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http://dx.doi.org/10.18807/jsrs.2018.8.3.063

Impact of University Service Quality and Familiarity on Recommendation Intention : Focusing on Chinese Foreign Students  

Zhao, XiaoJing (Dongguk University, Graduate School of Business Administration)
Lee, YouKyung (Department of Business Administration, College of Management & Economics, Dongguk University)
Publication Information
Journal of Service Research and Studies / v.8, no.3, 2018 , pp. 63-80 More about this Journal
Abstract
This study empirically analyzed impacts of interaction quality and physical environmental quality on university recommendation intention of Chinese international students in Korea. In addition this study analyzed a direct impact of familiarity toward Korea on university recommendation intention, and a moderating impact of familiarity toward Korea on the relationship among interaction quality, physical environmental quality, and university recommendation intentions of Chinese international students in Korea. For empirical analysis, this study collected 204 questionnaires in final from Chinese international students currently living in the KyungBuk province. The analysis result was that all three antecedents interaction quality, physical environmental quality, and familiarity toward Korea positively affect university recommendation intention. And the familiarity to Korea positively moderated the relationship between physical environmental quality and university recommendation intentions. Finally, this study suggested academic and practical implications.
Keywords
university service quality; interaction quality; physical environmental quality; familiarity; recommendation intention; Chinese Students;
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Times Cited By KSCI : 1  (Citation Analysis)
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