• 산업경영시스템학회지
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• 제44권3호
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• pp.262-275
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• 2021

The expansion of the online market is expected to change the purchasing environment. The purpose of this study is to examine the difference in the moderating effect of each characteristic on perceived quality and purchase intention according to the group according to product involvement and purchaser age. The first step is to identify the characteristics of online information sources and social media platforms through a literature review. Next, when perceived quality affects purchase intention, we verify the moderating effect according to the characteristics of online information sources and social media platforms. The moderating effect is verified at the stage by dividing it into a group according to product involvement and a group according to age. The following results were confirmed throughout the study: First, perceived quality significantly affects purchase intention. Second, in the relationship between perceived quality and purchase intention, the influence of the moderating effect is different depending on the high-involvement product and the low-involvement product. Third, it was confirmed that there was a difference in the moderating effect of online information sources and social media platforms in the relationship between perceived quality and purchase intention according to age. This study intends to increase consumers' purchase intentions by identifying specific age groups and product groups of involvement and establishing strategies suitable for the characteristics of online information sources and social media platforms.

• Journal of Contemporary Eastern Asia
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• 제15권1호
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• pp.78-97
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• 2016

Living labs are an increasingly popular methodology to enhance innovation. Living labs aim to span boundaries between different organizations, among others Triple helix actors, by acting as a network organization typically in a real-life environment to foster co-creation by user-groups. This paper presents critical factors of Living labs in boundary-spanning between Triple Helix actors. Derived from a mixed-method approach and applications in the healthcare sector, the three main critical factors turn out to be 1) an adequate user-group selection and involvement, specifically a rich interaction and absorption of its results, 2) a balanced involvement of all relevant actors, and 3) a sufficient (early) attention for values, both values of user-groups and values of the management. People-oriented Living labs tend to differ from institution-oriented Living labs regarding these critical factors. Further, universities tend to take on diverse roles and strength of involvement, while the business sector tends to be actively involved only if this has been set as an explicit aim at start. The paper closes with a summary and future research paths.

• International Journal of Advanced Culture Technology
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• 제9권1호
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• pp.40-51
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• 2021

There is a growing interest in ethical consumption, and consumers are demanding high levels of CSR for their companies. Transparent provision of corporate information among various areas of CSR is also an important topic in the recent consumption situation. In the global fashion industry, it is also a type of radical corporate transparency and ethical management, led by several advanced startups such as Everlane. As a result, the production process is being disclosed. This study empirically analyzes the influence of this fashion product process transparency on the consumer evaluation of the company. According to a survey of 200 Korean respondents, the transparency of the presented fashion firms had a positive effect on corporate trust and purchase intention. It was confirmed that it has. On the other hand, consumer involvement, which has been discussed as an important personal attribute in the associated consumption environment, has no significant moderating effect. In other words, consumers' subjective corporate ethics involvement did not have a significant influence on their corporate transparency evaluation.

• 한국융합학회논문지
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• 제9권7호
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• pp.269-276
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• 2018

미세먼지는 국민건강에 치명적이기 때문에 정부 당국은 다양한 정책적 노력을 통해 미세먼지 저감을 위해 노력하고 있다. 국가적 정책의 실효성을 높이기 위해서 미세먼지에 대한 개인의 인식과 위험회피행동을 이해해야 한다. 이러한 견지에서 본 연구는 미세먼지에 대한 관여도, 귀인양식, 및 건강상태지각이 예방행동에 어떠한 영향을 미치는지를 탐색했다. 우선 우리나라 사람들이 인식하는 미세먼지 발생원인에 대해 '일상생활 귀인', '국내 산업 및 환경 귀인' 및 '중국 산업 및 환경귀인'의 세 가지 귀인양식을 요인분석을 통해 규명하였다. 다음으로 예방행동의도에 영향을 미치는 미세먼지 관련 지각 변인들의 영향력을 밝히기 위해 단계선택방식의 회귀분석을 실시하였다. 회귀분석 최종 모형에서 '관여도(${\beta}=.465$, p<.001)', '중국산업 및 환경 귀인(${\beta}=.222$, p<.001)', '일상생활 귀인(${\beta}=.173$, p<.01)', 및 '국낸 산업 및 환경 귀인(${\beta}=.143$, p<.05)' 순으로 예방행동의도에 영향을 미치고 있었다. 마지막으로 한계점과 후속 연구를 위한 제언을 밝혔다.

• Human Ecology Research
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• 제59권3호
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• pp.297-310
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• 2021

This study examined the social wellbeing of working mothers of preschool children with the aim of identifying relationships between social wellbeing and influencing factors, focusing on the individual, relationship, and work environment of the mothers. Data on 390 working mothers were used for this study. The data were analyzed using the SPSS 18.0 program and descriptive statistics. Pearson's correlation analyses and hierarchical regression analyses were performed. The results show that social wellbeing has significantly positive correlations with education, monthly household income, number of children, age of the first child(8 and over), social capital for childcare, division of childcare, maternal role values, spouse's beliefs about paternal parenting involvement, and family-supportive work environment, as well as significantly negative correlations with weekly working hours, sociological ambivalence, spouse's beliefs about father's breadwinner role and gender-role values, job overload, and gender-role attitudes of coworkers. In addition, hierarchical regression revealed that spouse's beliefs about paternal parenting involvement and a family-supportive work environment were significantly positive predictors of working mothers'social wellbeing, whereas working mothers'sociological ambivalence toward their roles, job overload, and gender-role attitudes of coworkers were significantly negative predictors of working mothers'social wellbeing. These results point to ways of changing education and policy to improve the social wellbeing of working mothers.

• Human Ecology Research
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• 제54권6호
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• pp.621-629
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• 2016

This study investigated the moderating effects of marital fondness and admiration as well as the father's involvement in child rearing on the association between parenting stress and marital satisfaction for a comparison of unemployed and employed mothers. The subjects were 159 unemployed mothers and 103 employed mothers with children under 3 years of age. The major findings of this study were as follows. First, unemployed mothers who had a lower level of marital fondness and admiration were dissatisfied with their marriage when they had higher parenting stress. Marital fondness and admiration are necessary for unemployed mothers in their transition period to parents. Especially, it is important for fathers to understand challenging conditions and encourage and support the spouse. However, there was no moderating effect of the father's involvement in child rearing in the association between parenting stress and marital satisfaction. Second, employed mothers who had a lower level of father's involvement in child rearing were dissatisfied with their marriage when they had higher parenting stress. The father's involvement in child rearing is necessary for employed mothers in their transition period to parents. Furthermore, it is important to implement policies at the national level to support childcare hours for balanced work and life. However, there was no moderating effect of marital fondness and admiration for the association between parenting stress and marital satisfaction.

• Human Ecology Research
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• 제51권4호
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• pp.439-454
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• 2013

The purpose of this study is to explore Korean divorced mothers' experiences of noncustodial fathers' involvement in children's lives after divorce and co-parenting relationships. The data were collected from 17 mothers who were divorced between the years of 2004 and 2009, and were raising at least one minor child. Data were analyzed based on the inductive data analysis method. Divorced mothers' experiences of noncustodial fathers' involvement in children's lives after divorce were categorized in three ways: a satisfactory on-going relationship, a dissatisfactory on-going relationship, and a discontinued relationship. The results show that a few mothers were satisfied with the degree of the fathers' involvement in the children's lives 1) if the fathers were interested in their children and responsive to their children, and 2) if the fathers paid either child support or provided some financial supports for their children based on the fathers' financial abilities. However, the majority of the mothers were dissatisfied with the degree of the fathers' involvement in the children's lives. While some of the mothers maintained a relationship with the children's fathers despite their dissatisfaction, others discontinued the relationship. Regarding the co-parenting relationship after divorce, the relationships with the fathers were classified as either cooperative relationships or uncooperative relationships. The majority of the mothers experienced difficulties establishing cooperative co-parenting relationships with the fathers, but three mothers had cooperative relationships. The reasons for these uncooperative relationships were: uncooperative fathers, uncooperative mothers, or ambiguous communication regarding parenting after divorce. These findings suggest parenting education for divorced parents.

• 정보학연구
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• 제3권3호
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• pp.135-152
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• 2000

본 연구는 온라인에서 Flow 경험 변수(도전감/숙련)와 인지된 지각위험, 관여도 나아가 구매의도 변수간의 관계와 구조를 파악해 보려는 시도로 진행된 되었다. LISREL분석을 통한 분석결과는 소비자의 온라인 Flow 경험변수인 숙련도와 지각위험 간에는 부(-)의 관계를 나타냈으며, 숙련도와 관여도 간에는 정(+)의 관계를, 도전감과 관여도간의 관계는 정(+)의 관계를 보였다. 뿐만 아니라 지각위험과 관여도간의 관계는 부(-)의 관계를 나타냈으며, 지각위험과 구매의도, 관여도와 구매의도 간의 관계는 각각 부(-)와 정(+)의 관계로 나타났다. 이들 변수간의 관계와 구조를 파악한 것은 온라인소비자의 구매행동을 이해하고 전략적으로 대응하기 위한 마케팅활동에 매우 유용한 정보를 제공한다.

• 한국심리학회지:여성
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• 제16권3호
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• pp.401-422
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• 2011

본 연구는 초등학교 고학년 자녀를 둔 어머니가 맺는 사회관계망 기능 특성이 어머니의 사회·경제적 배경과 교육적 관여 행동을 어떻게 매개하는지 한부모 가정 어머니와 양부모 가정 어머니를 대상으로 비교 분석하고자 하였다. 연구대상은 서울과 인천지역의 초등학교 5. 6학년 학생을 자녀로 둔 한부모 가정 어머니 132명과 양부모 가정 어머니 164명이었다. 본 연구에서는 부모의 교육적 관여 행동을 교육환경제공, 학업지도, 자녀교육지원 등을 포함한 가정 중심 교육관여와 자녀 학교에서의 교육활동참관, 교육활동지원, 교원과의 의사소통 등 학교 중심 관여로 구분하여 살펴보았다. 또한, 어머니의 사회관계망 기능 특성이 사회·경제적 배경과 교육적 관여 사이를 매개하는지 알아보고자 AMOS 18.0 프로그램을 사용하여 구조 모형을 검증하였다. 분석결과, 한부모 어머니 집단에서 어머니의 사회관계망 기능 특성은 사회·경제적 배경과 가정관여의 관계, 그리고 학교관여와의 관계를 각각 완전 매개하는 것으로 나타났다. 반면, 양부모 어머니 집단에서는 어머니 사회관계망의 기능 특성이 사회·경제적 배경과 가정관여와의 관계를 부분 매개하였으나, 학교관여와의 관계에서는 매개효과를 나타내지 못했다. 이러한 연구결과를 토대로 저소득 한부모 어머니들을 대상으로 사회관계망 지원 기능을 확충함으로써 교육적 관여 수준을 향상시킬 수 있는 실제적 개입방안을 마련하는 데 시사점을 논의하였다.

• 대한안전경영과학회지
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• 제10권4호
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• pp.327-336
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• 2008

Recently, technology growth and globalization of the market bring the age of knowledge based economy. These competitive environment require that the firms should cooperate among industry, academia, and institute. Cooperation between firms and universities for research and development is one of the most important business strategy in improving their business competences. This paper studied the factors of the firm involvement in the cooperation between firms and universities for technology development. To analyze the involvement factors, the data of 'R&D activity survey' of Ministry of Science and Technology(MOST) were used. Based on results of the analysis, 6 factors such as firm size, the years of firms, ratio of the researchers, the ratio of collaborative investments, the ratio of new product development, and the number of property right were significant. As the technology cooperation get flourished, the results of this research is expected to play a meaningful role as an basic data for developing the cooperation between industry and academia policy for technology development.