으로 사료된다. 구매결정요인은 '충성도' 0.920, '지각된 품질' 0.791, '인지' 0.862, '브랜드' 0.801로 조사되었다. 일반사항에 따른 결과에서 영양사들은 친환경 농산물 구매결정요인 중 충성도가 가장 높았으며, 품질, 브랜드, 인지 순으로 나타났다. 친환경 농산물에 관한 태도는 친환경 농산물에 관한 구매의사 결정요인 중 품질(r=.296, p<.01) 및 브랜드(r=.350, p<.01), 충성도(r=.558, p<.01), 인지(r=.496, p<.01)와 유의미한 정적 상관관계를 보였다. 이상의 연구 결과들로 경기도지역 영양사의 친환경 농산물에 대한 태도가 높을수록 친환경 농산물에 관한 친환경농산물 구매의사 결정이 긍정적인 것으로 나타났으며, 친환경 농산물 구매의사 결정 요인 중 충성도와 인지가 친환경농산물 태도에 유의적인 영향을 미치는 것으로 나타났다. 이러한 결과를 통해 학교급식 관리자인 영양사의 친환경농산물에 대한 태도를 향상시키기 위한 방안제시가 필요하며, 친환경농산물 구매의사 결정요인들에 대한 후속 연구가 필요하다고 사료된다.

• 한국유기농업학회지
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• 제18권4호
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• pp.489-509
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• 2010

The object of this study is to analyze marketing situations and to suggest developing issues for organic farming. Organic agricultural products (OAP) has been steadily grown by an annual 36.4 percent over the past ten years, and production of OAP took up 4.5 percent of the Environmentally friendly agricultural products (EFAP) in 2009. 9,403 farmers, cultivated area 13,343ha and production 108,810 M/T in Organic agriculture are respectively formed 0.8 percent, 0.8 percent and 0.6 percent of Korea agriculture in 2009. And production of livestock products to have been certificated from the year 2005 was over 10,000M/T in 2008. OAP is mainly distributed by direct marketing system. The market size of OAP is 188.5 billion in 2008 and has been grown by an annual 30.1 percent. The price difference between OAP and general agricultural products is about 65.8 percent. Several issues on the marketing system of OAP are as follows : overcost of OAP marketing socially, imbalance of supply and demand, absence of standard price, institutional insufficiency to marketing within wholesale market, retail price inflexibility of consumer's cooperative, and so on.

• 현장농수산연구지
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• 제17권1호
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• pp.113-124
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• 2015

본 연구의 목적은 친환경농산물 인증업무를 담당하는 민간인증기관을 대상으로 경영실태를 조사하고 민간인증기관의 신뢰도 제고를 위한 대안 등을 제시하는데 있었다. 이를 위해 본 연구는 2013년 10월 1일부터 10월 31일까지(1달간) 국내에 소재지를 두고 있는 76개 인증기관을 대상으로 조사하여 60개 인증기관으로부터 자료를 수집하였다. 분석결과는 다음과 같다. 첫째, 사업형태는 주식회사·영농조합법인·유한회사가 55%, 대학법인이 23.2%, 사단법인이 13.3%이며 지역별로는 광주·전남이 23.3%, 서울·인천·경기 18.3%, 대구·경북이 15.0% 등으로 조사되었다. 둘째, 인증기관의 평균 인증건수는 277건이며 평균 인증농가는 1,195호로 조사되었다. 따라서 평균 조수입이 2억 6,209만원, 비용이 2억 5,504만원, 이익은 1,684만원으로 조사되었다. 셋째, 민간인증기관 가운데 흑자인 경영체가 62.5%로 조사되었으며 적자 경영체가 29.2%, 수익이 제로인 경영체가 8.3%를 차지하고 있지만 모기업이나 재단으로부터의 전입금을 제외하면 적자경영체가 더욱 증가할 것으로 추정된다. 넷째, 부실인증의 발생이 우려되는 단계는 인증신청단계가 50.0%, 인증심사단계 26.7%, 사후관리단계 23.3%로 조사되었으며 다섯째, 부실인증을 방지하기 위해서는 농가교육을 철저히 한다는 응답이 33.3%, 인증심사원 자격강화가 21.7%, 인증비용 현실화가 15.0%, 인증기관지정 및 재지정기준 강화가 11.7% 등으로 조사되었다.

• 한국식품위생안전성학회지
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• 제24권2호
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• pp.111-123
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• 2009

본 연구는 소비자들의 친환경농산물 소비 성향을 조사하여 친환경농산물의 생산과 유통을 활성화하고 친환경 농업의 지속 가능한 발전 방향을 모색하고자 하였다. 그 결과 전체의 90.4%가 친환경농산물에 대해 알고 있는 것으로 조사되었으며 응답자의 대부분이 방송, 언론 등을 통해서 친환경농산물의 정보를 얻는 것으로 나타났고 76.4%가 친환경농산물을 구입한 경험이 있는 것으로 나타났다. 친환경농산물 구매경험군은 주1회 구매, 구매이유는 농약 등 유해물질로부터 안전해서, 친환경농산물 구입비가 차지하는 비율은 월 식품비의 20% 미만, 주로 구입하는 친환경농산물의 종류는 엽채류, 과일류 순이며, 구입처는 대형할인매장과 농협직판장이었다. 일반농산물과 비교하여 영양적 품질, 관능적 품질, 안전성에 대한 인식은 우수하다고 나타났으나 가격에 대한 만족은 낮았으며, 유통상의 문제점은 생산, 제조자의 낮은 신뢰성이었다. 친환경농산물 비구매경험군의 소비행태를 조사해 본 결과 일반농산물과 비교하여 영양적 품질, 관능적 품질, 안전성에 대한 인식은 우수하다고 나타났으나 일반농산물에 비해 20-30% 정도 비싸기 때문에 가격에 대한 만족도는 낮았다. 선뢰성 확보방안으로 생산자에 대한 지도단속 강화가 가장 필요하였으며, 가격, 품질 등 문제 해결 시 93.2%가 구입할 의사가 있는 것으로 나타났다. 실태조사 결과, 첫째는 소비자의 신뢰성을 확보하여야 할 것이고, 둘째로는 소비 확대를 위해 가격 경쟁력을 확보하며, 마지막으로는 생산 제품의 종류 및 품목수가 다양화되기를 제언하고자 한다.

• 한국유기농업학회지
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• 제14권3호
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• pp.287-303
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• 2006

This paper describes the market development and marketing strategy of organic products in European Union(EU), where organic products market has grown rapidly due to a variety of factors. According to several surveys environmentally friendly agricultural products widely meet consumers demand, but the corresponding market share in Korea is less than 4.0%. Missing confidence in the authenticity of organic products, high prices compared to other foods, a low density of distribution, and a lack of a uniform label are regarded as hampering factors for market growth. The influence of the image of organic products on market development, however, is analyzed insufficiently by now. This paper therefor aims at investigating the implications of the marketing strategy and image of organic foods on its acceptance by consumers and deriving hints for the development of the market. The actual study is based on a concept of morphological market research, the result refer to Germany, Swiss, Austria.