• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2001년도 디자인학연구 2001 봄 학술발표회 논문집
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• pp.30-31
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• 2001

• Fashion, Industry and Education
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• 제14권2호
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• pp.35-46
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• 2016

The purpose of this study was to examine female consumers' attitudes and purchase intentions toward intimate apparel brands. To understand female consumers' shopping behaviors for intimate apparel products, this study examined interrelationships among brand familiarity, perceived risk, attitudes, and purchase intentions toward intimate apparel brands. A conceptual model was developed by adopting perceived risk theory (Cox, 1967) and theory of reasoned action (Ajzen & Fishbein, 1980). A pre-survey using a paper and pencil was conducted to identify the most familiar intimate apparel brand to young female consumers. The majority of pre-survey respondents (66 female college students) indicated Victoria's Secret as the most prominent intimate apparel brand. Therefore, Victoria's Secret was used to examine possible effects of brand familiarity on perceived risk and attitudinal and behavioral responses toward the brand. Using a web-based survey, 384 complete responses were collected from young female college students between the ages of 18-29 at a Mid-southern U.S. university. A structural equation modeling was employed to test the proposed research model and hypotheses. Results showed positive, statistically significant associations among the four variables (e.g., brand familiarity, perceived risk, attitudes, and purchase intentions). The findings suggested that young female consumers who are familiar with a particular intimate apparel brand are likely to perceive a low level of risk, leading to positive, strong attitudes with purchase intentions toward that particular intimate apparel brand. This suggests establishing brand familiarity through integrated marketing communication is crucial for risk reduction strategy in intimate apparel shopping.

• 서비스연구
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• 제8권3호
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• pp.63-80
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• 2018

최근 국내 대학들은 학령인구의 감소에 따른 재정난을 극복하기 위해, 그리고 대학의 글로벌 경쟁력을 확보하기 위해 유학생 유치에 더욱 많은 노력을 기울이고 있다. 따라서 본 연구는 국내 대학의 유학생 중 가장 많은 비중을 차지하고 있는 중국인 유학생을 대상으로 대학의 서비스품질이 대학 추천의도에 미치는 영향을 실증 분석하였다. 특히 본 연구는 중국인 유학생의 대학에 대한 서비스품질 인식과 추천의도 간의 관계에 있어 한국에 대한 친숙성이 가지는 조절효과에 주목하였다. 본 연구는 가설 검증을 위해 경북 지역의 D대학에 재학 중인 중국인 유학생들을 대상으로 설문조사를 실시하였고, 총 수집된 218부의 설문지 중에서 응답이 부실한 12부를 제외한 206부를 최종 실증분석에 사용되었다. 실증분석 결과 중국인 유학생들이 지각하는 대학에 대한 서비스품질 2요인인 상호작용품질과 물리적환경품질 모두 대학 추천의도에 정(+)의 영향을 미치는 것으로 나타났으며, 중국인 유학생들의 한국에 대한 친숙성 역시 추천의도에 정(+)의 직접효과를 가지는 것으로 나타났다. 또한 상호작용품질과 물리적환경품질과 추천의도 간의 관계에 대한 친숙성의 조절효과를 분석한 결과, 친숙성은 물리적환경품질과 추천의도 간의 관계에 대해서만 정(+)의 조절효과를 가지는 것으로 나타났다. 따라서 본 연구는 중국 유학생을 유치하고자 하는 국내 대학들은 대학의 상호작용품질의 제고와 더불어 대학의 물리적환경을 강화하는 전략을 우선적으로 고려해야 할 필요성이 있음을 실증하였다.

• 한국과학교육학회지
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• 제33권5호
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• pp.981-994
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• 2013

이 연구는 학생들의 생태 태도에 관한 두 가지 가설적 모델을 통계적으로 검증하였다. 첫 번째 연구 모델은 생물의 심미적인 관점이 부정적 관점으로 이어지는 경로에서 인식과 친숙함의 매개 효과이다. 두 번째 연구 모델은 인간적 관점에서 지배적 관점으로 이어지는 두 가지 차별적인 경로이다. 이 연구를 위하여 고등학교 1학년 학생 104명이 참여하였다. 상관관계, 편상관관계, 경로분석을 활용하여 모델의 적합도를 확인하였다. 연구 결과는 생물에 대한 인지와 친숙함이 심미적인 관점과 부정적 관점을 조절하고 있음을 보여주고 있다. 심미적인 관점에서 발생하는 학생들의 선입견이 학습으로 조절될 수 있음을 보여주고 있다. 두 번째, 인간적 관점과 지배적 관점 경로에서 생태-자연적 관점 경로와 과학-이용적 관점 경로는 독립적이다. 과학-이용적 관점은 지배적 관점에 정적인 영향력이 있다. 학생들의 자연에 대한 지배적 관점을 줄이기 위해서는 생태-자연적 관점을 이해할 필요가 있을 것이다.

• Child Health Nursing Research
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• 제25권4호
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• pp.528-540
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• 2019

Purpose: This study was conducted to design services for improving the quality of care of hospitalized children with acute diseases. Methods: The service design process had four phases: discovery, definition, development, and delivery. The participants were 23 mothers of hospitalized children with an acute disease, and seven nurses and three doctors working at a pediatric hospital. Data were collected through self-report questionnaires, in-depth interviews, and observations. The data were analyzed using content analysis and descriptive statistics. Results: The participants reported needs for explanations about the treatment, skillful nursing, and environmental improvements. The concept of the services was familiarity and enjoyment, aimed at solving the problems of unfamiliarity and boredom. A six-guideline was presented for improving the quality of care of hospitalized children with acute diseases: improvement of awareness, development of educational materials, improvement of skills, environmental improvements, play activities, and evaluations of user satisfaction. Conclusion: These findings indicate that nursing services should deliver familiarity and enjoyment to hospitalized children and their families. The findings of this study emphasize that the service design methodology can be used to improve the quality of care of hospitalized children with acute diseases.

• 유통과학연구
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• 제11권12호
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• pp.63-69
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• 2013

Purpose - Ethical consumption is the action of buying one product over another with an ethical idea in mind. It has gained in popularity since the 1990s with more emphasis being put on the power of consumer actions to create social, economic, and environmental change. Ethical consumption involves boycotts of certain products or brands as well as purchases linked to ethical issues. Cause-related marketing (the buying behavior of ethical consumption) involves a for-profit and non-profit entity teaming up to promote a product at the same time as promoting a social cause. Each time a consumer buys that product, a donation is made by the for-profit entity to the non-profit entity supporting the specific cause. Cause-related marketing has become a tremendously popular type of ethical consumption in recent years owing to its reputation of allowing companies to "do well by doing good." This study examines how consumers' perception of cause and attitude influence their attitude toward a cause-related marketing campaign and attempts to suggest implications for marketers. Research design, data, and methodology - First, this study was designed to examine the consumers' perception factors (cause involvement, attitude for cause, attitude for company and brand familiarity) in order to determine whether these factors have significantly affected consumers' attitude toward a cause-related marketing campaign. Second, this study developed a structural equation model and tested it empirically using survey data from 223 individual respondents. Respondents were undergraduate students in Chungnam. They were shown an existing real campaign message of cause-related marketing, and then filled out a questionnaire. Data were analyzed with SPSS 20.0 and AMOS 17.0 programs. Results - The hypotheses were tested using factor analysis and structural equation modeling. The study's results showed that brand familiarity, attitude to the company and attitude to the cause significantly affected consumers' attitude toward the cause-related marketing campaign and performance. In particular, attitude to the cause was significantly related to attitude and performance of the cause-related marketing campaign. However, the hypothesis about cause involvement was not supported with the results indicating that cause involvement did not affect consumers' attitude toward the cause-related marketing campaign. The findings underline the importance of consumer perceptions of the cause and the company and their attitude to the cause. They point to the importance of individual differences that influence consumer perceptions of the cause, the company and brand familiarity. Also of importance is the consumer's attitude to the cause. Conclusions - The findings suggest some practical implications in designing and implementing cause-related marketing campaigns. It is important to enhance brand familiarity and create a favorable attitude to the company and attitude to the cause before designing cause-related marketing campaigns. The rising popularity of cause-related marketing has been attributed to its potential to cut through advertising clutter. The findings in this study suggest that marketing campaigns supporting a cause make a difference.

• 한국수소및신에너지학회논문집
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• 제33권4호
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• pp.267-283
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• 2022

In these day, the environmental issues of climate change have been continuously highlighted and there is an active discussion on the transition from fossil fuel-based energy to eco-friendly energy use. This study considered psychological attitudes as a major influencing factors for successful implementation of a hydrogen society totally based on the use of hydrogen energy, which is regarded as an alternative energy for future. Accordingly, familiarity, risk perception, and acceptability of psychological factors were investigated. In addition, this study identified whether there are differences in psychological factors according to the general characteristics of gender, age, occupation, and housing type. The results showed that awareness of hydrogen cars and fuels is below the average level, and we also have obtained the implication that social knowledge sharing should precede the implementation of hydrogen policy. Although we found that the degree of urban acceptance of hydrogen energy was high, it was also confirmed that the charging infrastructure was generally perceived as having a high risk. Our findings implicate that it is necessary to figure out policy strategies for suitable locating charging infrastructure in order to promote the use of hydrogen energy more.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• 제30권3호
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• pp.109-115
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• 2019

Objectives: This study investigates lay beliefs about the etiology and treatments of tic disorder and Tourette's syndrome, as well as identifying sociodemographic and personality variables affecting these beliefs among South Koreans. Methods: In total, 673 participants (mean age $41.77{\pm}12.03$ years) completed an online survey regarding their beliefs about tic disorder and Tourette's syndrome. The factors related to their lay beliefs about the disorders were analyzed, and the correlates were investigated. Results: Results indicated that lay people in South Korea held strong beliefs that the causes of tic disorder and Tourette's syndrome lie within the parenting/psychological and neurological/biological categories, compared to the dietary/environmental one. Among the sociodemographic variables, sex, age, and levels of subjective mental health knowledge were primarily associated with the aforementioned beliefs. Familiarity with tic disorder and Tourette's syndrome was also associated with these beliefs. Among the personality traits investigated, extraversion and conscientiousness had significant influences on the beliefs people had about tic disorder and Tourette's syndrome. Conclusion: The results suggest that both policy makers and mental health service providers should adopt a strategic approach for developing and implementing health education interventions about tic disorder and Tourette's syndrome because individual sociodemographic variables, familiarity with the disorders, and personality traits are all associated with the beliefs about these disorders.

• 한국환경교육학회지:환경교육
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• 제18권2호
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• pp.44-54
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• 2005

The emphasis in environmental education for children should be on awareness, appreciation, and sensory experiences. By offering children opportunities to experience the elements of nature that surround them, teachers elevate children's comfort level and familiarity with the natural world. But many children have little contact with nature, because of urban living, hurried schedules, TV's attraction, and the low value most schools place on outdoor activities. So, teachers have to expand the real out-of-door experiences into the classroom by sharing and making accessible books focusing on nature and the natural environment. Namely, quality children's literature is an excellent vehicle for extending a particular experience or introducing new ones. Building on outdoor experiences through stories encourages children to explore more deeply what they have observed and experienced-concepts are reinforced, new knowledge gained, vicarious experiences provided. There are three-fold classification of environmentalism, especially environmental ethics, and three-aspects of the history in children's literature. The analytical results of this study are as follow. The environmental ideology in elementary Korean textbooks varies from 'egocentrism-didacticism' to 'ecocentrism-fantasy'. This finding has implication for selecting children's books and teaching environmental contents in elementary school. Therefore teachers and parents need to get ready to receive ecocriticism.

• 한국콘텐츠학회논문지
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• 제21권3호
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• pp.352-363
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• 2021

본 연구는 밀키트 선택요인이 내식 컨셉과 외식 컨셉의 밀키트 구매의사에 어떻게 영향을 미치는지 알아보고자 하였다. 밀키트 경험자(n=412)와 비경험자(n=153)를 대상으로 온라인 설문조사를 진행하였으며, 총 565명의 데이터가 분석에 사용되었다. 밀키트 선택속성의 경우 건강, 가격, 환경보호, 편리성, 친숙함의 5가지 특성으로 정리되었다. 가설 검증을 위해 SPSS Statistics 23을 사용하였다. 본 연구의 핵심 결과는 다음과 같다. 첫째, 내식 컨셉의 밀키트 선호에 영향을 미치는 요인으로는 편리함, 환경 보호, 친숙함이 긍정적인 방향으로 유의함을 확인하였다. 둘째, 외식 컨셉의 밀키트 선호에 영향을 미치는 요인으로는 건강함, 편리함이 긍정적인 영향을 미치는 것으로 나타났지만, 친숙함의 경우, 부정적인 방향으로 영향을 미치는 것으로 밝혀졌다. 밀키트를 특정 컨셉으로 분류하여 분석한 연구는 처음이며, 각 컨셉의 구매의사에 영향을 미치는 요인을 연구했다는 점에서 의의가 있다. 또한, 본 연구는 식품업계 마케터에게 소비자의 구매 행동에 대한 정보를 제공함으로써 마케팅 전략 가이드라인을 제시한다.